The #1 B2B Food and Beverage Commerce Platform
Find your edge and stand out among your competition with our best-in-class, all-in-one B2B food and beverage ecommerce solution.
The B2B food and beverage commerce platform Trusted by 500+ leading distributors & wholesalers
Is your sales process broken?
A B2B food and beverage commerce platform is the missing link
Losing customers to competitors —here’s why
You fail to create a personalized, omnichannel experience for your customers, risking losing them to competitors.
Struggling to keep up with dynamic pricing?
Pricing can change rapidly, especially for perishable goods. Keeping prices updated can become a logistical nightmare without seamless integration with ERP systems.
Your sales reps are drowning in manual tasks!
Your sales reps spend too much time on manual data entry or handling routine tasks instead of driving revenue.
Wasting time on leads that go nowhere
Without a clear lead qualification and prioritization strategy, you could be wasting valuable time on low-potential leads.
Smart features built exclusively for food and beverage distribution companies
Inventory ETA filters
Use this filter to see which items will be available in the next 7 days, 30 days, 60 days, and so on, and sell efficiently.
Multi-ETA support for inventory
You can see multiple ETAs for products, i.e., information about when more units of a product will be coming in and how many will be coming in.
See detailed inventory options for items
See options like in-stock, available reserved, and back-ordered units for items—this visibility helps your sales reps sell better.
Organize products into categories and collections
Create categories (Grocery essentials, health & wellness, smoking accessories) and collections (Budget buys, New arrivals, promotions) to streamline product discovery.
Use advanced search, sort, and smart filters to search through inventory
Simplify product discovery with custom filters relevant to your business, a typo-tolerant search bar, and multiple-sorting options.
Case pack functionality
You can configure case packs for items by setting minimum order quantities (MOQ) and incremental order quantities (IOQ). Setting up IOQ simply means that when you add a product to the cart, instead of increasing by 1, it can increase by, let’s say, +6, or +12.
Real-time data visibility
You can access order status data and track shipment links right on the platform.
Create items on the go while taking orders
Send free samples: take orders for products outside your WizCommerce library by creating custom SKUs.
Showcase similar & frequently bought together products via AI recommendations
With AI recommendations, similar products can be suggested as alternatives for out-of-stock items, and frequently bought-together products can be used to increase average order value.
Get automated workflows
Send automated emails to notify customers when they place an order and get visibility on shipping updates, invoices, and payment reminders.
Update prices instantly
Prices for perishable items need to be updated constantly. WizCommerce offers seamless integration with your ERP so that you always see the updated prices.
Multi-level volume pricing
Set different prices for different volume brackets. For ex., $100 for <6 units, $98 for units between 6 and 19, and so on. This can be done for different products and customer segments.
Configure multiple price lists
Configure multiple price lists/catalogs to cater to your multiple customer segments.
Decide how to display your products
You can create customized product display pages by choosing what you want to show: product details, descriptions, stock information, variants, similar products, frequently bought together, and so on.
Show what’s important with product cards
Customize product attributes to be showcased with a product. This can be anything from weight, dietary preference, and calories to when a customer last purchased the product.
Store important documents on the platform
You can upload and save catalogs, flyers, or any other documents right on the platform and access them on the go.
Create visually appealing product presentations
Create professional-looking product presentations with high-quality visuals for your food and grocery products.
Invoices with images
Generate invoices and quotes with product images to ease recollection.
Set products as active/ inactive
Set products you don’t want to showcase at the moment as inactive in your inventory.
Find your competitive edge in the cutthroat food and beverage distribution market and stand out with WizCommerce.
The B2B food and beverage commerce platform trusted by the best in the industry
WizCommerce helps me do my job better and faster by automating manual, repetitive tasks. It cuts my workload in half! and leaves me time to focus on strategic things. Plus, the support has been outstanding—they addressed our requests promptly, allowing us to hit the ground running. It’s been a total win-win.
Suzanne Alston
Account Manager (SFA Member)
Top businesses in the food and beverage distribution industry are flocking to WizCommerce! Ready to join them?
Top businesses in the food and beverage distribution industry are flocking to WizCommerce! Ready to join them?
The true omnichannel b2b food and beverage commerce platform
From orders to payments, manage every process in a single solution
WizOrder: Seamlessly capture orders at market and in the field
Get effortless order-taking capabilities in the field or online.
- Create personalized presentations, quotes & orders on-the-go in the field
- Configure custom price lists, freight, and payment terms
- One-click reorder with pre-filled order details, addresses, payment, and shipping terms
- Automate your order confirmations, follow-ups, and customer communication regarding orders, payments, shipments, etc.
