How Howard Elliott grew B2B ecommerce sales by 30% with AI
Video credit: Jenna Gaidusek, AI for Interior Designers
Industry
Home Decor Wholesale
Website
howardelliott.com
Headquarters
Addison, IL
Founded
2001
Specialties
Mirrors, Accessories, Furniture, Outdoor..
About Howard Elliott
The Howard Elliott Collection is a leading distributor and manufacturer of designer home decor, specializing in decorative mirrors, accent furniture, vases, and pillows. Serving retailers, interior designers, and hospitality businesses, the company needed a modern way to engage buyers across multiple sales channels.
By adopting WizCommerce’s AI tools – reverse image search, smart recommendations, automated re-engagement, and AI-generated visuals – the company overcame challenges in product discovery, rep enablement, and content creation.
Challenges :
Howard Elliott needed to modernize its ecommerce and sales tools, but the biggest obstacles were rooted in areas where traditional systems simply couldn’t keep up:
- Product discovery was manual and time-taking
- Buyers struggled to find alternatives when items were out of stock
- Content creation for lifestyle imagery and line drawings was costly and slow
- Sales reps lacked intelligent tools to recommend or upsell
- Abandoned carts and inactive accounts meant lost revenue
Solutions : WizCommerce AI capabilities that solved the problem
Dynamic product recommendations
AI automatically analyzes attributes across 5,000+ SKUs to group items and suggest “View Similar” alternatives.
- No more manual setup of related products
- Reps can instantly recommend in-stock substitutes
- Buyers see tailored suggestions that increase cart size
Personalized engagement with AI
AI-driven email automation addresses two major gaps:
- Cart abandonment recovery with human-like, personalized reminders based on browsing and purchase history
- Account reactivation campaigns for the 8,500+ inactive legacy accounts
Reverse image search
AI-powered search lets reps and customers upload a photo, even of products Howard Elliott doesn’t carry, and find similar SKUs.
- Designers can match styles instantly
- Reps can use it live at trade shows or client visits to showcase alternatives
Kai, AI sales assistant
- Instant sales reporting and lead suggestions
- Automated follow-ups tailored to customer behavior
- Customer-specific product recommendations, such as “clients who ordered 50+ mirrors in 6 months”
AI-generated high-quality product visuals
WizCommerce’s lifestyle image generation tool, WizStudio, produces both lifestyle images and technical line drawings.
- Products can be placed in styled room scenes for different buyer aesthetics
- Technical drawings with dimensions are generated instantly for catalogs/spec sheets
- Reduced content creation time from weeks to days
AI-powered website navigation
AI-powered product discovery helps customers find the right products instantly:
- AI assists in filtering products by key categories: stock, size, style, price
- Enhanced navigation speed for a smoother user experience
- Efficient product discovery based on specific customer preferences
WizCommerce is rebuilding wholesale from the
ground up, with AI at the core that helps you sell
smarter, faster.
Results
15%
increase in average web order size through recommendations and upsells
12x
growth in monthly customer logins (from ~50 to 600)
30%
of revenue now flows through the AI-powered ecommerce site
2Hr TAT
Buyers start building carts within 2 hours of approval
Conclusion
AI solved Howard Elliott’s most pressing challenges such as product discovery, recommendations, content creation, customer re-engagement, and rep enablement. In just four months, WizCommerce’s AI capabilities transformed how the company sells, supports, and grows.
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