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INDUSTRIAL & MRO DISTRIBUTION
The B2B Ecommerce and Sales Platform for Industrial Distributor
Bring your webstore, inside and field reps, and incoming POs together on one industrial B2B commerce platform connected to your ERP. Let buyers search by part number or their own item code, see their contract pricing, and order in the right unit of measure.
our customers
Built for Wholesale. Powered by AI.
Built for Wholesale.
Powered by AI.
migrated from Market Time
migrated from Market Time
migrated from AMP
migrated from BRANDWISE
migrated from repzio
migrated from repzio
migrated from ECAT
migrated from ECAT
migrated from NetSuite
Industrial commerce solution built for how your customer buy
Whether you sell fasteners, pipe fittings, wire, building products or auto parts, set up B2B
ecommerce and AI order entry for industrial products around how your customers buy.
A B2B ecommerce platform for industrial supply and MRO distributors
Sell fasteners, bearings, power transmission, safety, and maintenance supplies online through a B2B ecommerce platform. Help buyers find parts by specification and order at their agreed pricing and pack quantities. Turn incoming RFQs and emailed POs into ERP-ready quotes and orders with an AI order and quote automation platform.
Sell in every unit of measure
Sell individually, by the bag, or by the box, with automatic unit conversions. Apply full-pack quantities to stock orders and allow partial quantities for job orders.
Help buyers find the right industrial part
Guide buyers by specifications such as diameter, material, grade, and thread. Keep data sheets, drawings, and certifications on each product, with a custom request form for nonstandard parts.
Quote stock and made-to-order parts
Apply each buyer’s price list to stock items and quote custom parts based on material and lead time. Convert approved quotes into orders without retyping.
Manage shutdown and turnaround orders
Capture lists of 100 or more lines in one order and reorder from purchase history. Keep job numbers on each line to support accurate picking and labeling.
HVAC and plumbing distributor software for pipe, valve and fitting suppliers
Give contractors, plant buyers, and maintenance teams a plumbing supply B2B ecommerce platform built around how you sell. Manage customer pricing, product selection, account structures, and job-site order details in one place.
Manage pricing by product group and customer type
Set list-price discounts or cost-plus pricing for each product group and customer type. Update a rule to apply the new pricing across that group
Help buyers find the right valves and fittings
Let buyers filter by size, material, connection type, and pressure class. Show matching products side by side so they can compare specifications.
Capture order details and job-site addresses
Collect PO numbers, AFE references, requester and approver details at checkout. Let buyers select a saved job site or add a new address, and carry these details into your ERP from online orders and emailed POs.
Connect parent and child accounts
Group customer branches or departments under a parent account with shared pricing and terms. Let each location order with its own buyers and shipping addresses.
Wholesale electrical distribution software for wire, cable and lighting suppliers
Sell wire, cable, conduit, lighting, and gear through B2B electrical ecommerce built around how your customers order. Let contractors order wire and cable in the lengths they need, access project pricing, and check branch availability, while reps stay ready for every customer visit.
Sell wire and cable cut to length
Let buyers order custom lengths or complete spools of wire and cable, with available lengths in view. AI order entry reads contractor shorthand, matches items to SKUs, and flags unit or length mismatches for review.
Create project quotes and keep agreed pricing
Turn emailed material lists into priced quotes with AI order and quote automation. Apply agreed pricing to orders against each project while keeping regular pricing on everyday purchases.
Show branch stock and pickup options
Let contractors check stock by branch and choose will-call pickup or delivery. Give them access to invoices and past orders without calling your counter team.
Help reps prepare for contractor visits
Show field reps open quotes, recent orders, and customer activity before each visit. Log visits with their location so managers can track coverage across territories
Building supply distributor software for lumber, roofing and metal building suppliers
Bring your building materials ecommerce online with pricing and ordering workflows configured for your customers. Let dealers, builders, and contractors buy at their agreed prices, calculate material quantities by coverage, and place project orders with delivery dates and instructions.
Set pricing for each customer group
Give dealers, builders, roofing contractors, and metal building customers their own price levels. Apply volume discounts for full bundles and truckload orders.
Calculate quantities by coverage
Let buyers enter the area they need to cover and calculate the required bundles or sheets. Round quantities up to full bundles to help them order enough material.
Match color names to the right products
Connect buyers’ color names to matching panels, screws, trim, and flashing. AI order entry uses those names to match emailed PO lines to the right SKUs.
Manage project orders and delivery requests
Quote a complete building package, then let buyers order it in phases and track what remains to ship. Capture requested delivery dates and unloading instructions on each order.
Auto parts Commerce Platform for aftermarket and heavy-duty parts businesses
Help repair shops, fleets, and dealers find the right replacement parts using original equipment numbers, other brands’ part numbers, or older codes. Bring product details into your B2B website platform by integrating your auto parts catalog, so buyers can find and order the parts they need
Import product catalogs in bulk
Upload product details, images, part references, and price files together. Add new product lines and update prices without entering each item manually.
Find parts by original orreplacement numbers
Let buyers search by original equipment (OE) numbers or equivalent part numbers from other brands. Link discontinued part numbers to their current replacements.
Apply customer pricing and simplify bulk orders
Give dealers, installers, and fleets their own pricing and quantity discounts. Let buyers upload order spreadsheets or reorder from purchase history.
Show core charges on remanufactured parts
Add refundable core deposits to alternators, starters, and other remanufactured parts. Show buyers the deposit and the credit available when they return the old part.
Every buyer, rep, account and PO, handled from one industrial sales platform
Turn emailed POs into ERP-ready orders
Ella reads POs and RFQs in any format, from PDFs and spreadsheets to photos of handwritten lists. It matches customer part numbers to your SKUs with a confidence score, and approved orders go straight to your ERP.