WizAI: Sell smarter, not harder, with AI-powered recommendations
Leverage WizCommerce’s proprietary AI engine and unlock hidden upsell opportunities. With WizAI, you’ll get:
- Frequently bought together & recommended products based on the buying patterns of the customer
- Similar product recommendations for out-of-stock products so you never lose a sale!
- Get abandoned cart data so you can reach the right customers at the right time
- Get lead scores based on which leads are likely to close soon
WizShop: Sell anytime, anywhere
- Ensure round-the-clock sales with our 24/7 customer portal.
- Give customers access to all products and stock information and set customer-specific pricing
- Give your customers complete visibility of order history, updates, invoices, and payment status.
- Personalize services by allocating custom price lists, freight, and payment terms to customers and get custom approval flows
- Provide your customers with custom freight programs and shipping terms
WizPay: The most flexible checkout experience
Offer flexible, fast, and secure payment options with WizPay.
- Flexible payment options like upfront, deposit, and payment methods like card-on-file, payment links, tap/swipe cards, and credits
- Customized net terms for your customers. The most flexible B2B checkout, including notes, preferred shipping dates, and multiple billing and shipping options
- PCI-compliant payments so your transactions are always secure
Reports: Data-driven actionable insights
- Get detailed reports on historical data about customers, sales orders, and products to identify trends and forecasts
- Optimize inventory by predicting demand & ensuring you have the right products in stock at the right time
- Get a 360-degree customer view & uncover buying patterns, preferences, and behaviors.
Case Study: Discover how Zia Pia used WizCommerce to automate their sales workflow and saved 10 hours a week.
Case Study: Discover how Zia Pia used WizCommerce to automate their sales workflow and saved 10 hours a week.
All your systems united in one b2b food and beverage commerce platform
Save 10 hours/week
the need to switch between multiple systems
Reduce customer follow-up time by 80%
Send order status and shipping updates in real-time
Ready to discover the power of seamlessly integrated systems?
Resources & blogs
Ready to get started?
WizCommerce empowers you to manage & grow your business with powerful tools & expert support. Book a free demo today to discover the perfect B2B food and beverage commerce platform for your business.
See how WizCommerce can fuel the growth for the food, beverage & convenience store distribution industry.
Frequently asked questions
B2B in the food industry refers to business-to-business transactions where manufacturers, suppliers, or distributors of food items sell products directly to other businesses, such as restaurants, retailers, or wholesalers. Unlike B2C, these interactions focus on bulk orders, streamlined operations, and long-term partnerships. Most of these food and beverage businesses use a dedicated B2B food and beverage commerce platform like WizCommerce to simplify complex processes related to order management, inventory, payments, etc.
The global food ecommerce market size was valued at approximately USD 304.7 billion in 2024 and is expected to reach USD 1191.03 billion by 2033. The rapid growth is driven by increasing online grocery adoption, changing consumer preferences, the rise of digital-first food and beverage businesses, and the emergence of powerful B2B food and beverage commerce platforms like WizCommerce. Technology, in particular, is helping today’s food and beverage ecommerce companies reach buyers quickly and manage orders more efficiently, contributing to the overall acceleration of the global food ecommerce market.
Finding a food distributor involves research, networking, and evaluation. For instance, if you are trying to find convenience store food distributors, start by identifying those who specialize in your product category and serve your target market. Attend trade shows or use online B2B marketplaces to connect with potential partners. Assess distributors based on their reliability and delivery capabilities. Clear communication and transparency in pricing will help you select the right distributor to ensure your product reaches its destination efficiently.
An F&B business can be any company involved in producing, distributing, or selling food and beverages. One example could be Zia Pia, a boutique importer specializing in artisanal Italian foods. They provide a range of high-quality products to retailers and food businesses. Zia Pia leverages WizCommerce to streamline their food and beverage distribution operations, making it easier to manage orders and connect efficiently with their business customers.
Food and beverage products are consumable items intended for human consumption. They include fresh produce, packaged foods, snacks, dairy, frozen items, beverages, and specialty foods. Businesses handling these products must manage inventory, monitor shelf life, ensure safe storage, and coordinate distribution. WizCommerce helps food beverage distributors by offering tools for SKU management, real-time inventory updates, product discovery, and automated workflows. This ensures accurate stock management and better order fulfillment.
The food and beverage supply chain covers all steps from sourcing raw ingredients to delivering products to businesses or consumers. It includes production, processing, packaging, warehousing, transportation, distribution, and retail. Efficient supply chain management is all about ensuring timely delivery and maintaining product quality. A dedicated ecommerce platform for B2B food and beverage industry, like WizCommerce, can ensure timely deliveries and smooth operations by integrating order management, inventory visibility, ERP connections, and automated notifications.
