The MarketTime alternative for wholesale brands that need reliability over promises
MarketTime consolidates your sales workflow. WizCommerce makes it reliable.
WizCommerce replaces your rep app, your Shopify B2B workaround, and your manual order entry – with one AI-powered platform built for wholesale from the ground up. Live in under 30 days.
No credit card · Live in <30 days · Free migration support
500+ wholesale brands live 
G2 rated 4.8 ★ 50+ ERP integrations
our customers
Why wholesale brands move beyond MarketTime
MarketTime checks the boxes. Then the app crashes — and the orders disappear.
MarketTime and Brandwise, both owned by IMC (a PE-backed holding company), handle the B2B sales workflow for thousands of rep groups and brands. For many agencies, it’s functional enough. But two areas consistently surface as urgent problems: weekly app crashes that silently lose orders, and a PE-driven pricing model that is actively extracting from the network it was supposed to serve.
Stage 1 — EARLY FIT
Everything in one place felt like progress
Orders, product images, invoices, and payments — all in one platform. For agencies and reps moving off spreadsheets and standalone tools, MarketTime felt like a real step forward.
Stage 2 — THE FRICTION STARTS
App crashes, lost orders, and an unusable Canadian build
The app crashes every week. Reps sync new product, the app crashes, and orders are lost. From a real prospect on a sales call: ‘The app crashes every week. We are losing orders — they’re submitted and not coming through. That’s huge because we’re not handwriting them for backup.’ Multiple vendors report MarketTime was completely unusable for Canadian operations.
Stage 3 — The Breaking Point
The private equity parent is charging to see your own credit card numbers
IMC, after acquiring most competitors in the rep-group software space, is now charging vendors a percentage of each order just to access credit card details. The move has triggered major backlash, with vendors reportedly confronting the PE owner directly.
Stage 4 — The Resolution
Brands that switched to WizCommerce didn't look back
WizCommerce offers everything MarketTime does — with AI capabilities, a platform that doesn’t crash weekly, honest subscription pricing with no order-percentage extraction, and a support model where your CSM resolves issues the same day.
WizCommerce vs Markettime
What your wholesale business actually needs and who delivers it
The gap between ‘technically works’ and ‘actually solves the problem’ is where winning teams are built.
| What your business needs |  |  |
|---|---|---|
| Platform reliability — no weekly crashes or lost orders |  99.9%+ uptime SLA with offline mode as fallback — orders written offline sync automatically when connectivity returns | App crashes every week; orders lost silently during sync (Gong calls — multiple vendors) |
| Honest pricing with no per-order extraction fees | Flat subscription pricing — no percentage-of-order fees, no surprise charges to access your own data | PE owner charging vendors a % of each order to view credit card numbers in portal (Gong calls) |
| Sales that grow after migration, not decline | WizCommerce customers consistently report increased order volume after migration; AI-powered buyer portal drives self-service reorders | Multiple prospects report B2B online sales dropped significantly after migrating to MarketTime (Gong calls) |
| AI that automatically processes inbound email and PDF POs | Ella AI extracts, validates, and submits ERP-ready orders from any inbound PO format — zero manual entry | No AI order automation |
| Multi-ship-date order writing without complex workarounds | Native multi-delivery-window support — write one order with multiple ship dates in a single workflow | Multi-ship-date orders reported as non-intuitive and more complex than necessary (Capterra) |
| Modern interface that doesn’t require legacy desktop software | Fully cloud-native, browser and mobile — no desktop install, no memory overhead | Desktop version uses outdated interfaces; closing improperly causes issues on next open (Capterra) |
| Multi-agency rep account login | Reps working for multiple agencies can switch accounts natively — no sign-out/sign-in friction | Reps working for multiple agencies must fully log out and back in — no native multi-agency support (Gong calls) |
| Offline trade show ordering with full catalog access | WizOrder runs completely offline — reps browse, price, and submit orders in dead-zone venues | No offline trade show mode documented |
| Real-time inventory visibility so reps never over-promise to buyers | Live inventory synced from ERP — reps see accurate stock in the mobile app before committing to buyers | Inventory tracking available but users note real-time accuracy improvements are still needed (Capterra) |
| Go live in under 30 days — not months | Median onboarding <30 days with ERP integration live before launch — fastest in-category time-to-value | Enterprise onboarding timelines typically run months, especially with custom integration requirements |
DATA SOURCED FROM G2, CAPTERRA, AND PUBLIC PRODUCT DOCUMENTATION
The cost of staying on markettime
Staying put has a price tag.
Here's what it actually costs you.
When the app crashes weekly, orders are lost silently, and the PE parent is charging a percentage of your orders to access data you already own — the cost isn’t just inconvenience. It’s revenue leaving your business on a recurring basis.
8–10h /rep/week
Lost to manual order prep and ERP entry
Across 120+ WizCommerce customer calls, sales reps consistently spend 8–10 hours per week on tasks that don’t require a human — looking up customer history, re-keying email POs, building quotes from scratch. At 5 reps, that’s a full-time employee worth of selling time, gone every single week.
4–6 tools replaced
The hidden cost of a fragmented stack
Most brands switching to WizCommerce were paying for 4–6 disconnected tools — a rep ordering app, an ecommerce portal, a quoting tool, a catalog builder, and an ERP connector — none of which talked to each other. WizCommerce consolidates all of it into one platform, eliminating the overlap spend and the daily data-entry tax that comes with it.
