The Shopify integration that completely simplified FREYRS’ trade show sales

Industry

Eyewear wholesaler

Website

Founded in Chicago in 2016, FREYRS operates both a fast-growing retail and wholesale business, offering high-quality, fashion-driven eyewear. Their distribution is powered by both trade show engagements and their Shopify-powered storefront, serving customers across direct-to-consumer and wholesale business.

The challenge

FREYRS’ team previously navigated a time-consuming, paper-based ordering workflow at trade shows. Orders were written on paper – including sensitive customer information – then manually entered into Shopify the next day. Their prior solution, NuOrder, had a complicated onboarding process and added friction to their sales operations.

The solution

After adopting WizCommerce, FREYRS implemented its show-floor mobile ordering module, tightly integrated with Shopify, enabling reps to capture orders on-the-spot and sync them instantly into their e-commerce backend. Key features driving results:

Daily order summary reports without manual tallying
Address auto-complete to accelerate entry
Tagging orders by show for easier follow-up and reporting
Direct Shopify sync eliminating outdated paper forms and duplicate entry

The onboarding process was relatively simple, and the WizCommerce customer success team supported the client continuously. The full Shopify integration went live in approximately two months.

WizCommerce is rebuilding wholesale from the ground up, with AI at the core that helps you sell smarter, faster

Impact

Eliminated double data entry: Orders captured at shows flow directly into Shopify.
Major time-savings: What used to take hours of paper order writing and backend entry now happens in real time.
Improved accuracy and visibility: Show-tagging + daily summaries let the team follow up faster and with better data.
Rapid go-live: Integration completed in about two months with strong support from onboarding and service teams.

Why it matters

For a brand like FREYRS that sells through trade shows and processes orders into Shopify, replacing the paper-and-re-entry workflow with a digital, integrated solution means reps spend less time on admin and more on selling. It also reduces manual error risk and accelerates fulfilment, supporting scale and better customer experiences.

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