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What is B2B ecommerce in 2025? A quick guide for businesses

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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos, founder of Amazon.

It’s crystal clear that you must stay ahead of your competitors to be a pioneer. B2B ecommerce is no exception. Gone are the days when B2B sales relied on offline marketing initiatives, phone calls, and pen and paper—B2B businesses are digitized. 

Traditional B2B businesses are accelerating towards digital channels. In fact, according to Gartner, in 2025, 80% of B2B sales interactions between B2B businesses and buyers will occur via B2B ecommerce platforms.

To help you ride this ecommerce wave, we created this guide that will aid you in understanding the essentials of B2B ecommerce—covering its fundamentals, key benefits, emerging trends, common misconceptions, effective marketing strategies, and many more. Plus, we’ll explore WizCommerce’s real-world B2B ecommerce case studies, showcasing how B2B ecommerce works. 

What is B2B ecommerce and why is it important?

B2B ecommerce is a short form for business-to-business electronic commerce. It is a process of buying or selling products or services between businesses through ecommerce platforms like websites, marketplaces, or any other online channel. These B2B ecommmerce platforms allow you to manage your customer accounts, handle logistics digitally, and enable customers to place orders without physical interaction.

Why is B2B ecommerce essential?

B2B ecommerce is revolutionizing the way businesses interact and conduct transactions with one another. According to a Salesforce survey, B2B companies expect more than half their revenue to come from digital channels over the next two years. It’s more than just an online storefront—it’s a powerful tool that helps you streamline procurement and sales, cut overhead costs, and boost efficiency by automating traditionally manual tasks, such as those handled by sales representatives.

With B2B ecommerce, you’re no longer limited by geography. These platforms give you access to a broader network of potential customers and suppliers, helping you expand your reach and grow your business beyond traditional boundaries.

B2B ecommerce is fundamentally supported by powerful ecommerce platforms that serve as the backbone of modern business transactions. They offer essential features like detailed product catalogs, customer-specific pricing, bulk order processing, and seamless integration with enterprise systems such as ERP and CRM. By leveraging these capabilities, businesses can reduce operational costs, optimize processes, and deliver an enhanced customer experience.

Understanding the different types of B2B ecommerce models

B2B ecommerce is rapidly changing how businesses operate, with digital channels accounting for 30% of B2B revenue last year. As more companies transition online, choosing the right B2B ecommerce model can significantly impact streamlining operations, improving efficiency, and boosting revenue.

Each B2B ecommerce model caters to different business needs—simplifying its bulk purchases, reaching end consumers, or enhancing supply chain efficiency. Let’s explore the most standard B2B ecommerce models and how they work.

1. B2B2C (Business-to-business-to-consumer)

The B2B2C model allows businesses to sell products to another company, which sells directly to consumers. This approach eliminates intermediaries and helps brands reach end customers more efficiently.

For example, DoorDash partners with restaurants, helping them deliver food to consumers without setting up their delivery infrastructure. Similarly, financial services like Klarna and Afterpay empower retailers to offer buy-now-pay-later solutions directly on their ecommerce sites, enhancing the shopping experience.

This model bridges the gap between businesses and consumers, enabling manufacturers and wholesalers to expand their reach while maintaining better control over branding and pricing.

2. Wholesale

Wholesale B2B ecommerce involves businesses purchasing goods in bulk at discounted rates from manufacturers and reselling them to retailers. This forms the B2B ecommerce model between wholesalers and retailers. It’s popular across all the industries.

Companies like Uline, which specializes in shipping and office supplies, and Alibaba, a global marketplace for bulk purchases, buy products from manufacturers and sell them to retailers, exemplify wholesale B2B ecommerce​.

Wholesale ecommerce platforms provide features like volume-based discounts, bulk order management, and seamless integration with inventory systems, helping businesses scale efficiently and reduce operational costs.

3. Manufacturer

The manufacturer’s job is to produce goods on a large scale and sell them to other manufacturers, distributors, or wholesalers. This B2B model is crucial for the electronics, automotive, and consumer goods industries.

Take Intel, for example. They manufacture semiconductor chips sold to major computer manufacturers for integration into consumer products. Manufacturers benefit from ecommerce by offering personalized pricing, production schedules, and direct order tracking, making the entire procurement process more efficient.

