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Top 15 B2B Ecommerce Platforms in 2025

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A B2B ecommerce platform isn’t just a tool—it’s the foundation for success in today’s digital-first business landscape. In 2025, 80% of B2B sales interactions between suppliers and buyers are projected to take place through digital channels, according to Gartner. This shift toward buyer-centric, digital-first strategies has been accelerated in recent years, making it more critical than ever for businesses to adopt the best wholesale ecommerce platform tailored to their needs.

Unlike B2C, B2B ecommerce platforms cater to diverse challenges, such as complex pricing structures, workflow automation, multiple customer tiers, etc. Such solutions facilitate operations and offer the agility required to cater to the changing needs of today’s buyers. However, choosing the right B2B ecommerce platform for your business can be confusing, with many options available.

So, to set you on the right path as you move closer to this vital decision, we’ve created a complete list of the best B2B ecommerce platforms, including each solution’s most critical features, pros, and cons. So, if you’re hunting for a feature-rich platform, this blog will ensure you have the right insights to find the right choice for your company.

What is B2B Ecommerce Platform?

A B2B ecommerce platform is a cloud or SaaS-based tool streamlining large-scale business-to-business transactions. Unlike B2C websites open to individual consumers, B2B platforms often lock certain areas behind login credentials granted only to approved buyers. These include dedicated access to catalogs, unique pricing, and business-specific features like bulk order processing and targeted permissions for roles.

The best B2B ecommerce platforms allow companies to automate and optimize routine processes by offering secure product listings, transaction processing, and post-purchase support. Whether looking for the best wholesale ecommerce platform to handle complex pricing or seeking a B2B ecommerce app for on-the-go sales, the right solution can drive better customer relationships, expand market reach, and accelerate long-term growth.

Types of B2B Ecommerce Software

Modern B2B ecommerce platforms typically fall under two main categories—open-source solutions and cloud or SaaS-based platforms. Each option caters to different business needs, from small wholesalers seeking flexibility to enterprises looking for the best B2B ecommerce platforms with built-in scalability.

1. Open Source Ecommerce Platform

Open-source solutions grant businesses extensive control over their B2B ecommerce platform, allowing in-depth customization of features and the hosting environment. Although this flexibility can benefit organizations seeking wholesale ecommerce platforms with highly tailored workflows, it also requires a committed IT team, additional security measures, and ongoing server maintenance. Open source can accommodate unique requirements for businesses with robust technical resources, but it often demands more significant time and cost investments than other e-commerce platforms.

Some examples of open-source B2B ecommerce platforms include Magento, WooCommerce, and OroCommerce.

2. Cloud or SaaS Based Ecommerce Platform

Cloud-based or SaaS platforms operate entirely online and handle hosting, updates, and security through a subscription model. They are an excellent choice for companies that want the best B2B ecommerce platform without the burden of managing servers. This approach delivers predictable costs, easy scalability, and built-in integrations—from marketing tools to advanced inventory systems. Moreover, many providers offer a B2B ecommerce app that empowers sales and engagement of the customer on the go, providing wholesale operations the agility to adapt and evolve seamlessly.

By eliminating the need for specialized hosting expertise, SaaS platforms allow businesses to focus on strategic goals rather than constant tech upkeep. Whether you’re rolling out the best B2B ecommerce platforms across multiple markets or seeking to optimize wholesale transactions, cloud-based eCommerce solutions provide an immediate edge in reliability, cost-efficiency, and adaptability—giving a clear advantage over open-source alternatives for most organizations.

Examples of cloud-based ecommerce platforms include WizCommerce, Shopify, and BigCommerce.

Current Market Status of B2B Ecommerce

B2B ecommerce platform

The global B2B sector is amid extraordinary expansion, driven by businesses embracing digital tools at an unprecedented rate. According to a Precedencere Search report, the business-to-business e-commerce market worldwide reached USD 11.54 trillion by the end of 2024 and is expected to surge to USD 60.62 trillion by 2034, growing at a solid CAGR of 18.04%. During the same period, the U.S. market, worth USD 3.15 trillion in 2024, could increase to USD 16.69 trillion by 2034, achieving a CAGR of 18.13%. Such numbers highlight the growing demand for B2B ecommerce platforms.

