#1 Alternative to OroCommerce
Explore how WizCommerce delivers a complete B2B ecommerce solution with built-in features, seamless customizations, and no need for extra development
Trusted by 500+ leading wholesalers, distributors,
and manufacturers
Real Results. Bigger Revenues.
<30
days to go live and start selling faster
20%
increase in online revenue in just 3 months
15%
increase in average order value from AI
30%
increase in online active customers
Discover how Indian Touch of Gallup generated $279,000 new revenue in just
5 months with WizCommerce
Experience your customers’ buying journey From AI-powered search to easy reorders
Build a high-performing B2B ecommerce platform—Get the ultimate guide now!
Transforming B2B ecommerce across industries
Hear from customers who are thriving with
WizCommerce’s B2B ecommerce platform










Ecommerce features purpose-built for wholesale
No plug-ins required
Where OroCommerce stops, WizCommerce delivers
Problem area
The OroCommerce
problem
The WizCommerce
advantage
Integration
Complex, time-taking integrations
Seamless, fast, end-to-end integrations with ERPs and accounting software
Ease of use
Steep learning curve, unintuitive
Easy to pick up and intuitive
Customization
Complex, inefficient customization capabilities
Easy customizations for all requirements
Go-live timelines
Setting up customizations delays go-live
Go live in 30 days, even with customizations
Development
Requires expensive custom development
Truly out-of-the-box solution with no custom development
Updates
Implementing new features is challenging and time-consuming
New features are easily implemented at record speed
Reports
Limited and ineffective reporting
Detailed reports on sales, teams, products, and customers with actionable insights
User experience
Inconsistent experience across devices and between browsers and apps
Device-agnostic; coherent experience across devices and formats
Stability
Frequent software updates break customizations
Stable updates that maintain custom settings
Fraud protection
No built-in fraud protection (Users report significant financial losses)
Reliable payment processing for secure transactions
Frustrated with OroCommerce’s disarray?
Make the smart move to WizCommerce for smooth, stress-free sales.
Why WizCommerce is the best alternative to OroCommerce
Features
WizCommerce
OroCommerce
Typo-tolerant search bar
One-click duplicate order flows
Attribute-level customizable filters and search & sort
Unified checkout for multiple order groups
Intuitive categories & collections on dashboard
AI co-pilot
Infinite variants
Customizable product details while displaying products
Custom price lists with product visibility control
Abandoned cart data from the website
Component & variant-level customizations for products
AI recommended lead scoring
Limited configuration for user permissions
The impact of moving from NuORDER to WizCommerce
NuORDER’s onboarding was a nightmare, and trade show order-taking felt stuck in the past—paper forms, double data entry, wasted time. WizCommerce changed everything. Orders sync instantly with Shopify, reports are comprehensive, and the customer support is excellent. Highly recommend!
Anton Demchenko
Want to learn more about how WizCommerce stacks up against OroCommerce?
Seamless integration with your existing tools
Sync order info and reach out to clients proactively
Auto-sync your inventory at frequent intervals
Get end-to-end integration with all major ERPs and accounting systems
Got questions about B2B eCommerce?
Chat 1:1 with an expert who’s helped top wholesalers succeed online.
- Learn best practices
- Get honest answers
- No sales pitch
John Carmichael
+1 (240) 888-2725
B2B ecommerce expert
The omni-channel sales experience that you and your customers will love!
WizOrder
Empower your sales reps to sell efficiently in the field and markets.
WizShop
Sell online 24/7 with an ecommerce platform built for B2B nuances.
WizAI
Sell more with AI-driven product recommendations and lead scoring.
24/7 Customer support
Always get the support you need, round-the-clock, even on weekends
Endless customizations
Get infinite product customizations, custom workflows, features, payment terms, etc.
