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Built for Wholesale. Powered by AI.
Grow Wholesale Sales with a Modern B2B Ordering Platform
Enable buyers to self-serve on a branded ordering portal with personalized catalogs, pricing, and seamless reordering—while keeping inventory, orders, and customer data synced with your ERP.
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Built for Wholesale. Powered by AI.
Trusted by 500+ wholesale brands
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WHAT IT DOES
How A B2B Ordering Portal Works In Practice.
A B2B ordering portal is the login-gated layer where wholesale buyers see their custom pricing, build orders, and reorder anytime, with every submitted order pushed to your ERP automatically. You configure tier pricing and account rules once. The platform applies them to every buyer, on every order, on every device.
01
Configure Once, Applies To Every Order
Tier pricing, MOQ, case-pack rules, ship-to addresses, and net terms set per buyer account, then locked in.
02
Branded Login, Buyer-Specific Catalog
Buyers sign into your subdomain and see only their authorized SKUs at their tier prices, no public exposure.
03
Multi-Cart And One-Click Reorder
Buyers build separate carts per project, location, or pre-book season, and repeat past shipments from their order history in one click.
04
Real-Time ERP Sync, No Middleware
Submitted orders push to NetSuite, SAP, QuickBooks, Acumatica, or Sage as clean records, no rekey.
05
Live Order Status For Every Buyer
Tracking, ETAs, and shipment status surface in the portal, with one-tap reorder on the next cycle.
CAPABILITIES
A B2B ordering portal that handles wholesale complexity out of the box.
Generic B2B wholesale ordering platform were built for one buyer, one price, one cart. Wholesale runs on the opposite pattern: tier pricing per account, multi-buyer hierarchies, MOQ and case-pack rules per SKU, and net terms at checkout. A B2B ordering portal needs that complexity built in, not bolted on through plugins.
BRANDED BUYER PORTAL
White-labeled B2B ordering portal
- Login-gated buyer catalogs on your domain, without a vendor-branded URL.
- Catalog visibility per buyer tier, so each customer sees only authorized SKUs.
- Approval workflows on signup with structured intake of business details.
- Mobile-responsive for after-hours and trade-show ordering.
SELF-SERVICE ORDERING
Multi-cart and one-click reorder
- 5–12 tier pricing rules applied automatically the moment a buyer logs in.
- Multi-cart per buyer for projects, locations, and pre-book seasons.
- One-click reorder from order history with auto-pricing across the cart.
- Live inventory and ETAs at order, with MOQ and case-pack rules enforced inline.
ERP-SYNCED ORDER CAPTURE
Real-time sync on every order
- Real-time push to NetSuite, SAP, QuickBooks, Acumatica, Sage, Dynamics 365 and other ERPs.
- Two-way sync: customer master, SKU catalog, pricing tiers, and inventory.
- 200+ pre-built ERP connectors that deploy through configuration.
- Most implementations live in 30 days, including ERP integration, data migration, and onboarding.
WHOLESALERS & DISTRIBUTORS
Open a revenue channel that runs without your reps.
WizCommerce’s B2B ordering platform helps wholesalers and distributors capture revenue from the long-tail buyers their reps cannot reach, with every order synced to your ERP.
Every wholesale workflow,
in one B2B ordering portal.
From buyer signup to ERP-synced order, every wholesale workflow runs inside a single B2B ordering portal. The platform handles the full B2B ordering lifecycle without requiring bolt-on tools or middleware in between.
Gated Login + Customer-Specific Pricing
Approve new buyers and activate tier pricing in one click.
Capture business details, contacts, and ship-to addresses through a structured signup form. Approve the account in one click, assign a tier, and the buyer logs in to see only the SKUs their tier is authorized to buy at their pricing. No public price exposure, no spreadsheet workarounds.
Live Inventory + Ordering Rules
Catch invalid orders before buyers submit them.
Pull real-time inventory and ETAs from your ERP at add-to-cart. Enforce MOQ, case-pack, bundle rules, and unit-of-measure (each, case, pallet) inline. Block invalid orders before submit, and cut down on exception cases and “is this in stock” calls.
Multi-Cart + Order History & Reorder
Run multi-cart per location and reorder past shipments in one click.
Give buyers a multi-cart workspace that handles a separate cart for every store location and pre-book season they manage. Reorder past shipments in one click with tier pricing applied across the cart. Check live order status and shipment ETAs without leaving the portal.
Unified Order History + Rep Ordering
Pull every order into one portal, regardless of channel.
