Skip to content
Native Fishbowl Inventory Integration For Modern Wholesale Operations
Sync products, categories, inventory, customers, orders, and payments between Fishbowl Inventory and WizCommerce — giving your sales team real-time stock visibility and eliminating manual order entry.
Why WizCommerce Is the Best B2B Commerce Platform to Integrate With Fishbowl Inventory
Wholesale distributors on Fishbowl Inventory manage warehouse operations, stock levels, and fulfillment — but Fishbowl was never built for B2B selling. Orders get re-keyed manually, inventory goes out of sync across channels, and sales reps have no real-time visibility into what's available. WizCommerce changes that. Unlike generic B2B platforms, WizCommerce connects directly to Fishbowl and adds the selling capabilities it was never built to provide: Unlike generic B2B ecommerce tools, WizCommerce seamlessly extends Dynamics 365 with the selling capabilities it lacks:
- B2B ecommerce storefronts for wholesale buyers
- Sales rep order-taking and assisted selling
- AI-powered workflows to automate manual processes
- Payment portals connected directly to Fishbowl data
All while keeping Fishbowl as the single source of truth.
A Fishbowl-Native Integration Built For Real-World Inventory Environments
WizCommerce connects directly to Fishbowl Inventory via API-based integration. Orders push in real time. Inventory, products, and customers sync on configurable schedules. No middleware. No CSV uploads. No manual data entry.
How WizCommerce Connects to Fishbowl
- Direct API integration with Fishbowl Inventory — orders push in real time
- Secure authentication with credential encryption
- Configurable sync frequency with manual “Sync Now” option for on-demand pulls
What the Integration Supports in Fishbowl
- Inventory levels synced directly from Fishbowl warehouses
- Real-time order push — no more manual re-entry into Fishbowl
- Bi-directional customer sync between WizCommerce and Fishbowl
No brittle middleware. No black-box connectors.
Just a clean, controlled integration that keeps Fishbowl in charge.
"We believe information is power. WizCommerce seamlessly integrated with our existing tools, helping us create a unified sales ecosystem where data flows freely to and from systems."
- Miguel Gonzalez
- IT Director
Fishbowl Inventory and WizCommerce Integration Workflow and Touchpoints
WizCommerce maintains a bi-directional sync with Fishbowl Inventory, ensuring that products, stock levels, customers, orders, and payments stay accurate and up to date across systems.
How WizCommerce Handles Complex Fishbowl Environments With Ease
WizCommerce is designed to absorb inventory management complexity so your teams don't have to manage it day to day. Instead of forcing rigid workflows, the platform adapts to how Fishbowl is already configured.
Handles complex B2B pricing structures
Multi-tier pricing, customer-specific overrides, volume-based pricing, and fallback logic all sync from Dynamics 365 without custom code or manual workarounds.
Inventory-first design philosophy
Fishbowl remains the source of truth for inventory and fulfillment at all times. WizCommerce extends it without duplicating logic or data.
Works alongside your existing accounting system
Fishbowl handles inventory and fulfillment while your accounting system (QuickBooks or others) handles invoicing and payments. WizCommerce connects to both.
Bi-directional sync without data conflicts
Records created in either system stay in sync automatically. No duplicates, no lost updates, no manual reconciliation between Fishbowl and WizCommerce.
Supports parts, products, and kits
Fishbowl’s product hierarchy — individual parts, finished products, and kits — is preserved in the integration.
Incremental and change-safe updates
New fields, workflows, or rules can be added over time without downtime or re-implementation. The integration evolves with your business.
Go Live On Fishbowl In As Few As 30 Days
A structured, ERP-safe implementation designed to minimize internal effort and get your wholesale operations live quickly.
Week 1
Discovery & scoping:
Align on data entities, workflows, and security requirements
Week 2
Mapping & configuration:
Configure fields, sync rules, price levels, and workflows
Week 3
Build & testing:
Connect to Fishbowl, validate data sync, and run UAT
Week 4
Go-live & hypercare:
Production launch with monitoring & stabilization
Enterprise-grade security & compliance
Our ecommerce integration is equipped with security controls that meet the standards of Dynamics-centric enterprises
1. TLS 1.3 encrypted data transfer
2. Encrypted storage of API credentials
3. Role-based access controls
4. Audit logs for integration activity
5. PCI-compliant payment handling (tokenized)
6. SOC 2 best-practice infrastructure
Fishbowl ecommerce integration made for reliability
Fishbowl integrations run at the core of day-to-day operations, where failures mean missed orders, inventory mismatches, and manual firefighting. WizCommerce is designed to prevent that by actively monitoring, correcting, and controlling every sync.
- Continuous monitoring of all integration jobs
- Automatic retries for temporary failures
- Detailed, actionable error logs with “Ask AI” analysis
- Manual & scheduled sync controls
- Proactive alerts for sync issues
Frequently Asked Questions
Will we have to change how our team currently works?
How do orders from WizCommerce appear in Fishbowl?
How does payment processing work if Fishbowl doesn’t handle payments?
What if we switch inventory management systems in the future?
Do we need in-house developers or IT resources to manage the integration?
Can we do a partial integration first?
Who owns and controls the data?
Integrations
Connected to your Tech Stack from day one
With 1,000+ pre-built connectors, WizCommerce creates Order Entry Assistant creates orders directly inside your ERP—no middleware, no custom builds, no manual entry.
