BigCommerce vs WooCommerce: Which one is the best?

BigCommerce or WooCommerce? It is a question that often surfaces when picking an ecommerce platform. On one hand, you have the popular SaaS ecommerce platform— BigCommerce, powering 130,000+ merchants in over 150 countries. On the other hand, you have the highly flexible open-source system—WooCommerce that is used by 5 million active stores. The competition is indeed fierce in the B2C ecommerce space. But what if we shift the narrative to the B2B sector? Do they still hold their dominance? Let’s find out in this blog as we will perform an in-depth comparative analysis of BigCommerce and WooCommerce, so that you can pick the right platform for your business.

What is bigcommerce?

BigCommerce is a cloud-hosted ecommerce platform and a content management system tailored to the B2C audience. It takes the complexity out of running an online store by handling the infrastructure side of things. As a business owner, you can focus on selling instead of worrying about the technical maintenance. The platform supports headless commerce, giving brands both creative freedom and scalability.

For its B2B audience, BigCommerce offers a separate B2B Edition. Built on the same core platform, it is an add-on that provides additional features designed to simplify B2B operations. Wholesalers and distributors often use BigCommerce to deliver a B2C-style buying experience while retaining the depth B2B transactions demand. 

Key features of bigcommerce

• Payment visibility control: This feature lets you configure payment methods for different buyers, such as purchase orders or credit cards. This helps standardize purchasing workflows based on individual company(buyer) policies.
• Invoice portal: This feature allows your buyers to view, manage, and pay invoices online. Invoices can be tied to different payment methods to simplify the billing process.
• Open-source buyer portal: You can tailor the buyer portal at the source code level to address specific requirements. This gives the necessary flexibility to adapt the interface to the buyer’s unique needs.
• Custom catalogs and pricing:  You can create tailored product catalogs and pricing structures for different customers or groups. Access is typically gated behind individual logins for controlled visibility.
• Sales rep masquerade: Your sales representatives can log in as a customer to assist with order placement. This includes managing shopping lists, adding items to carts, and submitting orders directly.

Also Read: BigCommerce vs Shopify: The Best Ecommerce Platform in 2025

What is woocommerce?

WooCommerce is an open-source plugin that was built specifically for all existing WordPress users. It transferred their standard WordPress websites into a fully functional online store. Despite being open-source, the platform is not completely free, as you still need to spend on different components of the WooCommerce website, such as a domain name, hosting, themes, and extensions.

For example, if you want to convert your existing B2C ecommerce store into a B2B one, you need to purchase a WooCommerce plugin that will lead to significant additional costs. Multiple such add-ons offer most of the critical B2B functionalities like custom pricing management, personalized catalogs, custom B2B roles, convert quote to order, etc. Your final feature set will depend on the number of WooCommerce extensions you purchased. 

Key features of woocommerce

• User role restrictions: With this feature, you can control how customers interact with your store by limiting shipping and payment methods based on roles. You can also set order amount and quantity limits tailored to specific users or customer groups.
• Quote management: You can easily convert quotes into orders, streamlining the buying process. You also have the option to generate PDF quotes and attach them directly to quote emails for a professional customer experience.
• Tax control: You can display prices either inclusive or exclusive of tax, depending on user roles. It also supports tax exemptions, giving you the flexibility to auto-apply them or let customers toggle the option during checkout.
• Tiered quantity-based pricing: You can set varying price points depending on the purchase volume for specific customers or user roles. This makes it a good choice for offering structured wholesale discounts.
• Product visibility: You can hide products, categories, prices, or even the add-to-cart button for guest users or specific roles. You also have the option to replace the add-to-cart button with a “quote” button for a tailored buying experience.

Also Read: WooCommerce vs Shopify: Which Ecommerce Platform Wins in 2025

Difference between woocommerce and bigcommerce: how the two stack up against one another?

Here is a head-to-head comparison of WooCommerce and BigCommerce in various aspects related to B2B ecommerce:

Customization

Bigcommerce

BigCommerce provides decent customization options that help both non-technical users and development teams. For instance, if you are a wholesaler with limited resources, you can leverage BigCommerce’s no-code Page Builder to create and edit buyer portals. You can also access their drag-and-drop widgets to further customize the functionalities. For developers from large businesses trying to build complex functions and more advanced features, BigCommerce opens up most of its platform through APIs. From checkout experience to in-app negotiations, a wide range of workflows can be tailored.

