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DISTRIBUTION SOFTWARE FOR BEAUTY, PERSONAL CARE AND WELLNESS BRANDS
The B2B ecommerce and sales platform for CPG and beauty brands
WizCommerce gives beauty, personal care and other consumer goods brands one B2B sales platform for every way salons, spas, boutiques, retail chains and other customers order. Buyers restock through B2B ecommerce, reps write orders at beauty shows, AI order entry handles emailed POs, and every shade, scent and size reaches your ERP at each account’s own price.
our customers
Built for Wholesale. Powered by AI.
Trusted by 500+ wholesalers.
and distributors.
The complete wholesale consumer goods platform for CPG and beauty brands and distributors
WizCommerce is wholesale order management software for CPG, beauty and health brands whose accounts range from single-chair salons to regional chains and international distributors. Set each account’s lineup, price level, minimums and promotions once, and every order follows them without anyone fixing it by hand.
B2B ecommerce platform for CPG and beauty brands that turns every restock into a self-serve order
Salons, spas, boutiques and retail chains run low on the same shades, scents and pack sizes every few weeks, and most still restock by email, text or a call to their rep. Give every account a login with its own products, prices and stock, so restock orders come in day and night and your team spends its time opening new accounts instead of keying orders.
Keep wholesale pricing away from consumers
Run your B2B ecommerce platform next to your DTC store. Visitors see only what you choose to show, and trade prices appear after your team approves the account.
Show private-label SKUs only to the brand that owns them
Add a customer’s private-label or white-label SKUs to that account’s lineup only. Every other account stays unaware of them in search, the catalog and the cart.
List one product in every shade, scent and pack size
Group shades, scents and pack sizes under one product, from a sample vial or single unit up to a bulk refill or full case. Stock and pricing are tracked separately for every option.
Sell restricted lines only to verified buyers
Salons, practitioners and resellers upload a license or resale certificate when they apply. Your team approves each account before restricted products and trade prices appear.
CPG order taking software for trade shows, salon demos and store visits
CPG and beauty reps win most new accounts face to face, where a buyer decides in minutes and expects an answer on price and availability on the spot. With that account’s pricing and today’s stock in front of them, reps close the order before the buyer walks away, and it reaches your warehouse complete and ready to ship.
Add testers, samples and gratis units at no charge
Reps add testers, samples and gratis units to any order at zero cost, so free goods ship in the same box as the paid products.
Offer each door only the SKUs it can buy
A small boutique and a national chain each see only the SKUs they carry, so reps never pitch a shade or size the account cannot order.
Clear the post-show order backlog
Trade show Wi-Fi is patchy, so reps keep taking orders offline on their iPads. Orders upload to your ERP as soon as the iPad is back online, so nobody retypes a stack of order forms after the show.
See stock across every warehouse and 3PL
Reps promise only what can actually ship, whichever location holds it, and backorders stay switched off for lines you never want sold short.
A CRM for CPG and beauty teams that connects every salon demo and store visit to the orders that follow
Beauty and CPG sales run on frequent, small touches, like a demo at a salon, samples left at a store or a call when a shelf runs low. Every rep visit, buyer order and online session lands on the account record, so managers see which activity turns into orders and reps walk into each visit knowing what the account bought last.
Track license and resale certificate dates on every account
Keep each account’s license or resale certificate number and expiry date on its record, so reps renew it before an order is held up.
Track private-label and custom formula requests as deals
Follow each request from first inquiry to quote and order, with the formula notes and contacts on the same record.
Catch doors that miss their usual replenishment
See which salons and stores have gone quiet since their last order, so reps call before the shelf runs empty.
Log store visits and salon demos by territory
Reps log each demo and store visit with its location, so managers see coverage across every territory.
AI order entry solution that stops CPG and beauty orders from piling up in the inbox
As a CPG or beauty brand grows, the order desk becomes the bottleneck, and POs sit in the inbox while shelves run low. AI prepares each order for approval in whatever format it arrives, so the same team handles far more orders and restocks reach salons and stores on time.
Match shade, scent and pack-size names to the right SKU
A buyer writes Rose 30 ml, a case of 12 or their own item code. Ella, an AI order entry software finds the exact shade, scent and pack size in your catalog.
Suggest a replacement for discontinued shades
When a PO asks for a retired shade or SKU, Ella suggests the closest current product, and your team approves the swap before the order moves on.
Keep up with post-show and holiday PO spikes
Ella reads every PO as it lands, so a rush of new orders after a trade show or before the holidays gets processed at the same pace as a normal week, without extra hands on the order desk.
Spend review time only on uncertain lines
Confidence scores point your team to price mismatches and missing details, and the order moves to your ERP once someone signs off.
AI product imagery for shade ranges, scents and packaged goods
CPG and beauty brands launch new shades, scents and pack sizes faster than they can book a studio. Create product imagery at scale from the photos you already have, so every launch reaches retailers and distributors with images ready on day one.
Build a full shade range from one swatch
Upload a swatch image or pick a Pantone shade, and WizStudio generates three variations for each new shade.
Place products in vanity, bathroom, spa and store-shelf scenes
Show serums, soaps, haircare and wellness products where buyers will sell them, without arranging a set for every launch.
Make short clips from still product shots
Give retailers and distributors motion content for their own listings and social posts.
Get a done-for-you image set for each launch
Our team can produce imagery for a full launch or a large catalog, starting with a pilot on a few products.
