In-Depth Review of Faire's B2B Platform and Services

In-Depth Review of Faire’s B2B Platform and Services


Faire is an online wholesale marketplace that has rapidly grown in popularity among independent retailers and makers. Founded in 2017 by Max Rhodes, Marcelo Cortes, and Daniele Perito, Faire has quickly become a go-to platform for retailers and brands looking to connect and do business in the wholesale marketplace. In this article, we will explore Faire in more detail, examining its key features, benefits, and how it has disrupted the wholesale industry.

Key Features of Faire

Faire’s platform is designed to simplify the wholesale buying process for retailers and help brands and makers grow their businesses. Here are some of the key features that make Faire stand out in the wholesale marketplace:

Easy Ordering

Faire’s platform is designed to make ordering wholesale products as simple and seamless as possible. Retailers can browse through a curated selection of products across a range of categories, add items to their cart, and place orders with just a few clicks.

Transparent Pricing

‍Faire is committed to providing transparent pricing for all of the products on its platform. This means that retailers can see the cost of each item, as well as the suggested retail price, before they place an order. This helps retailers make informed decisions about which products to stock and how much to charge for them.

Free Returns

‍Faire offers free returns on all orders, which helps to reduce the risk for retailers when trying out new products. If a product doesn’t sell well, retailers can return it for free, which helps to reduce their costs and minimize their financial risk.


‍Brands and makers can access financing through Faire’s platform, which can help them to grow their businesses. Faire offers flexible financing options, including lines of credit and invoice factoring, which can help brands and makers manage their cash flow and invest in their businesses.

Data Insights

‍Faire provides brands and makers with access to detailed sales data and analytics, which can help them to make more informed decisions about their products and pricing. This data can also be used to identify trends and opportunities, which can help brands and makers stay ahead of the competition.

Benefits of Faire

Faire offers a number of benefits to both retailers and brands/makers. Here are some of the key advantages of using Faire:

1. Increased Visibility‍

Brands and makers can increase their visibility and reach by listing their products on Faire’s platform. Faire has a large and growing network of independent retailers, which can help brands and makers expand their customer base and grow their businesses.

2. Reduced Costs

‍Faire’s platform helps to reduce costs for both retailers and brands/makers. For retailers, Faire offers free returns, which can help to reduce the financial risk of trying out new products. For brands and makers, Faire’s financing options can help to reduce the cost of managing their cash flow.

3. Simplified Buying Process

‍Faire’s platform is designed to simplify the wholesale buying process for retailers. Retailers can easily browse and order products online, which can help to save time and reduce administrative costs.

4. Access to Data Insights

‍Brands and makers can access detailed sales data and analytics through Faire’s platform, which can help them to make more informed decisions about their products and pricing. This can help brands and makers to stay competitive and grow their businesses over time.

Causing disruption in the Wholesale Industry

Before Faire, small retailers faced significant challenges when sourcing products from wholesalers. Often, they had to purchase large quantities of products in advance, which tied up capital and storage space. Additionally, they had to navigate complex supply chains and negotiate prices with suppliers, which could be time-consuming and costly. This often led to a limited product selection for small retailers, which made it difficult for them to compete with larger retailers.

Faire has disrupted the wholesale industry by offering a platform that simplifies the sourcing process for small retailers. The company’s platform allows retailers to browse a wide range of unique products from independent brands and makers, with no minimum order quantities. This allows small retailers to access a wider variety of products and experiment with different offerings without tying up their capital in excess inventory.

Moreover, Faire has created a unique marketplace for brands and makers to sell their products. By connecting independent brands and makers with small retailers, Faire has helped to level the playing field for small businesses. This is because the platform allows small brands and makers to showcase their products to a larger audience, without having to invest in expensive marketing campaigns or traditional wholesale distribution channels.

Faire has also disrupted the wholesale industry by providing a range of services and tools to help retailers and brands manage their businesses more efficiently. The platform provides retailers with tools to manage their orders, payments, and shipments, as well as access to financing options. This helps to streamline the ordering process and allows small retailers to focus on growing their businesses rather than managing administrative tasks.

Additionally, Faire has created a community of small business owners who can share resources and support one another. The platform hosts events and webinars to help retailers and makers learn more about running their businesses and growing their brands. This community aspect of Faire has helped to build a sense of camaraderie among small business owners, which has been particularly important during the COVID-19 pandemic.

Overall, Faire has disrupted the wholesale industry by providing a more accessible and efficient platform for small businesses to source products and grow their brands. The company’s innovative approach has helped to level the playing field for independent retailers and makers, and has provided a range of tools and services to help these businesses manage their operations more efficiently. As a result, Faire has become an essential tool for small businesses looking to compete in the modern retail landscape.

Should you sell on Faire?

It connects independent retailers with wholesale suppliers, offering a platform for small manufacturers and artisans to showcase their products to a wider audience. While Faire has been successful in helping many small businesses expand their reach, the question remains: should one sell on Faire?

There are several factors to consider when deciding whether or not to sell on Faire. Here are some of the most important:

1.Target Market

‍Faire primarily targets independent retailers looking for unique and high-quality products to stock in their stores. If your target market includes such retailers, then Faire could be an excellent platform to showcase your products. However, if your products are more suited to a different demographic or market segment, then it may not be worth the investment.‍

2. Fees and Commission

‍Faire charges a commission fee of 15% on all sales made through the platform. Additionally, there may be additional fees for premium features such as marketing and promotions. While these fees are comparable to other online marketplaces, they can add up quickly, and businesses should carefully consider whether the cost is worth the potential benefits.‍

3. Competition

‍Faire has a large number of suppliers, and the competition can be intense. If your products are highly competitive, then Faire could be a good platform to help you stand out. However, if there are already many other similar products available on Faire, it may be difficult to gain visibility and make sales.

4. Branding

‍Faire allows businesses to showcase their branding and story on their profiles, which can be a powerful marketing tool. However, if your brand is not yet well established, Faire may not be the best platform to start building your brand.

5. Fulfillment

‍Faire offers fulfillment services that can save businesses time and money. However, if your business is already set up for fulfillment, then Faire’s fulfillment services may not be necessary.


Ultimately, whether or not to sell on Faire depends on a variety of factors specific to each business. However, Faire can be an excellent platform for businesses that target independent retailers and offer unique and high-quality products. With careful consideration of the fees, competition, branding, and fulfillment services, businesses can make an informed decision about whether or not to sell on Faire. We hope this article helped you understand how Faire works and answered your questions regarding the platform. Just as Faire caused disruption in the wholesale industry, WizCommerce has caused a digital disruption in the B2B business. WizCommerce is an easy to use software built for B2B businesses to simplify their pre-sales processes. Our software helps you to manage all your designs and samples, create customized catalogs for your buyers, receive detailed analytics on what the buyers like as well as create quotations and PIs.

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