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Wholesale ecommerce platform
The Wholesale E-commerce platform that lets your retailers order on their own.
A wholesale e-commerce platform is where approved retailers sign in, browse your full line at their own pricing, and place and repeat orders without a rep. WizShop- WizCommerce’s B2B E-Commerce Platform, gives you that storefront, the pricing rules behind it, and real-time ERP sync, so no order gets rekeyed.
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Built for Wholesale. Powered by AI.
Built for Wholesale. Powered by AI.
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migrated from bigcommerce
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migrated from shopify
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Overview
Everything a wholesale e-commerce platform needs, in one place
Wholesale orders still arrive through reps, trade shows, phone, email, and PDF line sheets. Most wholesale e-commerce platforms stop at a storefront, so WizShop covers the catalog, the pricing rules, the ordering portal, and the ERP sync behind it.
Wholesale storefront
Set account-specific pricing, order minimums, and case packs by retailer type, applied automatically at checkout.
Wholesale pricing and minimums
Set account-specific pricing, order minimums, and case packs by retailer type, applied automatically at checkout.
Wholesale ordering portal
Retailers sign in to place first orders and reorder on their own, on desktop or mobile, without waiting for a
rep.
Wholesale storefront
Build your wholesale storefront from the line sheet you already have
Your line sheet becomes a live catalog
Turn your line sheet into a live, searchable catalog. Retailers always see current products, stock, and imagery, and you update it once instead of emailing a new PDF.
Customer-specific catalogs and pricing
Show each retailer only the assortment they can buy, at the pricing you set for their tier or contract. A boutique and a national chain see different lines and different prices.
Approve new stockists
New retailers apply to buy from you online, you review and approve them, and they unlock your line and their pricing right away.
Wholesale pricing
Set account-specific pricing, minimums, and terms for every retailer
Tiered price lists by retailer type
Give boutiques, retail chains, and distributors their own price lists. Each retailer sees only their own wholesale pricing at sign-in and at checkout.
Complex pricing rules, minimums, and case packs
Set order minimums, case packs, multiples, and stacked rules by account, so every wholesale order that comes through is fulfillable as placed.
Net terms and deposits
Offer net terms, deposits, cards, and ACH per account, with WizPay reconciling payments back to your ERP.
Volume and pre-book pricing
Reward larger orders and early pre-books with automatic volume breaks that update in the retailer's cart.
- Colleen Daly
- Vice President, The Howard Elliott Collection
"Our new website is so much easier for customers to navigate and place orders. The smooth integration with our sales app allows reps to upsell and recommend products more effectively."
15%
Increase in Online Orders
600+
new website customers
- Abed Ayesh
- Operations Manager, Indian Touch of Gallup
"Partnering with WizCommerce has been a game changer for us. WizCommerce has not only streamlined our operations but also opened up new revenue streams with the website."
50+
new website leads every month
10%
revenue increase
- Michael Novak
- head of marketing & PRoduct, PD Home
"Our customers tell us the new website is much easier to use. With improved navigation, and AI-driven product recommendations, our customers are discovering more products and buying more."
15%
increase in online sales
30~
day seamless implementation
Wholesale ordering portal
Give retailers a wholesale ordering portal they'll actually use
A wholesale ordering portal is the part of a wholesale e-commerce platform where
your approved retailers sign in to browse your line, see their own pricing, and
reorder, on desktop or mobile.
Search your whole line
Retailers find products by name, SKU, or attribute across your entire line, with image search built in on any device.
AI reorder and fill-in suggestions
Ella surfaces what similar retailers buy and restock, so fill-ins and reorders take one tap.
One-click reorders
Retailers repeat a past order in one click, straight from their order history between market weeks.
Save assortments and multi-carts
Retailers save assortments and build separate carts for each store or season, kept in their account.
Order by case pack and variant
Show every variant and case pack clearly, built to handle large, complex wholesale catalogs with deep variant trees.
Flexible wholesale payments
Retailers pay by net terms, deposit, card, or ACH through WizPay, exactly how you set up their account.
Reps & trade shows
Wholesale e-Commerce that works with your reps and at trade shows
Your storefront is one channel, and it connects to how wholesale actually sells, so your reps, your booth, and your online orders all use the same line, pricing, and inventory. Nothing gets rekeyed.
Reps write orders anywhere
At market, in the showroom, or on the road, reps build orders in WizOrder- WizCommerce’s sales rep app from the same catalog and pricing, online or offline, and every order syncs the moment there is a signal.
Retailers self-order at your booth
Retailers scan into your storefront at the trade show and place their own orders while they browse your line.
ERP integrations
Send every wholesale order straight to your ERP, and keep inventory in sync
Every order syncs both ways with your ERP in real time. Orders flow in, inventory and pricing flow out, and nothing gets rekeyed.
One-click order approvals
Approve, edit, or flag incoming wholesale orders before they reach your ERP, so your team stays in control of what lands.
Real-time, two-way sync
Keep retailers, inventory, pricing, and orders in sync with your ERP, bidirectionally and in real time, through native connectors.
FAQ's on B2B E-Commerce Platform
What is wholesale ecommerce?
Wholesale ecommerce is selling your products in bulk to business buyers, like retailers, boutiques, and distributors, through an online storefront instead of only through reps, phone, email, and printed line sheets. Buyers log in to see their pricing, place orders, and reorder on their own.
What is a wholesale ordering portal?
A wholesale ordering portal is a private online store where your approved retailers log in to browse your catalog, see their own pricing and terms, place orders, and reorder past orders. It gives every retailer a wholesale ordering portal that stays in sync with your ERP.
How is wholesale ecommerce different from retail (B2C) ecommerce?
Retail ecommerce sells single items to consumers at one public price. Wholesale ecommerce sells in bulk to approved retailers, each with their own pricing, minimums, and terms, and it syncs with your ERP so stock and pricing stay accurate.
How do I move my wholesale line online?
You load your catalog, set your pricing tiers and minimums, approve your retailers, and connect your ERP. The platform is built to launch fast: Turkana Foods went live on SAP in three weeks.
Can I set different pricing and minimums for different retailers?
Yes. You assign tiered price lists, order minimums, and case packs by retailer type or contract, and each retailer sees only their pricing and rules at checkout.
Can retailers reorder and see their order history?
Yes. Retailers view past orders and repeat them in one click, and they can save assortments and build separate carts for each store or season.
Do my sales reps and trade-show orders work with it?
Yes. Reps write orders in a companion mobile app, online or offline, from the same catalog and pricing, so trade-show and on-the-road orders stay in sync with your storefront.
Does it sync with my ERP?
Yes. It syncs in real time with ERPs including SAP Business One, NetSuite, Sage 100, Epicor Prophet 21, and QuickBooks.