15 BigCommerce Alternatives Ecommerce Businesses Should Know

When it comes to top eCommerce platforms, BigCommerce often finds a spot high in the list. Solid performance, multi-channel and multi-storefront support, robust SEO features are some of the reasons it’s a business favorite, even after 16 years of existence. But let’s face it: what looks good on paper doesn’t always play out in reality. Many users quickly encounter its limitations, especially around deeper B2B functionalities and rigid customization options that don’t quite stretch far enough.

So, if you’ve ever found yourself wondering, “Is there something better out there for my business?,” you’re at the right place. In this blog, we will explore 15 powerful alternatives to BigCommerce, each with its own strengths tailored to different eCommerce needs. 

Why look for BigCommerce alternatives?

Here are some compelling reasons why many existing BigCommerce users are hunting for alternatives today:

• Steep learning curve for new users: Sure, BigCommerce is packed with a set of robust features. But its interface can feel overwhelming, especially for those who are completely new to eCommerce or those who just migrated from more user-friendly platforms. Some technical know-how is always needed to make the most of BigCommerce’s functionalities.

• Limited advanced B2B features: While BigCommerce has a dedicated B2B Edition, its soul is still B2C. It lacks many advanced B2B features that are a necessity in today’s demanding B2B eCommerce ecosystem. Features like a dedicated sales rep app, advanced quoting capabilities, in-app negotiation, etc., are not available out of the box to users. 
• Limited integrations: BigCommerce offers a growing app marketplace. But when you compare it with the vast app ecosystem of competitors like WizCommerce or Shopify, it is nowhere close. For store owners looking to expand functionality, this means fewer plug-and-play apps. As a result, some advanced features such as tailored quote creation, bidirectional negotiation, etc., may require custom coding or external solutions, which can increase the time to market. 
• Limited Customization Options: While BigCommerce provides decent flexibility, most non-developers may find it limiting. Unlike competitors like WizCommerce, which allows deep customization with minimal barriers, BigCommerce often requires technical expertise for advanced changes. For instance, creating a customized quote in WizCommerce is an effortless task as it is an in-built feature. However, BigCommerce relies on complex third-party integrations to provide the same functionality to its customers. 

Top 15 BigCommerce alternatives in 2025

Here is our pick of the top 15 BigCommerce competitors that you can consider adopting in 2025:

1. WizCommerce

WizCommerce is currently the best BigCommerce alternative available to B2B users. It is crafted for wholesalers, manufacturers, and distributors looking to deliver exceptional buyer experiences. Unlike other generic platforms, WizCommerce addresses the unique needs of B2B commerce from the get-go. Its infrastructure is carefully built for scale, which means businesses can handle bulk orders, complex catalogs, tailored price lists and promotions, and approval workflows with ease. 

With automation at its core, WizCommerce reduces manual work in every stage of a B2B buying/selling lifecycle. From product discovery to checkout, the platform is designed to make transactions frictionless, enabling your sales teams to focus on driving value-driven growth and building deep customer relationships while you expand into new markets. WizCommerce also makes it easy to manage complex products with variants, helping you stay organized and sell more efficiently.

Key Features

• Custom price lists & approval flows: You can assign personalized prices, freight, and payment terms for each client segment. You can also set up approval workflows to ensure proper onboarding and billing accuracy.

• Advanced Product Discovery: WizCommerce helps your buyers find products quickly using a typo-tolerant search bar, intuitive filters, and sort options. This improves usability even in large, complex catalogs. Reps can also create custom wishlists for each retailer, showcasing only the most relevant products. This speeds up product discovery and supports more targeted, efficient selling.

• One-Click Reordering: Your returning customers can instantly reorder previous items using saved SKUs, shipping, and payment details. It shortens the buying cycle and boosts repeat purchases.

• AI-Driven Product Recommendations: WizCommerce’s WizAI, an AI-powered recommendation module, recommends relevant products based on purchase history, invoices, and market trends. For instance, it recommends ‘View Similar Items’ to increase upsells and ‘Frequently Purchased Together’ products to improve cross-sells using AI-generated insights. It even recommends in-stock substitutes automatically to prevent lost sales.

