The best B2B commerce platform for home furnishing wholesalers

Unlock the benefits of custom pricing, bulk ordering, and seamless ERP integration for your home furnishing wholesale business.

Trusted by the best in Home Furnishings

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Your sales process is broken

Your sales reps are drowning in manual tasks!

Reps are spending too much time manually writing orders (in the field and markets) without access to real-time inventory or products. This leads to delays in sending quotes, presentations, order confirmations, etc.

Your existing systems don’t talk to each other 

Without seamless integration with your accounting system, ERP, and furniture ecommerce website, your data doesn’t flow from one system to another, leading to fragmented processes, manual entry, and inaccuracies in the order-writing process.

You fail to provide an omnichannel experience

Your B2B buyers increasingly crave B2C-like online shopping experiences. If you fail to create a personalized omnichannel experience for your customers, you will lose them to competitors.

Your system can’t handle your vast product range

You have an extensive product range in your online store with thousands of customization options that your current system can’t manage—leading to manual work and operational inefficiencies.

Trusted by the best in Home Furnishings

Your sales process is broken

Your sales reps are drowning in manual tasks!

Reps are spending too much time manually writing orders (in the field and markets) without access to real-time inventory or products. This leads to delays in sending quotes, presentations, order confirmations, etc.

Your existing systems don’t talk to each other 

Without seamless integration with your accounting system, ERP, and website, your data doesn’t flow from one system to another, leading to fragmented processes, manual entry of things, and errors and inaccuracies in the order-writing process.

You fail to provide an omnichannel experience

Your B2B buyers increasingly crave B2C-like experiences. If you fail to create a personalized omnichannel experience for your customers, you will lose them to competitors.

Your current system can’t handle your vast product range

You have an extensive product range with thousands of customization options that your current system can’t manage—leading to manual work and operational inefficiencies.

Features built for home furnishing wholesale

Inventory ETA filters

Use this filter to see which items will be available in the next 7 days, 30 days, 60 days, and so on, and sell efficiently.

Multi-ETA support for inventory

You can see multiple ETAs for products, i.e., information about when more units of a product will be coming in and how many will be coming in.

See detailed inventory options for items

See options like in-stock, available reserved, and back-ordered units for items—this visibility helps your sales reps sell better.

Generate custom barcode labels

You can have multiple formats for product labels and scan them via scanners or device cameras to take orders quickly.

Create items on the go while taking orders

Take orders for products outside your WizCommerce library by creating custom SKUs as per product detail.

Showcase related products

Showcase related products from the same collections and complementary products for a given item, for example, lamp stands and lampshades.

Edit confirmed orders

You can edit or update confirmed orders to rectify any changes/errors from your desktop or tablet whenever you want.

Get automated workflows

Send automated emails to notify customers when they place an order and get visibility on shipping updates, invoices, and payment reminders.

Multi-level volume pricing

Set different prices for different volume brackets. For ex., $100 for <6 units, $98 for units between 6 and 19, and so on. This can be done for different products and customer segments.

Configure multiple price lists

Configure multiple price lists/catalogs to cater to your multiple customer segments.

Restrict products basis pricelist

Control which products should be in each price list and offer different sets of products to different customer segments at various prices.

Showcase variants with swatches

Configure complex product variants for any number of attributes such as color, size, price, etc.—with swatches.

Set products as active/ inactive

Set products you don’t want to showcase at the moment as inactive in your inventory.

Take orders for products with customizations & add-ons easily

You can configure multiple customization options for products (even at the component level!). For example, you can set multiple custom options for each component of a chandelier, such as hemp, finish, bead type, and mounting type.

Show what’s important with product cards

Customize product attributes to be showcased with a product. This can be anything from size and color to when a customer last purchased the product.

Show what’s important with product cards

Customize product attributes to be showcased with a product. This can be anything from size and color to when a customer last purchased the product.

Create visually appealing product presentations

Create professional-looking product presentations with high-quality visuals for your home and decor products.

Send quotes with product images

Generate and send quotes with product images to ease recollection.

Organize products into categories and collections

Create categories (furniture, rugs, lighting) and collections (contemporary, High Point Market) to streamline product discovery.

Use advanced search & sort filters to search through inventory

Simplify product discovery with custom filters relevant to your business, a typo-tolerant search bar, and multiple-sorting options.