Woocommerce

Unlike BigCommerce, WooCommerce is completely designed based on a modular architecture. This means it leverages dedicated ecommerce plugins to extend your store’s functionality. In other words, you can customize every component of your wholesale store via extensions. From defining custom user roles to assigning role-based pricing, setting catalog visibility to configuring preferred payment methods for different user roles, you can tailor everything, provided you have the necessary technical expertise. 

Winner: Despite the complexity in personalizing workflows, WooCommerce is the clear winner owing to the high level of customization possible in the platform.

Analytics & reporting

Bigcommerce

BigCommerce comes with various analytics tools for those who want to track and understand their sales performance. The platform’s standard reports cover critical areas such as orders, customers, product performance, carts, in-store search behavior, and marketing effectiveness. Most reports are updated in near real-time. This gives you a timely view of ongoing activity and customer behavior. For more in-depth analysis, an optional add-on provides advanced insights into customer lifetime value, product conversion trends, and purchasing patterns. These are typically updated weekly or monthly.

Woocommerce

WooCommerce’s analytics are powered by its free official plugin. It offers essential insights into order attribution and the shopper journey. You can also access five detailed reports tracking the last touchpoint, covering orders by channel, source, device, campaign, and a combined view of channel and source. These reports help identify which marketing efforts and platforms drive conversions. For deeper analytics, however, you’ll need paid plugins or external tools like Google Analytics.

Winner: BigCommerce is better than WooCommerce when it comes to analytics, mainly because there is no dependency on external plugins(sometimes paid) for generating insights. 

Order management capabilities

Bigcommerce

BigCommerce, though a B2C platform, offers sufficient B2B order creation and management features to support both reps and buyers. Your buyers can experience streamlined purchasing through features like bulk uploads, quick reordering, and access to all past orders placed within your company through a dedicated buyer portal.

Your reps, on the other hand, benefit from company-level visibility. They can search and review order histories across users and fellow representatives. Additionally, Super Admins can log in as buyers to place orders on their behalf. This ensures flexibility and convenience.

Woocommerce

With dedicated B2B plugins, WooCommerce enables you to handle bulk orders and offer tailored pricing for different buyers. You can simplify the purchasing journey with features like quick order forms and easy reordering. It also supports purchase restrictions and automated approvals. This makes managing complex B2B transactions more efficient.

Winner: Both BigCommerce and WooCommerce offer a good range of order management capabilities that might suffice for businesses with basic needs.

Integrations

Bigcommerce

BigCommerce offers an extensive app marketplace with thousands of integrations to enhance your B2B store. From accounting software and ERPs to product sourcing and payment gateways, it covers the essential tools needed for smooth B2B operations. This broad compatibility means your existing tech stack is likely supported, saving you time and effort in connecting systems.

Woocommerce

WooCommerce supports over 6000 plugins, including 4,600 free and 1,400 paid. While only a portion is tailored for B2B, they are more than enough to customize and extend your wholesale store. With plugins ranging from SEO and email marketing to inventory management, WooCommerce grants you the flexibility to manage diverse B2B workflows.

Winner: WooCommerce is the clear winner, owing to the massive number of integrations available for businesses to tailor their store.

Security and compliance

Bigcommerce

BigCommerce takes data protection seriously and provides all its stores with built-in SSL certificates to secure sensitive information like personal and payment data. The security is further enhanced via advanced encryption protocols, safeguarding credit card details, turning them into unreadable code during transmission. To further secure access, two-factor authentication (2FA) is available for store owners. Finally, regular security audits and updates strengthen the platform’s resilience against evolving threats.

Woocommerce

WooCommerce relies on its official security plugin to keep your store safe. This plugin includes real-time backups, malware scanning, and one-click threat fixes. It also offers downtime monitoring, spam protection, brute-force prevention, firewalls, two-factor authentication, and activity logs.  All of these ensure multiple layers of defense for your store.

Winner: BigCommerce is the winner when it comes to security, as it offers more advanced security features natively, which is not the case with WooCommerce. 