• Flexible B2B Checkout: WizCommerce supports a variety of billing and shipping options, delivery instructions, and payment methods. You can tailor the checkout flow to match each buyer’s unique needs. 

• Multi-Cart: This feature enables you to create and manage several shopping carts simultaneously. It is perfect for scenarios like trade shows or multi‑location orders. You can add, rename, and switch between carts without losing progress, streamlining the ordering process for different destinations. Once ready, each cart can be submitted independently, ensuring seamless multi‑order execution.

• WizStudio: It is a done-for-you AI service that transforms plain product shots into stunning, on-brand lifestyle visuals. You don’t need studios, prompts, or design tools to create them. You simply share your product image and a creative brief, and WizStudio’s team blends AI technology with human styling to deliver high-quality, life-like, market-ready images. This service will be launched soon for all users of WizCommerce. 

2. Shopify Plus

Shopify Plus is the enterprise-grade version of Shopify that has been designed for high-growth and high-volume businesses. The platform is known to simplify the purchasing journey through intuitive self-checkout portals and bulk-ordering tools. It also enables sales reps with the ability to manage orders and account information securely through clear role-based permissions. One main reason to pick Shopify Plus over BigCommerce is its massive app ecosystem. There are over 8,000 apps that are designed to extend your B2B eCommerce store’s functionality beyond the regular ones. 

Key Features

• Company Profiles: You can manage multiple buyers and locations with well-defined permission settings. You also have options like custom payment terms, tax exemptions, and multiple payment methods to further streamline and tailor the buying and selling experience for each company.
• Customer-Specific Catalogs: You can provide each customer or location with a handpicked catalog. This ensures they only see the products most relevant to their needs and buying behavior.
• Quantity Rules: You can set up custom purchasing rules for each customer. This includes minimum and maximum order quantities, case pack requirements, and even quantity increments for products and their variants.

3. WooCommerce

WooCommerce is a free, open-source eCommerce plugin for WordPress. This makes it one of the most affordable alternatives to BigCommerce. This plugin can turn a standard WordPress website into a fully functional B2C store. And if you want B2B capabilities, you need to use a dedicated B2B plugin. Together, they transform any WordPress website into a professional wholesale or trade-focused online store suitable for businesses of all sizes.

Key Features

• Custom Roles: You can not only create unique customer roles like “Wholesaler” or “Distributor” but also build registration forms that collect business‑specific details (e.g., VAT ID, company name). 
• Role-Based & Tiered Pricing: You can charge customers differently based on their role. For instance, you can set fixed tiers or percentage-based tiers for different groups. 
• Hide Prices: If you don’t want visitors or unapproved users to see your prices, you can swap “Add to Cart” buttons for a “Request a Quote” option. This feature also supports custom quote forms, PDF quoting, and lets you convert approved quotes into an order .

4. Adobe Commerce (Previously Magento)

Adobe Commerce offers a unified platform to support your B2B operations with tools that accommodate complex buyer structures. This powerful BigCommerce alternative streamlines purchasing workflows and serves a range of business models, whether selling directly to consumers, to other businesses, or through channel partners. The platform streamlines your B2B quoting by letting your reps create and manage quotes directly on your site. It even simplifies repeat purchases with standing quotes (quote templates with pre-approved contracts and pricing terms) and guided support, all within the same platform.

Key Features

• Customer-Specific Promotions You can tailor your discounts and promotional offers to individual accounts or customer segments. This helps in building loyalty and improving conversion rates for key clients.
• Online Approvals: The platform enables you to define custom approval workflows for purchases. This automatically reduces manual back-and-forth and, at the same time, ensures compliance with internal buying policies.
• Purchase Permissions: You also get role-based access controls that allow you to assign specific purchasing rights within a company account. This means one user can request quotes, another can approve orders, and another can manage payments.

5. Salesforce Commerce

Salesforce Commerce is an AI-driven eCommerce solution that unifies your CRM data with eCommerce functionality.  This BigCommerce alternative is known for its ability to personalize pricing and promotions and automate key tasks related to service case management. The platform supports complex B2B needs like account-specific pricing, bulk ordering, standing quotes, and split shipping, all within a flexible, API-first architecture. Designed for scale, it simplifies everything from catalog management to repeat purchases. This makes your whole B2B commerce operation faster and more customer-centric.