<30 days to ROI
WizCommerce customers see returns fast
Between eliminated manual entry, unified tooling, faster order cycles, and AI-assisted selling, brands consistently see measurable ROI within their first month live on WizCommerce. The switch doesn’t just save money — it unlocks capacity your team couldn’t access before
MarketTime can't read your buyers' email POs. Ella does it in seconds.
Your buyers will never stop sending purchase orders by email — and that’s fine. Ella reads every inbound PO, extracts SKUs, quantities, pricing, and ship-to details, and drops a clean, ERP-ready order on your team’s desk. Zero manual steps. Zero re-entry errors.
- Processes email, PDF, scanned, and faxed purchase orders automatically
- Catches missing PO numbers, invalid SKUs, and price mismatches before they become problems
- Saves 4+ hours per rep per day — the math works from day one
MarketTime crashes during sync. WizCommerce's offline mode means nothing is ever lost.
The most damaging MarketTime complaint isn’t a missing feature — it’s that when the app crashes, orders disappear. There’s no recovery. There’s no notification. Reps find out at the end of a trade show that their orders never arrived. WizCommerce’s offline-first architecture means orders are written locally first and synced when connectivity is confirmed — not the reverse.
- Orders written in offline mode are stored locally until sync is confirmed
- App crashes do not affect written orders — they persist on-device until transmitted
- Full crash recovery — no order is ever silently lost
MarketTime can't generate your campaign imagery. WizStudio already did.
Wholesale brands launch 4–8 collections per year. Traditional photoshoots cost $25–$40 per image and take 4–6 weeks. WizStudio transforms raw product photos into studio-quality lifestyle images in under 24 hours – so your line sheets go live when your collection does, not weeks later.
- Raw product photo → lifestyle-quality campaign image in under 24 hours
- Up to 85% savings per image versus traditional photoshoot
- Howard Elliott saved $10K/year and cut imagery turnaround from 6 weeks to 2 weeks
WizShop is built for the step MarketTime stops short of
WizShop is built for the step MarketTime stops short of. Every buyer gets a fully personalized storefront with their own pricing, their own approved catalog, and their own payment terms — already synced from your ERP so nothing needs to be manually maintained.
- They can search with AI-powered product discovery, place orders at midnight on a Sunday, reorder last season’s bestsellers in two clicks, and check order status without emailing a rep.
- For wholesale brands that have outgrown the showroom model and want their online channel to actually generate revenue independently, WizShop is the platform MarketTime was never designed to be.
How a gifts & toys wholesaler replaced 4 tools and saved reps 4+ hours daily.
- Panda Baker
- Manager, Toynk
"Customers are buying products they didn't know they needed thanks to Kai complementary product recommendations. It also suggests similar items when something is out of stock, ensuring no sales are missed."
20%
increase in average order
16,000+
SKUs seamlessly managed
<30
Days to go live
Ready to make the move?
Every concern you have about switching - answered.
We're a rep group — can WizCommerce handle our multi-vendor, multi-agency structure?
Yes. WizCommerce is built for rep-group architectures: multiple vendor catalogs, rep assignments by territory, multi-agency login, and commission tracking. Everything MarketTime handles structurally, WizCommerce handles — without the weekly crashes.
What about our existing MarketTime or Brandwise data?
Your order history, customer accounts, product catalogs, and pricing all migrate. Our onboarding team runs the migration in parallel with your live MarketTime setup so there’s no selling downtime.
Will the pricing model stay stable — or are there hidden fees like MarketTime?
WizCommerce uses flat subscription pricing, published before you sign, and locked at contract rates. No per-order fees. No percentage of GMV. No charge to access data you already own.
How long does migration take?
Under 30 days for most brands. ERP integration is live in week one. Catalog, pricing, and rep app deployed by week three.
We handle every step of the switch. You stay focused on selling.
- Full data migration handled by our team – catalog, orders, pricing, and accounts
- Named Customer Success Manager from day one – not a ticket queue or shared inbox
- ERP integration live and tested before your go-live date, guaranteed
- Live in under 30 days or we extend onboarding at no cost
- Reps, ops, and buyers all trained – included in your subscription
Built for B2B wholesale— across every vertical.
WizCommerce serves wholesalers, distributors, and manufacturers with complex catalogs, seasonal collections, and multi-channel selling. If you sell B2B, we were built for you.
Fashion & Apparel
Footwear & Accessories
Gifts & Accessories
Home Decor & Furniture
Lighting
Activewear & Sporting Goods
Consumer Goods
Food & Beverage
Health & Beauty
Frequently Asked Questions
Why are wholesale brands switching from MarketTime to WizCommerce?
MarketTime and Brandwise are owned by IMC — what does that mean for users?
What AI features does WizCommerce have that MarketTime doesn't?
What AI features does WizCommerce include that MarketTime doesn't have?
Can WizCommerce handle offline ordering at High Point and Las Vegas Market?
What industries does WizCommerce serve?
WizCommerce serves wholesalers, distributors, and manufacturers in furniture, home décor, lighting, rugs and flooring, outdoor and patio, gifts and accessories, fashion and apparel, food and beverage, consumer goods, and industrial distribution. Our primary focus is B2B wholesale brands with catalog-driven selling across field reps, trade shows, and digital buyer portals.
Ready to make the switch?
Book 20 minutes. We'll show you with your catalog.
No pitch. No pressure. Just WizCommerce — configured around your products, your ERP, and your team. Bring your catalog and we’ll show you exactly what changes on day one.
- Personalized to your catalog, your ERP, and your trade show calendar
- 20 minutes — no longer unless you want it
- You’ll leave with a migration plan, not a proposal
- No credit card. No commitment. Just a real conversation.