Workflows designed to speed up CPG and beauty selling
Apply promotions automatically to qualifying orders
Set up buy 12, get 1 free, gift-with-purchase and spend-based offers for selected accounts. Choose start and end dates, and qualifying rep and online orders receive the offer automatically.
WizShop - WizOrder
Make new shades and scents available from launch day
Feature new collections at the top of your catalog so reps and buyers can find them easily. Buyers can order at their account pricing from day one, without waiting for a rep visit or an updated price sheet.
WizShop · WizOrder
Manage all your beauty and personal care brands in one place
Run multiple brands from one account, each with its own catalog and pricing. Buyers can switch between brands to browse and order, while your team manages them all in one place.
WizShop · WizOrder
How it works
Which ERPs does WizCommerce sync with for CPG and beauty brands?
Beauty and personal care brands run on everything from QuickBooks to NetSuite and Business Central to all the major ERPs. WizCommerce syncs SKUs, shades, account price levels and stock from your ERP, then returns approved orders as sales orders.
Capture orders from every channel
Orders that buyers place online, that reps write at shows and that arrive as emailed POs all land in WizCommerce.
Check the account rules
Each order is checked against the account’s lineup, price level and minimums.
Create the ERP order
Each approved order is created in the ERP with the exact shade and size SKU on every line.
Refresh stock everywhere
Stock and price changes in the ERP reach reps and buyers without a manual upload.
Integrations
Plug your ERP into every channel you sell through
Market orders, online reorders and emailed POs all land in the ERP. Open an integration to see what it syncs.
Results wholesalers report after moving to WizCommerce
- Nitesh Chaudhary
- Director of Innovation, Jaipur Living
“With WizCommerce, we’re definitely seeing about a 5–10% overall revenue gain as a result of increased productivity across the board.”
5–10%
revenue lift
2-5
hours saved per rep daily
- Colleen Daly
- Vice President, The Howard Elliott Collection
“Our move to WizCommerce increased online revenue more than we expected and made selling easier for both reps and customers.”
15%
more website orders
600
new customers from the website in 6 months
- Michael Novak
- head of marketing & product, PD Home
“Switching to WizCommerce helped us move faster, serve customers better, and grow without worrying about system limitations”
15%
more website orders
~30
days to launch
Products
Five connected products that share one record of every account and order
Pick the products that match how your consumer goods business sells today, and add the rest as you grow.
WizShop
B2B E-Commerce
Buyers restock their own lineup at their own prices, separate from your consumer store.
WizOrder
Sales Rep App
Reps write orders against live stock at shows and on visits, even without a signal.
WizCRM
CRM for Distributors
A CPG CRM that shows every account’s orders, visits and license renewal dates.
Ella
AI Order Entry
Reads POs in any format and matches each shade, scent and pack size to your SKUs.
WizStudio
AI Photo Imagery
Generates shade ranges, lifestyle scenes and short videos from the photos you already have.
Get in touch
Watch a CPG or beauty order go from the first click to your ERP.
Send us three or four SKUs that come in shades or sizes, one buyer PO and your ERP name ahead of the call. On the demo, you will see a buyer account, a wholesale login hidden from consumers and AI order entry working on your products.
Frequently Asked Questions
What is the best B2B wholesale software for CPG and beauty brands?
The best B2B wholesale software for CPG and beauty brands groups shades, scents and pack sizes under one product and gives every account its own catalog, prices and minimums. It also needs a rep app that works offline at trade shows, AI that reads emailed POs and a live connection to your ERP. WizCommerce brings all of these together on one platform, along with a CRM and AI product imagery for new launches.
Which B2B order management software works best for CPG and beauty wholesalers?
Look for B2B order management software that pulls online orders, rep orders and emailed POs into one place and checks each one against the account’s pricing, minimums and stock. WizCommerce does this and adds AI order entry, which turns POs in any format into draft orders matched to your SKUs. Your team approves each one, and it is created in your ERP without retyping.
What is the best commerce platform for CPG and beauty brands that sell both wholesale and direct?
Look for a setup that supports both channels while keeping wholesale pricing and account access separate from your consumer store. WizCommerce handles wholesale alongside your existing direct-to-consumer website, giving approved trade buyers access to their catalog, pricing and order minimums, with product and order data connected to your ERP.
Should CPG and beauty brands sell wholesale on a B2B marketplace or their own platform?
The right choice depends on how you attract and serve retail accounts. A B2B marketplace can help new retailers discover your brand. Your own B2B ecommerce platform gives you more control over account approvals, the buying experience, pricing and reordering. You can use both channels, with a clear role for each.
What should a B2B pricing engine handle for CPG and beauty wholesale?
CPG and beauty wholesalers price differently for salons, independent stores, chains and distributors, often with volume tiers, minimums and seasonal promotions on top. A B2B pricing engine should apply all of that on every order, online and through reps, without manual changes. WizCommerce assigns a price list to every account from your ERP and applies tiers, minimums and scheduled promotions automatically.
What is the best CRM for CPG and beauty brands?
The best CRM for CPG and beauty brands connects rep activity to what each account actually orders. Reps should see order history, visit notes and license dates before a store visit, and managers should see which accounts have gone quiet. WizCRM keeps all of it on the same account record your reps and online buyers already use. See how other tools stack up in our best CRM for wholesale distributors guide.
