The Shopify Plus alternative for wholesale brands done paying B2C prices for B2B problems
Shopify Plus wasn't built for wholesale. WizCommerce was built for nothing else.
WizCommerce replaces your rep app, your Shopify B2B workaround, and your manual order entry – with one AI-powered platform built for wholesale from the ground up. Live in under 30 days.
No credit card · Live in <30 days · Free migration support
500+ wholesale brands live 
G2 rated 4.8 ★ 50+ ERP integrations
our customers
Why wholesale brands move beyond Shopify Plus
Shopify Plus works for D2C. Then wholesale forces workarounds at every step.
Shopify Plus is an exceptional platform for direct-to-consumer retail. When wholesale teams try to build B2B workflows on top of it, they encounter the same friction at every stage: no company account model, no native invoice terms, no rep-ordering flow, and a price tag that compounds every time a plugin fills a gap. Real prospects on WizCommerce discovery calls describe it consistently: ‘Shopify’s DNA is not in wholesale.’
Stage 1 — The Honeymoon
One platform for D2C and wholesale felt efficient
The appeal of running your D2C and B2B channels from one platform was real. Shopify’s ecosystem was familiar. Some of the early wholesale needs — a private page, a discount code — seemed manageable
Stage 2 — The Friction Starts
10–15 plugins and $1,500/month in add-ins
Making Shopify Plus work for wholesale requires building a plugin stack: B2B pricing apps, invoice apps, rep ordering apps, portal apps. Real prospect experience: ‘I probably spend $1,500 a month on our website with all the add-ins.’ And when something breaks, Shopify says it’s the plugin. The plugin says it’s Shopify. You’re stuck in the middle.
Stage 3 — The Breaking Point
$3,000/month is 'absolutely insane' for a platform that still doesn't know what a store is
Shopify Plus starts at $2,500–$3,000/month — plus plugins, plus transaction fees, plus a percentage of every order. And the platform still doesn’t have a native company-account model. ‘If the name of the person is Mary Hall, there’s no place for the store name in Shopify. So anytime I get a wholesale order from Mary Hall, I have no idea what store she is.’ The DNA isn’t there.
Stage 4 — The Resolution
Brands that switched to WizCommerce didn't look back
WizCommerce is B2B-native: company accounts, invoice terms, rep-managed order flows, offline trade show mode, and AI automation — in one platform, at a fraction of the Shopify Plus cost. No plugin stack. No finger-pointing between vendors. No percentage of your GMV going to a platform that doesn’t understand your business model.
WizCommerce vs. Shopify Plus
What your wholesale business actually needs and who delivers it
These are the outcomes your team, your reps, and your buyers measure you on every single day.
| What your business needs |  |  |
|---|---|---|
| Native company-account model with multiple users per account |  Company accounts with multiple buyer logins, shared order history, account-level pricing, and net terms — all native | No native company account model — each user is a separate Shopify account with no company linkage (Gong calls) |
| Flat subscription with no transaction fees or % of GMV | Flat subscription pricing — no transaction fees, no percentage of orders, no GMV clawback | $2,500–$3,000/month base fee plus transaction fees plus percentage of every order (G2 & Gong calls) |
| Single platform for all wholesale needs — no plugin dependencies | Buyer portal, rep app, ERP sync, AI tools, trade show ordering — all native in one maintained platform | Requires 10–15 plugins to approximate wholesale functionality; each plugin adds cost and maintenance risk (Gong calls) |
| AI that automatically processes inbound email and PDF POs | Ella AI reads every inbound PO and creates ERP-ready orders in seconds — zero manual entry | No AI order automation — requires custom apps or plugins |
| Native invoice terms and net-payment workflows | Net terms, invoice generation, and payment workflows native to the platform — no plugin required | Invoice terms require third-party apps; no native wholesale payment workflow |
| Rep ordering app with offline trade show mode | WizOrder gives reps a full offline-capable app with barcode scanning, multi-cart, and badge capture | No native rep ordering app — requires separate third-party integration |
| Support that understands wholesale — not just e-commerce | Named CSM with wholesale specialisation from day one — our team understands net terms, rep structures, and catalog complexity before the first call | Multiple prospects report being assigned CSMs who didn't understand wholesale basics (Gong calls) |
| Go live in under 30 days at predictable cost | Median onboarding under 30 days — ERP integration verified before launch, all-inclusive pricing | Shopify Plus B2B implementation complexity often extends timelines and costs significantly beyond initial estimate |
| Real-time inventory visibility so reps never over-promise to buyers | Live inventory synced from ERP — reps see accurate stock in the mobile app before committing to buyers | Inventory tracking available but users note real-time accuracy improvements are still needed (Capterra) |
Based on G2, Capterra, and live Gong prospect calls · April 2026
The cost of staying on Shopify Plus
Staying put has a price tag.
Here's what it actually costs you.
Developer dependency for daily operations, a months-long implementation, and no AI tools create a compounding overhead that mid-market teams can’t sustain without a dedicated technical team.
8-10h/rep/week
Lost to manual order prep and ERP entry
Across 120+ WizCommerce customer calls, sales reps consistently spend 8–10 hours per week on tasks that don’t require a human — looking up customer history, re-keying email POs, building quotes from scratch. At 5 reps, that’s a full-time employee worth of selling time, gone every single week.
4-6 tools replaced
The hidden cost of a fragmented stack
Most brands switching to WizCommerce were paying for 4–6 disconnected tools — a rep ordering app, an ecommerce portal, a quoting tool, a catalog builder, and an ERP connector — none of which talked to each other. WizCommerce consolidates all of it into one platform, eliminating the overlap spend and the daily data-entry tax that comes with it.