As further proof of the digital shift, a report from Digital Commerce 360 reveals that 70% of B2B buyers now prefer online channels over orthodox methods, intrinsically gravitating toward vendors that provide robust platforms for ecommerce. Meanwhile, McKinsey data shows that 35% of these buyers are comfortable making online purchases exceeding $500,000, reflecting the accelerated adoption of digital solutions—even for high-value orders.

According to Statista, In the United States, the portion of B2B revenue stemming from digital transactions jumped from 34% in 2021 to 45% in 2023 and is forecasted to hit 56% in 2025. Another indicator of this growing digital preference is the MasterB2B 2024 State of B2B eCommerce report, which states that 62% of buyers prefer to restock supplies online for convenience and speed.

The numbers don’t lie—B2B ecommerce is a powerful pathway for continued growth, and companies must not lose out on the ever-changing buyer expectations. Whether your goal is to establish the best wholesale ecommerce platform possible, uncover the best B2B ecommerce platforms to scale your business, or mobilize customers with a B2B ecommerce app, staying ahead of these trends is essential to attracting and retaining customers in an increasingly competitive landscape.

Key Features of B2B Ecommerce Platform

In today’s ecommerce landscape, the capabilities of the B2B ecommerce platform directly shape buyer satisfaction. Each feature is vital in winning and retaining business customers, from streamlined product discovery to tailored pricing models. Below, we examine key functionalities that help the best B2B ecommerce platforms stand out and drive long-term growth.

1. Advance Search & Navigation

Intuitive search and navigation are crucial to leading B2B buyers through charts of intricate products. By providing features such as a typo-tolerant search bar, faceted filters, and recommended products, businesses give consumers the means to discover what they need. This self-directed approach enhances user experience, reduces handholding, and opens the door to cross-selling—hallmarks of the best B2B ecommerce platforms. For wholesalers, these capabilities form the backbone of the best wholesale ecommerce platform.

2. Integration with ERP, CRM, and Third-Party Tools

The best B2B ecommerce platforms should easily integrate with your ERPs, CRMs, and third-party tools as needed. Connecting to a platform like SAP, Oracle, Epicor, Microsoft Dynamics, or NetSuite allows companies to benefit from real-time data for inventory, orders, and financials. This connectivity reduces manual errors and expedites processes.

B2B ecommerce platform

3. Customization & Flexible Pricing

Customization of your ecommerce platform is essential to comply with B2B needs. Businesses that customize site design, user workflows, product listings, and flexible pricing based on aspects like order volume or location increase customer satisfaction and loyalty. 

4. AI-Driven Product Recommendations

AI-powered insights analyze buyer behavior and purchase history to deliver personalized suggestions, significantly boosting sales. By tailoring product recommendations to each customer or segment, businesses create a more relevant, engaging shopping experience that drives repeat orders. The best B2B ecommerce platforms leverage these smart algorithms to refine upsells and cross-sells.

5. Bulk Ordering & Quick Reordering

B2B customers typically buy in bulk and often reorder, so a streamlined ordering process is essential. B2B ecommerce platforms help streamline these processes, perform functions like CSV uploads, generate quick order forms, and share order histories. These capabilities simplify reorders, minimize manual work, and ensure businesses remain competitive in wholesale.

6. Security & Compliance

B2B customers typically buy in bulk and often reorder, so a streamlined ordering process is essential. B2B ecommerce platforms help streamline these processes, perform functions like CSV uploads, generate quick order forms, and share order histories. These capabilities simplify reorders, minimize manual work, and ensure businesses remain competitive in wholesale.

Key Benefits of B2B Ecommerce

B2B ecommerce is a launchpad for improved efficiency, stronger customer relationships, and long-term growth. Businesses can thrive in competitive markets by automating intricate processes and offering a tailored online experience. Below are some standout advantages driving the adoption of B2B ecommerce platforms.

1. Increased Sales & Revenue

Round-the-clock online ordering and expanded market reach consistently boost sales. A B2B ecommerce platform extends your customer base beyond geographical limits, capturing orders at any hour. This continual availability taps into new opportunities, helping businesses achieve steady revenue growth year-round.

