The Virto Commerce alternative for wholesale teams that want capability without complexity
Virto Commerce gives developers power. WizCommerce gives your business results.
WizCommerce replaces your rep app, your Shopify B2B workaround, and your manual order entry – with one AI-powered platform built for wholesale from the ground up. Live in under 30 days.
No credit card · Live in <30 days · Free migration support
500+ wholesale brands live 
G2 rated 4.8 ★ 50+ ERP integrations
our customers
Why wholesale brands move beyond Virto Commerce
Virto Commerce is feature-rich for developers. Then non-technical teams hit a wall.
Virto Commerce is a genuinely powerful open platform. For development teams with the resources to configure and extend it, the flexibility is real. But verified user reviews consistently describe the same pattern: features that aren’t documented, an admin interface that isn’t designed for daily commercial use, and reporting that’s absent entirely — leaving operations and sales teams working around the platform rather than through it.
Stage 1 — The Honeymoon
The platform's depth seemed like future-proofing
Virto Commerce’s extensibility and open architecture looked like a platform that could grow with the business indefinitely. The developer team was excited. The commercial team looked forward to the result.
Stage 2 — The Friction Starts
Features exist but aren't documented — and support takes time
Users across G2 and Capterra describe the same experience: ‘Documentation — the platform has tons of features that are not documented properly.’ When you find an issue, support response times aren’t always fast. New releases sometimes break existing functionality. The platform requires constant maintenance.
Stage 3 — The Breaking Point
The admin UI wasn't built for commercial teams
Daily commercial operations — bulk product updates, catalog management, pricing rules — require extra clicks and technical knowledge. ‘Managing large product lists, tiered pricing, and customer-specific contracts can be clumsy in the current admin. More Excel-like bulk editing, automated rule suggestions, and saved templates would save hours weekly.’ Non-technical team members are blocked from routine tasks.
Stage 4 — The Resolution
Brands that switched to WizCommerce didn't look back
WizCommerce delivers Virto’s B2B depth in a platform where the commercial team can operate daily without developer involvement. Reporting is native. Documentation is complete. And AI tools — Ella, Kai, and WizStudio — automate the work that Virto still requires humans to manage.
WizCommerce vs. Virto Commerce
What your wholesale business actually needs and who delivers it
These are the outcomes your team, your reps, and your buyers measure you on every single day.
| What your business needs |  |  |
|---|---|---|
| Reporting and analytics available to all users |  Multi-dimensional analytics — rep, account, product, territory — with exportable data and AI-powered insights | Basic reporting missing; no built-in analytics for standard e-commerce metrics (Capterra) |
| Self-serve bulk catalog and pricing management | Excel-style bulk editing, mass updates, and pricing rule management through a non-technical UI | Bulk updates require extra steps; clumsy admin for large product lists and tiered pricing (G2) |
| Complete, up-to-date documentation | Full platform documentation maintained alongside every release — with video walkthroughs and self-serve knowledge base | Features exist but are not documented properly — users frequently encounter undocumented functionality (G2) |
| AI that automatically processes inbound email and PDF POs | Ella AI reads every inbound PO and creates ERP-ready orders in seconds — zero manual entry | No AI order automation |
| Release stability — updates don't break existing functionality | Ella AI reads every inbound PO and creates ERP-ready orders in seconds — zero manual entry | No AI order automation |
| AI sales copilot for rep productivity | Kai AI delivers full account brief, buying history, and recommendations before every rep call | No AI sales assistant or rep productivity tools |
| Named CSM with rapid response SLA | Named CSM, <4hr response SLA, 24/7 Slack access — included in subscription | Support and ticket management responsiveness cited as needing improvement (Capterra) |
| Go live in under 30 days | Median onboarding under 30 days — ERP integration verified, team trained before launch | No specific fast-launch commitment — implementation timeline dependent on development scope |
| Real-time inventory visibility so reps never over-promise to buyers | Live inventory synced from ERP — reps see accurate stock in the mobile app before committing to buyers | Inventory tracking available but users note real-time accuracy improvements are still needed (Capterra) |
Based on G2, Capterra, and live Gong prospect calls · April 2026
The cost of staying on Virto Commerce
Staying put has a price tag.
Here's what it actually costs you.
Developer dependency for daily operations, a months-long implementation, and no AI tools create a compounding overhead that mid-market teams can’t sustain without a dedicated technical team.
8-10h/rep/week
Lost to manual order prep and ERP entry
Across 120+ WizCommerce customer calls, sales reps consistently spend 8–10 hours per week on tasks that don’t require a human — looking up customer history, re-keying email POs, building quotes from scratch. At 5 reps, that’s a full-time employee worth of selling time, gone every single week.
4-6 tools replaced
The hidden cost of a fragmented stack
Most brands switching to WizCommerce were paying for 4–6 disconnected tools — a rep ordering app, an ecommerce portal, a quoting tool, a catalog builder, and an ERP connector — none of which talked to each other. WizCommerce consolidates all of it into one platform, eliminating the overlap spend and the daily data-entry tax that comes with it.
<30 days to ROI
WizCommerce customers see returns fast
Between eliminated manual entry, unified tooling, faster order cycles, and AI-assisted selling, brands consistently see measurable ROI within their first month live on WizCommerce. The switch doesn’t just save money — it unlocks capacity your team couldn’t access before
Virto Commerce doesn't offer AI. WizCommerce has three AI products built in.
