Announcing our $8M fundraise to bring AI to wholesale. Read our manifesto

furniture

One Platform for Every Complexity in Furniture Distribution

WizCommerce gives furniture brands and distributors one platform to write orders at market, handle complex product configurations, automate drop ship workflows, and give designers and buyers the self-serve experience they expect.

Furntiure Hero Image

our customers

Built for Wholesale. Powered by AI.

Built for Wholesale. Powered by AI.

Zuo Modern Logo
Fireside Lodge Logo
New Classic Furniture Logo
Trampoline logo
Howard-Elliot logo
RW Collective Logo
SAgebrook Logo

Grow Your Business with AI

Order Intake At Markets

Capture Every Order at Market — Without the Paperwork

At the markets, deals close fast. With WizCommerce, Reps can quickly find products with live inventory visibility, build carts and quotes on the spot, and submit accurate orders in a single click — even offline. No paper, no follow-up re-entry, no errors.

Order intake at markets
AI Catalog Imagery

AI Catalog Imagery

Bring New Products to Market in Days, Not Weeks

Studio shoots for furniture are expensive, slow, and hard to scale — especially when collections refresh seasonally. WizStudio’s AI-powered imagery creates catalog-ready visuals in minutes, from silo shots and lifestyle scenes to line drawings and variants, so merchandising, marketing, and sales always have what they need.

Meet Designer Demand

Win More Designer Business

Designers shop visually and source by project. With AI image search, project-based wishlists, custom pricing, and easy online ordering, they can quickly find the right pieces, organise selections by client, and place orders without friction — turning browsing into business.

AI Order entry

Automate Order Entry

Turn Every Incoming PO Into a Configured, Ready-to-Fulfill Order

Furniture PO’s arrive with body fabrics, contrast options, foam grades, leg styles — and buyers don’t always fill every field in. WizCommerce’s AI Order Entry Assistant reads incoming POs from email or PDF, extracts every line item, matches each variant and modifier to your product data, and flags anything missing or ambiguous before it reaches your ERP — so your team reviews, not re-enters.

Drop Ship Management

Automate the Order-to-Vendor Workflow for Drop Ship

When a buyer places an order, your vendor needs to ship it — fast and accurately. WizCommerce automates the hand-off from customer order to vendor PO, keeping drop ship workflows clean, tracked, and synced with your ERP so nothing falls through the gap between sale and fulfilment.

Order to Vendor Shipping
Zuo Modern Logo

"WizStudio has been life-changing for us. We were spending tens of thousands of dollars a month renting homes and studios to build lifestyle imagery. With WizStudio, we're able to do that in 20 minutes, and the images are even better."

Zuo Modern Logo

"You want to work with a company that keeps pushing new ideas and new products. With WizCommerce, we’ve never seen that slow down, they’re always improving, and that gives us confidence."

15%

increase in average order value

20%

lift in quote-to-order conversion

Integrations

Plug into your wholesale stack with zero friction.

On the road, reps don’t have time to dig through systems. With WizAI’s Sales Assistant, reps can instantly access customer insights, product details, pricing, inventory, and past orders—share catalogs, answer questions confidently, and move deals forward during every visit.
authorize.net logo
Ebizcharge logo

resources

Learn Whats Working in Modern Wholesale

Get in touch

Modernize your Wholesale Furniture Business

Frequently Asked Questions

What is a B2B E-commerce platform for furniture?

A B2B ecommerce platform for furniture is a digital solution specifically built to handle the complexities of wholesale furniture distribution. It provides brands and distributors with a single, unified system to write orders at trade shows, manage highly configurable products, automate drop-ship workflows, and offer a self-serve purchasing portal for trade professionals like interior designers and retail buyers.

It simplifies catalogs by leveraging AI-powered imagery tools (for example, WizStudio) to instantly generate catalog-ready visuals without the need for expensive and slow traditional photoshoots. Brands can quickly create everything from standard silo shots and intricate line drawings to fully staged lifestyle scenes and product variants, ensuring that new collections can be brought to market in days rather than weeks.

WizCommerce streamlines bulk ordering by automating the most tedious parts of order intake, especially for complex configurations. Its AI Order Entry Assistant can read incoming purchase orders directly from emails or PDFs, extract every line item, match variants (like foam grades and leg styles) to your product data, and flag any missing information, ensuring bulk orders are accurate and ready for ERP integration without manual re-entry.

A robust platform should include offline order-writing capabilities for trade shows, AI-powered catalog imagery generation, and specialized tools for designers like AI image search and project-based wishlists. It should also feature automated order entry from PDFs, drop-ship vendor routing, custom pricing tiers, and deep, real-time two-way integrations with existing ERP, PIM, and accounting systems.

WizCommerce manages complexity by handling the intricate product modifiers unique to furniture, such as body fabrics, contrast piping, foam grades, and leg styles. Through its AI-driven workflows, it extracts these exact specifications from buyer POs, maps them directly to the wholesaler’s product data, and flags ambiguous or missing fields before the order is pushed to the ERP, allowing teams to simply review rather than manually re-enter data.

Yes, the platform is designed to cater to different types of buyers by offering highly personalized experiences. It supports custom pricing and allows designers to source products by specific projects, utilizing tools like AI image search and project-based wishlists to organize their selections, making the browsing and ordering process frictionless for each unique client.

While the terms are often used interchangeably, a comprehensive B2B ecommerce platform (like WizCommerce) extends far beyond basic wholesale ordering. It provides a digital storefront and rep-assisted ordering and integrates advanced AI workflows to generate product imagery, automate the reading of incoming POs, route drop-ship orders to vendors, and sync directly with ERPs, covering the entire distribution lifecycle.

Yes, WizCommerce is built for the fast-paced, often poorly connected environment of furniture markets. Sales reps can browse catalogs, configure complex product variants, build quotes, and write orders completely offline. The moment a stable internet connection is restored, the platform automatically syncs all captured data and orders directly to your ERP.

WizCommerce completely automates the hand-off between a customer’s purchase and the vendor’s fulfillment. When a drop-ship order is placed, the platform automatically generates and routes the purchase order to the appropriate vendor, while simultaneously tracking the status and syncing it with your ERP. This eliminates manual emails and ensures no order falls through the cracks.

Yes, through WizStudio’s AI-powered imagery tools, furniture brands can create studio-quality visuals (including lifestyle room scenes, silo shots, and detailed line drawings) without the need for expensive physical staging. This allows merchandising and marketing teams to produce high-quality assets and bring new seasonal collections to market in days instead of weeks.