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Looking for the best wholesale websites like Faire? You’re not alone. Faire’s 15% commission rate plus a $10 new customer fee on first orders, strict exclusivity policies, and limited product categories push many businesses to explore alternatives.
Faire has dominated the wholesale marketplace space for years, connecting thousands of independent brands with retailers. But the landscape has changed dramatically.
According to Forrester, B2B ecommerce in the US is expected to reach $3 trillion by 2027, up from $1.7 trillion in 2021. This growth has sparked dozens of wholesale platforms like Faire, each offering different features, pricing models, and product selections.
This guide breaks down 9 best wholesale websites like Faire, comparing features, pricing, pros, cons, and which businesses they serve best. Let’s get started.
Why businesses are looking for sites like Faire wholesale
While Faire has built a strong marketplace, many businesses are exploring other wholesale websites like Faire for practical reasons.
01. Lower commission and fee structures
Faire charges 15% commission plus a $10 new customer fee. On a $500 first order, that’s $85 in fees (17% of your revenue before production costs or shipping). Many wholesale platforms like Faire charge lower commissions, use flat monthly fees, or operate as directories connecting you with wholesale suppliers. For high-volume sellers moving wholesale products these alternatives can save thousands annually.
02. Different buyer demographics
Faire attracts primarily independent boutiques and specialty retailers in North America. If your products target corporate buyers, international retailers, or larger chains, other wholesale sites like Faire may connect you with better-fit customers. Each wholesale business operates within a specific business model, attracting different buyer demographics. Ankorstore focuses on European store owners, Alibaba connects bulk buyers, etc.
03. Geographic expansion opportunities
Faire’s strength is North American retailers, but this limits growth in other regions. Regional platforms like Ankorstore (Europe) or Alibaba (Asia) understand local payment preferences, shipping logistics, and buying behaviors. They’ve already built trust with retailers in their markets. This becomes crucial for wholesale pricing strategies and building relationships with your target audience in new regions.
04. Less competition in product categories
As Faire has grown, certain categories like candles and jewelry have become oversaturated with thousands of suppliers. Newer or niche wholesale marketplace alternatives often have less crowded categories, giving you better visibility and easier discovery. Being one of 50 suppliers on a smaller platform can drive more sales than being one of 5,000 on Faire.
Ready to explore your options? Here are the 9 best wholesale websites like Faire that offer different fee structures, buyer demographics, and opportunities for your business.
9 Best wholesale websites like Faire
1. SaleHoo: eCommerce supplier directory and market research platform
SaleHoo is one of the unique wholesale websites like Faire that operates as an all-in-one eCommerce enablement platform that helps entrepreneurs source products, connect with vetted suppliers, automate dropshipping, and access market data to build online retail businesses. Unlike traditional wholesale marketplaces, SaleHoo operates as a supplier directory and research tool rather than a transaction platform.
It serves as an ecommerce platform for entrepreneurs seeking a wide range of products from verified wholesale suppliers across multiple categories.
Key features of SaleHoo
- Access to 8,000+ pre-vetted suppliers (wholesalers, dropshippers, and manufacturers) with advanced filtering
- Market research tool analyzing 1.6 million+ products for demand, competition, and profitability
- One-click Shopify integration for dropshipping with automated inventory sync and order fulfillment
- Expert-led eCommerce training courses, webinars, and guides for beginners and advanced sellers
Pros and cons of using SaleHoo
| Pros | Cons |
| Comprehensive directory of vetted suppliers reduces sourcing risk | Training resources can be insufficient for complete beginners to eCommerce |
| Wide selection of products across multiple niches and categories | Interface design lacks intuitive navigation and beginner-friendly guidance |
| Strong customer service that’s responsive and helpful | Requires paid membership (not commission-based like Faire) |
SaleHoo pricing
SaleHoo offers three pricing tiers: Starter at $9/month (billed annually), Pro at $49/month (billed annually), and Enterprise (custom pricing). All plans include a 60-day money-back guarantee.
Best for: Shopify dropshippers and eCommerce entrepreneurs who need supplier vetting and product research tools to source wholesale goods for their specific business rather than a ready-made marketplace.
