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LIGHTING DISTRIBUTOR SOFTWARE FOR MANUFACTURERS AND WHOLESALERS
The B2B ecommerce and sales platform for lighting manufacturers and wholesalers
WizCommerce syncs your fixtures from your ERP and lets reps and buyers choose finish, glass and size on one item, even when a single chandelier runs to more than 1,000 combinations. It applies the right designer or dealer price and live stock to each choice, then sends the order straight to your ERP.
our customers
Built for Wholesale. Powered by AI.
Trusted by 500+ wholesalers.
and distributors.
A B2B ecommerce platform for lighting, built around how lighting fixtures are sold
WizCommerce connects to your ERP and applies the same business rules across rep, agency, showroom and online orders. Wherever your customers order, fixture options, customer-specific pricing and stock availability stay consistent across every channel.
Write more lighting orders during markets and showroom visits
Many lighting brands still send reps out with an aging e-catalog app that syncs slowly and reports little. WizOrder, a sales rep app built for wholesale, puts every fixture, finish, price list and live stock level on the rep’s iPad, online or offline.
Scan hang tags to build the order at market
Scan a sample’s tag to add the fixture to an order with the correct customer pricing. Keep taking orders offline and sync when the connection returns.
Build quotes for custom fixtures and projects
Create quotes with the required sizes, finishes and fixtures, then convert them into orders once your customer approves.
Share product details during the meeting
Send spec sheets, installation instructions, brochures and price lists from the app, so customers have the details they need before the meeting ends.
Present without prices and send a personalized catalog
Hide pricing in showroom mode, then turn your customer’s selected fixtures into a personalized catalog or tear sheet.
A B2B ecommerce platform for lighting showrooms, designers and dealers
Give your customers one place to browse fixtures, check specifications and availability, and place orders anytime. WizShop, a B2B ecommerce platform for lighting brands, lets you control account access and pricing while giving approved customers access to product details, order history and shipment updates.
Show the right pricing for each customer
Assign price lists to showrooms, designers and dealers, and show IMAP pricing alongside each buyer’s trade price.
Put dimensions, spec sheets and stock on every product page
Buyers check dimensions, finishes, spec sheets, live stock and incoming dates on the product page instead of emailing your team.
Let dealers track orders, shipments and invoices
Give customers access to order status, tracking numbers and invoices through their account, without calling your team for updates.
Approve trade accounts before showing pricing
Let new customers apply with their business details. Keep pricing hidden until your team approves the account and assigns the appropriate price list.
Track every showroom account, market lead and order in a CRM built for lighting
Manage independent agencies, house reps and showroom accounts with clear ownership of every customer and lead. WizCRM helps your team assign follow-ups, track custom fixture and project opportunities, and identify customers who need attention before the next market.
Map every agency rep to the right accounts
Link reps to their agency and keep the customer accounts they open assigned to that agency, while managing house accounts separately.
Turn market badge scans into follow-ups
Scan buyer badges at Lightovation, High Point and Las Vegas, and each contact lands in WizCRM with a follow-up task for the rep who met them.
Track custom fixture and project requests as deals
Follow each request through your sales pipeline, then create a quote and convert it into an order from the same record.
Spot showrooms that have stopped ordering
Identify customers who haven’t ordered recently, so reps and agencies know who to contact before the next market.
Get every emailed PO converted into an ERP-ready order with the right pricing, fixture and finish
Lighting POs rarely arrive clean, because buyers write their own part numbers, add custom pieces and tag lines with project sidemarks. Ella, our AI order entry software, reads POs from email, PDFs and spreadsheets, matches each line to your catalog and prepares the order for your team to approve.
Match buyer part numbers to the right fixture
Ella maps buyer item numbers, old SKUs and written descriptions to the correct fixture and finish in your catalog.
Flag custom and new items for review
Made-to-order fixtures and items that aren’t in your ERP yet go to your team for setup instead of being guessed.
Keep sidemarks and job-site addresses on every line
Project names, sidemarks and ship-to job sites carry into the ERP order, so designers and builders get the right delivery.
Check prices, shipping and stock before the order posts
Confidence scores flag price mismatches, missing shipping details and out-of-stock lines, so your team reviews only what needs attention.
Create lit room scenes and line drawings for every fixture with AI
Lighting brands carry thousands of SKUs in several finishes, and designers want to see each fixture in a real room. WizStudio handles AI lighting product photography, creating lit room scenes and dimension drawings from the product images you already have.
Stage fixtures in homes, hotels and builder projects
Place chandeliers, pendants and sconces in residential, hospitality and new-build settings without booking a shoot.
Show the glow, shadows and shine of every fixture
Generate images with natural shadows and reflections on glass, metal and chrome finishes, so every fixture looks lit in the room.
Generate dimension line drawings in bulk
Create dimension drawings for up to 50 fixtures at once for spec pages and marketplace listings.
Hand large catalogs to our team
Our done-for-you service handles image projects for thousands of SKUs, starting with a pilot on your top sellers.