2. Improved Customer Experience


Buyers appreciate personal interactions and self-service tools as part of a B2B ecommerce journey. Companies that customize product catalogs, pricing, and recommendations by account offer a seamless and more relevant journey that enhances loyalty. This high level of customization keeps buyers engaged, strengthens long-term relationships, and sets companies apart in today’s competitive digital landscape.

3. Operational Efficiency

Automation in B2B ecommerce platforms reduces tons of manual tasks and errors. Businesses save time and cut costs by streamlining everything from order processing to invoicing and inventory management. This efficiency frees teams to focus on strategic initiatives, improving overall productivity and competitiveness.

4. Data-Driven Insights

Modern B2B ecommerce platforms deliver analytics that shed light on buyer behavior, preferences, and purchasing patterns. By interpreting these insights, companies can optimize marketing strategies, personalize offerings, and make data-backed decisions. This targeted approach improves resource allocation, enhances customer engagement, and ultimately fuels growth in an increasingly competitive digital marketplace.

5. Global Reach

A robust B2B ecommerce platform dissolves geographical and linguistic barriers, enabling businesses to enter new markets seamlessly. By supporting localized content, multiple currencies, and international shipping options, companies expand their audience while maintaining efficient operations. This worldwide accessibility opens up fresh avenues for growth, letting B2B sellers thrive on a truly global stage.

6.Faster Order Fulfillment

B2B ecommerce platforms process orders faster with integrated supply chain systems and streamlined workflows. Businesses can reduce delays and boost reliability by automating things like order tracking, inventory updates, and shipping notifications, increasing customer satisfaction and repeat visits.

Top 15 B2B Ecommerce Platforms in 2025

Choosing the right B2B ecommerce platform is crucial for streamlining operations and driving growth in today’s competitive market. In 2025, platforms are evolving to offer advanced features like AI-driven personalization, seamless integrations, and enhanced scalability. Here’s a list of the top 15 platforms leading businesses this year.

1. WizCommerce

B2B ecommerce platform

WizCommerce’s WizShop is a best-in-class B2B ecommerce platform designed for wholesalers, manufacturers, and distributors seeking seamless operations and superior customer experiences. The core of the platform is built to cater to B2B needs. By combining AI-driven insights with robust integrations, WizCommerce delivers end-to-end solutions for bulk ordering, custom pricing, and advanced product discovery—empowering businesses to scale faster in competitive markets.

Key Features of WizCommerce’s B2B Ecommerce Platform

    1. Consistent Data Across Systems: Sync orders, customer information, and product details automatically between WizCommerce, your ERP, and other channels—reducing errors and saving time.
    2. Custom Price Lists & Approval Flows: Allocate tailored pricing, freight, and payment terms for each client segment and integrate approval steps to streamline onboarding and ensure accurate billing.
    3. Advanced Product Discovery: Provide buyers with a typo-tolerant search bar, intuitive filters, and clear sort options so they can quickly locate products—even in extensive catalogs.
    4. One-Click Reordering: Enable repeat customers to place large orders in seconds using previously saved SKUs, addresses, and payment details, minimizing friction in the sales process.
    5. Seamless ERP Integration: Business data can flow directly from your ERP to WizCommerce for real-time stock visibility and reliable pricing without manual data entry.
    6. AI-Driven Product Recommendations: Boost sales with Amazon-like suggestions based on buyer history. When items are out of stock, propose suitable substitutes to avoid missed opportunities.
    7. Flexible B2B Checkout: Offer multiple billing/shipping options, add notes or preferred delivery dates, and support various B2B payment methods—ensuring a tailor-made checkout experience.
    8. Self-Service & Automated Communications: Customers can access order status, invoices, and tracking links on demand while automated notifications update them on new orders, shipping details, and payment reminders.

B2B ecommerce platform

Benefits of WizCommerce’s B2B Ecommerce Platform

      • Improved Efficiency: Automated processes, from pricing to inventory updates, free teams to focus on growth-oriented initiatives.
      • Greater Customer Satisfaction: Personalized catalogs and a streamlined checkout experience encourage loyalty and repeat purchases.
      • Scalable Growth: Handle bulk orders, large product catalogs, and international sales with robust integrations and flexible architecture.
      • Reduced Errors & Costs: Accurate, real-time data syncing reduces manual input, decreasing order mistakes and operational expenses.
      • Enhanced Revenue Potential: Smart recommendations and quick reorder tools help capture upsells, cross-sells, and new market opportunities.