Sync every order into the wholesale ordering portal account, whether placed by the buyer, by a sales rep, or directly in your ERP. Give each buyer one consolidated order history that covers every channel they touch. Let reps work inside that same portal too, logging into any buyer’s account to place new orders with the buyer’s tier pricing and ordering rules applied automatically.
Retail Mode
Turn your catalog into your retailers' extended in-store inventory.
Give your retailers the leverage of showing your B2B ordering platform as their own catalog with Retail Mode. Flip a single toggle to hide wholesale pricing and MOQ, and display your full inventory to end shoppers as a clean consumer-facing showcase. Capture sales on out-of-stock items the retailer would have otherwise lost.
ERP Sync + B2B Payments
Push every order to your ERP with payment captured.
Push every submitted order to NetSuite, SAP, QuickBooks, Acumatica, Sage, or your ERP of record in real time through 200+ pre-built connectors. Run net 30, ACH, card-on-file, and partial payments inside the same order flow. Reconcile everything in one record across systems.
A B2B Ordering Platform Vs Generic Ecommerce Tools.
| Without WizCommerce | How WizCommerce solves it |
|---|---|
One buyer, one price, one cart, with apps patched on for tier pricing and catalog visibility
|
5–12 tier pricing rules applied automatically the moment a buyer logs in
|
|
Variants capped at two levels with no native MOQ or case-pack enforcement on the cart
|
MOQ, case-pack, and bundle rules enforced on every cart and reorder
|
|
No multi-buyer-per-company accounts and no parent-child hierarchies out of the box
|
Multi-buyer-per-company with parent-child accounts and tier hierarchies built in
|
|
Net-terms checkout requires a third-party app and manual reconciliation
|
Net terms, card-on-file, ACH, and payment links inside the ordering flow
|
|
Customer-specific catalog visibility lives in spreadsheets and rep memory
|
Catalog visibility per buyer tier with no spreadsheet workarounds
|
|
ERP sync requires Celigo, Boomi, or a custom build that costs
|
200+ pre-built ERP connectors, no middleware required.
|
|
Customer success managers trained on consumer commerce, not wholesale
|
Customer success and implementation teams trained on wholesale
|
|
Plugin stacks of 20 to 30 add-ons that crash weekly and break on every update
|
One platform, no plugin stack, with every wholesale capability built in
|
See The B2B Ordering Platform Built For Wholesale In Action.
Most B2B ordering portals are consumer tools bent into wholesale. WizShop is built for how you actually sell – customer-specific pricing, case packs, MOQs, net terms, and real-time ERP sync, all applied the moment a buyer logs in.
Watch the demo to see it run.
WIZCOMMERCE VS COMPETITORS
Find the Right B2B Wholesale Ordering Portal.
Compare WizCommerce with other wholesale ordering platforms and discover how wholesalers simplify online sales and operations with a single solution.
Compare WizCommerce
Discover why wholesalers are switching.
INDUSTRIES
A B2B Ordering Platform Built for Every Wholesale Industry.
- Colleen Daly
- Vice President, The Howard Elliott Collection
"Our new website is so much easier for customers to navigate and place orders. The smooth integration with our sales app allows reps to upsell and recommend products more effectively."
15%
Increase in Online Orders
600+
new website customers
- Abed Ayesh
- Operations Manager, Indian Touch of Gallup
"Partnering with WizCommerce has been a game changer for us. WizCommerce has not only streamlined our operations but also opened up new revenue streams with the website."
50+
new website leads every month
10%
revenue increase
- Michael Novak
- head of marketing & PRoduct, PD Home
"Our customers tell us the new website is much easier to use. With improved navigation, and AI-driven product recommendations, our customers are discovering more products and buying more."
15%
increase in online sales
30~
day seamless implementation
Frequently Asked Questions
What is a B2B ordering platform?
A B2B ordering platform, also called a wholesale ordering platform, is the software wholesalers, distributors, and manufacturers use to let business buyers place repeat orders online with their negotiated pricing, payment terms, and product assortments, instead of phone, fax, or email POs. Think of it as a wholesale buyer portal layered on top of your catalog and ERP: buyers self-serve, reps assist when needed, and every order lands in your ERP correctly priced. It replaces the messy mix of spreadsheets, PDF price lists, and shared inboxes most wholesale teams still run on.
How is a B2B ordering platform different from a B2B customer portal?
A B2B customer portal handles account-layer functions: login management, user hierarchies (multi-buyer per company), role permissions, billing and payment management. A B2B ordering platform handles the ordering layer on top: placing orders, multi-cart, one-click reorder, real-time tier pricing, and order tracking. The portal is the identity layer. The ordering platform is the action layer. Both live inside WizCommerce.