By adopting ecommerce, manufacturers can enhance their relationships with suppliers, automate order fulfillment, and reduce errors in the production pipeline.

4. Distributor

Distributors serve as intermediaries between manufacturers and end buyers, handling essential logistics like packaging, shipping, and marketing. They play a vital role in making sure that products reach businesses smoothly and efficiently.

A well-known example is Grainger, a distributor that supplies maintenance and operating products to various businesses across industries. Ecommerce platforms allow distributors to offer real-time stock updates, flexible shipping options, and improved customer service.

Using B2B ecommerce, distributors can improve supply chain transparency, manage bulk orders more effectively, and reduce delivery times, leading to better customer satisfaction.

5. Direct-to-business (D2B) and marketplaces

Direct-to-business (D2B) is a business model in which manufacturers, brands, or suppliers sell directly to businesses (B2B buyers) without intermediaries like wholesalers or distributors.

Meanwhile, B2B marketplaces, like Amazon Business and Alibaba, provide a platform where multiple sellers can list their products, making it easier for businesses to source various items from one place.

Both models provide benefits such as streamlined order management, personalized pricing, and access to a broader audience without the complexities of traditional distribution channels.

6. Procurement and E-procurement platforms

Procurement is essential in B2B businesses, involving sourcing goods and services from suppliers. E-procurement platforms digitalize this process, offering tools for supplier management, automated workflows, and better spend tracking.

These platforms help businesses cut costs, increase efficiency, and gain greater control over purchasing decisions. For instance, e-procurement software can integrate with ERP systems to provide real-time data insights, helping businesses make smarter purchasing decisions and maintain optimal inventory levels.

Selecting the right B2B ecommerce model depends on your business goals, target audience, and operational requirements. Whether you’re a wholesaler looking to expand your digital reach or a distributor aiming to streamline logistics, embracing B2B ecommerce can help you stay ahead in today’s digital world.

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Key stages of a B2B ecommerce business and how to navigate them

Building a successful B2B business doesn’t happen overnight. It evolves through several key stages, each with its challenges and opportunities. Whether you’re just starting or looking to scale, understanding these phases can help you make informed decisions and set your business up for long-term success.

1. The startup stage: Setting the foundation for your B2B ecommerce success

The startup stage is where your B2B ecommerce journey begins. At this point, you’re turning your idea into reality, testing the market, and working to secure your first customers. It’s a crucial phase where you lay the groundwork for future growth by validating your business idea, understanding customer needs, and fine-tuning your product to fit market demands. Choosing the right B2B ecommerce platform is essential at this stage, as it provides the infrastructure you need to scale efficiently.

  • Market validation: Ensure your product or service solves a real problem and delivers value to your target audience.
  • Customer acquisition: Start small by targeting niche segments and gradually expanding your reach.
  • Brand positioning: Build brand awareness through digital marketing and content strategies to establish credibility.
  • Operational setup: Establish efficient processes for order fulfillment, customer support, and logistics.
  • Choosing the right ecommerce platform: A tailored B2B ecommerce platform like WizCommerce can provide the tools you need to manage bulk orders, offer personalized pricing, and integrate seamlessly with your existing systems.

During this phase, challenges are inevitable. You may struggle with slow sales, pricing uncertainties, or refining your messaging to attract the right customers. However, selecting the right ecommerce platform and staying flexible based on market feedback can help you overcome these hurdles.

The key to success in the startup stage is to stay agile, listen to your customers, and continuously refine your offerings. Once you start gaining traction, you’ll be ready to move on to the next phase of scaling your B2B ecommerce business.

2. The growth stage: Scaling your B2B ecommerce business

The growth stage is where things start coming together. Sales are becoming more predictable, new customers are discovering your brand daily, and your operations are expanding. This phase is about scaling your business, optimizing operations, and reinvesting in strategies that deliver the highest returns.

