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FURNITURE MANUFACTURERS, WHOLESALERS AND DISTRIBUTORS
The B2B ecommerce and sales platform for furniture wholesalers and distributors
WizCommerce is a B2B order management platform for furniture brands, bringing together orders from trade shows, showrooms, sales reps, your B2B website, and emailed POs. It applies customer-specific pricing, case packs, minimum order quantities, and other business rules across these channels, then sends orders directly to your ERP.
our customers
Built for Wholesale. Powered by AI.
Trusted by 500+ wholesalers.
and distributors.
A B2B furniture commerce solution built around how you sell
From upholstery to case goods and outdoor furniture, manage the fabrics, finishes, and options that make each collection different. Give your reps, dealers, order desk, and marketing team the tools they need, all connected through one B2B furniture sales platform.
Write more furniture orders at markets and on every road trip
Furniture orders are rarely one SKU and a quantity. Every sofa needs a frame, a fabric grade and a finish, and buyers decide during the appointment. WizOrder, a sales rep app built for wholesale, puts the full catalog with modifiers, live stock and dealer pricing on every rep’s iPad.
Write configured orders on the showroom floor
Reps choose fabric grade, finish and options on the iPad, so every order is fully specified before the buyer leaves. It keeps working when market Wi-Fi drops.
Turn showroom visitors into leads with badge scans
Scan each buyer’s badge at the door, so every visit becomes a lead your team can follow up after market.
Present collections and send tear sheets before the buyer leaves
Reps present the collection in show mode, then send a branded tear sheet or quote from the same appointment.
Give independent rep agencies the live catalog
Agency reps get their own logins and see only their assigned accounts, with the same live stock your own team sees.
A B2B ordering portal for furniture brands that sell to retailers, designers and contract buyers
Interior designers shop by project, and dealers keep asking the same questions about size, finish and stock. WizShop works as your furniture wholesale platform, giving each buyer its own login, price level and order history on a portal built around your brand.
Let designers build project wishlists with trade pricing
Designers save pieces into a wishlist for each client project and see their own trade price on every item.
Show dimensions, finishes and availability on every product
Dealers find size, finish options and stock on the product page instead of calling your sales team.
Help buyers find pieces by style, finish, material and size
Filters and AI image search narrow a large catalog to the right sofa or table in seconds.
Run contract and hospitality accounts on their own pricing
Contract pricing and catalogs for specific customer types keep project SKUs visible only to the accounts that buy them.
A furniture CRM that turns market traffic into active accounts
Furniture brands meet hundreds of buyers at each market, and many of those leads go quiet within weeks. WizCRM, connects with your sales rep app and B2B portal, so every lead, visit and order sits on one account record.
Follow up on every market lead before it goes cold
Leads from badge scans are routed to the right rep, with follow-up tasks and reminders already set up.
Route trade program sign-ups to the right rep
Designer and dealer applications from your website become leads assigned to the rep who covers that territory.
Prepare reps for every dealer appointment
Reps see the dealer's invoices, credits and order history before they sit down, so questions get answered on the spot.
Assign territories across your reps and independent agencies
Every dealer has a clear owner, whether a house rep or an outside agency covers the account.
Turn emailed furniture POs into ERP-ready orders
Dealers and retail chains still email purchase orders full of fabric codes, finish options and special instructions. Ella, an AI order and quote automation software, reads each PO, matches every line to your catalog and prepares the order, so your team reviews it instead of typing it.
Match fabric, finish and option codes to your modifiers
Each body fabric, contrast option and leg style is mapped to the right configured item in your catalog.
Flag missing details before an order is entered
When a PO skips a fabric grade or finish, Ella holds the order for review instead of guessing.
Apply each dealer's pricing and discounts automatically
Approved orders post to your ERP already priced to each dealer's account.
Read POs from email, PDF and Excel
Ella reads each purchase order as it arrives and pulls out every line item, whatever the format.
Create room scenes and variant imagery with AI
Every new fabric and finish multiplies the shot list, and buyers notice when a weave or a brass finish looks wrong. WizStudio, an AI product photo generator for furniture and home furnishings, creates room scenes, variants and silo shots from the product images you already have.
Show every fabric and finish true to the piece
The variant builder applies your swatches and finishes, and several reference images keep weave, stitching and hardware accurate.
Style multi-piece vignettes and full room sets
Place a sofa, tables and a rug together in one realistic room without booking a set or a stylist.
Add dimension lines and silhouettes to product images
Buyers can check proportions and fit before they order a piece for a room.
Refresh older collections without a reshoot
Update dated photos of existing SKUs so older collections match the look of your newest launch.
Advanced workflows for configured furniture and bigger room orders
Configured ordering with modifiers
Buyers pick fabric grade, finish, cushion and leg options on one item, and the price updates with every choice. Every order then reaches your team fully specified and ready for production.
WizShop - WizOrder
Shoppable lookbooks for every collection
Turn each new collection into an interactive lookbook that reps present at market and buyers order from directly. Every page stays linked to live pricing and stock.
