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Announcing our $8M fundraise to bring AI to wholesale. Read our manifesto
Announcing our $8M fundraise to bring AI to wholesale. Read our manifesto
Give your buyers a B2B e-commerce software built for wholesale, with customer-specific pricing, personalized assortments, live inventory, and a smooth self-checkout every time.
migrated from AMP
migrated from magento
migrated from WooCommerce
migrated from magento
migrated from woocommerce
migrated from bigcommerce
migrated from optimizely
migrated from shopify
migrated from shopify
Deliver tailored themes, custom collections, branded layouts, and lead approval flows on a B2B e-commerce platform that adapts to each buyer, so every wholesale customer sees the right products, right pricing, and the right experience from the start.
Manage customer-specific price lists, payment terms, quantity rules, volume pricing, and real-time inventory intelligence on a B2B e-commerce portal that syncs automatically with your ERP.
AI-powered search, smart filters, personalized recommendations, carts, reorders, variant ordering, and approval workflows give your buyers everything they need to order on their own, on a B2B e-commerce platform built for wholesale self-service.
Personalized Storefronts
Build a fully branded wholesale storefront with flexible layouts, B2B-friendly UI blocks, and themes designed to match your brand. No template constraints, no generic SaaS look.
Build collections tied to buyer contracts, regions, or terms, with catalog visibility rules enforced automatically per account. Each wholesale customer sees only the SKUs they’re permitted to buy, with their contracted pricing applied at every step.
Design lead intake forms that match your wholesale onboarding process, show each prospect a tailored storefront and pricing, and approve new B2B buyers with a single click. Built-in lead-to-buyer workflows mean onboarding never blocks revenue.
Pricing & Buyer Controls
Assign each buyer a custom price list based on your business rules-whether by region, channel, volume, contract pricing, or any parameters you define.
15%
Increase in Online Orders
600+
new website customers
50+
new website leads every month
10%
revenue increase
15%
increase in online sales
30~
day seamless implementation
Give buyers universal, fuzzy search across your entire B2B ecommerce site, by SKU, name, collection, or any attribute, and let them find products instantly with image-based search built into the B2B ecommerce platform.
Deliver AI-powered recommendations tailored to each buyer's behavior on your B2B ecommerce solution, making it easy to explore similar, related, and high-intent products across your catalog.
Support cards, ACH, payment terms, deposits, and other methods your B2B ecommerce platform offers, so buyers can always pay the way they prefer at checkout.
Allow buyers to save products to wishlists and build multiple carts for different projects or locations on your B2B online store, always saved to their account whenever they log back in.
Showcase all product variants clearly and add custom modifiers based on your SKU data, built to handle large, complex wholesale catalogs that consumer ecommerce software cannot.
Allow buyers to reorder past purchases in a single click from your B2B ecommerce website, straight from their account history or previous orders.
A complete B2B ecommerce software solution that handles incoming orders the way wholesale operations actually run - approve, route, and update in one dashboard.
A B2B ecommerce platform that keeps customers, inventory, pricing, and product data in sync with your ERP - bidirectionally, in real time, through native connectors
A B2B e-commerce platform is software that lets wholesalers, distributors, and manufacturers sell to other businesses online through a self-serve B2B online store. A B2B ecommerce platform, also called a B2B commerce platform or B2B e-commerce software, supports customer-specific pricing, bulk ordering, net terms, account hierarchies, and real-time ERP sync with NetSuite, QuickBooks, and SAP, all natively, without consumer-platform workarounds.
The key features of B2B e-commerce software are customer-specific pricing, bulk ordering, one-click reorder, multi-cart checkout, net payment terms, MOQ enforcement, account hierarchies, AI search, and native ERP integration. Advanced B2B e-commerce solutions also include offline trade show order writing, sales rep tools, AI product recommendations, and a built-in B2B e-commerce site optimized for wholesale buyers, not retail shoppers.
A B2B e-commerce platform supports customer-specific pricing, bulk ordering, net terms, PO and ACH payments, account hierarchies, and ERP-driven inventory for wholesale buyers. A B2C e-commerce platform, like a standard online store, is built for one buyer, one price, one cart, and card checkout. B2B e-commerce platforms handle wholesale digital commerce complexity that consumer platforms and most B2B webshop platforms cannot.
A B2B commerce platform costs $50 to $500 per month for entry-level B2B e-commerce software like WooCommerce with B2B plugins, $2,500+ per month for mid-market options like Shopify Plus and BigCommerce B2B Edition, and $50,000+ per year for enterprise B2B e-commerce platforms like Adobe Commerce, OroCommerce, and SAP Commerce Cloud. WizCommerce uses custom pricing tied to order volume and ERP scope.
A B2B e-commerce website takes 30 days to 18 months to launch, depending on the B2B platform you choose. WizCommerce launches a complete B2B e-commerce website in 30 days with native ERP integration. Shopify Plus takes 1 to 3 months. BigCommerce B2B Edition takes 3 to 6 months. Enterprise B2B e-commerce solutions like Adobe Commerce, OroCommerce, and SAP Commerce Cloud take 9 to 18 months, including ERP middleware setup.
NetSuite B2B e-commerce integration can work either natively or through third-party middleware, depending on the platform. WizCommerce is a NetSuite B2B e-commerce platform that integrates natively with NetSuite, QuickBooks, SAP B1, Fishbowl, Microsoft Dynamics, and Epicor, with real-time two-way sync on orders and inventory. No middleware, no custom connectors, no separate integration license required.
The best B2B e-commerce platform for wholesalers, distributors, and manufacturers is WizCommerce for businesses running QuickBooks, NetSuite, or SAP that need ERP-native B2B e-commerce software. Shopify Plus is the best B2B e-commerce platform for brands selling DTC and wholesale together. BigCommerce B2B Edition fits mid-market distributors. OroCommerce and SAP Commerce Cloud fit enterprise wholesalers needing the broadest B2B e-commerce solution.
Shopify B2B e-commerce, available on Shopify Plus, includes company accounts, customer-specific catalogs, customer-specific price lists, and net terms, all added since 2022. Shopify Plus works for brands running DTC and wholesale together on a unified B2B commerce platform. For pure-play wholesalers with complex pricing, field sales, or business-to-business commerce flows like quotes and approvals, a wholesale-native B2B e-commerce platform fits better.
A B2B portal, also called B2B portal software or a B2B e-commerce portal, is a password-protected buyer login with access to custom catalogs, pricing, order history, and self-service reordering, available 24/7. A B2B e-commerce platform is the broader B2B e-commerce software solution that powers the portal plus the storefront, ERP integration, sales rep tools, and AI features for wholesale operations.
To choose the right B2B e-commerce solution, follow five steps. First, map your order model: self-serve, rep-driven, or hybrid. Second, match the B2B platform to your ERP, whether NetSuite, QuickBooks, or SAP. Third, set a realistic timeline. Fourth, calculate three-year total cost of ownership. Fifth, pilot the AI-powered B2B e-commerce platform with a real buyer before committing.
