B2B Order Management Platform For Wholesalers And Distributors.

Let customers keep ordering the way they already do. Ella – an AI order entry software reads purchase orders from emails, PDFs, images, fax, and other formats, extracts the order data, maps it to the right customer and SKUs, and applies the pricing and order rules stored in B2B order management software before creating a draft order for review.

Reads orders from almost any format
Ella extracts products, quantities, customer details, and other order data from email bodies, PDFs, images, and scanned documents.

Maps every order to the right customer
Customer names, buyer SKUs, and product references are matched against the account and product data already in WizCommerce.

Wholesale rules applied automatically
Pricing, MOQ, case packs, UOM, payment terms, and other customer-specific rules are checked against the incoming PO.

Flags only what needs attention
If a PO contains an old price, an unmatched SKU, or another rule mismatch, Ella surfaces the exception instead of making teams manually review every line.

Create customer-specific rules by prompting
Teams can define account-specific pricing and order logic using simple prompts, so recurring customer rules are applied automatically to future orders without manual setup each time.