To succeed in this stage, you need to focus on:

  • Expanding market reach: Entering new markets, reaching untapped customer segments, and diversifying your product offerings.
  • Optimizing supply chains: Integrating your ecommerce platform with suppliers, warehouses, and logistics providers to enhance efficiency and speed up order fulfillment.
  • Strengthening brand positioning: Leveraging targeted B2B marketing strategies such as content marketing, SEO, and account-based marketing to boost visibility.
  • Building a strong team: Hiring key personnel across sales, operations, and customer support to manage growing demand.
  • Enhancing customer experience: Investing in personalized solutions and efficient service delivery to retain customers and increase loyalty.

Growth can be challenging, but your business can thrive by staying agile and data-driven. Revisiting your operational processes, investing in technology, and continuously improving customer engagement will position your B2B ecommerce business for sustained success..

3. The expansion stage: Taking your B2B ecommerce business to the next level

The expansion stage is where your B2B ecommerce business experiences rapid growth. Your sales are increasing steadily, cash flow is improving, and you’re moving beyond the break-even point. This is the time to scale operations, enter new markets, and diversify your sales channels to maintain momentum.

At this stage, your focus should be on:

  • Hiring skilled talent: Bringing experienced professionals to support business growth and operational efficiency.
  • Building a strong customer support system: Ensuring customer satisfaction and retention with reliable service solutions.
  • Expanding into new markets: Explore new regions and industries to increase your customer base and revenue streams.
  • Enhancing your marketing strategy: Using an omnichannel approach to provide a seamless and engaging customer experience.
  • Maintaining consistent growth: Tracking key performance metrics to optimize processes and sustain business expansion.

While growth is exciting, expansion comes with challenges. Competition becomes tougher, and staying ahead requires intelligent decision-making and strategic investments. Whether it’s scaling your team, improving your logistics, or optimizing your B2B ecommerce platform, allocating resources wisely is essential.

4. The maturity stage: Sustaining and optimizing your B2B ecommerce success

The maturity stage is a significant milestone in your B2B ecommerce journey. Your sales are stable, cash flow is predictable, and your operations run smoothly. You have a strong market presence, and your business is well-positioned for long-term sustainability.

Key focus areas at the maturity stage

  • Expanding product offerings: Introducing new products or services to meet growing customer needs and stay competitive.
  • Testing new markets: Exploring untapped opportunities to diversify revenue streams and increase market share.
  • Investing in new technology: Leveraging advanced ecommerce solutions and automation to optimize efficiency and customer experience.
  • Considering exit strategies: Evaluating options such as mergers, acquisitions, or leadership transitions to prepare for the future.
  • Expanding marketing efforts: Enhancing brand visibility through targeted campaigns to sustain growth and customer engagement.

At this stage, your focus should shift to maximizing profitability and delighting customers. You deeply understand your market, allowing you to fine-tune strategies that ensure long-term success. Strong business systems will enable you to explore new opportunities while maintaining operational excellence.

Inspiring B2B ecommerce examples

A well-designed B2B ecommerce platform can spark transformative growth, no matter your industry. Below are remarkable B2B ecommerce examples of how WizCommerce’s B2B ecommerce platform has streamlined operations, boosted revenue, and positioned businesses for lasting success.

1. Indian Touch of Gallup

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Challenge: Indian Touch of Gallup, a leading jewelry wholesaler, aimed to connect artisans with global buyers. Unfortunately, their B2C-focused platforms, like Shopify and Wix, simply couldn’t manage large-scale wholesale demands. This led to disorganized product data, inefficient manual tasks, and missed opportunities to expand.

Solution and results: By switching to WizCommerce, they gained essential wholesale features—like bulk product management, custom pricing, and flexible payment options—that made ordering faster and more transparent. The impact was terrific:

  • $279,000 in new revenue
  • 50+ monthly leads
  • A scalable digital infrastructure, achieved in just five months

They’re now operating more efficiently and creating better customer experiences. Interested in how WizCommerce drives this kind of growth? Read the entire case study for more insights.

2. Antique Curiosities

B2B ecommerce

Challenge: Antique Curiosities, a wholesale art company, relied on outdated tools like Repzio and WooCommerce to manage a complex product catalog. Frequent navigation issues, fragmented data, and time-consuming order processes made it difficult to focus on business growth.