How is a B2B ordering platform different from a B2B ecommerce platform like Shopify B2B?
Shopify-style wholesale ecommerce tools are built around a storefront-first, DTC-style checkout. A purpose-built B2B ordering platform is built around the buying patterns of real wholesale accounts: customer-specific pricing, MOQs and case-pack rules, multi-location carts, net terms, sales-rep-assisted ordering, and deep ERP-integrated ordering with NetSuite, SAP, Acumatica, QuickBooks, and 200+ connectors. If your buyers reorder weekly across multiple ship-tos and you negotiate pricing per account, B2B ordering software fits the workflow better than a retrofitted retail cart.
How do buyers log in and see their own pricing?
Each buyer account is provisioned with login credentials tied to a pricing tier (designer, retailer, hospitality, contract, or any custom tier you define). When a buyer logs into your branded subdomain (for example, shop.yourbrand.com), the platform automatically loads only the SKUs their tier is authorized to buy and applies their tier price across the entire catalog. Two buyers logging in from the same company see their own tier with no overlap and no confusion.
Can each buyer see their own catalog and pricing tiers?
Yes. Every customer logs into a personalized online wholesale catalog with their assigned products, MOQs, and wholesale pricing tiers, including contract pricing, volume breaks, and customer-specific pricing. New SKUs, promotions, or price changes push instantly, so you never email a PDF price list again. This is one of the biggest reasons distributors move from email-and-spreadsheet ordering to a self-service B2B ordering workflow.
Does the platform sync with my ERP?
Yes. ERP-integrated ordering is core to the platform. We have native, bi-directional connectors for NetSuite, SAP, Microsoft Dynamics 365, Acumatica, Sage, Epicor, QuickBooks, and 200+ other systems. Customers, SKUs, inventory, pricing, and tax rules flow from your ERP into the buyer portal in near real time, and submitted orders flow back as sales orders ready to invoice and fulfill. No nightly batch jobs, no rekeying, the same data source powers your reps, your buyers, and your back office.
What payment methods can buyers use on the platform?
Buyers can pay with cards on file, ACH, or net terms (Net 15/30/60), and they can settle partial balances directly from the order screen. Because B2B payments are built into the same B2B ordering platform that captures the order, AR teams stop chasing invoices over email. Payment status, terms, and credit limits update against each customer record in real time, the way a modern wholesale buyer portal should work.
Can sales reps place or edit orders inside a buyer's account?
Yes. Reps log in as the buyer to build the cart, apply the buyer’s pricing, and either submit the order or leave it as a draft for the buyer to review. The same B2B ordering portal serves both audiences: assisted ordering during a trade-show booth or field visit, and self-service B2B ordering when the buyer is back at their desk. Reps stop being human order takers and start selling.
Can buyers place orders on mobile?
Yes. The buyer portal is fully responsive, optimized for mobile and tablet. Independent retailers commonly reorder from their phones after store hours. Trade-show buyers place orders from the floor on tablets. The same login, the same catalog, the same pricing, across every device.
Is the platform white-labeled with our brand?
Yes. The wholesale ordering portal runs on a branded subdomain (for example, orders.yourbrand.com) with your logo, colors, and product photography. Buyers experience it as your B2B store, not a third-party tool. There is no “Powered by” footer, and email confirmations, invoices, and the mobile experience all carry your brand, with the same level of polish as a Shopify-style wholesale ecommerce storefront, but built for negotiated B2B buying.
How does reordering work for repeat buyers?
Every buyer’s order history is one click away. They can reorder a previous PO as-is, edit quantities, or build a new cart from their top-purchased SKUs. For multi-location operators, the B2B reorder workflow remembers location-specific cart presets, so a buyer ordering for five stores does not restart from scratch each week. This is what a modern wholesale ordering platform feels like in daily use, and what makes online wholesale ordering measurably faster than email or rep-keyed orders.
How does multi-cart work for buyers ordering for multiple stores or locations?
Multi-store buyers run one login with separate carts per location. They can build five carts in parallel, copy a previous order into a new location, or split a single cart across ship-tos at checkout. Each location keeps its own pricing tier, payment terms, and order history. This is one of the most-requested workflows in online wholesale ordering, and the reason groups, franchises, and multi-unit operators move off generic ecommerce tools onto a true wholesale self-service portal.
How long does implementation take?
Most WizCommerce implementations go live in 30 days, including ERP integration, data migration (customers, SKUs, pricing tiers), and team training. Larger catalogs or complex multi-ERP setups can extend to 60 days. The migration team handles the technical work end-to-end. You do not need an integration partner or in-house developers.