Boost wholesale sales with order taking applications


In the dynamic landscape of wholesale and distribution, sales teams face numerous challenges when managing a large customer base and a vast product catalog. These challenges include difficulty prioritizing and reaching out to the right customers, recommending the best product combinations, accessing accurate product information and inventory visibility, and managing manual and time-consuming order placement processes on ERP systems. In order to overcome these obstacles, it is crucial for wholesalers and distributors to leverage modern technology solutions, specifically order taking applications. This blog will delve into the current challenges faced by sales teams, explain the importance of solving these challenges, explore how order taking applications can address them, and provide key features to consider when selecting an order taking application.

Current Challenges in Wholesale and Distribution Sales:

  1. Difficulty in prioritizing and reaching out to the right customers at the right time: Sales teams responsible for managing hundreds of customers struggle to identify the most valuable customers and determine the optimal timing for outreach. This leads to missed opportunities and potential loss of sales. Without a clear understanding of customer preferences, buying patterns, and individual needs, sales reps are unable to focus their efforts on the most promising leads.
  2. Challenge in recommending the best combination of products to customers: With extensive product catalogs, it becomes challenging for sales reps to accurately recommend the right mix of products that align with customer preferences and previous buying patterns. The lack of data-driven insights and personalized recommendations often results in missed opportunities for upselling and cross-selling.
  3. Challenge in accessing accurate product information and inventory visibility: Sales reps often lack real-time visibility into inventory levels and struggle to access accurate product information. This can result in delayed or incorrect product availability details and inadequate customer service. Without up-to-date information, sales reps are unable to provide accurate and timely responses to customer inquiries and may face challenges in fulfilling orders due to inaccurate inventory information.
  4. Manual and time-consuming order placement processes on ERP: Sales reps find it tedious to manually input orders into ERP systems, leading to inefficiency, potential errors, and a drain on valuable time that could be spent on more strategic sales activities. This manual process increases the likelihood of data entry mistakes, delays in order processing, and a disjointed experience for both sales reps and customers.

The Importance of Solving These Challenges

Addressing these challenges is crucial for the success of wholesale and distribution companies. By streamlining sales processes, sales teams can maximize productivity, enhance customer satisfaction, increase sales revenue, and gain a competitive edge in the market. Solving these challenges empowers sales reps to focus on high-value customers, provide personalized recommendations, improve order accuracy, and drive overall business growth. With the right order taking application, wholesalers and distributors can revolutionize their sales operations and establish a strong foundation for long-term success

How B2B Order taking platform solve these challenges

Order taking apps offer a comprehensive solution to the challenges faced by sales teams in wholesale and distribution. These applications leverage advanced technology to automate and simplify sales processes, providing sales reps with the tools they need to excel in their roles. Let’s explore how order taking applications address the specific challenges:

  1. Opportunity Scoring: Order taking applications can analyze customer data and buying signals to assign opportunity scores, helping sales reps prioritize customers and optimize outreach efforts. By leveraging machine learning algorithms, these applications can identify key indicators such as purchase history, engagement levels, and market trends to determine the likelihood of a customer making a purchase. This scoring system enables sales reps to focus their time and energy on high-potential customers, improving conversion rates and sales performance.
  2. Product Recommendation: By utilizing past sales performance and buyer behavior data, order taking applications provide sales reps with product recommendations that align with customer preferences and increase the chances of successful cross-selling and upselling. These applications employ advanced algorithms to analyze historical data, identify patterns, and suggest relevant products based on customers’ past purchases, browsing history, and preferences. Sales reps can confidently recommend the most suitable products to each customer, enhancing the overall shopping experience and boosting sales.
  3. Real-Time Inventory Visibility: Order taking applications offer real-time visibility into inventory levels, ensuring sales reps have accurate and up-to-date information about product availability. This helps prevent stockouts and enables confident order placement. Sales reps can quickly check inventory levels, view stock availability by location, and access real-time updates to ensure accurate order fulfillment. This real-time inventory visibility minimizes the risk of overselling or disappointing customers due to stockouts, leading to improved customer satisfaction and increased sales.
  4. Streamlined Order Placement: Order taking applications simplify the order placement process by providing a user-friendly interface, mobile compatibility, and integration with existing systems. These applications enable sales reps to easily create and submit orders directly from their mobile devices, eliminating the need for manual data entry and saving valuable time. The applications seamlessly integrate with existing CRM and ERP systems, ensuring a smooth flow of information and reducing the chance of data discrepancies. This streamlined order placement process enhances efficiency, reduces errors, and allows sales reps to focus on building customer relationships and generating more sales.

Features to Consider When Selecting an B2B order taking app

  1. User-Friendly Interface: Look for an application with an intuitive and easy-to-use interface, minimizing the learning curve for sales reps. The application should have clear navigation, accessible features, and a visually appealing design to enhance user experience.
  2. Mobile Compatibility: Ensure the application is compatible with mobile devices, enabling sales reps to take orders on the go and access information from anywhere. Mobile order taking app empowers sales reps to be more agile, responsive, and efficient in their sales activities.
  3. Real-Time Inventory Management: Choose an application that offers real-time visibility into inventory levels to avoid stockouts and provide accurate product availability information. The application should provide a centralized dashboard where sales reps can quickly check stock levels, track inventory movement, and receive alerts for low inventory or backorders.
  4. Integration Capabilities: Consider the integration capabilities of the order taking application with your existing systems, such as CRM and ERP platforms, to streamline data flow and avoid duplicate data entry. The application should seamlessly integrate with your current infrastructure, ensuring a cohesive and efficient sales ecosystem.
  5. Customization and Flexibility: Select an application that can be customized to align with your specific business needs, including fields, workflows, and pricing tiers. The ability to tailor the application to your unique requirements ensures that it accommodates your sales processes and provides a personalized experience for your sales reps and customers.
  6. Order Tracking and Reporting: Look for robust reporting and analytics features that provide insights into sales performance, customer behavior, and product trends to inform decision-making. The application should generate comprehensive reports and dashboards that present key metrics, such as sales revenue, order volume, customer segmentation, and product performance. These insights enable sales managers to identify trends, track progress, and make data-driven decisions.
  7. Security and Data Protection: Prioritize an application that adheres to industry-standard security protocols and ensures the protection of sensitive customer and business data. The application should implement encryption, user authentication, and data backup measures to safeguard confidential information and maintain the trust of your customers.
  8. Training and Support: Consider the level of training and support offered by the application provider to ensure a smooth implementation and efficient utilization of the application. The provider should offer comprehensive onboarding, training materials, and responsive customer support to assist your sales team in effectively utilizing the application’s features and resolving any issues that may arise.


Wholesale and distribution companies can overcome the challenges faced by their sales teams by embracing order taking applications. These applications streamline sales processes, empower sales reps with valuable insights and recommendations, and enhance overall productivity. By considering key features and selecting the right order taking application, wholesalers and distributors can revolutionize their sales operations, improve customer satisfaction, and achieve remarkable business growth in today’s competitive market. The power of order taking applications lies in their ability to provide sales teams with the tools they need to prioritize customers, make informed product recommendations, access real-time inventory information, and streamline the order placement process. Embrace the transformative potential of order taking applications and elevate your wholesale and distribution sales to new heights.

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