WizShop · WizOrder
Recommend matching pieces to complete the room
AI recommendations suggest coordinating chairs, tables and accent pieces as buyers shop. Dealers fill out full room sets and place larger orders.
WizShop · WizOrder
How it works
Connect WizCommerce to the ERP your furniture business already runs
Furniture ERP ecommerce integration keeps products, modifiers, dealer pricing and inventory in sync across every channel, and sends approved orders straight to your ERP. WizCommerce integrates with NetSuite, QuickBooks, SAP Business One, Epicor Prophet 21, Sage, Microsoft Dynamics 365 and other leading ERPs.
Take the order anywhere
Orders come from your showroom, your reps, your dealer portal and emailed POs.
Apply your selling rules
Modifiers, dealer price levels and live stock are applied to every order.
Post it to your ERP
Each approved order lands in your ERP as a sales order, with nothing to retype.
Keep reps and dealers in sync
Stock, pricing and product updates reach every rep app and dealer account.
Integrations
Plug your ERP into every channel you sell through
Showroom, rep, portal and emailed orders all land in the ERP you already run. Open an integration to see what it syncs.
What results do gift and toy wholesalers see with WizCommerce?
- Luis Ruesga
- CEO, Zuo Modern
“We’re seeing roughly 2 out of every 10 quotes convert when properly followed up, and at the same time, average order value has gone up by around 15%. That combination has made a real difference in how we sell.”
15%
increase in average order value using AI product recommendations
20%
lift in quote-to-order conversion
- Bryan Williams
- Executive Vice President
“The AI capabilities allow our reps to be fully prepared for their customer. They can answer all of their questions, check order status, invoices, credits, all very quickly, for the best use of the customer’s time in the appointment.”
140+
reps across two brands on real-time data
2
brands on one rep app
- Kelly Woodman
- National Sales Manager
“Before WizCommerce, customers were frustrated and our team was answering the same questions over and over. Bringing inventory, pricing and product information into one place changed that.”
2
brands, Fireside Lodge and Wooded River, on one portal
Fewer
repeat calls about dimensions and availability
Products
What digital solutions does WizCommerce include for furniture manufacturers?
WizCommerce’s B2B furniture solutions put every collection on one catalog and one ERP connection. This furniture ecommerce software covers every channel your team and dealers order through.
WizShop
B2B E-Commerce
Give your buyers a branded ordering portal with their own price level, project wishlists and configured products.
WizOrder
Sales Rep App
Write orders at markets and on the road with offline catalogs, badge scanning, quotes and live stock.
WizCRM
CRM for Distributors
Keep every dealer, market lead, visit and order on one record your reps, agencies and managers share.
Ella
AI Order Entry
Read emailed and PDF purchase orders and turn them into configured, ERP-ready orders your team approves.
WizStudio
AI Photo Imagery
Create room scenes, fabric and finish variants, silo shots and product videos for each new collection.
Get in touch
See your collection running on WizCommerce before High Point
Bring a recent catalog, a sample dealer PO and the name of your ERP. We will show your showroom order flow, your dealer portal and AI order entry working with your own products.
Frequently Asked Questions
Which B2B ecommerce platform is best for furniture manufacturers and wholesalers?
The best fit is a platform built for wholesale furniture rather than a retail store with a B2B add-on. Furniture brands need configured products, dealer and designer pricing, market order writing and emailed PO entry on one catalog. WizCommerce is built for that model and connects to ERPs such as NetSuite, QuickBooks and SAP Business One.
What software is best for furniture manufacturers?
Most furniture manufacturers run two kinds of software side by side. An ERP or manufacturing system handles production, inventory and accounting, while a B2B sales platform handles how dealers, designers and reps place orders. WizCommerce is the sales platform in that pair, and it connects to ERPs such as NetSuite, QuickBooks and SAP Business One so orders flow straight into production.
What features should a B2B ecommerce platform have for the furniture industry?
Look for configured products with modifiers, separate price levels for dealers and designers, and live stock on every item. The platform should also cover market order writing, a branded dealer portal and AI entry for emailed POs. Most important, it has to sync with your ERP so every order arrives fully specified.
How do furniture manufacturers sell to retailers and designers?
Most sell through several channels at the same time. Reps write orders at High Point, Las Vegas and on showroom visits, dealers and designers reorder online, and larger retail accounts email their purchase orders. Keeping every channel on one catalog means fabric options, pricing and stock match wherever a buyer orders.
Can one WizCommerce account run several furniture brands?
Yes, one account can run several brands, each with its own catalog, pricing and storefront. You can limit a brand’s catalog to approved accounts, and reps switch between brands from the same app. Crestview Collection runs Crestview and Porch View Home this way, and Fireside Lodge runs Fireside Lodge and Wooded River.
How long does it take a furniture wholesaler to go live on WizCommerce?
Most wholesalers go live in 14 to 30 days, depending on how complex the ERP setup is. Furniture brands with many modifiers and fabric grades should plan extra time to map those options before launch.