<30 days to ROI
WizCommerce customers see returns fast
Between eliminated manual entry, unified tooling, faster order cycles, and AI-assisted selling, brands consistently see measurable ROI within their first month live on WizCommerce. The switch doesn’t just save money — it unlocks capacity your team couldn’t access before
Shopify Plus doesn't offer AI. WizCommerce has three AI products built in.
Ella AI processes every inbound email and PDF purchase order automatically. Kai AI prepares your reps for every call with account intelligence and product recommendations. WizStudio generates studio-quality imagery from raw product photos in under 24 hours. Sana Commerce has no AI capabilities at any tier.
- Processes email, PDF, scanned, and faxed purchase orders automatically
- Catches missing PO numbers, invalid SKUs, and price mismatches before they become problems
- Saves 4+ hours per rep per day — the math works from day one
Shopify Plus can't generate your campaign imagery. WizStudio already did.
Brands launch 4–8 collections per year. Traditional photoshoots cost $25–$40 per image and take 4–6 weeks. WizStudio transforms raw product photos into studio-quality lifestyle images in under 24 hours – so your line sheets go live when your collection does, not weeks later.
- Raw product photo → lifestyle-quality campaign image in under 24 hours
- Up to 85% savings per image versus traditional photoshoot
- Howard Elliott saved $10K/year and cut imagery turnaround from 6 weeks to 2 weeks
Shopify Plus can't answer the phone when it matters. WizCommerce can.
Shopify Plus’ email-only support model is a structural problem — not just a preference. When a payment processing failure happens mid-market, or a checkout bug appears on the day of a trade show, ‘we’ll get back to you in a few days’ isn’t a resolution. WizCommerce provides a named Customer Success Manager with same-day response and 24/7 Slack access for urgent issues.
- Orders written in offline mode are stored locally until sync is confirmed
- App crashes do not affect written orders — they persist on-device until transmitted
- Full crash recovery — no order is ever silently lost
Shopify Plus ties your storefront to your ERP's pace. WizCommerce sets it free.
WizCommerce integrates with your ERP in real time — pricing, inventory, and order data flow bidirectionally. But the storefront itself is configured through WizCommerce’s UI, not through ERP logic. Your marketing team can update collections, feature products, and change layouts without touching a development ticket.
- They can search with AI-powered product discovery, place orders at midnight on a Sunday, reorder last season’s bestsellers in two clicks, and check order status without emailing a rep.
- For fashion and wholesale brands that have outgrown the showroom model and want their online channel to actually generate revenue independently, WizShop is the platform Envoy B2B was never designed to be.
How Toynk increased average order size by 20% with WizCommerce and NetSuite
- Panda Baker
- Manager, Toynk
"Customers are buying products they didn't know they needed thanks to Kai complementary product recommendations. It also suggests similar items when something is out of stock, ensuring no sales are missed."
20%
Increase in average order size
4+
Rep hours saved daily
Zero
Plugins needed
Ready to make the move?
Every concern you have about switching - answered.
We're already deep into Shopify — can we keep using it for D2C while WizCommerce handles wholesale?
Yes. WizCommerce is purpose-built for B2B wholesale and integrates with Shopify for product and inventory sync. Most customers run Shopify for their D2C channel and WizCommerce for wholesale simultaneously — with a shared catalog and real-time inventory.
What happens to the buyers who are already using our Shopify B2B portal?
We migrate them to WizCommerce before your Shopify B2B portal goes offline. Buyers get a better experience on the other side — and the migration is handled entirely by our onboarding team.
Does WizCommerce work with our existing Shopify ERP connection?
Yes. If you have a Shopify-ERP integration, WizCommerce can connect to the same ERP directly — often with a simpler and faster sync architecture than Shopify's plugin-mediated approach.
How long does migration take?
Under 30 days for most brands. Week one: ERP integration and catalog migration. Weeks two and three: pricing rules, rep app, and buyer portal. Week four: go-live.
We handle every step of the switch. You stay focused on selling.
- Full data migration handled by our team – catalog, orders, pricing, and accounts
- Named Customer Success Manager from day one – not a ticket queue or shared inbox
- ERP integration live and tested before your go-live date, guaranteed
- Live in under 30 days or we extend onboarding at no cost
- Reps, ops, and buyers all trained – included in your subscription
Built for B2B wholesale — across every vertical.
WizCommerce serves wholesalers, distributors, and manufacturers with complex catalogs, seasonal collections, and multi-channel selling. If you sell B2B, we were built for you.
Fashion & Apparel
Footwear & Accessories
Home Decor & Furniture
Lighting
Activewear & Sporting Goods
Consumer Goods
Food & Beverage
Health & Beauty
Frequently Asked Questions
Why are wholesale brands switching from Shopify Plus to WizCommerce?
Three consistent reasons: cost ($3,000/month base plus plugins plus transaction fees), architecture (no native company account model, invoice terms, or rep ordering — all require workarounds), and support (CSMs who don't understand wholesale basics). WizCommerce is purpose-built for B2B and solves all
three.
Is WizCommerce significantly cheaper than Shopify Plus for wholesale?
Yes. When you include the Shopify Plus base fee, plugin subscriptions, transaction fees, and developer costs — most wholesale teams spending $5,000–$8,000/month on the full stack. WizCommerce replaces all of it at a published flat rate.
What AI features does WizCommerce have that Shopify Plus doesn't?
Ready to make the switch?
Book 20 minutes. We'll show you with your catalog.
No pitch. No pressure. Just WizCommerce — configured around your products, your ERP, and your team. Bring your catalog and we’ll show you exactly what changes on day one.
- Personalized to your catalog, your ERP, and your trade show calendar
- 20 minutes — no longer unless you want it
- You’ll leave with a migration plan, not a proposal
- No credit card. No commitment. Just a real conversation.