How Jaipur Living increased revenue by 15% with AI-driven sales efficiency and Dynamics 365 integration
Industry
Home textile wholesale
Website
ERP
Microsoft Dynamics 365
Product
B2B Order Taking App, AI Sales Assistant
Jaipur Living is a global leader in premium rugs and home textiles, working with retailers, designers, and trade partners across multiple channels. With a large and diverse sales organization — spanning field reps, inside sales, and customer service — visibility and speed are critical to how the business operates day to day.
As the company continued to scale, Jaipur Living found that its existing sales tools were no longer keeping up with the complexity of its operations. Disconnected platforms, manual processes, and limited access to real-time information made it harder for teams to serve customers efficiently.
To support its next phase of growth, Jaipur Living needed a modern B2B platform that could unify sales, automate operations, and give teams a single source of truth. That’s when they chose WizCommerce.
The challenge: Disconnected tools slowing down a growing sales team
Before WizCommerce, Jaipur Living’s sales and order workflows were fragmented. The previous platform was not integrated with the company’s ERP Microsoft Dynamics 365 and was largely limited to an iPad-only experience. This meant only part of the sales team could use it effectively.
Field reps used one tool, inside sales teams had no real system of their own, and customer service teams spent significant time manually entering and tracking orders. Orders placed via email, website, or reps all lived in different places, making it difficult to get a complete picture of a customer.
Nitesh Chaudhary, Director of Technology, explains the challenge clearly, “Our ERP was not integrated with the previous platform. Half of our sales team could use the tool, and the other half couldn’t. There was no 360-degree visibility into a customer.”
This lack of integration also meant order status updates, inventory availability, and payment information were not easily accessible. Sales reps had to rely on customer service teams for basic information, slowing down response times and creating unnecessary back-and-forth.
As the business scaled, these inefficiencies became a real bottleneck.
How WizCommerce helped
One unified platform for field sales, inside sales, and customer service
With WizCommerce, Jaipur Living replaced multiple disconnected systems with a single B2B sales platform that works seamlessly across desktop, tablet, and mobile. Field reps, inside sales teams, and customer service now operate from the same system, with full visibility into customers, orders, and inventory.
Because WizCommerce is deeply integrated with Jaipur Living’s ERP, orders placed by reps or customers flow directly into the backend without manual intervention. Teams can see order status updates, shipping details, and inventory changes in near real time — eliminating the need to chase information across departments.
For inside sales and customer service teams in particular, this was a major shift. Previously, they had limited tools and relied heavily on email-based workflows. Now, they have full access to customer dashboards, order history, and live data directly from their desktops.
AI sales assistant helps sales reps sell smarter
One of the biggest changes for Jaipur Living’s sales team has been the introduction of AI-driven insights through Kai, an AI sales assistant. Instead of spending time preparing for customer meetings across multiple systems, reps can now access a summarized view of a customer’s buying history, trends, and preferences with a single click.
This allows reps to walk into meetings better prepared and have more meaningful conversations — focused on what matters most to each customer. “What used to take 30 minutes to an hour of prep is now available at the click of a button. That makes a big difference when reps are meeting multiple customers every day,” says Nitesh.
Kai also helps reps curate personalized product recommendations and understand what’s performing well in a customer’s region. This has shifted sales conversations from reactive order-taking to proactive, consultative selling.
Automation reduces manual work across operations
With WizCommerce’s two-way ERP integration, many of Jaipur Living’s orders now move from placement to shipping without any manual touchpoints. Orders flow directly into Dynamics 365, payment information is captured upfront, and customer service teams only intervene when exceptions are needed.
This has significantly reduced administrative work across sales and order management teams, allowing the same teams to support more customers without adding headcount.
As Archana Chaudhary, COO from Jaipur Living shares, “Previously, every single order had to be manually entered and processed. Now, technology handles most of it, and our teams only step in where it truly adds value.”
The automation has also improved accuracy, reduced delays, and helped the business move faster during peak periods like markets and seasonal launches.
Better visibility means fewer lost sales
For field reps, real-time visibility into inventory and order status has been a game changer. Instead of telling customers they’ll “check and get back,” reps can now confirm availability, backorder dates, and shipping timelines instantly — right in front of the customer.
Lisa Lowder, a member of Jaipur Living’s sales team, explains: “I can see inventory levels, order status, and customer history immediately. That means I can place the order right then and there instead of losing momentum — or the sale.”
When products are out of stock, Kai helps reps quickly find and recommend similar alternatives, helping save deals that might otherwise be lost.
WizCommerce is rebuilding wholesale from the
ground up, with AI at the core that helps you sell
smarter, faster.
Conclusion: Measurable gains in productivity and revenue
15%
increase in revenue driven by higher sales productivity
2-5 hrs/day
saved per sales rep through AI summaries and data visibility
Near-zero
manual order entry with Dynamics 365 integration
Since implementing WizCommerce, Jaipur Living has seen measurable improvements across sales, operations, and customer experience. Sales teams are more productive, customer service teams spend far less time on manual tasks, and customers receive faster, more informed responses.
As a result of improved visibility, automation, and AI-driven selling, Jaipur Living has seen overall revenue growth, driven largely by higher sales productivity and reduced friction across the order lifecycle. Orders are processed faster, errors are reduced, and reps can handle more customer interactions each day.
Most importantly, Jaipur Living now has a scalable B2B platform that supports how their teams actually work — today and as the business continues to grow.
“The product is great, the team is great, and the communication is amazing. That’s why WizCommerce works for us,” concludes Nitesh.
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