Skip to content
GIFTS, SOUVENIRS, TOYS AND GAMES
The B2B ecommerce and sales platform for gift and toy wholesalers
Write orders seamlessly at every gift market, give retailers a B2B wholesale platform for gifts and souvenirs with easy repeat orders, and refresh seasonal gift and toy catalogs with AI imagery. Every order reaches your ERP with the right case packs, minimums and pricing already applied.
our customers
Built for Wholesale. Powered by AI.
Built for Wholesale.
Powered by AI.
migrated from Market Time
migrated from Market Time
migrated from AMP
migrated from BRANDWISE
migrated from repzio
migrated from repzio
migrated from ECAT
migrated from ECAT
migrated from NetSuite
Gifting ecommerce and wholesale selling for gift and toy industry
Whether you sell giftware or toys and games, let buyers order at markets, through reps, online, or by email. WizCommerce brings these channels together with the same catalog and customer pricing.
Write more orders at every gift and toy market and on the road
Gift and toy buyers place a large share of their orders at Atlanta, Las Vegas, Dallas, toy shows and the regional markets, and the rest during rep visits. WizCommerce’s B2B sales rep app gives your reps one app for the booth and the store visit, with customer pricing, live inventory, and order history ready to help them recommend products and take orders on the spot.
Sell from digital catalogs, online or offline
Reps show the full line or a custom collection on a tablet at the booth or in the store. It keeps working when the hall Wi-Fi drops and syncs to your ERP once back online.
Scan items into several carts per buyer
Scan a sample or hang tag to add it to the cart with the buyer's price and case pack applied. Hold multiple carts and wishlists per buyer, with show promotions and bundles built on the spot
Quote and order against live inventory
Reps see live stock and ETAs on incoming items before they promise anything. Customer pricing applies to every quote, and an approved quote becomes an order in one click.
Follow up before the show ends
Send each buyer their order and a catalog of the items they liked on the same day.
A B2B wholesale platform for gifts and toys industry with easy repeat orders
Gift, souvenir and toy shops reorder the same best sellers several times a season. Give them a B2B ecommerce platform build on your company themes, where they log in, see their own prices and order at any hour
Tell your brand story online
Gift and toy brands sell through stories. Use themes, templates, storyboards and featured collections so the wholesale site sells the way your products look.
Approve new stores before they see prices
New buyers register on your site and your team approves them before wholesale prices appear.
Show every store its own price list
Each account sees its own price list, discounts and free freight threshold. You run one B2B site instead of a separate store for each customer type.
Reorder best sellers in a few clicks
Buyers repeat a past order or pick from their most-ordered items, with live stock on every line. Invoices and order status sit in the same account.
An all-in-one CRM and catalog app for gift and toy wholesalers
Gift and toy reps and rep groups cover hundreds of small stores across wide territories. WizCRM, a CRM for wholesalers, connected with your sales rep app and B2B ordering portal to bring customer details, orders, visits, and follow-ups into one place, so managers can track activity across every account.
Track every store visit
Let reps log store visits with their location, so managers can see when each store was last visited, how often reps stop by, and which accounts need a visit.
See all account activity in one timeline
Meetings, calls, notes, quotes and orders sit on one account view. Wholesale website activities like sign-ins, product views and abandoned carts shows up there too.
See sales by rep, account and collection
Managers rarely know which reps and collections are carrying the season until the numbers close. Dashboards show orders, quotes and revenue by rep, account and collection as they come in.
Manage reps,rep groups and territories
Set territories, independent agencies and house accounts, route new show leads to the right rep and assign follow-up tasks. Managers see what is pending, overdue or done.
Turn emailed gift and toy POs into ERPready orders
Chains, distributors and long-time accounts still send purchase orders by email, often after a market or between rep visits. Ella, an AI order entry software reads each PO, matches every line to your SKUs and prepares the order, so your team reviews it instead of typing it
Read purchase orders in any format
Ella handles PDFs, spreadsheets, email bodies and scanned order forms, so nothing waits in the inbox for someone to type it in.
Process multiple POs in one document
Ella separates multiple purchase orders within a single document and creates a separate order for each PO.
Match every line with a confidence score
Each line is matched to the PO and the buyer's account, with a confidence score. Lines that need a second look are flagged for your team.
Approve once and post to your ERP
Once your team approves the order, it posts to your ERP as a sales order. Ella works with more than 200 ERP systems.
Create catalog-ready gift and toy imagery with AI
New products, last-minute buys and overseas finds often arrive after the photo shoot is booked. WizStudio, an AI-powered AI image generator turns quick phone photos and vendor images into studio-quality catalog shots, so each new collection is ready before market opens
Generate silo shots from quick photos
Turn phone and vendor photos into clean, consistent product shots for the website, the rep app and line sheets.
Create product videos for every launch
New collections need more than stills for social posts, buyer emails and the website. Turn the same product photos into short lifestyle and product videos without a video shoot.
Generate imagery for a whole catalog in bulk
Upload up to 50 product images at once and use WizStudio to generate lifestyle images, product variants, silo images, and line drawings in bulk.
Show gifts and toys in lifestyle scenes, in every colorway
Place a single item or a whole collection together in playroom, nursery and holiday scenes without booking a shoot. Generate every colorway of an item, so each SKU has its own image on launch day
Help gift and toy buyers discover more products and build bigger orders
Sell in case packs, minimums and prepacks
Apply case packs, ordering increments, item and order minimums, and prepacked assortments consistently at the booth, on the road, and online.