Key Features

• Agentforce Skills for Business Buying: This feature provides a B2C customer-like experience to B2B buyers. Using this feature, buyers can discover, reorder, and purchase products at pre-negotiated prices. 
• Einstein Product Recommendations: This feature helps improve AOV (Average Order Value) and conversions by offering AI-driven insights. The recommendations are based on catalog trends and shopper history, predominantly.
• Agentforce Skills for Guided Shopping: This feature delivers intelligent, conversational assistance on-site and via messaging apps. It taps into catalog and behavioral data to guide your buyers through personalized searches and checkouts.

6. Sana Commerce Cloud 

Like WizCommerce, Sana Commerce is an out-and-out B2B solution. One unique aspect about Sana Commerce is that instead of operating as a standalone system with duplicated data, it leverages your ERP (SAP or Dynamics) as the single source of truth. This ensures real-time accuracy for pricing, product details, inventory, and customer information, which are usually considered to be the four critical elements of B2B ecommerce. Apart from this ERP-native approach, Sana Commerce is also capable of integrating with 100+ certified apps and is known for its advanced personalization capabilities. 

Key Features

• Analytics: You can gain a comprehensive view of your customers’ online and offline activity through a dedicated analytics dashboard. You can use data-driven insights and the benchmarks generated to align sales with buyer behavior across channels.
• Order & Inventory Management: Sana Commerce automates your order processing with real-time ERP data to reduce errors and speed up approvals. You can efficiently manage large SKU volumes and inventory visibility right from your web store.
• Sales & Channel Support: You can empower your buyers with full account self-service while your sales team focuses on high-value support. Your buyers can manage orders, approvals, and budgets on the platform through sales rep-assisted workflows.

7. SAP Commerce Cloud 

SAP Commerce Cloud is an enterprise-grade ecommerce platform designed to support B2B, B2C, and B2B2C use cases within a single architecture. For B2B, it delivers many out‑of‑the‑box capabilities such as complex product and variant management and advanced order management, all tightly integrated with backend systems like SAP S/4HANA. The platform is API-first and composable. This enables headless storefronts and modular enhancements, making it a flexible BigCommerce alternative available, along with WizCommerce. But unlike WizCommerce, SAP Commerce Cloud demands developer support from day one, especially if you are planning to incorporate your existing B2B workflows into it. 

Key Features

• Intelligent Commerce Search: You can drive more conversions due to a customizable, high-performance, built-in search engine that delivers relevant results across sites and languages. 
• Advanced Pricing: You can improve buyer experience with advanced pricing and configuration tools that support complex product variants and real-time price visibility. You can leverage delta pricing (showing the difference in price between different variants instead of showing their full prices) and guided recommendations to increase the chances of buyers placing an order. 
• Shopping Assistant: It is an AI-driven digital tool that understands natural language, answers product queries, and guides buyers to the right products. Integrated via flexible APIs, it further streamlines product discovery along with intelligent commerce search.

8. Pepperi 

Pepperi is a cloud‑based B2B commerce platform designed for manufacturers, distributors, and wholesalers to consolidate all their sales channels, including online storefronts, field reps, inside sales, retail execution, and direct store delivery onto a single system.  It is a flexible, no-code platform that allows you to swiftly configure workflows, catalogs, pricing, and promotions, thereby ensuring a minimal time-to-market. Pepperi also supports multi-site, multi-language, and multi-currency operations, making it one of the popular BigCommerce alternatives for businesses with a global footprint. 

Key Features

• Pricing Matrix Hierarchy: You can easily manage complex B2B pricing with a structured matrix that supports contract pricing, volume discounts, promotions, and loyalty tiers. It can even adapt to customer-specific pricing rules across multiple levels. 
• Approval Workflows: You can customize approval processes to ensure that every order aligns with your business policies and receives proper authorization. This helps maintain control and ensure compliance with internal or external guidelines.
• Interval Quantity Ordering: This feature enables your buyers to order in set quantity increments to match production or logistics requirements. It simplifies inventory management and ensures alignment with supply chain standards.