Ella
Know every account before the call
Inside and outside reps see each account’s quotes,
orders, follow-ups and visit notes in one view. Managers see pipeline and coverage across every territory.
WizPilot · WizCRM
Move routine phone orders online
Contractors and plant buyers place repeat orders and check order status on the wholesale ordering portal any time, instead of calling or texting inside sales. Your team spends its day on quotes, large accounts and exceptions.
WizShop
How it works
An industrial ecommerce platform that integrates with your ERP and inventory systems
WizCommerce is a B2B order management platform which sits on top of the ERP your branches already run. Customers, products, contract pricing and inventory come in from your ERP, orders go back in as sales orders, and invoices and shipments flow back out to buyers and reps. It connects with Epicor, NetSuite, Microsoft Dynamics 365, SAP Business One, Sage 100, QuickBooks and Fishbowl, and handles ecommerce integrations for auto parts ERP systems too.
Take the order from any
Orders come in from your webstore, your sales rep app, and emailed POs and RFQs read by AI order entry.
Apply your ERP rules
Customer pricing, product data, stock and business rules come from your ERP, so every order is priced and checked the same way in every channel.
Post it to your ERP
Approved orders post to your ERP as native sales orders with the PO number intact, so nobody rekeys a line
Ship from the branch
Your branches pick, ship and invoice in the ERP they already run, and invoices and shipment tracking flow back to buyers and reps.
Integrations
Plug your ERP into every channel you sell through
Orders sync straight into the ERP you already run. Open an integration to see how it connects.
What wholesalers say after switching to WizCommerce
- Colleen Daly
- Vice President, The Howard Elliott Collection
“Ella has completely changed how we handle emailed and faxed orders. It’s saving hours of time every day for my team.”
4hrs → 15min
manual order entry time
~5 min
to review each AI-processed order
- Samuel Leiaghat
- CEO, Pom Pom at home
"Achieving NetSuite integration in just 30 days was beyond expectations. Now our reps have full visibility into order, customer, and inventory data, making their jobs much easier."
30~
day Netsuite integration
20%
lift in revenue
4+
rep hours saved weekly
- Michael Novak
- head of marketing & product, PD Home
“Switching to WizCommerce helped us move faster, serve customers better, and grow without worrying about system limitations”
15%
more website orders
~30
days to launch
Products
What does WizCommerce include for industrial distributors?
WizCommerce is B2B sales software for industrial distributors that puts your storefront, reps, CRM and AI order entry on one catalog, set of customer prices and one ERP connection. Start with the piece your team needs most, and the rest of this industrial distributor automation software is ready when your branches are.
WizShop
B2B E-Commerce
Give buyers a B2B ordering portal with their own catalog, contract prices and units of measure. They search by part number, reorder from history and check stock before they order.
WizOrder
Sales Rep App
Put your catalog, account pricing and live stock in every inside and field rep’s hands. Reps build quotes on a plant walk-through and turn them into orders on the spot.
WizCRM
CRM for Distributors
Keep account history, open quotes, opportunities and visit notes in one place. Managers see pipeline, followups and rep activity across every territory.
Ella
AI Order Entry
Read purchase orders and RFQs from emails, PDFs, spreadsheets and photos, and turn them into orders and quotes. Each line is matched to your SKUs, and approved orders go to your ERP.
Get in touch
See WizCommerce run on your own catalog and price lists
Bring a sample PO, a few part numbers and the name of your ERP. We will show the webstore, rep app and AI order entry working the way your branches already sell
Frequently Asked Questions
Where can I find a platform that supports bulk and custom orders for industrial buyers?
WizCommerce handles both on one B2B platform. Buyers place bulk orders by entering part numbers in quick order or repeating a past order, with case packs and minimums applied to every line. Custom and made-to-order parts go through a quote with your pricing and lead time, and the approved quote becomes the order without retyping.
Which industrial ecommerce platforms offer buyer-specific access, tiered pricing and quoting?
WizCommerce gives every buyer account its own login, catalog, price tier and payment terms, so each plant or contractor sees only what they can buy. Buyers can request a quote from their cart, and reps or AI quote entry turn it into a priced quote that becomes an order once approved.
What features should an industrial distributor look for in a B2B ecommerce platform?
Start with search by your part numbers and your customers’ part numbers, plus contract pricing and the right unit of measure on every item. Add quoting for made-to-order parts, fast reordering of long lists, and a rep app that runs on the same data as the webstore. Then check that inventory syncs with your ERP in real time rather than in a nightly file, and that emailed POs can be processed without retyping.
Can one platform handle large-account ordering for electrical distributors?
Yes. WizCommerce sets up large contractor and industrial accounts as a parent with child locations, each with its own buyers, ship-tos and approvals. Project pricing, account catalogs and order history stay attached to the account, and reps can see every location’s quotes and orders before they call. The same setup works for a single mid-size branch or a multi-branch distributor.
How do industrial distributors sell through reseller and dealer networks online?
Give each dealer or reseller a B2B account with its own tier pricing, minimums and catalog, so they can reorder stock online at any hour. Your reps manage those dealer accounts in the same CRM and sales rep app, and they see what each dealer bought and what is still open. Dealer orders then flow into your ERP like any other order.
What software do industrial distributors use?
Most industrial distributors run an ERP such as Epicor, NetSuite or SAP Business One for stock, purchasing, accounting and fulfillment. On top of it they add a B2B sales platform for the webstore, the sales rep app, CRM and AI order entry. WizCommerce is that sales layer, so it connects to your ERP rather than replacing it.