2. Wholesale Clearance UK: Clearance and surplus stock marketplace
Wholesale Clearance UK is one of the most famous websites after Faire, presenting a unique platform for businesses looking to buy and sell surplus stock. It focuses specifically on clearance inventory, overstocks, and job lots at deeply discounted prices.
Key features of Wholesale Clearance UK
- No upfront fees for sellers making it accessible for businesses of all sizes
- Easy purchasing process without account requirement
- International shipping to virtually any country facilitating global trade
- Job lots with excellent resale value ensuring profitability for buyers
- Branded stock at significantly reduced prices (well below trade value)
Pros and cons of using Wholesale Clearance UK
| Pros | Cons |
| Access to high-quality branded stock at significantly reduced prices | Product range dependent on surplus and clearance items limiting selection |
| Flexibility to purchase in varying quantities catering to all business scales | Variability in stock availability potentially affecting purchasing options |
| Expert advice available for high-demand products ensuring informed decisions | Limited to clearance inventory rather than full product lines |
Wholesale Clearance UK pricing
Wholesale Clearance UK operates without subscription models or listing fees. Pricing is based on specific product job lots, offering buyers significant savings and profit potential.
Best for: Retailers looking for clearance and surplus stock at deep discounts, particularly those who can capitalize on unpredictable inventory availability.
3. Creoate: Independent brand wholesale marketplace
Creoate is among wholesale websites like Faire that connect independent retailers with independent brands across the UK, Europe, and US. Unlike platforms that hold inventory, Creoate facilitates direct ordering from brands, giving sellers more control over their wholesale terms and minimums.
Key features of Creoate
- Access to 250,000+ B2B buyers actively seeking unique and independent brands
- Free shipping on orders over £300 (flat fee from £8.99 for smaller orders)
- Flexible payment terms for manufacturers (60, 90, or 120 day installments with fees from 1.9%)
- 0% commission on orders from your existing stockists made through the platform
- Sellers set their own wholesale minimums (starting from £75) and lead times
The platform focuses on connecting small brands with retailers through a mobile app that simplifies the wholesale process for both parties.
Pros and Cons of Creoate
| Pros | Cons |
| Easy setup with no joining, monthly, or listing fees | Payment made 30 days after delivery (not order placement) creating cash flow delays |
| Lower first-time commission (20%) compared to Faire’s original model | Website reported as buggy and difficult for retailers to use |
| Can expand to new stockists internationally while keeping existing clients at 0% commission | Limited brand personalization and relationship building (restricted messaging) |
Creoate pricing
Creoate charges no joining, monthly, or listing fees. Commission is 20% on a retailer’s first order, 15% on reorders, and 0% on orders from existing stockists invited to the platform.
Best for: UK and European independent brands seeking access to boutique retailers while maintaining control over wholesale minimums and offering 0% commission to existing customers.
4. Ankorstore: European wholesale marketplace for independent brands
Ankorstore is Europe’s leading wholesale marketplace, founded in 2019 to help independent brands and retailers grow sustainably. Operating across 25 countries, Ankorstore connects over 30,000 brands with 300,000+ verified independent retailers through a tech-driven platform built exclusively for professionals.
Key features of Ankorstore
- Access to 300,000+ verified independent retailers across 25 European countries
- Zero commission model for brands (only 3% payment fee covering guaranteed payment and delivery)
- Extended payment terms for retailers (60 days) helping smooth cash flow
- Optional customer acquisition service (€49 one-time fee per new B2B customer acquired)
- Integrated analytics and promotional tools for tracking performance and optimizing listings
Pros and cons of Ankorstore
| Pros | Cons |
| Extensive verified retailer network with strong European presence | Highly competitive environment making it challenging to stand out |
| No registration fee, subscription, or monthly costs for brands | Primarily focused on European market limiting global reach |
| Flexible payment terms attract retailers and potentially increase order sizes | Optional customer acquisition fees can add up with growth |
Ankorstore pricing
Ankorstore is completely free to join with no registration or subscription fees. Brands pay only a 3% payment processing fee on sales. Optional services include €49 customer acquisition fee per new retailer, advertising, and logistics services (all usage-based).
Best for: Independent brands targeting European retailers who want a zero-commission model with extensive reach across 25 countries and verified buyer network.
