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2026 B2B E-Commerce Benchmark Report 2026 by WizCommerce is live now. To view the whole report, just click the button. ✦ 2026 B2B E-Commerce Benchmark Report 2026 by WizCommerce is live now. To view the whole report, just click the button. ✦

The B2B sales platform for every wholesale and distribution industry

Help buyers order online, give reps the tools to sell more, and turn incoming purchase orders into ERP-ready orders. WizCommerce brings it all together in one platform, with workflows built around how your industry sells.

our customers

Built for Wholesale. Powered by AI.

Built for Wholesale.
Powered by AI.

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Industries we serve

Explore the wholesale and distribution industries WizCommerce serves

From showing new collections to handling repeat orders, your business needs more than a place to enter an order. Explore how WizCommerce helps your team sell, your buyers reorder, and your orders reach your ERP.

Home furnishing and décor

Search

Sell every size, colorway and material as variants, each with its own images, dimensions, pricing and stock.

 

View home furnishing solutions –>

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Map every incoming PO to the right part number, unit of measure and customer item code before it reaches your ERP.

 

View industrial solutions →

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Set case packs, assortments, minimums and order multiples per product, and group scents and seasonal collections for buyers.

 

View gift and accessories solutions →

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Configure fabric, finish and cushion options, show dimensions and lead times, and add freight right on the order.

 

View furniture solutions →

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Attach spec sheets, instruction sheets and technical details to every finish and size you sell.

 

View lighting solutions →

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Sell by the case or the unit, with pack sizes, account-specific price lists and volume breaks applied to every order.

 

View food and beverage solutions →

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Sell every style in every size and color, share seasonal line sheets, and take future orders against incoming stock.

 

View fashion and apparel solutions →

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Manage shades, scents and pack sizes with UPC barcodes, case- pack rules, and retailer-specific catalogs and pricing.

 

View CPG and beauty solutions →

Industry-Hub-Home-Decor
Industry-Hub-Industry-Supply
Industry-Hub-Gift-Accessories
Industry-Hub-Furniture
Industry-Hub-Lighting
Industry-Hub-F&B
Industry-Hub-Fashion
Industry-Hub-CPG

Products

From buyer to ERP, with less manual work

Whether an order comes through your website, a sales rep, or an emailed purchase order, WizCommerce helps get it into your ERP with the right customer and product information.

WizShop

B2B E-Commerce

Give buyers a B2B website where they can browse your catalog, see their pricing, and place or repeat orders online, anytime.

WizOrder

Sales Rep App

Help reps find products, build quotes, and take orders at markets, in showrooms, and on the road, even offline.


WizStudio

AI Photo Imagery

Create product and lifestyle images for your website, catalogs, and campaigns without arranging a photoshoot for every SKU.


WizPay

B2B Payments

Let buyers pay invoices online and give your team the tools to collect payments, manage credit terms, and accept cards or ACH.

WizCRM

CRM for Distributors

Give reps customer history, opportunities, follow-ups, and order-taking in one place. Let admins track sales rep visits and customer activity.


Ella

AI Order Entry

Turn purchase orders from emails, PDFs, spreadsheets, and images into ERP-ready orders in under a minute, with 99% accuracy. Your team reviews only the exceptions.

How it works

From buyer to ERP, with less manual work

Whether an order comes through your website, a sales rep, or an emailed purchase order, WizCommerce helps get it into your ERP with the right customer and product information.

Capture the order

Buyers order through WizShop, reps take orders in WizOrder, and Ella turns incoming POs into digital orders.

Check the details

Apply customer pricing and wholesale rules, check inventory, and review anything that needs attention.

Send it to your ERP

Sync the order to your connected ERP so your team can move ahead without entering it again.

Keep fulfillment moving

Your team keeps processing and fulfilling orders in the ERP they already use.

Integrations

Connect WizCommerce to your ERP

Orders sync straight into the ERP you already run. Open an integration to see how it connects.

toynk
GANZ

“Switching to WizCommerce has drastically improved efficiency for us, thanks to seamless ERP integration and AI tools that eliminate manual work, giving our reps more time to sell."

1O+

Increase in revenue

2-5

Hours saved per rep/week

Design tonyk
toynk

“Customers are buying products they didn't know they needed thanks to Kai complementary product recommendations. It also suggests similar items when something is out of stock, ensuring no sales are missed."

20%

increase in average order size

4+

reps hours saved daily

Kerri Christman
GANZ

"With WizStudio, we now create full catalogs with AI, featuring models and outdoor scenes, at a fraction of the cost of traditional photoshoot. We’ve can produce over 500 product images in just days, all optimized for high-quality viewing."

150+

follow ups done in 4 days before trade show ended

Frequently Asked Questions

Which industries does WizCommerce serve?

WizCommerce serves wholesalers, distributors, and brands in home furnishing and décor, industrial supply, gift and accessories, furniture, lighting, food and beverage, fashion and apparel, and CPG and beauty. Explore your industry page to see relevant products and selling workflows.

Both. WizCommerce helps wholesalers, distributors, and brands sell to business buyers through B2B ecommerce, sales reps, and purchase orders. It supports wholesale requirements such as customer-specific pricing, minimum quantities, and case packs.

No. WizCommerce connects your buyer-facing and sales tools to your ERP. Your ERP remains the system of record, while WizCommerce helps buyers place orders, reps sell, and your team reduce manual order entry.

Start with how your orders arrive. Choose WizShop for buyers who order online, WizOrder for sales reps who quote and take orders, and Ella for incoming purchase orders. You can also add WizCRM for customer management, WizStudio for product imagery, and WizPay for payments.

Yes. WizCommerce supports large product catalogs and customer-specific pricing. Buyers can browse the products available to their account and order at their agreed prices, while reps can access that information when building quotes and orders.

See how WizCommerce fits the way you sell

Get a demo focused on your industry, your ordering process, and the tools your team needs.

The 2026 B2B E-Commerce Benchmark Report for Distribution Teams

8 Benchmarks Behind The Best Run Wholesalers

Every wholesaler is spending on a website, an order-writing app, and now AI. Almost none can say whether it’s working. This report benchmarks 8 metrics across 250+ wholesalers so you can see exactly where your digital channel sits — and how far it is from the top.

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