Sell configured chandeliers, run market specials and stock lamps by their parts
Configured fixtures with modifiers
A chandelier with seven or eight option groups can mean more than 1,000 combinations from one SKU. Modifiers let buyers and reps choose finish, glass, size and color temperature on one item, and lamp bases pair with their matching shades.
WizShop - WizOrder
Market specials and volume discounts
Run show-only pricing and volume discounts during Lightovation, High Point and Las Vegas. Reps and your B2B ecommerce platform apply the same market deal on every order, so nobody works out specials by hand.
WizShop · WizOrder
Assembly and kit stock
Show availability for assembled products based on their required components, such as lamp bases and shades. Give reps and customers visibility into available, on-order, backordered and discontinued stock.
WizShop · WizOrder
How it works
Connect WizCommerce to the ERP your lighting business already runs
Keep fixtures, finishes, price lists and stock in sync across every channel, and send approved orders straight to your ERP. WizCommerce integrates with NetSuite, Microsoft Dynamics 365, Sage 100, QuickBooks, Epicor Prophet 21, SAP Business One and other leading ERPs. The two-way connection keeps your sales channels updated and cuts manual order entry.
Take the order anywhere
Take orders at markets, through agency reps, on your B2B ecommerce platform and from emailed POs.
Apply your selling rules
Apply fixture options, customer price lists and stock availability as orders are prepared.
Post it to your ERP
Each approved order lands in your ERP as a sales order, with nothing to retype.
Keep reps, agencies and showrooms in sync
Sync catalog, pricing and inventory updates back to your sales channels.
Integrations
Plug your ERP into every channel you sell through
Market, agency, online and emailed orders all land in the ERP you already run. Open an integration to see what it syncs.
What results do lighting brands see with WizCommerce?
- Nitesh Chaudhary
- Director of Innovation, Jaipur Living
“With WizCommerce, we’re definitely seeing about a 5–10% overall revenue gain as a result of increased productivity across the board.”
5–10%
revenue lift
2-5
hours saved per rep daily
- Colleen Daly
- Vice President, The Howard Elliott Collection
“Our move to WizCommerce increased online revenue more than we expected and made selling easier for both reps and customers.”
15%
more website orders
600
new customers from the website in 6 months
- Michael Novak
- head of marketing & product, PD Home
“Switching to WizCommerce helped us move faster, serve customers better, and grow without worrying about system limitations”
15%
more website orders
~30
days to launch
Products
What does WizCommerce include for lighting brands?
Explore five connected products for online ordering, rep sales, account management, AI order entry and product imagery. Choose the tools that fit how your lighting business sells.
WizShop
B2B E-Commerce
Give customers their own login to browse fixtures, check product details, place orders and track shipments.
WizOrder
Sales Rep App
Help reps sell at markets and customer visits with offline ordering, tag scanning, quotes and product documents.
WizCRM
CRM for Distributors
Manage customer accounts, agency assignments, project opportunities and sales activity in one place.
Ella
AI Order Entry
Turn emailed POs into structured orders for your team to review and approve.
WizStudio
AI Photo Imagery
Create lit room scenes with natural shadows and reflections for every lighting product in your catalog.
Get in touch
See your lighting catalog running on WizCommerce before the next market
Bring a recent price list, a sample showroom PO and the name of your ERP. We will show your market order flow, your B2B ecommerce platform and AI order entry working with your own fixtures.
Frequently Asked Questions
What makes a B2B ecommerce platform right for a lighting business?
Lighting catalogs need more than a standard product page and a cart. The platform should handle fixtures with many finish and option combinations, price lists by buyer type and IMAP pricing. It also needs spec sheets, live stock with incoming dates and a direct connection to your ERP. The best fit also serves reps at markets, so dealers and reps order from the same catalog.
Is WizCommerce built for lighting distributors as well as manufacturers?
Yes, WizCommerce works for lighting manufacturers, wholesalers and distributors that sell to showrooms, dealers and designers. Reps write orders in WizOrder, buyers order online at their own pricing and Ella turns emailed POs into ERP orders. Everything stays in sync with the ERP you already run, such as NetSuite, Epicor Prophet 21 or Microsoft Dynamics 365.
What should a lighting distributor look for in a CRM?
A lighting distributor should look for a CRM that connects to the tools its reps and buyers already use to order. Account records should show agency and rep assignments, project deals and order history by fixture and collection. Item-level sales reports and visit logs help you spot showrooms that are slipping. For a wider comparison, read our guide to the best CRM for wholesale distributors.
Can one WizCommerce account run several lighting brands?
Yes, lighting groups that own several brands can run them from one WizCommerce account. Products and collections can be organized by brand, so buyers and reps browse one brand at a time. Orders from every brand still flow into the same ERP.
Does WizCommerce replace our ERP?
No, WizCommerce works alongside the ERP you already run. Your ERP stays the system of record for items, customers, pricing and stock. WizCommerce syncs that data to every sales channel and sends approved orders back as sales orders.
Can WizCommerce replace the e-catalog app our reps use today?
Yes, WizOrder replaces older e-catalog and order-writing apps for lighting reps. Your catalog, customers and price lists sync from your ERP, so reps start with current data instead of a manual upload. Reps get collateral, quotes and order history in the same app they use at markets.
