Howard Elliott switched from traditional photography to AI lifestyle imagery — Here’s what happened
Industry
Home decor wholesale
Website
Product used
WizStudio
Specialties
Mirrors, Accessories, Furniture, Outdoor..
The Howard Elliott Collections is known for its elegant decor pieces — mirrors, vases, furniture accents, and seasonal collections. But behind every beautiful photo in their catalog was a time-consuming process very few people ever saw.
Four times a year, every market cycle, product samples would arrive. That triggered the same routine: pull items out of boxes, set them up in studio lighting, schedule an in-house photographer, shoot hundreds of images, then wait weeks for editing. And because catalogs must be ready a month before a show, photography had to happen three months in advance – leaving little room for delays or last-minute additions.
It worked… but it was slow, expensive, and stressful.
The challenge
- Photography scheduling was rigid; everything depended on a single person’s availability.
- Complex products — especially mirrors — needed lighting, staging, and careful editing.
- A single delay meant catalog timelines were pushed back.
- If one product sample wasn’t available, photo production stalled.
- Costs kept rising as more SKUs were added each season.
Howard Elliott didn’t just need better images. They needed a better way to produce them.
The solution - WizStudio
Instead of waiting for photography sessions, the team began uploading factory photos, phone shots, and showroom pictures directly into WizStudio.
With one tool, they could:
- Generate silo images with realistic shadows.
- Create lifestyle scenes that look like studio shots.
- Produce line drawings for sales sheets and product pages.
And it all happened without scheduling a photographer or waiting weeks for edits. Bree Cassidy, Marketing Coordinator, puts it simply, “It feels like taking pictures in our own studio – but faster, cheaper, and always available.”
Before WizCommerce, a single out-of-stock item could derail an entire conversation. Reps had to pause, call the office, or follow up later, which wasted time and damaged trust. Now, those moments never happen. Reps see what’s available, what’s on back order, and what similar items they can offer – all while sitting with the customer. Designers stay relaxed, buyers feel confident, and orders move forward naturally because every answer is already on the screen. With everything in one place – inventory, history, and recommendations – Pom Pom at Home saw faster decisions, stronger relationships, and improved sales performance.
Images generated with WizStudio
The results
A 4-week production cycle became 2 weeks
What used to take over a month for 50 products now takes around two weeks start-to-finish.
No more photo bottlenecks
Merchandising and marketing teams no longer wait on photography to move forward.
Realistic, professional visuals
Images were realistic and never “AI-looking.” For example, reflections in mirrors, where other AI tools struggled, were rendered accurately from day one with WizStudio.
Massive cost reduction
Fewer photoshoots. Fewer editing hours. Less back-and-forth. Just clean, final images ready for web and catalog.
Always improving
WizStudio keeps evolving in the background — new capabilities show up week to week without needing extra effort, cost, or retraining from the team.
Cut imagery costs 20×, go to market 10× faster, and lift conversions by 33% with AI product imagery.
Why it matters
This wasn’t a flashy transformation. It was a quiet one — in the background.
But it created space:
- Space to focus on sales.
- Space to say yes to last-minute additions.
- Space to hit market deadlines without stress.
That’s what Howard Elliott gained: speed, consistency, and control over something that used to slow everything else down.
Generate realistic product images with AI
No credit card required
Let’s bring your products to life, without the photoshoot
Speed & scale
Generate hundreds of lifestyle images in days, not months.
Quality & consistency
Studio-grade lifestyle shots, styled and sized for catalogs, ecommerce and marketplaces.
Ease of use
Write simple prompts and get hundreds of ready-to-use visuals.
