How Toynk Toys supercharged NetSuite with the ultimate sales add-on, WizCommerce
Industry
Gifts and toys
Website
toynkb2b.com
Specialties
Pop culture toys, costumes, games and collectibles.
Toynk Toys is a global pop-culture gifting company and licensed toy wholesaler serving retail and wholesale customers across 43 markets globally and showcasing at over 200 Comic-Cons and toy shows worldwide. With over 16,000 SKUs and hundreds of new releases each season, Toynk leads the industry in collectible gifts and fan merchandise.
From pop-culture chaos to seamless order flow
Toynk Toys isn’t your typical wholesaler – it’s a pop-culture empire. With thousands of licensed SKUs, multiple warehouses, and a fast-moving catalog that constantly changes with trends, the company needed an order-management system as agile as its business.
For years, Toynk relied solely on NetSuite – powerful, but far from user-friendly for the sales reps on the ground. “NetSuite is the brain of our operations,” recalls Panda Baker, who leads B2B and wholesale digital platforms at Toynk. “But it’s so vast that it becomes overwhelming for sales reps to use especially during trade shows.”
Reps often hand-wrote orders or sent photos of POs, which then had to be manually entered by the back office into NetSuite – an error-prone and time-consuming process. Toynk needed a way to bring the agility of modern sales tools to its NetSuite ecosystem.
Married to NetSuite - But missing a front-end partner
Leaving NetSuite was never an option. “We’re married to NetSuite for life,” Panda laughs. “It’s the keeper of all things – our customers, inventory, orders, everything lives there.”
That’s why integration wasn’t just a nice-to-have – it was the dealbreaker. Toynk needed a solution that could plug into NetSuite without breaking their existing workflows. But having seen too many long, painful ERP integrations, Panda’s team was skeptical from the start.
“When WizCommerce said we could be live in three months, I thought – no way,” she admits. “NetSuite is so vast, and mapping it correctly takes forever.”
To everyone’s surprise, the integration wasn’t just smooth – it was fast. Toynk went live in three months during San Diego Comic-Con, their busiest time of year.
Panda says. “Everything syncs both ways. If I edit an order in WizCommerce, it flows right back into NetSuite and vice versa. It’s deeply integrated and lightning fast.”
Enter WizCommerce - The perfect sales tool add-on to NetSuite
When Toynk discovered WizOrder, a B2B Sales App for Reps, the team found what NetSuite had been missing: a visual, intuitive, mobile-friendly layer that connected seamlessly to their ERP.
With the WizCommerce sales app, reps have every product detail, inventory number, customer history, and price list in their hands – even without internet. At trade shows, they can answer every buyer question instantly and write orders on the spot.
Earlier, reps relied on handwritten orders, taking photos and sending them back to the office, where the team spent nearly five hours a day manually keying everything into NetSuite – a slow, error-prone process simply because so many people had to touch each order. With WizCommerce, reps enter orders instantly on the app, and everything syncs straight into NetSuite within minutes. Order-writing time has dropped from five hours to less than one, eliminating mistakes and giving the team back their productivity.
Panda’s favorite feature is the visual catalog, which lets her showcase products beautifully and build catalogs in minutes instead of following the tedious five-step manual process she used before. “I’m a visual person. Seeing product images while entering orders makes all the difference. It’s smoother and faster than NetSuite ever was.”
For sales reps, the app’s real-time dashboard and customer view bring all essential data – orders, projections, and account details – into one place, allowing them to focus on selling, expanding customer relationships, and driving growth rather than running complex NetSuite reports.
Launching a full B2B experience for gifting & toy wholesalers
Before WizCommerce, Toynk lacked a dedicated B2B website. Buyers browsed the retail site, emailed reps, and waited for quotes – a process Panda jokingly calls “ten unnecessary steps.”
With WizShop, Toynk launched a dedicated B2B ecommerce storefront that gives buyers self-service access to their accounts, invoices, and catalog in real time. Payments and invoices sync perfectly with NetSuite, ensuring zero double entry.
The new B2B portal didn’t just modernize the buying experience – it accelerated growth. Nearly 25% of all customers using the site today are brand-new accounts who discovered Toynk through the new B2B website. Existing customers are also placing larger orders, with average order sizes rising 20% thanks to accurate case-pack logic, real-time inventory visibility, and AI-powered product recommendations. WizCommerce has become a core driver of how Toynk is scaling its B2B channel and capturing new demand.
“Customers are already placing orders directly on the portal, and even new buyers are finding us online,” Panda notes. “Earlier, leads would get lost in NetSuite. Now I see them come in, get approved, and place orders, all in the same day.”
Built to scale with a fast-growing gifting brand
Toynk’s catalog already holds over 6,000 SKUs, with another 10,000+ on the way – a challenge for most systems. “WizCommerce is absolutely scalable,” Panda says. “It can handle our licensed product mix, multiple warehouses, and vendor network. We’re always adding new genres, new fandoms – Wiz grows with us.”
Smarter selling with AI
WizCommerce’s AI recommendations have become an unexpected hit with Toynk’s wholesale team. “The recommendation engine is spot-on,” Panda explains. “One of our customers placed 26 orders, and the AI suggested related products he didn’t even know he needed and he bought them. That’s powerful.”
A platform that feels like a partner
For Toynk, WizCommerce has been more than just software – it’s a collaboration. “We’re not using an off-the-shelf tool,” Panda emphasizes. “The WizCommerce team listens, adapts, and builds alongside us. They fix things in real time and genuinely care about our success.”
Her advice to other wholesalers is simple:
“If you’re tired of juggling multiple systems and waiting on ERP syncs, just do it. WizCommerce will change your day-to-day operations. It’s built to scale- and the team behind it truly acts as a partner, not just a vendor.”
WizCommerce is rebuilding wholesale from the
ground up, with AI at the core that helps you sell
smarter, faster.
Results
3 Months
NetSuite integration completed and full go-live achieved
4 Hrs
saved daily by eliminating manual order entry
16,000+
SKUs seamlessly managed across both the app and B2B website
1 in 4 Buyers
on the site are brand-new accounts who discovered Toynk through the B2B website
20% Lift
in average order size driven by accurate case-pack logic, real-time visibility, and AI recommendations
5 Steps to 1
a dramatic simplification of Toynk’s entire catalog-building workflow
Key takeaways
Industry
Gifting & Toys
ERP
NetSuite
Modules Used:
WizOrder (rep order-writing app), WizShop (B2B eCommerce site)
Impact
- Fastest order entry ever at trade shows
- Self-service B2B website driving new buyer acquisition
- Real-time visibility for reps and customers
- Scalable architecture supporting 16,000+ SKUs
- AI-powered product recommendations increasing order size
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