Ella AI processes every inbound email and PDF purchase order automatically. Kai AI prepares your reps for every call with account intelligence and product recommendations. WizStudio generates studio-quality imagery from raw product photos in under 24 hours. Sana Commerce has no AI capabilities at any tier.
- Processes email, PDF, scanned, and faxed purchase orders automatically
- Catches missing PO numbers, invalid SKUs, and price mismatches before they become problems
- Saves 4+ hours per rep per day — the math works from day one
Virto Commerce can't generate your campaign imagery. WizStudio already did.
Brands launch 4–8 collections per year. Traditional photoshoots cost $25–$40 per image and take 4–6 weeks. WizStudio transforms raw product photos into studio-quality lifestyle images in under 24 hours – so your line sheets go live when your collection does, not weeks later.
- Raw product photo → lifestyle-quality campaign image in under 24 hours
- Up to 85% savings per image versus traditional photoshoot
- Howard Elliott saved $10K/year and cut imagery turnaround from 6 weeks to 2 weeks
Virto Commerce can't answer the phone when it matters. WizCommerce can.
Virto Commerce’s email-only support model is a structural problem — not just a preference. When a payment processing failure happens mid-market, or a checkout bug appears on the day of a trade show, ‘we’ll get back to you in a few days’ isn’t a resolution. WizCommerce provides a named Customer Success Manager with same-day response and 24/7 Slack access for urgent issues.
- Orders written in offline mode are stored locally until sync is confirmed
- App crashes do not affect written orders — they persist on-device until transmitted
- Full crash recovery — no order is ever silently lost
Virto Commerce ties your storefront to your ERP's pace. WizCommerce sets it free.
WizCommerce integrates with your ERP in real time — pricing, inventory, and order data flow bidirectionally. But the storefront itself is configured through WizCommerce’s UI, not through ERP logic. Your marketing team can update collections, feature products, and change layouts without touching a development ticket.
- They can search with AI-powered product discovery, place orders at midnight on a Sunday, reorder last season’s bestsellers in two clicks, and check order status without emailing a rep.
- For fashion and wholesale brands that have outgrown the showroom model and want their online channel to actually generate revenue independently, WizShop is the platform Envoy B2B was never designed to be.
How Ganz, a top gifting wholesaler, reinvented product imagery using WizStudio’s AI
- Kerri Christman
- VP of Marketing, Ganz
"WizStudio was far superior in speed, accuracy, quality, and ease of use. It lets us elevate product imagery quickly and confidently, even when working with last-minute buys or vendor images."
500+
Feature images created in weeks
150+
Follow-ups done before show ended
Zero
Photoshoot quotas or constraints
Ready to make the move?
Every concern you have about switching - answered.
We've built custom extensions on Virto — how does migration handle those?
Our onboarding team evaluates your existing extensions and maps the functionality to WizCommerce's native capabilities. Most custom extensions in Virto solve problems that WizCommerce handles natively — without custom code.
Does WizCommerce support the same ERP integrations we have with Virto?
Yes. WizCommerce integrates natively with 50+ ERP and accounting systems. Your existing ERP connection migrates as part of the onboarding process.
We're concerned about release stability — how does WizCommerce handle updates?
WizCommerce deploys backward-compatible releases on a regular cadence. All updates are tested against existing customer configurations before deployment. You are notified of upcoming changes, and your CSM reviews any configuration-impacting updates with you before they go live.
How long does migration take?
Under 30 days for most brands. ERP integration and catalog migration in week one. Pricing, account structure, and team training in weeks two and three. Full go-live in week four.
We handle every step of the switch. You stay focused on selling.
- Full data migration handled by our team – catalog, orders, pricing, and accounts
- Named Customer Success Manager from day one – not a ticket queue or shared inbox
- ERP integration live and tested before your go-live date, guaranteed
- Live in under 30 days or we extend onboarding at no cost
- Reps, ops, and buyers all trained – included in your subscription
Built for B2B wholesale — across every vertical.
WizCommerce serves wholesalers, distributors, and manufacturers with complex catalogs, seasonal collections, and multi-channel selling. If you sell B2B, we were built for you.
Fashion & Apparel
Footwear & Accessories
Home Decor & Furniture
Lighting
Activewear & Sporting Goods
Consumer Goods
Food & Beverage
Health & Beauty
Frequently Asked Questions
Why are wholesale brands switching from Virto Commerce to WizCommerce?
Three consistent reasons: no native reporting (decisions made without data), developer-dependent daily operations (blocking commercial teams), and undocumented platform features (creating friction andvsupport dependency). WizCommerce solves all three — with three built-in AI products on top.
Is WizCommerce less flexible than Virto Commerce architecturally?
WizCommerce is a managed SaaS rather than an open platform. For mid-market teams, this is an advantage — zero infrastructure maintenance, backward-compatible updates, and a commercial team that can run the platform without engineering. For teams with large custom development requirements, we evaluate fit in the demo.
What AI features does WizCommerce have that Virto Commerce doesn't?
Ready to make the switch?
Book 20 minutes. We'll show you with your catalog.
No pitch. No pressure. Just WizCommerce — configured around your products, your ERP, and your team. Bring your catalog and we’ll show you exactly what changes on day one.
- Personalized to your catalog, your ERP, and your trade show calendar
- 20 minutes — no longer unless you want it
- You’ll leave with a migration plan, not a proposal
- No credit card. No commitment. Just a real conversation.