Support

Bigcommerce

BigCommerce provides round-the-clock customer support, with additional services such as Account Management, Solution Architecting, Technical Account Management, and Implementation Project Management. Businesses migrating to the platform can also benefit from in-house Catalog Transfer Services for a smoother transition. Beyond direct assistance, businesses have access to live chat support, phone support, and extensive documentation to help troubleshoot and explore platform features on their own. 

Woocommerce

As an open-source platform, WooCommerce offers only basic direct support. However, it compensates with a large self-help ecosystem. Users can rely on its extensive knowledge base, active community forums, and shared best practices for guidance. For specific issues, WooCommerce provides contact forms in its help center to handle general queries and account-related concerns.

Winner: BigCommerce clearly offers better support when compared to WooCommerce, as the support system of the latter is quite basic, which is typical of any open-source platform.

Why is wizcommerce a better choice than bigcommerce and woocommerce?

Now, before you switch from BigCommerce to WooCommerce or WooCommerce to BigCommerce, you must understand one critical thing: Managing a B2B business today is not easy. Competition is fierce, margins are thin, and the operations are highly complex. 

Clearly, you need to look beyond BigCommerce and WooCommerce, which are predominantly B2C platforms masquerading as B2B solutions. What you need is a B2B-focused platform that brings everything under one roof—pricing, orders, checkout, integrations, and sales enablement, so that your daily operations run smoothly without any hiccups. 

Enter WizCommerce, the all-in-one B2B commerce platform that lets you sell across multiple channels. It doesn’t matter whether it is your reps showcasing your products at a tradeshow or buyers browsing your storefront; there is something for everyone. 

The good news is—unlike WooCommerce, you won’t be drowning in plugins, and unlike BigCommerce, you won’t be boxed into a walled ecosystem. WizCommerce blends flexibility and scalability into one comprehensive solution, making it the right choice for most modern B2B online businesses. Here are WizCommerce’s core capabilities that make it truly stand out:

1. Plug-and-play integrations

You can effortlessly connect your current ERP, accounting, inventory, payments, shipping, and ecommerce tools to WizCommerce. No code, no long development cycles. From SAP Business One to Oracle NetSuite and QuickBooks to Xero, WizCommerce keeps your tech stack in sync with real-time product, order, and pricing updates. 

If we are missing something, just request it, and we will get back to you with the next steps in 48 hours.

2. Hyper-personalized checkout

Unlike BigCommerce and WooCommerce, the checkout flow in WizCommerce can be customized with great ease, just the way today’s B2B buyers demand. 

For starters, your buyers are offered a variety of options when it comes to payment methods. Supported payment methods include card-on-file, payment links, credit cards, refund credits, etc. Similarly, you can set custom terms for each buyer, like upfront payments only, deposits, custom net terms, etc., so that you still retain control over the payment process. 

Finally, your buyers can share special instructions related to an order and even pick preferred delivery dates.

3. Tailored price lists

Want a separate price list for retailers, distributors, corporate buyers, agents, etc.? WizCommerce gives you this option natively. Your reps can seamlessly create persona-based price lists and even switch between them during actual sales interactions. They have the option to toggle from the main product page or from the product details page. This ensures great ease of use for your reps, and no time is wasted in changing prices for different segments of buyers. 

4. Multi-cart function

WizCommerce is one of the few B2B platforms to offer a multi-cart feature. In this, your reps can create multiple carts at the same time. This is particularly useful when a rep is taking orders from multiple business units or from the same buyer in different channels (tradeshows or buyer portal). Like price lists, reps can quickly switch between carts and even submit them individually when it is ready to be processed into an order. 

5. Wizstudio: AI lifestyle image generator

If you’re tired of traditional product photoshoots or find them too expensive, WizStudio can be a real asset for you. All you need to do is submit your raw product photos along with a short creative brief. Our design experts will use the AI-powered WizStudio to transform them into stunning, brand-aligned lifestyle visuals. You’ll receive multiple variants to choose from and can even request tweaks for further customization. This feature is especially valuable for those who want world-class visuals but lack the resources to execute professional shoots.

6. Tradeshow app with offline mode

WizCommerce was built keeping not just your buyers in mind but also your reps. That’s why we offer a seamless application for your reps to capture orders while attending tradeshows. The best part of this application is the offline mode. It is extremely useful if your trade show is being conducted in an area with poor internet connectivity. 