Drawbacks of WizCommerce’s B2B Ecommerce Platform

      • Exclusively B2B-Focused: WizCommerce zeroes in on wholesale and large-scale business needs. Companies that require B2C or direct-to-consumer capabilities may need additional platforms or integrations to serve those audiences effectively.

2. Shopify Plus

B2B ecommerce platform

Shopify Plus is a popular B2B ecommerce platform designed for businesses in the B2B space but is shopify good for wholesale is still a doubt. It offers a user-friendly interface, scalability, and basic B2B features like bulk ordering and custom storefronts. However, it is best suited for businesses seeking a balance between B2B and B2C functionality.

Key Features

      • Customizable Storefronts: Tailor the buying experience with flexible design options.
      • Bulk Ordering Tools: Enable large orders through dedicated forms and product pages.
      • Workflow Automation: Reduce manual tasks using Shopify Flow for efficiency.
      • Seamless Integrations: Easily connect with ERP tools like Microsoft Dynamics 365 and Acumatica.

Pros

      • Intuitive and easy-to-use platform, ideal for beginners.
      • Scalable for growing businesses with multi-channel capabilities.
      • Extensive app ecosystem for added functionality.

Cons

      • High costs, starting at $2,500 per month, make it expensive for smaller businesses.
      • Limited built-in B2B features often require third-party apps.
      • Advanced workflows and pricing structures may require complex workarounds.

3. BigCommerce

B2B ecommerce platform

BigCommerce is a versatile SaaS platform catering to both B2B and B2C businesses. While its robust multi-channel selling capabilities and product management tools are notable, its core functionality leans toward B2C. The B2B Edition operates as a separate app, potentially leading to integration challenges for businesses with complex workflows.

Key Features

      • Customer Groups: Segment customers for tailored pricing and marketing strategies.
      • Bulk Pricing: Enable tiered pricing to meet wholesale requirements.
      • Advanced Product Management: Comprehensive tools for organizing and managing product data.
      • Multi-Channel Selling: Seamlessly sell on platforms like Amazon, eBay, and social media.

Pros

      • User-friendly platform ideal for small to mid-sized businesses.
      • Strong SEO capabilities for better online visibility.
      • Reliable performance with excellent uptime and speed.

Cons

      • Limited native B2B features often require third-party apps for advanced needs.
      • Costs increase as the business scales, making it pricier for growing enterprises.
      • Integration of advanced features may require additional customization and technical support.

4. WooCommerce

B2B ecommerce platform

WooCommerce is a leading open-source B2B ecommerce platform widely favored by small to medium-sized businesses. While it’s highly customizable with a range of plugins, its features are more suited for B2C operations and basic B2B needs, limiting its scalability for larger enterprises.

Key Features

      • Seamless WordPress Integration: Simplifies site management by working directly within WordPress.
      • Plugins and Extensions: Expand functionality with plugins for payment gateways, subscriptions, and more.
      • Product Management: Supports stock, variations, and SKU tracking for efficient inventory handling.
      • Built-In SEO Tools: Works seamlessly with SEO plugins to optimize product pages.

Pros

      • Cost-effective and ideal for small to medium-sized businesses.
      • Highly customizable with a large variety of plugins and extensions.
      • Strong community support for troubleshooting and updates.

Cons

      • Exclusive to WordPress, requiring familiarity with the platform.
      • Hidden costs for plugins, themes, and hosting can add up.
      • Limited scalability, making it less suitable for high-traffic or complex B2B operations.

5. Magento

B2B ecommerce platform

Magento (now Adobe Commerce) is a highly customizable ecommerce platform known for its flexibility and modular architecture. While it offers add-ons for B2B functionalities like quote management and corporate accounts, its B2C foundation and reliance on extensive integrations may complicate workflows for businesses with complex B2B needs.