Solution and results: Switching to WizCommerce gave them a highly intuitive B2B ecommerce website featuring advanced product modifiers, 360-degree order visibility, and streamlined workflows that catered to their specialized needs. The outcome was impressive:

  • 20% revenue growth
  • 90% fewer navigation issues
  • 10+ hours saved weekly

This smoother online experience lets them devote more energy to creativity and high-level strategy, proving how powerful the right B2B ecommerce platform can be. Read the entire case study for more insights.

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The future of B2B ecommerce: growth, innovation, and AI

According to McKinsey & Company, B2B ecommerce is now the most effective sales channel. There’s no shortage of evidence to back this up: Grandview Research valued the global B2B ecommerce market at $18.7 trillion in 2023, with forecasts reaching $57.6 trillion by 2030. In the U.S. alone, B2B ecommerce is growing at 10.7% annually, while Europe is set to exceed $1.8 trillion in GMV in 2025.

Meanwhile, a BigCommerce report shows that 90% of global B2B buyers now expect the same convenient, user-friendly shopping experience they get on B2C sites. The UK is also embracing digital commerce, with an expected 56% of its B2B revenue coming from online channels next year. This shift toward digital is about more than just convenience; it’s about meeting modern buyer expectations and staying competitive in a rapidly evolving marketplace.

Furthermore, a survey by Statista revealed that one in four U.S. B2B companies have already integrated AI-based technologies into their ecommerce operations. Another 56% are experimenting with these tools, indicating a growing trend toward AI-driven solutions. If you want to stay ahead, investing in a best-in-class B2B ecommerce platform is the first step in adapting to these changes and capitalizing on the immense opportunities ahead.

Effective B2B ecommerce marketing strategies to drive growth

Implementing the right B2B ecommerce marketing strategies can help your business attract new customers, retain existing ones, and drive sustainable growth. Here’s a simple and practical guide to key strategies to boost your business’s success.

1. Educating and engaging your customers

Educating your customers is the best way to build trust and grow your B2B ecommerce business. By using SEO and content marketing, you can provide helpful information that answers their questions and solves their challenges. This attracts potential buyers and improves your visibility in search engines.

Creating content like blogs, white papers, and case studies helps showcase your expertise and position your business as a trusted industry leader. Whether it’s a guide on product usage or insights into industry trends, valuable content keeps customers engaged and encourages them to choose your business.

2. Transitioning customers from offline to online

Shifting your traditional customers to an online platform can feel challenging, but it’s a crucial step to improve efficiency and enhance their experience. The key is to guide them through the transition with clear communication and support.

You can make this easier by using personalized email campaigns, webinars, and tutorials to show them the benefits of online ordering. Offering first-time order discounts or loyalty rewards can motivate them to switch and use your B2B ecommerce platform.

3. Applying technology for customer solutions

Technology improves your customer experience and makes your B2B ecommerce processes more efficient. The right tools can help you provide faster, more personalized service while reducing manual effort.

With solutions like CRM for wholesalers, chatbots, and automated marketing platforms, you can track customer interactions, offer instant support, and deliver tailored marketing campaigns. AI-powered chatbots ensure 24/7 assistance, while CRM systems help you better understand your customers’ preferences and needs.

4. Email marketing, social media, and paid advertising

Using digital channels effectively can help you attract and retain customers in B2B ecommerce. Also, email marketing is a great way to nurture leads and engage your customers with personalized updates and offers.

Social media platforms like LinkedIn allow you to connect with professional audiences and share valuable content, while paid ads on platforms like Google Ads can propel targeted traffic to your B2B ecommerce website, increasing visibility and generating leads.

5. Personalization and account-based marketing (ABM)

In B2B ecommerce, personalization is key to creating meaningful connections with your buyers. Customers desire tailored experiences that address their unique needs and challenges.

With Account-Based Marketing (ABM), you can take personalization further by focusing on high-value accounts. This means using customized emails, targeted ads, and personalized content to address specific customer goals directly. For example, offering industry-specific demo videos can show prospects how your solutions fit their requirements.

B2B ecommerce trends to watch in 2025

In 2025, B2B ecommerce will continue to evolve at a rapid pace. Your customers expect seamless experiences, cutting-edge technology, and ethical business practices. Embracing these trends will help you stay ahead of the competition and deliver the service modern buyers demand.