5. eBay: Global marketplace with B2B wholesale capabilities
eBay is one of the more unconventional wholesale websites like Faire, operating as a massive global marketplace accommodating both B2C and B2B transactions. While primarily known for consumer sales, eBay offers wholesale and bulk purchasing options through various categories. The platform provides flexible selling formats including auction-style and fixed-price listings with access to millions of buyers worldwide.
Key features of eBay
- 250 free listings per month before insertion fees apply
- Flexible selling formats (auction-style and fixed-price listings)
- Access to massive global buyer audience across multiple countries
- Multiple categories including dedicated Business & Industrial sections
- Integrated shipping label purchasing and tracking tools
Pros and cons of eBay
| Pros | Cons |
| Access to enormous global audience of potential buyers | Significant issues with counterfeit products and quality control |
| First 250 listings free monthly reducing initial selling costs | Website difficult to navigate with poor user experience |
| Flexible auction and fixed-price formats for different selling strategies | Customer service reported as unhelpful and unresponsive |
eBay pricing
First 250 listings free per month, then $0.35 per listing. Final value fees are 13.6% on sales up to $7,500, plus 2.35% on amounts over $7,500 (most categories). Additional per-order fee of $0.30-$0.40. International fees (1.65%) apply for cross-border sales.
Best for: Sellers comfortable with consumer marketplace dynamics who want broad reach but don’t require dedicated B2B wholesale features or strong platform support.
6. Global Sources: Asia-Pacific supplier verification platform
Global Sources is a B2B platform connecting buyers worldwide with verified suppliers, primarily from China and Asia. Known for its focus on manufacturing and bulk orders, Global Sources positions itself as a supplier verification service with trade shows and market intelligence features.
Key features of Global Sources
- Access to suppliers across Asia-Pacific region, particularly China
- Supplier verification process for reliability and product quality
- Virtual and in-person trade shows facilitating buyer-supplier connections
- Market insights and intelligence on industry trends
- Product sourcing across multiple manufacturing categories
Pros and cons of Global Sources
| Pros | Cons |
| Wide variety of suppliers across diverse product categories | Significant reports of fraudulent suppliers and scam operations |
| Trade show access for direct supplier relationship building | Supplier verification process fails to prevent many problematic sellers |
| Free platform access for contacting suppliers | Payment security concerns with suppliers avoiding PayPal/credit cards |
Global Sources pricing
Access to the platform and contacting suppliers is generally free. Costs are determined by individual suppliers for products and services. Trade show attendance may have separate registration fees.
Best for: Experienced buyers comfortable with extensive due diligence, international sourcing risks, and who have resources to verify suppliers independently beyond platform vetting.
7. Wholster: Artisanal and unique product marketplace
Wholster is an emerging option among wholesale websites like Faire designed for small to medium-sized businesses aiming to diversify their product lines. Focusing on unique and artisanal items, Wholster is perfect for retailers seeking exclusive and distinct products that stand out from mainstream wholesale offerings.
Key features of Wholster
- Curated selection of artisanal and independent vendors
- User-friendly interface for easy product sourcing and discovery
- Integration options to simplify inventory management
- Lower minimum order quantities suitable for smaller businesses
- Focus on hard-to-find and exclusive products
Pros and cons of Wholster
| Pros | Cons |
| Specializes in unique, hard-to-find artisanal products | Limited product range compared to larger wholesale marketplaces |
| Lower MOQs suitable for smaller retailers and boutiques | Some niche categories may be underrepresented |
| Strong support for independent brands and makers | Smaller supplier base than established platforms |
Wholster pricing
Wholster offers a transparent fee structure with no hidden costs. Competitive pricing is designed for small to mid-sized retailers. Subscription-based models are available for additional features and enhanced functionality.
Best for: Small to medium-sized retailers and boutiques seeking unique, artisanal, and hard-to-find products that differentiate their inventory from competitors carrying mainstream wholesale items.
8. Alibaba: Global manufacturing and bulk wholesale marketplace
Alibaba is the world’s largest B2B wholesale marketplace, connecting buyers with manufacturers primarily in China and across Asia. With over 40 million professional buyers in 190+ countries, Alibaba offers an end-to-end wholesale services platform designed for businesses sourcing products at scale, particularly for manufacturing, bulk orders, and private labeling.