WizShop
Turn seasonal catalogs into shoppable lookbooks
Upload the season’s PDF and every product is tagged automatically, so buyers add to cart from the page and reps open it offline at the booth.
WizOrder
Help buyers discover similar and complementary products
Find products from a photo with AI image search, show alternatives with View Similar, and suggest matching items with Frequently Bought Together.
WizShop
How it works
Connect WizCommerce to the ERP your gift and toy business already uses
Keep products, customer pricing, and inventory synced across your sales channels, and send approved orders straight to your ERP. Connect giftware ecommerce order fulfillment with orders from markets, rep visits, and emailed POs through integrations with NetSuite, QuickBooks, Sage, Microsoft Dynamics 365, Fishbowl, and other leading ERPs.
Take the order anywhere
Orders come from your market booth, your reps, your B2B site and emailed POs
Apply your ERP rules
Price levels, case packs, minimums and stock applied to every order.
Post it to your ERP
Each approved order lands in your ERP as a sales order, with nothing to retype.
Everything is updated
Order status, shipments and invoices flow back to the buyer's account.
Integrations
Plug your ERP into every channel you sell through
Orders sync straight into the ERP you already run. Open an integration to see how it connects.
What results do gift and toy wholesalers see with WizCommerce?
- Panda Baker
- Manager, Toynk
"Customers are buying products they didn't know they needed thanks to Kai complementary product recommendations. It also suggests similar items when something is out of stock, ensuring no sales are missed."
20%
increase in average order
16000+
SKUs seamlessly managed
<30
Plugins needed
- Kerri Christman
- VP of Marketing, Ganz
"WizStudio helped us generate hundreds of high-quality lifestyle images in weeks, not months, making it possible to launch complete catalogs with model, indoor, and outdoor imagery at scale."
500+
feature images created in weeks
150+
follow-ups done before the trade show ended
- Kim Lambert
- Digital Marketing Specialist, Tremont Floral
“We needed something that actually understood wholesale and how we operate. WizCommerce did that for us.”
10%
revenue growth driven by AI-powered product recommendations
4+
rep hours saved weekly through faster quoting and real-time access to data
Products
What does WizCommerce include for gift and toy wholesalers?
WizCommerce is software for industrial distributors that puts your webstore, reps, CRM and AI order entry on one catalog, one set of customer prices and one ERP connection. Start with the piece your team needs most, and the rest of this industrial distributor automation software is ready when your branches are.
WizShop
B2B E-Commerce
Give gift, souvenir and toy shops a branded wholesale site with their own price level, case packs and one-click reorders.
WizOrder
Sales Rep App
Write orders at markets and on the road with barcode scanning, offline catalogs, multiple carts and live stock.
WizCRM
CRM for Distributors
Keep every store’s orders, open carts, leads and follow- ups on one record your reps and managers share
Ella
AI Order Entry
Read emailed and PDF purchase orders in any format and turn them into ERP-ready orders your team approves.
WizStudio
AI Photo Imagery
Create silo shots, lifestyle scenes and product videos for each new collection from simple product photos.
Get in touch
See your gift line on WizCommerce before the next market
Bring a recent catalog, a sample purchase order and the name of your ERP. We will show your booth order flow, your wholesale site and AI order entry working with your own products.
Frequently Asked Questions
Which B2B ecommerce platform is best for gift and toy wholesalers?
The best fit is a platform built for wholesale selling rather than a retail store with a wholesale add-on. Gift and toy wholesalers need one system that covers market orders, rep visits, a branded reorder site and emailed POs, all on the same catalog and price levels. WizCommerce is built for that model and connects to ERPs such as NetSuite, QuickBooks and Sage.
How do gift and toy wholesalers sell to retailers?
Most sell through four channels at once. Reps write orders at markets and on store visits, independent shops reorder online, larger accounts and chains email their purchase orders, and some new stores find the line through wholesale marketplaces. Keeping every channel on one catalog means pricing, case packs and stock match wherever a store orders.
Should a gift and toy wholesaler sell on a marketplace or on its own B2B site?
Many gift brands use both channels at the same time. A wholesale marketplace helps new shops discover your line, while your own B2B site keeps your pricing, terms, minimums and the customer relationship in your hands. Repeat buyers usually reorder faster on your own site, because their history, price level and saved items are already there.
What is the difference between a case pack, an inner pack and a minimum order quantity?
A case pack, or master carton, is the full carton an item ships in from your warehouse. An inner pack is a smallervunit inside that carton, which lets a shop order fewer pieces at a time. A minimum order quantity is the smallestvamount a buyer must order, either for one item or for the whole order. Your B2B platform should enforce all three, so orders arrive in quantities your warehouse can actually pick.
Can one platform run gift and toy lines together?
Yes, one WizCommerce account can carry giftware, souvenirs and toys, each organized into its own collections, catalogs and price levels. B2B ecommerce for toys and games works the same way as for gifts, with case packs, live stock and recommendations on every item. A sister company with its own customers can run a separate storefront, and reps switch between the two from the same app.
How long does it take a gift wholesaler to go live on WizCommerce?
Most wholesalers go live in 14 to 30 days, depending on how complex the ERP setup is. WizCommerce helped Tremont Floral move from its old system and went live in six weeks and completed a full NetSuite integration for Toynk in three months with a catalog of more than 16,000 SKUs.