1. AI-driven personalization

Artificial intelligence is becoming more sophisticated, allowing you to deliver highly personalized product recommendations, pricing, and support. By analyzing real-time data, AI can help you respond to customer needs faster and boost overall satisfaction.

2. Progressive web apps for seamless shopping

Progressive Web Apps (PWAs) offer an app-like experience without downloading. They load quickly and adapt to various devices, letting you provide a unified, efficient buying journey across desktop and mobile channels.

3. Mobile commerce on the rise

More buyers are making B2B purchases from their phones. Ensuring your site is mobile-friendly with fast load times and an intuitive layout will help you capture this growing audience and reduce cart abandonment.

4. Advanced data analytics for better decisions

Data analytics tools give you deeper insights into customer behavior and market trends. Turning raw data into actionable strategies allows you to refine your marketing efforts, improve product lines, and respond quickly to shifting demands.

5. Sustainable and ethical commerce

Customers increasingly look for brands that prioritize sustainability and ethical sourcing. By showcasing your commitment to eco-friendly products and transparent supply chains, you can appeal to socially conscious buyers and strengthen brand loyalty.

Focusing on these B2B ecommerce trends in 2025 will position your business for long-term success and maintain a competitive edge in a rapidly changing marketplace.

The powerful advantages of a B2B ecommerce platform

Once you move into ecommerce, a robust B2B platform can shape your journey. Modern solutions come packed with specialized features that streamline operations, elevate customer satisfaction, and drive sustainable growth. Below are some significant benefits you can expect:

1. Customization and personalization

With customization and personalization, you can tailor product recommendations, pricing, and user experiences to each client’s needs. This approach fosters loyalty by demonstrating that you understand their unique requirements. According to Gartner, 86% of B2B buyers expect businesses to use personal data for better, more relevant interactions, further boosting satisfaction.

2. Advanced analytics and reporting

Advanced analytics and reporting give you a deep understanding of customer behavior, sales patterns, and operational performance. By examining real time data, you can make informed decisions that optimize marketing campaigns, refine product lines, and forecast demand. This data-driven approach across your organization minimizes risk and significantly boosts overall profitability.

3. Better inventory management

Better inventory management ensures products are available when customers need them. By watching stock levels in real time, you can avoid shortages and overstock situations, reducing costs and improving cash flow. Automated alerts, reorder points, and forecasting tools help streamline operations and efficiency, so you consistently meet demand without sacrificing profitability.

4. Integration with existing systems

Seamless integration with your existing systems helps unify and align data and processes across ERP, CRM, and accounting tools. By syncing these platforms, you reduce manual tasks and minimize errors. Real-time data updates also improve decision-making, letting you respond faster to market shifts and deliver a consistent overall customer experience.

5. AI-powered suggestions

AI-powered upsell and cross-sell features help you recommend relevant products or services to customers in real time. AI can spot opportunities to increase order value by analyzing browsing patterns and purchasing history. These intelligent suggestions boost sales and enhance customer satisfaction by delivering truly fitting solutions.

6. Enhanced customer experience

Delivering a premium customer experience sets you apart in a crowded B2B marketplace. You create a positive impression that drives ongoing loyalty and repeat business by offering intuitive navigation, fast load times, and responsive support. Engaging product content and transparent pricing also help customers feel confident about their purchasing decisions.

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Common myths about B2B ecommerce

There are a lot of misconceptions about B2B ecommerce that might hold you back from taking your business online. Let’s break down some of the most common myths and see why they’re not true.

Myth 1: B2B ecommerce is for large enterprises

You might think only giant corporations can succeed online, but that’s untrue. With the right platform, small and mid-sized businesses can tap into global markets, automate order processes, and monitor costs. It’s all about choosing a B2B ecommerce solution scaled to your needs, not your size.

Myth 2: B2B ecommerce is too complex to implement

Implementing B2B ecommerce is not overwhelming because modern platforms keep things surprisingly simple. They integrate seamlessly with your existing systems, handle bulk orders, and offer intuitive dashboards. You’ll spend less time on grunt work by automating tasks like invoicing and inventory checks.