Key Features

      • Advanced Catalog Management: Handles large, complex product catalogs with ease.
      • Customer Segmentation: Personalize shopping experiences for various customer groups.
      • B2B Module: Includes basic features like corporate accounts and quote management.
      • Extensive Integrations: Integrates third-party systems to create a complete B2B solution.

Pros

      • Highly customizable, allowing businesses to adapt the platform to unique needs.
      • Comprehensive feature set supporting marketing, catalog management, and customer support.
      • Backed by a large community for ongoing support and updates.

Cons

      • Requires significant resources for customization, development, and maintenance.
      • High operational costs, including hosting on VPS, cloud, or dedicated servers.
      • Reliance on add-ons for B2B features can make setup complex for businesses with advanced needs.

6. CS-Cart

B2B ecommerce platform

CS-Cart is a versatile B2B ecommerce platform designed for wholesalers and manufacturers, offering solutions for both B2B and B2C needs. Preloaded with over 500 features and extensive third-party integrations, it simplifies the setup process while supporting single and multi-vendor ecommerce setups.

Key Features

      • Multi-Vendor Capabilities: Supports marketplaces with multiple sellers and streamlined vendor management.
      • Drag-and-Drop Page Editor: Allows easy customization of storefronts, even for non-technical users.
      • B2B-Specific Tools: Includes bulk ordering, price lists, and flexible product management.
      • Third-Party Integrations: Easily connects with payment gateways and other essential tools.

Pros

      • User-friendly interface is ideal for small to mid-sized businesses.
      • Supports a variety of product types, from physical goods to digital downloads.
      • SEO-optimized and equipped with tools to boost sales.

Cons

      • Requires technical expertise for advanced customizations.
      • Limited scalability for rapidly growing enterprises or highly complex B2B workflows.
      • Marketplace features can add to platform management complexity.

7. Virto Commerce

B2B ecommerce platform

Virto Commerce is a technologically advanced NET-based B2B ecommerce platform renowned for its modular architecture and seamless integration capabilities. Built to accommodate complex business needs, it connects effortlessly with ERP, CRM, CMS, and PIM systems, making it ideal for enterprises with unique workflows.

Key Features

      • Modular Architecture: Enables rapid innovation and the addition of new features tailored to business requirements.
      • API-First Design: Provides complete functionality through APIs like GraphQL and Rest API for flexibility in integrations.
      • Open-Source Transparency: Promotes customization and development with publicly available code on GitHub.
      • Seamless Integrations: Effortlessly connects with enterprise systems like ERP, CRM, and CMS.

Pros

      • Modular design supports faster feature development and scalability.
      • The open-source approach offers complete customization and flexibility.
      • Ideal for enterprises with complex, unique business needs.

Cons

      • Primarily designed for large-scale operations, making it less suitable for smaller businesses.
      • Requires a skilled tech team familiar with advanced technologies like GraphQL for effective implementation.
      • Higher initial investment due to its enterprise-level infrastructure and customization capabilities.

8. OroCommerce

B2B ecommerce platform

OroCommerce is a versatile and robust B2B ecommerce platform designed specifically for brands, manufacturers, and distributors. Built for enterprise-grade and mid-market solutions, it offers comprehensive features tailored to complex B2B commerce models, making it a top choice for businesses with specialized needs.

Key Features

      • Multi-Organization Management: Handle multiple business entities within a unified platform.
      • Multi-Warehouse Support: Efficiently manage inventory across various locations.
      • Complex Pricing Structures: Accommodates advanced pricing models for different customer segments.
      • Open-Source Flexibility: Enables extensive customization to meet unique B2B requirements.

Pros

      • Designed explicitly for B2B commerce, ensuring features align with business needs.
      • Strong focus on customization and seamless integration with enterprise systems.
      • Supports a wide range of B2B models, from manufacturers to distributors.

Cons

      • A steep learning curve, requiring skilled users for implementation and operation.
      • Higher setup and maintenance costs due to its enterprise-level infrastructure.
      • Best suited for mid-to-large enterprises, limiting accessibility for smaller businesses.

9. Sana Commerce

B2B ecommerce platform

Sana Commerce is a SaaS-based B2B ecommerce platform tailored for manufacturers, distributors, and wholesalers. Its standout feature is seamless integration with ERP systems like SAP and Microsoft Dynamics, ensuring real-time data synchronization for inventory, pricing, and order management.

