How Zuo Modern increased average order value by 15% with AI-powered selling

Challenges

A system that worked, but no longer moved the business forward

Before WizCommerce, Zuo was using a legacy platform that had once been useful but had stopped evolving. Orders could be captured digitally, but they still required manual intervention before reaching the ERP.

Sales reps didn’t have instant access to the information they needed. Finding the right products during a meeting meant navigating catalogs. Quotes were often incomplete, requiring back-and-forth communication before a customer could make a decision.

Over time, this created friction at exactly the wrong moment — when the customer was ready to buy.

“The platform we were using before was good at the beginning, but it never really evolved. We reached a point where we needed something more powerful that could actually support how we sell today.”

Luis Ruesga | Chief Executive Officer, Zuo Modern

The Turning point

From order-taking tool to a true sales engine

WizCommerce changed the foundation of how Zuo sells.

The first shift was integration. Orders now flow directly into the ERP without manual re-entry. Payments can be processed instantly, and reps can work seamlessly across iPad, laptop, or phone. The transition itself was fast, with the wholesale side going live in under a month.

But the bigger change was how the platform supported selling.

Sales reps now walk into meetings with full context — what the customer bought before, what they didn’t buy, what’s in stock, and what they should be shown next. AI-powered recommendations add another layer, helping reps guide conversations instead of reacting to them.

At the same time, product discovery became dramatically faster. Instead of flipping through catalogs, reps can filter instantly. If a customer asks for a specific type of product, the system surfaces relevant options in seconds. That shift alone changes the dynamic of a meeting.

And then there’s quoting.

Instead of sending partial responses, reps now send complete quotations that include pricing, freight, and taxes. Customers no longer need to go back and ask follow-up questions — everything is already there.

“What gave us confidence was how simple the ERP integration was. Once we saw that everything could flow directly into our system without manual work, we knew we were working with a powerful tool.”

Luis Ruesga | Chief Executive Officer, Zuo Modern

The Results

Better conversations, higher-value orders, and full-team adoption

These changes had a direct impact on revenue.

With better discovery and stronger recommendations, customers are exposed to more relevant products in every interaction. That translates into larger baskets, with Zuo estimating a 15% increase in average order value under stable conditions.

Quoting also became a growth lever. By removing friction and giving customers full clarity upfront, conversion improved. Internally, the team sees about 2 out of every 10 well-followed-up quotes turning into orders.

Just as important as the metrics is how the team works now.

Sales reps are no longer spending time searching or confirming details. That time is used to show more products, have better conversations, and move faster during meetings. The platform has become so intuitive that adoption extended beyond sales — today, even internal teams prefer using WizCommerce over entering orders directly into the ERP.

“We’re seeing roughly 2 out of every 10 quotes convert when properly followed up, and at the same time, average order value has gone up by around 15%. That combination has made a real difference in how we sell.”

Luis Ruesga | Chief Executive Officer, Zuo Modern

“You want to work with a company that keeps pushing new ideas and new products. With WizCommerce, we’ve never seen that slow down — they’re always improving, and that gives us confidence.”

Luis Ruesga | Chief Executive Officer, Zuo Modern