The Zoey alternative for wholesale brands that need more than a configurable storefront
Zoey gives you a customisable B2B storefront. WizCommerce gives you an intelligent one.
WizCommerce replaces your rep app, your Shopify B2B workaround, and your manual order entry – with one AI-powered platform built for wholesale from the ground up. Live in under 30 days.
No credit card · Live in <30 days · Free migration support
500+ wholesale brands live 
G2 rated 4.8 ★ 50+ ERP integrations
our customers
Why wholesale brands move beyond Zoey
Zoey handles customisation well. Then support and AI capability become the ceiling
Zoey is genuinely flexible — it’s one of the more customisable B2B storefronts available at its price point. For brands that need extensive front-end control, it delivers more than most alternatives. But two themes consistently emerge as teams scale: a customer support model that takes days to respond to anything urgent, and a complete absence of AI capabilities that competitors are now using to automate the work Zoey still requires humans to do.
Stage 1 — The Honeymoon
Flexibility replaced the rigid templates
Zoey’s customisation options gave your team a storefront that looked and worked the way you needed. Customer-specific pricing, account management, and a B2B-native checkout worked out of the box. For brands that had been forcing B2C platforms to work for wholesale, Zoey felt like a relief.
Stage 2 — The Friction Starts
Support is email-only — and takes days
Every urgent issue becomes a waiting game. ‘The customer service should be much better — we would like to talk directly with a support agent that can help us with immediate solutions instead of sending an email that sometimes takes days to receive a response. The time lost in those lapses makes us lose a lot of money.’ Payment and fraud issues are particularly acute with no real-time support path.
Stage 3 — The Breaking Point
The platform doesn't automate anything — it just digitises it
Zoey digitised your wholesale ordering process. But it didn’t automate it. Email POs still require manual entry. Reps still go into calls cold. The catalog still needs a photographer. As competitors adopt AI tools, Zoey customers are doing manually what their competitors have automated — creating a compounding performance gap.
Stage 4 — The Resolution
Brands that switched to WizCommerce didn't look back
WizCommerce preserves Zoey’s flexibility while adding the AI layer that automates the remaining manual work. Ella handles email POs. Kai preps every rep call. WizStudio delivers imagery. And when something goes wrong, your CSM answers the same day.
WizCommerce vs Zoey
What your wholesale business actually needs and who delivers it
The capabilities that determine whether a platform is an asset or a liability when things go wrong.
| What your business needs |  |  |
|---|---|---|
| Real-time support accessible when urgent issues arise |  Named CSM, <4hr response SLA, 24/7 Slack access — no email-only queue | Support is email-only — users report days to receive responses; real-time help not available (Capterra) |
| AI that automatically processes inbound email and PDF POs | Ella AI reads every inbound PO and creates ERP-ready orders in seconds — zero manual entry | No AI order automation — email POs require manual processing |
| AI sales copilot for rep call preparation | Kai AI delivers full account brief, buying history, and product recommendations before every call | No AI sales assistant or rep productivity tools |
| Offline trade show ordering with full catalog access | WizOrder works 100% offline — full catalog, pricing, and order capture in dead-zone venues | No offline trade show mode |
| AI-generated imagery to launch catalog faster | WizStudio generates lifestyle-quality product images in under 24 hours from raw photos | No AI imagery capabilities |
| Fraud protection and payment security built in | Tokenised payment capture, fraud monitoring, and secure payment processing included | Users report fraud vulnerability without third-party protection; lost $3,500+ to fraud with no built-in safeguard (Capterra) |
| Checkout flow that buyers can customise to their workflow | Configurable checkout with custom fields, approvals, and business-logic rules | Checkout screens not editable — cannot customise field layout or placement (Capterra) |
| Go live in under 30 days with dedicated migration support | Median onboarding under 30 days — ERP integration verified, team trained before launch | Implementation reported as challenging; mid-project onboarding leads to missed context |
| Real-time inventory visibility so reps never over-promise to buyers | Live inventory synced from ERP — reps see accurate stock in the mobile app before committing to buyers | Inventory tracking available but users note real-time accuracy improvements are still needed (Capterra) |
DATA SOURCED FROM G2, CAPTERRA, AND PUBLIC PRODUCT DOCUMENTATION
The cost of staying on Woocommerce
Staying put has a price tag.
Here's what it actually costs you.
Days-long support delays during payment issues, email POs that still require manual entry, and no AI tools — these aren’t cosmetic gaps. They’re revenue and time costs that compound as your team scales.
8-10h/rep/week
Lost to manual order prep and ERP entry
Across 120+ WizCommerce customer calls, sales reps consistently spend 8–10 hours per week on tasks that don’t require a human — looking up customer history, re-keying email POs, building quotes from scratch. At 5 reps, that’s a full-time employee worth of selling time, gone every single week.
4-6 tools replaced
The hidden cost of a fragmented stack
Most brands switching to WizCommerce were paying for 4–6 disconnected tools — a rep ordering app, an ecommerce portal, a quoting tool, a catalog builder, and an ERP connector — none of which talked to each other. WizCommerce consolidates all of it into one platform, eliminating the overlap spend and the daily data-entry tax that comes with it.
<30 days to ROI
WizCommerce customers see returns fast
Between eliminated manual entry, unified tooling, faster order cycles, and AI-assisted selling, brands consistently see measurable ROI within their first month live on WizCommerce. The switch doesn’t just save money — it unlocks capacity your team couldn’t access before
Zoey can't read your buyers' email POs. Ella does it in seconds.