Myth 3: Online ordering only works for simple products

You might assume ecommerce only works for simple goods, but B2B platforms handle intricate products just as well. Advanced configurators, detailed specs, and live support help customers explore complex offerings easily. Instead of lengthy phone calls, they can compare options online anytime. Embrace the potential to sell specialized or customizable solutions seamlessly without sacrificing efficiency in your workflow.

Myth 4: B2B ecommerce lacks the personal touch

Does going digital mean losing that personal touch? Modern B2B ecommerce solutions let you stay connected in even more engaging ways. You can offer quick support and tailored recommendations from personalized dashboards to live chat. Real-time data also helps you anticipate needs before buyers even ask. Building rapport online can be just as genuine. Remember, technology meaningfully amplifies human connections.

Myth 5: The B2B market potential is limited

B2B ecommerce isn’t limited to a small group of buyers. The market is expanding quickly as more businesses discover the efficiency of digital transactions. Going online lets you tap into international networks and niche industries that were once out of reach. With strategic marketing, there’s nearly no limit to how far you can grow in today’s global economy.

Myth 6: B2B buyers prefer traditional purchasing methods

Some believe B2B buyers strictly prefer old-school methods, but times are changing. Many now enjoy the flexibility of browsing products, comparing prices, and placing orders online—on their schedule. By offering a smooth digital experience, you appeal to new and traditional clients. When you honor their preferences, you’ll gain loyalty and stand out—a winning combination for modern commerce.

B2B ecommerce tools and software needs

The right B2B ecommerce tools and software are essential for smoothly handling complex transactions. Whether offering bulk ordering, custom pricing, or detailed inventory management, robust solutions can streamline your operation and keep customers happy. Below are some core requirements to look for when choosing your B2B ecommerce software:

1. Scalability

Ensure the platform keeps up as your product lines, customer base, and order volumes grow. A scalable solution helps you avoid performance issues and maintain efficiency over time.

2. Customization

Personalizing the shopping experience is key. Look for features that let you create unique catalogs, tailored pricing, and specialized product recommendations for different buyer segments.

3. Integration

Seamless integration with your ERP, CRM, and other business systems is vital for smooth data flow and reduced errors. This also makes it easier to manage everything in one place, from orders to customer information.

4. Security

Since B2B transactions can involve high-value orders and sensitive data, strong security measures like encryption and fraud detection are non-negotiable. Your customers need to trust their information is safe.

5. User experience

A user-friendly interface benefits both your team and your buyers. An intuitive design speeds up order processing for you while making it easier for customers to find what they need, place orders, and manage their accounts.

By choosing software that covers these essentials, you’ll be better equipped to deliver the B2B ecommerce experience modern buyers expect—helping your business stand out and scale successfully. Here are some popular B2B ecommerce platforms and what they offer:

Wizcommerce

  • Features: WizCommerce focuses on tailored B2B features like bulk ordering, custom pricing, one-click reorders, advanced product discovery powered by AI-driven insights, and many more. By automating sales tasks, it frees your team to nurture client relationships and expand your market reach.
  • Flexibility: Expect infinite customization—whether personalizing product catalogs, adding complex freight or payment terms, or tailoring reports for different customers. WizCommerce is built to adapt to your unique needs.
  • Integration: You can smoothly sync data with leading ERP and CRM systems (like Salesforce, NetSuite, and SAP) to eliminate duplicate work and ensure real-time accuracy. This means your orders, customer details, and inventory all sync.
  • Example use case: Imagine a new customer registering on your WizCommerce-powered B2B ecommerce website. You approve their account so they can view pricing and register themselves. The advanced search engine will quickly display exact matches as they search for items, while AI suggests similar or alternative products when something’s out of stock. Meanwhile, your sales reps can see every order in real time through seamless integrations with order-writing tools, ensuring everyone stays on the same page. This flow streamlines purchasing and keeps customers engaged and coming back.