Key features of Alibaba
- Access to 40 million+ verified professional buyers across 190+ countries and regions
- Multi-language online store (17 languages) with company logo and branding
- RFQ (Request for Quote) marketplace with 60 monthly opportunities to send quotes to serious buyers
- AI-powered smart assistant and business management tools
- Real-time communication tools, including messaging, calls, and video conferences
- Free onboarding services, traffic increases, and keyword advertising credits
Pros and cons of Alibaba
| Pros | Cons |
| Easy platform for finding diverse products and suppliers at competitive prices | Risk of dealing with trading companies disguised as manufacturers |
| Helpful sellers with responsive customer service and fast delivery | Supplier scams and quality control challenges require extensive vetting |
| Payment security measures and transparent ordering process | If the seller doesn’t ship, recovering payment can be difficult |
Alibaba pricing
Custom membership pricing based on business needs. Alibaba charges 0% commission on sales (no transaction fees). Pricing varies by membership tier and services selected during onboarding.
Best for: Businesses sourcing manufactured products at scale, bulk wholesale buyers, and companies developing private label products who need direct factory access and can invest in supplier vetting and quality control.
9. Orderchamp: European B2B wholesale marketplace for verified retailers
Orderchamp is a European wholesale marketplace connecting over 6,000 brands with 200,000+ verified independent retailers across Europe. The platform handles shipping costs and payment terms for retailers while guaranteeing payouts to suppliers, positioning itself as a digital trade show that removes traditional wholesale barriers.
Key features of Orderchamp
- Access to 200,000+ verified retailers across European markets
- Free shipping for retailers with brands covering logistics costs
- Extended payment terms up to 60 days for retailers (guaranteed payout for brands)
- ERP system integration with open API for seamless order management
- Marketing and targeting tools for reaching specific retailer segments
- Onboarding team handles product uploads and storefront setup
Pros and cons of Orderchamp
| Pros | Cons |
| No upfront costs, monthly fees, or listing charges | First-order commission of 25% is high compared to some competitors |
| 0% commission on orders from your existing retailers (if onboarded within 3 months) | Strong European focus limits reach for targeting other regions |
| Platform covers shipping and payment processing fees | Payment made 30 days after delivery creates cash flow delays |
| Guaranteed payout protection against retailer payment defaults | High competition among brands can make standing out difficult |
| Built-in chat system for direct retailer negotiations | Less control over retailer relationships compared to owned channels |
Orderchamp pricing
Orderchamp charges no joining fees, subscription costs, or listing fees. The commission structure is 25% on a retailer’s first order (when acquired through the marketplace), 10% on repeat orders, and 0% commission on orders from existing retailers you invite to the platform.
Best for: European brands targeting independent retailers who prioritize guaranteed payouts and zero upfront costs over lower commission rates.
You’ve explored 9 wholesale websites like Faire. Now here’s how to choose the best wholesale marketplace like Faire for your business.
How to choose the best wholesale marketplace like Faire
Compare commission rates and fees
Calculate the real cost, not just the listed percentage. Most wholesale websites like Faire use commission-based pricing, but the real cost varies significantly. A platform charging 15% with a $10 new customer fee could cost more than one charging 18% with no additional fees.
Factor in these costs:
- Listing fees and monthly subscriptions
- Payment processing charges
- Shipping costs covered by you vs. the platform
- New customer vs. repeat order commissions
Run the numbers on your average order value to see which structure actually saves you money at your sales volume.
Evaluate product selection and quality
Browse the platform as if you’re a buyer. Are you competing with 50 suppliers or 5,000? Check if your product category is oversaturated or underserved. Different wholesale websites like Faire attract different seller densities in each category.
Look at the quality of brands already listed. Premium platforms attract premium buyers, while bargain-focused marketplaces drive different customer expectations. Your products should match the platform’s positioning.
Consider payment terms and cash flow
Payment timing directly impacts your operations. Some platforms pay within days, others take 30+ days after delivery.
Check who absorbs the risk if buyers don’t pay. Guaranteed payouts protect you but often come with higher fees. If you’re offering net-60 terms to buyers, make sure you can handle that cash flow gap.
Check geographic coverage and shipping
Match the platform’s strength to your target markets. Regional platforms like Ankorstore dominate Europe but won’t help you reach US buyers.