Find out how WizCommerce is the best Pepperi alternative today. 

9. Virto Commerce 

Virto Commerce is a B2B eCommerce platform that can meet the usual B2B needs of retailers, wholesalers, manufacturers, and multinational eCommerce businesses. This includes access to multi-level accounts, AI-powered procurement, mobile-first self-service, etc. One unique aspect about Virto Commerce is its atomic architecture, which is designed with a focus on modularity, openness, performance, and the ability to scale as your business needs evolve.

Key Features

• Complex Contracts Support: You can manage intricate B2B relationships with ease through digital contracts. It allows custom pricing, restricted product visibility, and even inclusion of personalized terms. 
• B2B Accounts: You can set up a multi-level account hierarchy that mirrors your buyers’ internal structure. You can also assign specific pricing, contracts, and discounts to each sub-entity. 
• AI-Based Productivity Tools: You get access to an array of tools like semantic search and smart order capture (extracting data from documents and converting it into an order), which simplify order placement for your buyers. These features speed up ordering and reduce human errors while creating and fulfilling orders. 

Find out how WizCommerce is the best Virto Commerce alternative today. 

10. CS-Cart

CS-Cart is a marketplace builder that caters to both B2B and B2C segments. It is known for its modular architecture and a collection of built-in tools, particularly those related to SEO, payment, and shipping. It also offers an intuitive admin panel that is capable of powering high‑volume operations associated with B2B. The platform supports integrations with ERP, CRM, and advanced analytics systems facilitated through a dedicated add‑on marketplace and via API connectors. 

Key Features

• Bulk Price Discounts: You can set custom pricing rules for different customer groups to encourage larger orders. You can also offer tiered discounts to boost B2B sales.
• Multiple Payment Systems: The platform lets you choose from 70+ integrated payment gateways for secure transactions. It even lets you offer flexible payment terms to meet the preferences of different customers. 
• One-Click Re-order: Also available in WizCommerce, this feature allows your customers to repeat past purchases with a single click. This simplifies the buying process and improves the customer lifetime value. 

11. Znode

Znode is a headless enterprise B2B ecommerce platform designed primarily for manufacturers, distributors, and mid-market to enterprise-level businesses. Based on an API-first architecture, this BigCommerce alternative helps B2B ecommerce businesses manage complex commerce scenarios across multiple storefronts, catalogs, pricing models, and business models. It comes with a beginner-friendly CMS that lets you manage content with flexible themes, templates, widgets, and WYSIWYG tools.

Key Features

• Smart Inventory & Fulfillment: Znode enables efficient order fulfillment with real-time inventory updates, low-stock alerts, and multi-warehouse support for accurate shipping and stock availability.
• Proxy Ordering: Customer service representatives can impersonate customers and place orders. They can add personalized products and provide hands-on support directly within the buyer’s purchasing journey.
• Boost & Bury Functionality: This feature lets you prioritize or suppress products in search results and category listings based on inventory levels, market trends, or promotional goals. This ensures that the right products are always seen at the right time.

12. NetSuite SuiteCommerce

NetSuite’s SuiteCommerce B2B platform provides a unified solution that helps in optimizing the commerce operations of in-house sales, online stores, manufacturers, wholesalers, distributors, and channel partners. It natively integrates your commerce processes with order and inventory management, ERP, and CRM. This ensures accurate and consistent pricing, stock levels, and account data across channels. SuiteCommerce supports online quotes that convert directly to sales orders and invoice payments, reducing the level of manual intervention required. 

Key Features

• Segment-Based Catalogs: You can create curated online catalogs tailored to specific customer segments. For instance, you can create catalogs based on geographic location, account type, customer status, and order history. This ensures each buyer sees only the most relevant products and pricing.
• Access Restricted Site: Just like WizCommerce, you can restrict access to your wholesale catalog by allowing only approved buyers to view and purchase products in SuiteCommerce. You can include registration checkpoints, holding new account requests for review, and ensuring only qualified customers gain access.
• Reporting & Analytics: You can track and optimize your B2B storefront with real-time dashboards and predefined reports. The platform provides visibility into website traffic, order volumes, wholesale registrations, back-in-stock requests, site speed, and several buyer-level parameters. 

