How Port Style experienced seamless integration and exceptional support with WizCommerce
Industry
Kitchenware
Website
portstylewholesale.com
Headquarters
North York, Ontario
Founded
1991
For over 25 years, Port Style Enterprises has been a trusted name in kitchenware and housewares across North America. With a portfolio of functional, design-forward brands, Port Style built its reputation through strong retail partnerships and a commitment to customer service.
But as the wholesale business evolved – with more reps on the road, more buyers ordering online, and greater pressure to move quickly – the cracks in its digital infrastructure started to show.
Behind the scenes, reps were frustrated, customers were dropping off, and the operations team was stretched thin, trying to hold it all together with disconnected tools.
That’s when Port Style overhauled its wholesale tech stack and partnered with WizCommerce to unify everything under one powerful, flexible platform.
What followed was more than a tech upgrade. It was a business transformation: smarter order flows, faster rep adoption, and a customer experience built for today’s wholesale buyer.
Challenges: A disjointed experience was slowing growth
Port Style Enterprises had a clear goal – empower their sales reps to close deals faster and give buyers a smooth, modern ordering experience. But the reality was far from it.
Loss of revenue due to a lack of visibility
Sales reps couldn’t check stock availability or product ETAs on the spot, making it hard to complete orders during buyer visits. Older reps relied on email-based orders, often riddled with pricing or item code errors. On the road or at trade shows, they lacked basic tools to check inventory, confirm ETAs, or suggest alternatives in real-time. If a product was out of stock, the sale often died there.
Poor customer experience
Frequent password resets, clunky product navigation, and inconsistent order confirmations failed to build customer trust and conversion. Abandoned carts on the website were never recovered, and buyer support was reactive rather than proactive.
Manual data entry leading to errors & delays
Orders flowed in from disconnected platforms and had to be manually re-entered into Port Style’s ERP. Product updates, pricing changes, and stock visibility were never in sync, causing delays and mistakes downstream.
Solutions: A unified platform. A thoughtful rollout. A true partnership.
Port Style needed more than a new app – they needed their entire B2B experience to work together.
They partnered with WizCommerce to replace fragmented tools with a single, all-in-one wholesale platform that could support reps, buyers, and internal teams, while tightly integrating with their ERP (Tecsys). But it wasn’t just about features – it was the implementation philosophy that made the difference.
Phase 1: Deep discovery, not just a demo
Before touching a line of code, WizCommerce spent time learning how Port Style really worked:
How orders flowed from reps to operations
How buyers preferred to reorder
Where reps struggled to find product data
How different the Canadian and U.S. catalogs were
What Tecsys was capable of, and what it wasn’t
This wasn’t a one-size-fits-all deployment. It was a custom-tailored implementation.
WizCommerce is rebuilding wholesale from the
ground up, with AI at the core that helps you sell
smarter, faster.
Phase 2: Integration support
One of Port Style’s non-negotiables was integrating the new platform with their ERP system – Tecsys, which powers all their back-office functions from inventory and pricing to customer data and order tracking. In the past, syncing ecommerce and ERP meant ongoing delays, manual corrections, and system communication breakdowns. WizCommerce changed that.
From day one, the team worked closely with Port Style to map real workflows-orders, inventory, pricing, and customer sync – and built a clean, real-time connection with Tecsys.
The integration’s success wasn’t just the end result – it was the ongoing communication throughout the process. The WizCommerce team met with Port Style regularly to plan, test, adjust, and implement each phase collaboratively.
Phase 3: Rep enablement with training that actually works
Reps didn’t just receive credentials – they got confidence.
WizCommerce rolled out a rep-first training plan:
Reps received logins in advance to play around
Live trainings were staggered to accommodate different schedules
Even tech-resistant reps were able to navigate it
Results: Faster sales, happier reps, and a business ready to scale
Within weeks of going live, Port Style saw measurable improvement across its sales, service, and operations teams.
Increased sales because of real-time data visibility
Seamless customer experience across 2 custom-branded websites
Port Style now operates two custom B2B ecommerce sites – one for Canada and one for the U.S., each with localized pricing, currency, and tax rules but powered by a single backend. Buyers enjoy a modern, intuitive experience with AI-powered product discovery, recovered abandoned carts, and a unified view of order history.
Centralized source of information and no manual errors
Orders flow directly from reps and buyers into Tecsys, eliminating manual entry. Pricing and inventory are always up to date. Support staff are no longer chasing down missing information.
Final word: Implementation and support that went above and beyond
What set WizCommerce apart wasn’t just the platform – it was the partnership. From day one, Port Style experienced a hands-on, thoughtful implementation process that prioritized real business outcomes over cookie-cutter solutions.
The WizCommerce team invested time in understanding Port Style’s workflows, customized the ERP integration with Tecsys, and supported a phased rollout across two regional websites. Training was flexible, tailored, and designed to drive real rep adoption – even among non-technical users.
Implementation wasn’t a hurdle for Port Style – it was why the transition felt seamless.
With everything working smoothly from day one, Port Style emerged with more than a new platform – it gained a long-term partner committed to its growth.
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