Intuitive UI
Get started with no training; user-friendly platform; no expertise required
AI recommendations
Upsell and cross-sell with AI-powered product recommendations
Customer dashboard
Give your customers access to complete visibility of order history, updates, invoices and payment status
Payments
Offer your customers multiple payment terms and options like click-to-pay & card-on-file
Scan and checkout
Scan barcodes with a scanner to take orders at trade shows
Shipping
Provide your customers with custom freight programs and shipping terms
Automated follow-ups
Send automated emails on order creation, payment and shipment updates
Discover how Antique Curiosities boosted revenue by 20% & cut navigation issues by 90% with WizCommerce!
Switching to WizCommerce is easier than you think!
Discovery
We start by understanding your unique business needs and suggest the best solutions tailored to your requirements, acting as consultants all the way along.
Migration
We ensure a swift and smooth transition with minimal requirements from you. Just hand over your data and we’ll do the heavy lifting.
Implementation
Go live in <30 days with our zero-effort implementation plan. You also get a dedicated customer success manager (CSM) and 24/7 support to guide you through the process.
Optimization
We don’t stop at implementation. You can count on us to constantly innovate with new features every month while your dedicated CSM ensures your success.
Getting started with us is simple, quick, and cost-effective!
Go live in <30 days
Hit the ground running with a super quick and easy implementation process
Low-cost implementation
Get started risk-free without spending a fortune and leave the heavy lifting to us
Round-the-clock support
24/7 expert support with a dedicated customer success manager
Frequently Asked Questions
You should consider switching from OroCommerce if you find its developer-centric, monolithic architecture to be a barrier to agility and growth. While powerful, OroCommerce often requires a large technical team for customization and maintenance, leading to high total costs of ownership and long implementation timelines that can take over a year. Many businesses seek more modern, API-first solutions that offer faster deployment and are more accessible for business users, like WizCommerce.
OroCommerce has a wide range of competitors, from other enterprise-level platforms to more specialized B2B solutions. Its main competitors include Adobe Commerce (formerly Magento), Shopify Plus, BigCommerce, and dedicated B2B platforms like WizCommerce. These alternatives are often chosen for their specific strengths, such as ease of use, speed of implementation, or a more focused feature set.
Yes, there are cheaper alternatives to OroCommerce, especially for small to medium-sized businesses. While OroCommerce is a comprehensive platform, its total cost of ownership can be very high due to hosting, development, and maintenance. Platforms like WizCommerce offer a more cost-effective solution with transparent, subscription-based pricing that includes a full suite of B2B features, low-cost implementation, and dedicated support, which can significantly reduce long-term expenses.
Many modern platforms handle both B2B and B2C better by providing a single, unified solution. While OroCommerce has a B2C module, it is primarily focused on B2B. A platform like WizCommerce is an excellent choice for a hybrid model, as it provides a dedicated B2B portal with all the necessary features for wholesale, while also being capable of supporting B2C sales.
Yes, many OroCommerce alternatives are more suitable for small businesses. OroCommerce is primarily an enterprise-level platform, and its complexity and cost can be prohibitive for smaller companies. Platforms like WizCommerce are designed to be scalable and cost-effective for businesses of all sizes, providing essential B2B features without the high barrier to entry.
A competitor that offers faster ERP integration than OroCommerce is a platform with pre-built, seamless connectors and an API-first architecture. While OroCommerce requires custom integration with ERPs, platforms like WizCommerce have a number of existing integrations with major systems like SAP, Microsoft Dynamics, NetSuite, and QuickBooks. This significantly reduces the time, cost, and complexity of synchronizing critical business data.
WizCommerce is a preferred OroCommerce alternative because it provides a more modern, unified, and cost-effective all-in-one solution for B2B. Unlike OroCommerce, which requires extensive technical resources and a long implementation, WizCommerce offers a low-cost, fast go-live process. It combines a powerful B2B ecommerce portal, a mobile-first app for sales reps, and an AI-powered sales assistant, all in one platform with transparent pricing and dedicated support, making it a superior choice for businesses seeking efficiency and long-term scalability.