13. OroCommerce

OroCommerce is a cloud B2B digital commerce solution that offers a suite of tools focused on making complex business sales processes simple. It supports organizational hierarchies, which helps in improving purchasing efficiency. OroCommerce also integrates with your ERP, WMS, PIM, and CRM systems and includes strong order and inventory management, workflow automation, and reporting. Such core ecommerce capabilities are aimed at empowering buyers and sellers in a large-scale B2B setup.

Key Features

• Personalized B2B Catalog Management: You can create product catalogs specific to companies, departments, or even individual buyers. As a result, you can deliver a hyper-personalized browsing experience to all your buyers. 
• Multiple Shopping Lists: Just like how WizCommerce enables multi-cart management, OroCommerce allows your buyers to create and manage multiple shopping lists simultaneously. This way, it supports project-based purchasing, enables quick reorders, and streamlines procurement workflows.
• Inventory Management: A functionality also available in WizCommerce, OroCommerce monitors stock levels across multiple warehouses and displays real-time availability to buyers and sales reps. It also integrates with ERP, WMS, and PIM systems for seamless inventory updates and efficient order fulfillment.

14. PrestaShop

PrestaShop is a popular open-source B2B eCommerce platform used by businesses across Europe, Asia, and beyond. It enables businesses to create professional-looking online stores with customizable themes and high-converting checkout experiences. The platform also offers strong inventory and stock management tools, including low-stock alerts and multi-warehouse support, which are critical for B2B operations. With built-in analytics, automated VAT and tax calculations, and multi-currency support, PrestaShop makes it easier to operate across regions while maintaining compliance. 

Key Features

• Product Bundling: PrestaShop allows businesses to create product bundles, enabling bulk offers or complementary product packages. This encourages upselling and improves average order value, ideal for B2B deals.
• Customer Group Pricing: You can set different pricing rules for specific customer groups, such as repeat buyers. This helps craft unique pricing strategies based on buyer type or purchase volume.
• Advanced Permission Settings: You can assign roles and permissions to different users within your store’s backend. This is especially useful for B2B teams managing operations, sales, and inventory separately.

15. Shift4Shop

Shift4Shop (formerly 3dcart) is a full-service eCommerce platform that equips you with the tools needed to launch and grow a professional online store. It provides many built-in features, including product and order management, mobile-friendly themes, SEO tools, integrated payments, and CRM, without the need for third-party apps or technical know-how. It is designed to serve a range of business models, including B2B. The platform is known for its importance given to security, which is evident from the free SSL certificate it offers to all its customers. You can secure your site and keep your customers’ data safe, without paying any additional fee. 

Key Features

• Customer Groups Segmentation: You can create individual customer groups like wholesale, retail, or members, with unique pricing, purchase limits, and even product visibility settings. You can also set up targeted communications and tax-exempt configurations for each group.
• Advanced Inventory Control: Shift4Shop automates stock updates as orders come in, sends low‑stock alerts, offers options to allow backorders, allows preparation of waiting lists of buyers (who want products when they are back in stock), and hides unavailable items. All these capabilities help prevent over‑selling and streamline fulfillment during peak periods.
• Flexible Bulk Pricing Discounts: You can set up multiple quantity‑based pricing tiers that apply to any customer group or the entire store. You can even display clear price‑break charts on product pages. 

Features to look for in a BigCommerce alternative

Now that you have seen all the popular alternatives to BigCommerce, it is time to answer the million-dollar question: “How do you select one among them?”. To cut you some slack, we have come up with some of the core B2B ecommerce features that should be present in the tool you choose to ensure scalability and a seamless buyer experience. Here they are: 

• Custom Price Lists & Approval Flows: This is a must-have for any tool you choose. It should support personalized pricing by customer group or contract, along with configurable approval workflows. This is vital to reflect real-world business rules. For instance, WizCommerce not only lets you set custom pricing rules for different segments, but also lets you set different shipping rates and payment terms.