Adobe Commerce (Magento)

  • Features: Adobe Commerce offers an omnichannel approach and is known for custom pricing, merchandising options, and support for corporate accounts.
  • Flexibility: It’s customizable, making it a good fit for businesses with complex catalog requirements.
  • Integration: Adobe Commerce can integrate well with various back-end systems for unified data management.
  • Example use case: A manufacturing firm uses Adobe Commerce to manage different pricing tiers for wholesalers while maintaining an extensive product catalog.

Shift4Shop

  • Features: Shift4Shop simplifies customer segmentation, one-click reorder, and subscription management, helping you nurture repeat buyers.
  • Flexibility: Customizable themes and a mobile-friendly interface make it easier to brand your online store.
  • Integration: You’ll find built-in payment processors and accounting integrations for streamlined operations.
  • Example use case: A wholesale distributor uses Shift4Shop to manage bulk orders and set automated discounts based on purchase volumes.

Salesforce Commerce Cloud

  • Features: This platform offers custom storefront design, advanced ordering tools, and account-based pricing, ideal for businesses looking to personalize buyer experiences.
  • Flexibility: Multiple storefronts and robust merchandising features support diverse product catalogs.
  • Integration: Salesforce Commerce Cloud connects effortlessly with various apps and data sources, especially within the broader Salesforce ecosystem.
  • Example use case: A tech firm leverages Salesforce Commerce Cloud to create tailored pricing models and self-service buying options for enterprise clients.

SAP Commerce Cloud

  • Features: With product bundling, AI-driven merchandising, and multi-level versions, SAP Commerce Cloud is designed for complex B2B scenarios.
  • Flexibility: It supports high-volume operations, making it well-suited for large enterprises managing extensive inventories
  • Integration: Deep integration with the SAP environment ensures consistency across all business data.
  • Example use case: An international manufacturer uses SAP Commerce Cloud to manage intricate product catalogs while delivering personalized experiences to multiple regions.

Conclusion: Why WizCommerce is your best bet for B2B ecommerce success

B2B ecommerce has become a must-have channel for businesses at every stage—from startups to mature enterprises. To create this channel, a B2B ecommerce platform is required that addresses B2B challenges like handling bulk orders, integrating advanced analytics, or supporting AI-driven product recommendations to deliver a top-tier customer experience.

WizCommerce, with its strong B2B features like seamless ERP integrations and customizable workflows, keeps your data accurate, your processes efficient, and your customers satisfied. Its adaptability means adding new features, expanding into new markets, and accommodating evolving buyer expectations without missing a beat. If you’re ready to begin—or ramp up—your B2B ecommerce journey, WizCommerce stands out as the ideal partner for any business aiming to thrive in the digital B2B marketplace by blending user-friendly tools, world-class support, and the flexibility to match your unique requirements.

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FAQs – Frequently asked questions

Q1: What is B2B ecommerce​?

Ans: B2B e-commerce, or business-to-business electronic commerce, is the online buying and selling of products and services between businesses.

Q2: How to choose a B2B ecommerce platform​?

Ans: When choosing a B2B ecommerce platform, key considerations include scalability to accommodate growing business needs, strong customer support, integration with existing systems, robust security features, flexible pricing options, customized customer tiers, and features supporting the entire purchase cycle, including quote management and purchase orders.

Q3: How many B2B ecommerce companies are there​?

Ans: According to available data, there are currently millions of B2B ecommerce companies globally, with the US alone hosting over 3 million B2B companies as of 2023, ranging from small startups to large corporations across various industries.

Q4: How does B2B ecommerce work​?

Ans: B2B eCommerce enables businesses to buy and sell products or services online through a digital platform. It streamlines transactions, automates processes, and integrates with systems like ERP and QuickBooks for efficiency.

Q5: What is the best B2B ecommerce platform​?

Ans: The best B2B ecommerce platform is WizCommerce, but it also depends on your business needs. Popular options include:

  • WizCommerce – Best for wholesalers, distributors, and manufacturers.
  • Shopify Plus – Scalable with B2B features but limited to complex pricing.
  • BigCommerce B2B – Strong customization and integrations.
  • Magento (Adobe Commerce) – Highly flexible but requires development.
  • NetSuite SuiteCommerce – Ideal for businesses using NetSuite ERP.

For deep QuickBooks integration and B2B-specific features, WizCommerce is a top choice.

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