Container volume calculation

Get easy fill-rate calculation of containers when checking out—figure out how much volume your order will take up in different shipping container sizes to choose the best shipping options and decide the freight and shipping terms.

Real-time data visibility

You can access data like order status and shipment updates all in one place and send shipment tracking links directly to customers.

Top businesses in your industry are switching to WizCommerce.

Top businesses in your industry are making the switch from Repzio to WizCommerce!

Built for home furnishing success

WizOrder: Seamlessly write orders at market and in field

WizAI: Sell smarter, not harder, with AI-powered recommendations

WizShop: Sell anytime, anywhere

WizPay: The most flexible checkout experience

Offer flexible, fast, and secure payment options with WizPay.

Reports: Data-driven actionable insights

Hear from our customers

“We had over 1000 SKUs and prices ranging from $5 to $5000, adding complexity to the business. WizCommerce helped us slash our order processing times from 3 hours to 30 minutes tops. What’s more, my team and I are saving 10 hours per week.”

Tracey Holzapfel
VP Operations

“We have a 100,000-product data file with products with multiple finish options, each with shade variations. Solutions like eCat, Lights America, and Exo Lights couldn’t absorb our full line. But WizCommerce delivered, and how! We achieved image-matching for our complex line, unlocking features like personalized and similar product recommendations.”

Michael Pyle
Director of E-commerce

“We tried a B2B e-commerce platform via Shopify, but it wasn’t user-friendly, making it hard for clients to access product offerings and pricing. With WizCommerce, we can now build custom products right in the app, cutting out six steps from the process. We were also able to cut our sales cycle time by 80%.”

Rachel Rheinlander
Customer Relations Manager

“We had a custom request to sync SOS Inventory with WizCommerce, which helped us bring everything up to real-time. WizCommerce helped us speed up our trade show operations, saving at least 5 hours of manual entry.”

Matt Didion
VP of Operations

“We used Repzio initially, which meant hours of manual data entry. With WizCommerce integrated with Zoho, everything syncs automatically—orders, payments, and customer data—all in real time. This change has been a game-changer, especially at trade shows, where access to live inventory has boosted our sales.”

Rishab Jain
VP of Operations

Hear from our customers

“WizCommerce really understands wholesale”

Our customers are placing bigger orders because it is so easy for them to find the right products. They really enjoy seeing their offline and online orders in one place.

Play Video
"Even our most tech-resistant reps picked it up with ease"

Reps can now access inventory in real time, send updates to customers, and take orders directly from their iPads—eliminating old-school methods and streamlining sales with greater efficiency and customer focus.

Play Video
Unlocked swift order taking with seamless product discovery

Advanced search and barcode scanning simplify complex catalogs, enabling faster order writing and increased sales.

Play Video
"Writing faster orders in showrooms has directly increased our sales"

Advanced search and barcode scanning simplify even the most complex catalogs—enabling faster order writing, boosting sales, and delivering a smoother experience for both customers and sales teams

Play Video
“I love Wiz’s AI capabilities”

WizAI makes it super easy for customers to find the right products. And with ‘View Similar,’ we can instantly recommend alternatives for out of stock items. My customers never leave empty-handed.

Play Video
Unlocked swift order taking with seamless product discovery

Advanced search and barcode scanning simplify complex catalogs, enabling faster order writing and increased sales.

Play Video
"Even our most tech-resistant reps picked it up with ease"

Reps can now access inventory in real time, send updates to customers, and take orders directly from their iPads—eliminating old-school methods and streamlining sales with greater efficiency and customer focus.

“WizCommerce really understands wholesale”

Our customers are placing bigger orders because it is so easy for them to find the right products. They really enjoy seeing their offline and online orders in one place.

Play Video
Unlocked swift order taking with seamless product discovery

Advanced search and barcode scanning simplify complex catalogs, enabling faster order writing and increased sales.

Play Video
"Wix and shopify weren't enough, WizCommerce took us to the next level"

Seamless order management, real-time notifications, and enhanced customer service transformed operations and efficiency, allowing the business to scale with ease

Play Video
Unlocked swift order taking with seamless product discovery

Advanced search and barcode scanning simplify complex catalogs, enabling faster order writing and increased sales.