Your buyers will never stop sending purchase orders by email — and that’s fine. Ella reads every inbound PO, extracts SKUs, quantities, pricing, and ship-to details, and drops a clean, ERP-ready order on your team’s desk. Zero manual steps. Zero re-entry errors.
- Processes email, PDF, scanned, and faxed purchase orders automatically
- Catches missing PO numbers, invalid SKUs, and price mismatches before they become problems
- Saves 4+ hours per rep per day — the math works from day one
Zoey can't generate your campaign imagery. WizStudio already did.
Brands launch 4–8 collections per year. Traditional photoshoots cost $25–$40 per image and take 4–6 weeks. WizStudio transforms raw product photos into studio-quality lifestyle images in under 24 hours – so your line sheets go live when your collection does, not weeks later.
- Raw product photo → lifestyle-quality campaign image in under 24 hours
- Up to 85% savings per image versus traditional photoshoot
- Howard Elliott saved $10K/year and cut imagery turnaround from 6 weeks to 2 weeks
Zoey can't answer the phone when it matters. WizCommerce can.
Zoey’s email-only support model is a structural problem — not just a preference. When a payment processing failure happens mid-market, or a checkout bug appears on the day of a trade show, ‘we’ll get back to you in a few days’ isn’t a resolution. WizCommerce provides a named Customer Success Manager with same-day response and 24/7 Slack access for urgent issues.
- Orders written in offline mode are stored locally until sync is confirmed
- App crashes do not affect written orders — they persist on-device until transmitted
- Full crash recovery — no order is ever silently lost
WizShop is built for the step Zoey stops short of
WizShop is built for the step Zoey stops short of. Every buyer gets a fully personalized storefront with their own pricing, their own approved catalog, and their own payment terms — already synced from your ERP so nothing needs to be manually maintained.
- They can search with AI-powered product discovery, place orders at midnight on a Sunday, reorder last season’s bestsellers in two clicks, and check order status without emailing a rep.
- For fashion and wholesale brands that have outgrown the showroom model and want their online channel to actually generate revenue independently, WizShop is the platform Zoey was never designed to be.
How Jaipur Living unlocked a 5–10% revenue lift and saved their reps up to 5 hours every single day.
- Nitesh Chaudhary
- Director of Innovation, Jaipur Living
"Switching to WizCommerce has drastically improved efficiency for us, thanks to seamless ERP integration and AI tools that eliminate manual work, giving our reps more time to sell.""
5–10%
Overall revenue lift
2–5h
Saved per rep every day
<30
Days to go live
Ready to make the move?
Every concern you have about switching — answered.
We've customised Zoey significantly — will we lose that work?
WizCommerce is highly configurable through a non-technical UI — most Zoey customisations replicate in
the platform without code. Our onboarding team evaluates your existing setup and maps every
configuration to WizCommerce's equivalent before migration begins.
Does WizCommerce support the customer-specific pricing model we have in Zoey?
Yes. WizCommerce supports unlimited customer price lists, volume tiers, customer-group pricing, and
promotional rules — all tied to company accounts, not individual user IDs.
How does WizCommerce handle payment security better than Zoey?
WizCommerce includes tokenised payment capture and integrated fraud monitoring. Your buyers' payment credentials are stored securely, and orders from suspicious patterns are flagged before processing — without requiring a third-party add-on.
How long does migration take?
Under 30 days for most brands. ERP integration is live in week one. Catalog, pricing, and portal
configuration in weeks two and three. Full go-live in week four.
We handle every step of the switch. You stay focused on selling.
- Full data migration handled by our team – catalog, orders, pricing, and accounts
- Named Customer Success Manager from day one – not a ticket queue or shared inbox
- ERP integration live and tested before your go-live date, guaranteed
- Live in under 30 days or we extend onboarding at no cost
- Reps, ops, and buyers all trained – included in your subscription
Built for B2B wholesale — across every vertical.
WizCommerce serves wholesalers, distributors, and manufacturers with complex catalogs, seasonal collections, and multi-channel selling. If you sell B2B, we were built for you.
Fashion & Apparel
Footwear & Accessories
Home Decor & Furniture
Lighting
Activewear & Sporting Goods
Consumer Goods
Food & Beverage
Health & Beauty
Frequently Asked Questions
Why are wholesale brands switching from Zoey to WizCommerce?
Two consistent drivers: email-only support that takes days to resolve urgent issues (creating real revenue delays), and a complete absence of AI capabilities — no automated order processing, no rep
sales copilot, no AI imagery. WizCommerce addresses both.
Is WizCommerce more expensive than Zoey?
WizCommerce is priced for the $5M–$75M wholesale segment with a flat subscription that includes your CSM, ERP integration, AI tools, and all platform updates. When compared to Zoey plus the cost of separate AI tools and the productivity cost of email-only support delays, WizCommerce typically delivers stronger ROI.
What AI features does WizCommerce have that Zoey doesn't?
Ready to make the switch?
Book 20 minutes. We'll show you with your catalog.
No pitch. No pressure. Just WizCommerce — configured around your products, your ERP, and your team. Bring your catalog and we’ll show you exactly what changes on day one.
- Personalized to your catalog, your ERP, and your trade show calendar
- 20 minutes — no longer unless you want it
- You’ll leave with a migration plan, not a proposal
- No credit card. No commitment. Just a real conversation.