How Ganz, a top gifting wholesaler, reinvented product imagery using WizStudio’s AI
Industry
Gifting and home decor
Website
www.ganz.com
Specialities
Gifts, baby & plush, home decor, apparel and seasonal collections.
Ganz is one of North America’s most established wholesale brands, known for its expansive catalogs across gifts, plush, seasonal, apparel and home decor. With a full in-house photo studio – including professional photographers, an on-set stylist, models, and extensive prop sourcing – the company produces thousands of images every year for catalogs and social media.
But as product volumes grew and creative demands increased, traditional photography alone couldn’t keep pace. Ganz needed a way to expand its creative output without expanding its budget – or slowing down its timelines.
The challenge
High cost of styled shoots
Managing prop sourcing, seasonal items, flowers, set construction, and studio logistics was expensive, and every catalog had to work within a fixed feature-shot quota because of cost constraints.
Limited model variety for apparel
Apparel catalogs typically used only 1-2 agency models per season due to budget limitations, restricting creative diversity and making outdoor or varied lifestyle concepts difficult to execute.
Time-intensive production bottlenecks
The Product Development team needed far more feature shots than the studio could produce. Last-minute catalog additions triggered urgent shoots, and when teams were overseas, imagery updates had to wait until they returned – delaying catalog production.
Photoshop’s generative AI fell short
Even after 18 months of testing, Photoshop’s AI was slow, inconsistent, and required too much manual effort. It simply couldn’t deliver catalog-ready output at the speed and accuracy required.
Why Ganz chose WizStudio
After rigorous comparison, WizStudio stood out for its:
- Speed – feature-ready scenes generated in minutes
- Accuracy – backgrounds that respect scale, shape, texture, and product integrity
- Quality – catalog-grade imagery with no visible AI artifacts
- Ease of use – anyone on the studio or PD team can create lifestyle scenes
- Flexibility – perfect for last-minute catalog updates
- Remote creation – PD teams abroad can send phone photos for instant enhancement
Result
Dramatically more creative output, with substantially less effort.
WizCommerce is rebuilding wholesale from the ground up, with AI at the core that helps you sell smarter, faster
How Ganz uses WizStudio today
Scaling feature photography without scaling cost
WizStudio enabled the team to generate more than 500 lifestyle feature images in just weeks, supporting multiple catalog brands and social content – without additional studio cost.
Serving a wide variety of product categories
Many catalogs across gifting, baby & plush, home decor, seasonal collections, and lifestyle product lines are now created entirely using WizStudio. The platform now powers imagery across every vertical Ganz manages, demonstrating its ability to support diverse product categories with ease and consistency.
Faster time to market
When teams travel on overseas buying trips, they simply capture a quick phone image or vendor photo and send it to the studio. WizStudio transforms it into a polished lifestyle shot within minutes – a process that previously required full set preparation.
4K high-resolution downloads
Even though catalogs are digitally distributed on iPads, Ganz requires high-resolution images to ensure crisp detail when users zoom in. WizStudio’s 4K export preserves sharpness across devices.
A hybrid workflow that enhances and not replaces their studio
Ganz still relies on its photography studio for core product shots, while using WizStudio for feature imagery, seasonal campaigns, concept staging, and high-volume requests. The two systems work together to deliver the best imagery possible.
Impact
Significant cost savings
Reduced reliance on prop sourcing, florals, seasonal décor, freelance photographers, set builds, and apparel models – with no compromise on quality.
Hundreds of feature images delivered fast
High-quality lifestyle scenes created in a fraction of the time of traditional photography.
More creative freedom
No limits on models, sets, backgrounds, outdoor scenes, or concept diversity.
Faster catalog production
Last-minute additions and urgent needs are now effortless.
More polished visuals across every channel
Enhanced imagery now powers catalogs, social media, web assets, and sales presentations.
Conclusion
With WizStudio, Ganz now produces more high-quality lifestyle imagery, in more styles, for more product categories – all while reducing costs and speeding up catalog timelines. Their in-house studio and WizStudio now operate in parallel, enabling faster, more cost-effective production while unlocking a new level of efficiency and creative potential.
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