Your reps can browse entire catalogs, access custom price lists, create quotes or orders, scan barcodes/QR codes for rapid product selection, and process payments on the spot via POS. Once they are back online, all the captured orders and customer data are automatically synced to our cloud, so that no data is lost.

7.  Analytics & performance dashboards

WizCommerce comes with a powerful analytics engine that not only tracks sales data but also turns the generated insights into actionable strategies. For instance, you get total visibility into sales trends, customer behavior, product performance, and more, all in one dashboard. 

WizCommerce tracks all the key B2B metrics like revenue, total orders, and quotes in real time. You can even apply smart filters to drill down into specific segments, generate detailed reports, and monitor quote and order activity. 

There is also a dedicated dashboard where you can evaluate individual rep performance and engagement. Using the generated data, you can provide tailored coaching and boost overall team effectiveness.

8. Kai: AI sales assistant

Kai is an AI-powered sales assistant designed to make your reps’ jobs easier. Equipped with ready-to-use prompts and templates, it streamlines everyday sales workflows. Reps can ask contextual questions and get instant answers to plan smarter and pitch more effectively. For instance, Kai can generate customer summaries instantly with details like purchase history, top categories, and pending payments.

9. Inventory intelligence

Your buyers and reps get an accurate view of inventory, from available stock to backorders and even in-transit items in the product details page. The data is updated automatically in real time, which means your sales reps can confidently promote products that are immediately available. They can even suggest alternatives when stock runs low. This helps them close deals faster. Buyers also gain an advantage. They can better plan their own operations and set accurate delivery expectations for their own customers.

Bigcommerce vs woocommerce vs wizcommerce: a summary of differences

Conclusion

While platforms like BigCommerce and WooCommerce can serve as stepping stones for businesses just entering the B2B ecosystem, they often struggle to keep pace with the demands of scaling operations. This is where WizCommerce stands apart. It is built specifically for B2B and delivers all the necessary tools required by wholesalers, distributors, and manufacturers looking to grow without limitations. So, don’t settle for platforms that only meet part of your needs and adopt WizCommerce to digitize your business the smarter way. Book a demo to know more about WizCommerce’s capabilities.

Frequently asked questions

1. Is bigcommerce better than woocommerce? 

It depends on your specific needs. BigCommerce is a fully hosted platform with a lot of native ecommerce features. WooCommerce, on the other hand, offers more flexibility and control through its vast collection of premium WooCommerce themes and premium plugins. But whether you pick WooCommerce or BigCommerce, you will find that both fall short when it comes to meeting core B2B requirements, due to their limited set of features. That’s why it’s important to pick WizCommerce, one of the top ecommerce platforms dedicated solely to B2B businesses. 

2. Is bigcommerce good for small businesses? 

BigCommerce can work for small retailers starting online. However, it doesn’t offer many key features that make their lives easier. Small B2B companies often find more value in WizCommerce, which offers features like an AI lifestyle image generator, an AI sales assistant, a lead scoring system, etc. 

3. Why choose bigcommerce? 

BigCommerce is one of the most popular ecommerce platforms available today, no doubt. It provides a ready-to-use solution with hosting and built-in marketing features. But for B2B businesses, it might not be an ideal choice as it quickly shows its limitations. The core software often requires extra workarounds for workflows related to pricing, order approvals, customer-specific terms, payment options, etc.

4. How difficult is woocommerce? 

WooCommerce has a steeper learning curve compared to hosted platforms. While it provides full customization and control, it requires managing hosting, updates, security, and various WordPress plugins. Non-technical users may find it challenging unless they hire developers or have prior experience managing a WordPress site. 

5. Is Bigcommerce beginner-friendly? 

Yes, when you compare WooCommerce vs BigCommerce, the latter is definitely more beginner-friendly. Since hosting, security, and updates are included across all BigCommerce’s pricing plans, a new user can launch and run a BigCommerce store without advanced technical skills. However, its simplicity often doesn’t extend to B2B use cases and requires many workarounds, which may make it less beginner-friendly than B2B platforms like WizCommerce.

6. Can I sell digital products on bigcommerce? 

Yes, BigCommerce supports selling digital products like ebooks, music, and software. You can configure product delivery through secure links and manage downloads seamlessly. It also allows mixed catalogs, so you can sell both physical and digital items in one store.