• Seamless ERP Integration: Deep integration with ERP systems is another basic necessity. It enables real-time syncing of product data, inventory, pricing, and orders, reducing manual effort and errors. WizCommerce offers seamless integrations with some of the best ERPs today, including Microsoft Dynamics 365 Business Central, NetSuite, Sage, Epicor Prophet 21, SAP Business One, SAP S/4HANA, and IBM AS400. Check all WizCommerce integrations here.
• Quote Creation: Buyers often have to negotiate pricing before making a purchase. A quote creation feature or module allows these buyers to request custom quotes based on order volume, special terms, or unique product configurations, directly within the platform. Sales teams can then review, adjust, and approve quotes, again, directly within the platform, streamlining the whole negotiation process. Creating a quote in WizCommerce is a breeze. All you need to do is select a customer, add products to the cart, and generate a draft quote in seconds. You can do this directly from your WizCommerce dashboard. 

• Self-Service & Automated Communications: The platform should empower buyers to manage their own accounts, view order history, download invoices, and receive automated order and shipping updates.
• Unified Order & Quotes Management: A centralized system for tracking and managing orders and quotes from multiple channels ensures accuracy and improves fulfillment efficiency. WizCommerce lets you manage all orders, quotes, and invoices in one dashboard, whether they come from reps, the ecommerce website, or the ERP.

• Analytics & Reporting: A strong analytics and reporting module is essential to track sales performance, customer behavior, and operational efficiency. For instance, with real-time insights into poorly-selling products, you can make data-driven decisions on email marketing or social media marketing strategies. WizCommerce’s analytics module offers real-time insights into key metrics such as total revenue, orders, quotes, and drafts. It also offers customizable filters that let you easily drill down into data, navigate to detailed reports, and track both order and quote activity efficiently.

• Lead Scoring System: A lead scoring system helps in realigning the efforts of your sales team as it highlights the customers who are most likely to convert. For instance, WizCommerce helps you identify high-intent buyers by automatically categorizing customers into High, Mid, or Low priority segments. This scoring is based on key factors like purchase history, buying consistency, and five years of customer data. It gives your sales team clear direction on where to focus their efforts for maximum impact.

Next Steps: Which BigCommerce Alternative Is Right for You?

While many BigCommerce alternatives in this list claim to support B2B operations, only a select few truly offer the depth of features needed for modern wholesale, manufacturing, and distribution businesses. Capabilities like custom pricing to real-time ERP integrations are critical but not always standard. WizCommerce not only checks every B2B feature expected out of a BigCommerce alternative but also stands out for its unmatched flexibility and scalability to match the demands of a B2B business of any size or complexity. Ready to see how WizCommerce can transform your B2B sales? Book a demo today and experience it firsthand.

Frequently Asked Questions

1. What are the disadvantages of BigCommerce?

Some of the major drawbacks of BigCommerce include a steep learning curve, limited out-of-the-box B2B features, and fewer plug-and-play integrations. Additionally, customization often requires technical expertise, making it less accessible for non-developers.

2. Is Shopify or BigCommerce better? 

Both Shopify and BigCommerce are powerful platforms, each with their core strengths and vulnerabilities. Shopify excels in ease of use and app variety, while BigCommerce offers more built-in features for scalability. The choice depends on your specific business needs and goals.

3. Is BigCommerce better than WooCommerce? 

It depends. BigCommerce offers a more structured, hosted solution with a focus on performance and security. WooCommerce, being open-source and highly flexible, suits businesses like SMBs and startups seeking custom solutions that offer full control and flexibility over their eCommerce tech stack. 

4. How expensive is BigCommerce? 

While base plans (tailored to B2C) start reasonably, accessing advanced B2B capabilities often requires the B2B Edition or custom development, which can significantly raise the total cost of ownership.

5. What is the most customizable eCommerce platform? 

WizCommerce is one of the most customizable eCommerce platforms available today, especially for B2B businesses. It offers flexible workflows, tailored pricing models, and modular features that can be adapted to match complex sales processes without heavy reliance on custom coding.

6. Who are the largest customers of BigCommerce? 

Some of the biggest customers of BigCommerce include Matheson Tri-Gas, Inc., Avery Dennison, Ben & Jerry’s, Skull Candy, Tommie Copper, Sony, and UPLIFT Desk.