Contents
- 1 Know your audience: who attends Atlanta Market?
- 2 Set clear goals before the show Atlanta Market begins
- 3 Train your reps to sell the experience—not just the product
- 4 The tool you need to maximize ROI at Atlanta Market 2025
- 5 WizCommerce: The only tool you need for Atlanta Market 2025
- 6 Measure your ROI beyond the booth
- 7 Final thoughts: Atlanta Market is where tech-savvy wholesalers win
Atlanta Market is one of the most influential trade shows for the home décor, gift, and lifestyle industries in the United States. Whether you’re showcasing throws and textiles, furniture, souvenirs, or gourmet goods, the stakes are high—and so is the potential return.
With thousands of buyers walking the halls and orders often placed on the spot, your booth experience, sales process, and post-show engagement strategy can make or break your ROI. In this blog, we’ll walk you through from pre-show goals to equipping your sales reps with the right tool, we’ll cover everything you need to ensure your brand not only gets noticed—but drives measurable revenue after the show.
Know your audience: who attends Atlanta Market?
Before diving into strategies, it’s important to understand who you’re selling to—and what kind of opportunities are at stake. Atlanta Market 2025 will take place from July 15 to July 21, 2025. It’s one of the most anticipated wholesale trade events in the U.S., drawing thousands of qualified buyers across key retail and design segments.
The show attracts a curated mix of high-intent buyers, including:
- Independent retailers and specialty stores
- Interior designers and decorators
- Large-volume buyers and chain stores
- Resort and museum gift shop buyers
- Designers sourcing for residential and commercial projects
These are experienced buyers—many of whom arrive with open-to-buy budgets, shopping lists, and a keen eye for new product lines. For wholesalers, that means your booth needs more than just eye-catching displays. You need a plan to engage, sell, and follow up—fast.
Set clear goals before the show Atlanta Market begins
Going to Atlanta Market 2025 without a clear goal is like setting sail without a compass. Do you want to capture new leads? Write a certain number of orders? Launch a new collection?
Some high-ROI goals to consider:
- Number of new retail accounts opened
- Volume of orders written at the booth
- Total revenue generated from show and post-show follow-ups
- Number of appointments set for follow-up calls or showroom visits
- Feedback collected on new product lines or pricing
Once you’ve defined your goals, reverse-engineer the steps needed to hit them. This can include everything from booth layout design to rep training and follow-up sequences.
Train your reps to sell the experience—not just the product
Buyers at Atlanta Market are overwhelmed with choices. What makes them stop, engage, and buy often comes down to the experience—not just the product.
Invest in training your reps to:
- Qualify buyers quickly and politely
- Tell your brand story in 30 seconds
- Highlight value (margins, bestsellers, exclusive deals)
- Guide buyers through bulk order options, MOQs, freight terms, and payment options
- Use order-writing tools to shorten decision-making time
Avoid relying on paper forms or verbal promises. Equip your reps with technology that shows real-time inventory, supports quick order entry, and automatically syncs with your backend systems.
The tool you need to maximize ROI at Atlanta Market 2025
Let’s be real—trade show success isn’t just about a stunning booth or great product photography. It’s about how easily and accurately you can turn buyer interest into actual revenue. And when you’re dealing with high footfall, quick interactions, and dozens (or hundreds) of orders to capture in a short time, your reps can’t afford to be juggling clipboards, paper catalogs, or laggy spreadsheets.
That’s why having the right tech stack can make the difference between a busy booth and a high-ROI event. Here are five essential tools every wholesale exhibitor should have on the floor:
1. Label generator and barcode scanning
Speed and accuracy are non-negotiable when you’re writing dozens of orders in a day. A barcode scanning tool lets your reps scan SKUs directly from product tags or packaging and instantly add them to an order. Combined with a label generator, it ensures that every item is properly tracked and tagged, reducing errors and making post-show fulfillment seamless.
2. Lead capture and buyer interest tracking
Instead of scribbled notes or lost business cards, use a structured lead capture system to collect buyer details, tag product interest, and record important context during conversations. This makes it easy to segment hot, warm, and new leads after the show—and dramatically improves the effectiveness of your follow-ups.
3. Mobile sales app with real-time inventory
Your reps need to be equipped with a sales app that gives them up-to-the-minute access to inventory levels, product details, pricing, freight rules, and customer-specific terms. It should work offline too, so sales don’t stop if Wi-Fi fails. Whether the rep is in your booth or walking the floor, they should be able to take accurate, professional orders on the spot.