Verify these logistics:
- Who handles shipping (you or the platform)
- Who pays shipping costs
- Whether international orders are supported
- Return and issue resolution processes
Distance affects both shipping costs and your ability to handle problems quickly.
Review platform features and integrations
Your marketplace should connect to your existing systems, not create more work. Check for ERP integration, inventory syncing, and automated order processing.
Look for tools that actually help you sell:
- Product recommendation engines
- Marketing and promotional features
- Analytics dashboards
- Direct messaging with buyers
A platform with fewer buyers but better tools can outperform a larger marketplace with a clunky interface.
Marketplaces work until the commissions start eating your margins. Here’s what happens when you build your own instead.
Beyond marketplaces: Building your own B2B wholesale platform with WizCommerce
Wholesale websites like Faire and similar marketplaces charge 15-25% per order. On $500K in annual sales, that’s $75K-$125K in commissions. Building your own B2B platform eliminates those fees while giving you complete control over pricing, branding, and customer relationships. That’s where WizCommerce comes in.
WizCommerce provides:
- WizShop: Branded B2B storefront with login-based pricing, bulk ordering, and personalized catalogs for your wholesale customers
- WizOrder: Mobile order-taking app for sales reps with AI search, offline mode, and instant quoting at trade shows or customer meetings
- Kai: AI sales assistant that identifies high-priority customers, suggests products during calls, and automates routine sales tasks
- Ella: AI order automation that reads POs from emails in any format and creates ERP-ready orders in seconds, saving 4+ hours per rep daily
- WizStudio: AI-powered product imagery tool that generates professional lifestyle images for your catalogs without expensive photoshoots
- WizPay: Integrated B2B payment solution with saved card details, flexible payment terms, and seamless checkout
- Complete integrations with your ERP, inventory, and accounting systems for automated order syncing and real-time data flow
Ready to stop paying commissions on every order? Talk to our team about building your B2B platform in under 30 days.
Frequently asked questions about wholesale sites like Faire
What is the best website for wholesale?
The best among wholesale websites like Faire depends on your target market and business size. Faire works best for US boutique retailers, Ankorstore is best for European markets with 0% commission, and Alibaba is best for bulk manufacturing from Asia. For established wholesalers doing $200K+ annually, WizCommerce is best because you eliminate marketplace commissions and control your entire sales process.
What is the difference between Tundra and Faire wholesale?
The difference between Tundra and Faire is category focus. Tundra specializes in outdoor, sporting goods, and lifestyle brands targeting specialty outdoor retailers. Faire covers diverse categories like home goods, accessories, beauty, and gifts serving broader independent retailers. Choose based on where your products fit and which platform your buyers use.
How is Faire different from Etsy?
Faire is different from Etsy because Faire is B2B wholesale where verified retailers buy in bulk (minimum $100-$200) to resell, while Etsy is B2C retail where consumers buy individual handmade items for personal use. Faire connects brands with retailers for wholesale orders, Etsy connects makers with end consumers for retail purchases.
Is it profitable to sell on Faire?
Selling on Faire is profitable if you have 40-50% wholesale margins. Faire charges 15% commission plus a $10 new customer fee (17% total on first orders), which squeezes profitability if your margins are under 30%. It’s most profitable when you use Faire for discovery, then move repeat customers to your own platform to avoid ongoing commissions.
Is Candid a better alternative to Faire for buying wholesale?
Candid is better than Faire if you want highly curated emerging brands with lower minimums ($100-150 vs Faire’s $200+). Faire offers broader category coverage, more established brands, and stronger first-order protections including free returns. Use Candid for discovering unique small brands, Faire for volume and variety.
Which wholesale marketplaces offer flexible return policies similar to Faire?
Faire’s free return policy on first orders is relatively unique. Creoate offers the closest alternative with 60-day returns on unsold products. Ankorstore provides buyer protection but not blanket free returns. Most other wholesale websites like Faire require negotiating return terms directly with suppliers.
Are there alternatives to Faire?
Yes. Popular Faire alternatives include Ankorstore (Europe, 0% commission), Orderchamp (verified European retailers), Creoate (UK independent brands), and Alibaba (bulk manufacturing). For established businesses doing $200K+ annually, building your own platform with WizCommerce eliminates marketplace commissions entirely.