Key Features

      • Direct ERP Integration: Provides real-time inventory, pricing, and product data directly from ERP systems.
      • B2B-Focused Features: Offers custom pricing, bulk ordering, and personalized catalogs for buyers.
      • Order Processing & Tracking: Integrates order updates with ERP for smooth processing and tracking.
      • Customer-Specific Information: Displays tailored product details and prices from ERP data.

Pros

      • Ideal for ERP-centric businesses needing precise, real-time data synchronization.
      • Strong B2B features designed to streamline complex workflows.
      • Ensures seamless integration within existing enterprise tech stacks.

Cons

      • High dependency on ERP systems may limit flexibility for non-ERP users.
      • Implementation can be complex, requiring technical expertise.
      • It may not cater to businesses with minimal ERP integration needs.

10. OpenCart

B2B ecommerce platform

OpenCart is a free, open-source B2B ecommerce platform designed for simplicity and accessibility. Known for its user-friendly interface and essential features, it is an excellent choice for small and midsize businesses just starting their ecommerce journey, offering scalability and flexibility for future growth.

Key Features

      • Pre-Equipped Functionalities: Comes with ready-to-use tools for setting up a basic online store.
      • Extensive Payment Gateways: Supports over 30 payment gateways for seamless transactions.
      • Third-Party Integrations: Easily connects with other ecommerce solutions for added functionality.
      • Multi-Store & Multi-Language Support: Facilitates global reach and management of multiple stores.

Pros

      • Free to use and open source, making it cost-effective for new businesses.
      • Easy to set up and manage with a user-friendly interface.
      • An extensive library of extensions provides flexibility for customization.

Cons

      • Lacks advanced built-in B2B features, requiring reliance on add-ons.
      • Scalability may pose challenges for large enterprises with complex needs.
      • Limited community support compared to other open-source platforms.

11. PrestaShop

B2B ecommerce platform

PrestaShop is a freemium open-source B2B ecommerce platform allowing businesses to create and manage their online stores easily. With over 600 built-in features and extensive third-party modules, it offers the flexibility to cater to a wide range of ecommerce needs, from small startups to growing enterprises.

Key Features

      • Extensive Built-In Tools: Comes preloaded with over 600 features, including unlimited product listings and abandoned cart notifications.
      • International Sales Support: Comprehensive language and currency options for global ecommerce operations.
      • Third-Party Modules: Access thousands of add-ons for enhanced functionality and customization.
      • SEO Optimization: Equipped with tools to improve visibility and attract more customers.

Pros

      • Free to download and use, making it a cost-effective choice.
      • Strong community support and a rich marketplace for additional themes and modules.
      • Ideal for businesses aiming to expand globally with multilingual and multicurrency support.

Cons

      • Advanced features may require additional third-party modules, increasing costs over time.
      • Requires technical expertise for customization and effective management.
      • Scalability challenges for larger enterprises with complex B2B operations.

12. Pepperi

B2B ecommerce platform

Pepperi is a B2B ecommerce platform designed for wholesalers and brands that strongly focuses on streamlining sales processes. Known for its mobile sales automation tools and user-friendly online catalog, it offers businesses a unified solution for sales reps and customers, providing a B2C-like buying experience tailored for wholesale buyers.

Key Features

      • Mobile Sales Automation: Supports on-the-go order management with a fast and reliable mobile interface.
      • Customizable Catalog Display: Offers a visually appealing and intuitive catalog for easy product browsing.
      • ERP and CRM Integrations: Seamlessly integrates with systems like SAP, Salesforce, and QuickBooks for smooth operations.
      • Market Agility: Allows businesses to adapt quickly to changing conditions, which is particularly beneficial for CPG brands and wholesalers.

Pros

      • Tailored specifically for B2B needs, enhancing wholesale and brand sales workflows.
      • Provides an intuitive, B2C-like buying experience for wholesale buyers.
      • Strong mobile merchandising capabilities to improve in-store product visibility.

Cons

      • Higher costs compared to more straightforward B2B solutions, depending on required features.
      • Integration processes with ERP or CRM systems may require expert assistance.
      • Over-reliance on the platform may pose challenges if migration is needed.