4. AI-generated lifestyle imagery for catalogs and presentations
Trade show buyers are visual. Being able to instantly generate lifestyle imagery that showcases your products in styled environments can be a game-changer. It eliminates the need for expensive photoshoots and helps you create catalogs, personalized lookbooks, and marketing assets in minutes—right on the floor.
5. Email marketing and automated follow-up
Most sales are won in the follow-up. An automated email marketing tool lets you send personalized order recaps, wishlist reminders, or “last chance” show specials to each buyer—without your team spending hours manually drafting emails. The more relevant and timely your outreach, the more likely you are to convert post-show interest into long-term revenue.
If you’re planning to exhibit at Atlanta Market 2025, make sure your team is equipped with a tool like this. Because when the show gets busy and orders start flying in, the brands that win are the ones who can sell smart, sell fast, and follow up flawlessly.
WizCommerce: The only tool you need for Atlanta Market 2025
Managing multiple sales and marketing tools across your trade show workflow isn’t just inefficient—it’s a missed opportunity. That’s where WizCommerce makes the difference. Built specifically for wholesale brands, it unifies everything your team needs to succeed at Atlanta Market 2025—whether they’re writing orders, capturing leads, showcasing catalogs, or following up post-show.
With one platform, you can streamline the entire sales cycle—before, during, and after the event:
- Offline order-taking mode
Atlanta Market halls can be unpredictable when it comes to internet connectivity. With WizCommerce, your team can keep taking orders even without Wi-Fi. Once you’re reconnected, everything syncs automatically.
- AI-generated lifestyle imagery
Turn basic product listings into high-impact visuals with AI-powered lifestyle images. Perfect for creating catalogs, digital lookbooks, or personalized product previews—on the fly and without a studio.
- Real-time access to inventory and product data
Your reps will always have the latest stock levels, pricing rules, and customer-specific terms at their fingertips—fully synced with your ERP or inventory system.
- Flexible payment and terms
Offer net terms, multiple payment methods, or freight-specific pricing automatically applied per customer—no more manual overrides or pricing confusion at the booth.
- AI-powered product discovery
Let buyers search using visuals, color, material, or even upload their own images to find the right product match instantly. Ideal for large catalogs with subtle product variations.
- Automated email marketing and follow-ups
Don’t let hot leads go cold. WizCommerce enables automated follow-ups tailored to each buyer’s behavior—whether they placed an order or just showed interest.
- Label generation and barcode scanning
Speed matters on the floor. Instantly create labels and scan SKUs to add products to an order in seconds—eliminating typing errors and long lines.
- Lead capture and management
Capture buyer contact info, tag interests, and sort by priority—all from your tablet or phone. Your sales pipeline will be organized before the show even ends.
- ERP and accounting integrations
Orders, inventory updates, and customer data flow seamlessly into your core systems like NetSuite, SAP, QuickBooks, or Fishbowl—ensuring accuracy and eliminating double entry.
- AI-powered sales assistant
Guide reps during live buyer interactions with automated upsell suggestions, related product ideas, and prompts based on past purchase behavior.
WizCommerce combines all of this into one powerful platform. No patchwork of apps. No manual handoffs. Just one seamless tool designed to help you sell smarter, close faster, and turn your Atlanta Market presence into a revenue-driving machine.
Measure your ROI beyond the booth
Trade show success doesn’t end when the lights go off. After the show, measure what matters:
- Which reps closed the most deals
- Which SKUs generated the highest interest or AOV
- Conversion rates by buyer type or product category
- Which leads engaged with follow-up emails or catalogs
Having a digital sales platform with built-in analytics helps you make data-backed decisions. You’ll know which tactics worked, what needs improvement. This helps you refine your strategy not just for Atlanta Market 2025—but every future trade show.
Final thoughts: Atlanta Market is where tech-savvy wholesalers win
Atlanta Market 2025 is more than a showcase—it’s a chance to turn every buyer conversation into a high-value sale. But success doesn’t just come from having the right product. It comes from having the right tools to support your reps, streamline orders, and follow up with precision.
That’s where platforms like WizCommerce come in. As a B2B order-taking solution purpose-built for trade shows, WizCommerce equips wholesale brands with everything they need to sell faster and smarter. From barcode scanning and offline access to AI lifestyle imagery, multi-tiered price lists, and real-time ERP sync, it’s the kind of tech that transforms booth conversations into signed orders—and casual interest into post-show revenue.
If you want to win at Atlanta Market 2025, don’t just upgrade your booth. Upgrade how you sell. Because the brands that grow from these shows aren’t just showing up—they’re showing up with the right tools in hand.