Discover how Orchids Lux Home achieved seamless integration and save 40 hours a week.

Case Study: Discover how Orchids Lux Home achieved seamless integration and save 40 hours a week with WizCommerce.

We’re the smooth integration your tech stack has been waiting for

“All our orders go through our Shopify website, allowing us to manage inventory, tracking, and shipping information. So, having Shopify integrate with WizCommerce was imperative. We achieved this seamlessly with WizCommerce, and now our website interacts instantaneously with WizCommerce.”

Rachel Rheinlander
Customer Relations Manager

“The integration between SOS and WizCommerce was crucial for quickly handling customer orders & inquiries. WizCommerce accommodated our custom request for a manual sync between the systems, and I’m confident they’ll easily handle all future customizations.”

Matt Didion
VP of operations

new integration

Ready to discover how we have transformed 500+ wholesale businesses like yours?

Frequently asked questions

The best online marketplace for furniture really depends on whether you care more about price, style variety, or delivery speed. Large platforms like Amazon, Faire and Wayfair are strong for wide selections, fast shipping, and lots of reviews, while marketplaces like Etsy and Facebook Marketplace can be better for unique or secondhand pieces. If you’re a furniture brand or retailer, tools like WizCommerce can help you manage product catalogs and pricing more efficiently across marketplaces, so your furniture stands out wherever customers shop.

Key features for a B2B home furnishing platform focus on managing large product catalogs and complex wholesale transactions, including custom pricing based on customer segments, bulk ordering capabilities, and crucial ERP integration for real-time inventory. Specialized solutions like WizCommerce also provide industry-specific tools such as multi-level volume pricing, product variants with swatches, and features like container volume calculation to simplify the logistics of furniture wholesale.

Ecommerce platforms handle large furniture catalogs by utilizing robust Product Information Management (PIM) systems that can manage thousands of SKUs and complex attributes like size, material, and customization options. For home furnishings specifically, the platform must support features like showcasing complex product variants with swatches and handling component-level customizations, which a specialized tool like WizCommerce is designed to manage, ensuring both sales reps and buyers can easily find and order exactly what they need.

The best ecommerce platform for a furniture business is one built to manage the logistical and sales complexities unique to large, highly customizable products, particularly those with a significant B2B wholesale component. This platform should offer excellent product visualization, tools for managing multi-level pricing for different buyers, and real-time inventory visibility, ensuring it supports both online B2C sales and specialized B2B ordering via tools like the WizOrder app by WizCommerce.

The top B2B ecommerce solutions for furniture brands are those that handle complex catalogs, bulk ordering, custom pricing, and dealer workflows smoothly. Platforms like BigCommerce and Salesforce Commerce Cloud are popular, but many furniture brands also look for a more tailored B2B layer. This is where WizCommerce stands out: it’s built specifically to streamline B2B selling for manufacturers and distributors, helping furniture brands manage quotes, orders, and sales reps more efficiently on top of their existing tech stack.

You should choose the right platform for your furniture business by prioritizing its ability to handle complex inventory, logistics, and multi-level wholesale pricing specific to home furnishings. Look for platforms that guarantee seamless integration with your existing ERP or accounting system, offer dedicated order-taking tools for your sales reps, and provide customer-specific product catalogs, as these features are key to maximizing B2B operational efficiency.

You can find examples of successful furniture websites by looking at the case studies and client lists of established B2B commerce providers who specialize in the industry, as these examples often demonstrate best practices for complex catalogs. These successful businesses leverage robust, industry-aware solutions like WizCommerce to streamline their processes, manage high SKU counts, and provide a superior, personalized buying experience to their wholesale customers.

The best B2B ecommerce platform is one that eliminates manual sales processes and provides a seamless, personalized experience that mimics B2C shopping while fully supporting B2B complexities like custom pricing, credit terms, and large-volume orders. For wholesale home furnishings, a specialized platform like WizCommerce is highly effective because it centralizes sales rep tools (WizOrder), customer portals (WizShop), and inventory visibility for maximum operational efficiency and increased sales velocity.

Resources & blogs

Ready to get started?

WizCommerce empowers you to manage & grow your business with powerful tools & expert support. See how WizCommerce can fuel the growth for your home furnishing business. Book a free demo today to discover the perfect B2B commerce solution for you.