13. Znode

B2B ecommerce platform

Znode is a headless enterprise B2B ecommerce platform designed for scalability and flexibility. Known for its multi-channel and multi-store management capabilities, it empowers businesses to manage content, site search, and product information efficiently, making it a top choice for enterprises aiming for sustainable growth.

Key Features

      • Headless Commerce Architecture: Supports frontend flexibility with extensive backend customization.
      • Multi-Channel and Multi-Store Management: Simplifies operations for managing brands, stores, and channels from one platform.
      • B2B Contract Pricing: Offers customer-specific pricing and catalogs for tailored B2B experiences.
      • Advanced API Endpoints: Provides over 1,200 APIs for seamless integration with ERP, CRM, and other systems.

Pros

      • Ideal for managing multi-brand or multi-store ecommerce operations.
      • Comprehensive B2B-friendly features like custom pricing and catalogs.
      • Supports extensive customization for niche-specific ecommerce needs.

Cons

      • Requires technical expertise for implementation and ongoing management.
      • May lack robust transaction security protocols, raising concerns for some businesses.
      • High costs make it less accessible for small businesses or startups.

14. SAP Commerce Cloud

B2B ecommerce platform

SAP Commerce Cloud, formerly SAP Hybris, is an enterprise-grade ecommerce solution tailored to large-scale B2B, B2C, and B2B2C operations. Known for its flexibility and integration with SAP’s ecosystem, it supports complex catalogs, omnichannel experiences, and personalized customer interactions.

Key Features

      • Omnichannel Support: Delivers hyper-personalized customer experiences across multiple channels.
      • ERP Integration: Seamlessly connects with SAP’s ecosystem and other third-party applications for streamlined operations.
      • AI-Driven Merchandising: Uses AI to optimize product recommendations and improve the buyer journey.
      • Self-Service Capabilities: Empowers buyers with tools for managing orders, quotes, and configurations independently.

Pros

      • Deep integration with SAP’s ecosystem makes it ideal for businesses already using SAP solutions.
      • The comprehensive feature set supports complex B2B purchasing cycles and configurations.
      • Enterprise scalability for large businesses managing diverse operations.

Cons

      • Onboarding and support can take significant time, often spanning several quarters.
      • High costs, especially for customizations or additional innovations.
      • Certain functionalities feel outdated, and support for older systems will cease by 2027.

15. Salesforce Commerce Cloud

B2B ecommerce platform

Salesforce Commerce Cloud is a cloud-based enterprise ecommerce platform designed to deliver omnichannel experiences. As part of the expansive Salesforce ecosystem, it seamlessly integrates with CRM and offers robust reporting and marketing tools. While feature-rich, its reliance on add-ons and high pricing may pose challenges for businesses with complex needs.

Key Features

      • Omnichannel Marketing: Provides tools to create seamless customer experiences across channels.
      • CRM Integration: Directly connects with Salesforce CRM for unified customer data management.
      • Powerful Reporting: Offers deep insights into sales and customer behavior.
      • Add-On Functionality: Expand capabilities with a range of optional integrations.

Pros

      • Comprehensive omnichannel tools for personalized customer experiences.
      • Strong reporting and analytics capabilities.
      • Integrates with over 1,000 platforms, enabling diverse functionality.

Cons

      • Premium pricing makes it expensive, especially for smaller businesses.
      • Reliance on additional add-ons can increase costs and complexity.
      • Complex implementation process requiring significant time and expertise.

B2B ecommerce platform

Key Factors to Consider When Looking for a B2B Ecommerce Platform

Selecting the best B2B ecommerce platform is not just a matter of software choice. It’s a strategic move and dramatically impacts customer satisfaction and long-term revenue. Every cornerstone aspect you explore—from tailored workflows to seamless integration—holds the potential to shape operational efficiency. Here are the most essential elements for ways in which you can find a solution that perfectly aligns with your business objectives.

1. Increased Sales & Revenue

Before choosing a platform, identifying your B2B model and its specific needs is essential. Below are four common types:

      • Wholesale: Wholesalers focus on bulk orders sold at discounted rates to other businesses, emphasizing high volume and cost savings.
      • Manufacturers: Transforms raw materials into finished products, then sells to wholesalers or other manufacturers. Efficiency in production and inventory is key.
      • Distributors: Act as intermediaries by marketing, storing, and delivering products from manufacturers to the marketplace, relying on streamlined logistics.
      • B2B2C: Connects directly with end consumers via a partner’s network, merging B2B transactions and B2C convenience elements.

2. Access Integration Needs

Understanding your integration requirements is essential when choosing a B2B ecommerce platform. The depth of ERP, CRM, or PIM integration needed will vary depending on your operations. For basic setups, simple data synchronization may suffice. However, businesses with dynamic pricing, real-time inventory updates, or complex order workflows should prioritize robust integrations. A misaligned platform will waste resources and risk revenue loss, making integration a non-negotiable factor. 

3. Security

Protection of customer information is essential to building trust and success, so security is a top concern when choosing a B2B ecommerce platform. Look for key features like Credit card security, Fraud Detection, and SSL certificates for safe transactions. Advanced platforms also offer dedicated security programs to guard against cyberattacks, which protect your site and improve SEO rankings by ensuring secure, reliable user experiences.

4. Scalability

A scalable B2B ecommerce platform is essential to support your business’s growth and evolving needs. Your platform should effortlessly manage higher traffic volumes, more enormous product catalogs, and more sophisticated workflows as companies grow. Look for solutions that allow for easy integration of additional features, ensuring your ecommerce setup adapts without compromising performance or customer experience.

5. Customization

Due to the versatility of B2B businesses, B2B e-commerce platforms should feature more incredible customizability to cater to diverse business requirements. Flexible solutions enable companies to customize their storefronts, workflows, and designs for a perfect operational fit.

5. Evaluate User Experience

An intuitive user interface is vital for a seamless B2B purchasing process. Complex layouts or confusing navigation can frustrate buyers managing large orders. The best platforms will facilitate usability and user experience by prioritizing streamlined workflows, easy navigation, and quick ordering processes.

6. Responsive Customer Support

Reliable customer support is critical for successful implementation and ongoing platform management. Choose vendors that offer accessible, knowledgeable teams and active user communities. Strong support systems minimize downtime, resolve technical issues quickly, and ensure businesses can focus on scaling without interruptions.

Considering all these factors, WizCommerce emerges as the best B2B ecommerce platform, delivering robust customization, seamless scalability, and flawless integration with ERP and CRM systems. But WizCommerce offers even more—our platform is powered by AI, enabling personalized product recommendations, intelligent search capabilities, and data-driven insights to optimize buyer experiences and drive higher revenue.

To illustrate its transformative power, we’ll explore case studies of companies that have leveraged WizCommerce’s AI-based B2B ecommerce platform to optimize operations, improve customer satisfaction, and deliver remarkable growth.

B2B ecommerce platform

Indian Touch of Gallup’s Journey from $0 to $279k in New Revenue

Within just 5 months, Indian Touch of Gallup generated $279,000 in new revenue through online sales and secured over 50 monthly leads, transforming their business growth trajectory.

Read the full case study here

B2B ecommerce platform

Antique Curiosities’ Journey to 20% Revenue Growth from Online Sales

Discover how WizCommerce empowered Antique Curiosities to achieve a 20% growth in revenue and a 90% reduction in navigation issues, along with significant time saved in order processing.

Read the full case study here

Summing Up

Choosing the right B2B ecommerce platform can catalyze sustainable growth and efficiency in your business. From understanding the evolving B2B market landscape to exploring essential features, benefits, and potential drawbacks, it’s clear that not every platform meets the unique demands of wholesale and large-scale operations. While many solutions offer a variety of tools, few truly address the complexities of bulk ordering, customized pricing, and seamless integration across ERPs, CRMs, and other enterprise systems.

That’s where WizCommerce stands out. Built for wholesalers, manufacturers, and distributors, it delivers the AI-driven insights, robust integrations, and tailored workflows needed to excel in today’s competitive environment. If you’re ready to streamline operations, boost customer satisfaction, and drive long-term growth, there’s no better partner than WizCommerce—the best B2B ecommerce platform.

B2B ecommerce platform

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