Top 4 booths at the Summer Fancy Food Show 2025 to streamline your wholesale operations

The Summer Fancy Food Show 2025 in New York is a premier event for the food and beverage industry, attracting wholesalers, distributors, retailers, and suppliers from around the world. 

Dates: June 29 – July 1, 2025

Venue: Jacob K. Javits Convention Center, New York City, NY

This trade show provides a unique platform for businesses to network, discover new products, and build connections with global suppliers. With thousands of innovative food products on display, the show is a prime opportunity to stay ahead of emerging trends, identify new sources of supply, and foster long-term business relationships.

While discovering products is a significant draw, the event is also a key venue for exploring technology and advisory solutions that can optimize operations and improve efficiency.
In an industry where inventory management, order processing, and supply chain optimization are crucial, technology has become a vital tool for staying competitive. And for an industry as nuanced as food and beverage wholesale and distribution, the importance of compliance cannot be overstated. Tech and advisory providers at the show offer solutions to streamline operations, from regulatory compliance to order management and digital asset management.

Here are the top 4 booths at the Summer Fancy Food Show 2025 that can help you optimize your food and beverage operations and stay ahead of the curve.

1. WizCommerce

Focus: AI-powered platform for wholesale selling

Why visit:

WizCommerce is an all-in-one sales and ecommerce platform that helps wholesalers streamline order-taking, ecommerce, sales automation, and customer engagement. By integrating inventory tracking, order management, and customer communication into a single platform, WizCommerce eliminates the need for multiple tools and manual processes.

At the Fancy Food Show NYC, visit the WizCommerce booth to see how our platform automates daily sales tasks, reduces manual work, improves efficiency, and boosts revenue with AI-driven insights. Whether you’re placing orders at the show or managing post-event sales, WizCommerce simplifies your wholesale operations.

Key features:

• B2B ecommerce: Sell 24/7 with a cutting-edge ecommerce website built for wholesale
  
• AI-powered order-taking: Take orders at markets or on the field using any device
  
• Trade show features: Instant buyer capture, offline order-taking, barcode scanning, and more.
  
• Centralized order management: Simplifies order capture, editing, and processing from a single platform.
  
• Seamless ERP integrations: Sync orders, inventory, and customer data in real-time to eliminate manual re-entry.
  
• Real-time inventory visibility: Prevent overselling and stockouts with up-to-date stock levels across channels.
  
• Automated follow-ups: Streamline customer communication with integrated email alerts.
  
• AI search and recommendations: Speed up product discovery with AI image search and filters. Suggest personalized products to sell more.

Why it matters:

For wholesalers attending the Summer Fancy Food Show 2025, WizCommerce simplifies the entire wholesale process—from order-taking at the event to managing post-show sales. With its AI-powered sales automation, real-time inventory syncing, and seamless ERP integration, WizCommerce helps you streamline operations, reduce manual tasks, and improve efficiency. By centralizing sales automation, inventory tracking, and customer engagement, WizCommerce enables wholesalers to focus on scaling their business while ensuring a smoother, more profitable trade show experience.

Learn more: WizCommerce

2. Athenic AI

Focus: AI-powered business insights for food & beverage professionals

Why visit:

At the Summer Fancy Food Show 2025 in New York, Athenic AI offers a powerful solution for wholesalers in the food and beverage industry, helping them make data-driven decisions more efficiently. Their platform integrates with ERP and POS systems to provide real-time insights using natural language processing (NLP). For wholesalers at the show, Athenic AI empowers you to quickly analyze your sales data, inventory levels, and customer preferences, without needing deep technical knowledge.

Key features:

• Natural Language Processing (NLP): Ask simple questions and get instant insights from your data, making it easy to understand trends and patterns.
  
• Real-time analytics: Stay ahead of demand and market shifts with up-to-the-minute business intelligence that can inform your buying and sales decisions.
  
• Seamless integration with ERP and POS: Athenic AI integrates directly with your existing systems, providing a unified view of your operations.
  
• Data security: Ensures confidential business data is handled with the highest levels of security.
  

Why it matters:

For wholesalers attending the Summer Fancy Food Show NYC, Athenic AI offers a practical solution to help you make smarter, faster decisions, whether you’re placing orders on the show floor or analyzing post-event sales trends. With AI-powered insights, you can optimize inventory management, predict consumer demand, and streamline order management, giving you a competitive edge in a rapidly changing market.

Learn more: Athenic AI

3. FastForward Trading Company LLC

Focus: FDA compliance & regulatory solutions for food businesses

Why visit:

Navigating FDA regulations can be a significant challenge, especially for businesses looking to expand into new markets. FastForward Trading Company specializes in FDA compliance for food and beverage businesses, offering services like FDA registration, labeling review, and import guidance. For wholesalers attending the Summer Fancy Food Show in NYC, this booth is a must-visit to ensure that your products meet FDA standards and are ready for sale in the U.S. market.

Key Features:

• FDA registration & labeling review: Ensure compliance with U.S. regulations for food products.
  
• Import guidance: Get expert advice on importing food products into the U.S.
  
• FSVP compliance: Stay compliant with food safety regulations for imports.
  

Why it matters:

For businesses expanding into the U.S. market, FastForward ensures that your products are FDA-compliant, avoiding costly delays and ensuring that you’re ready for market entry.

Learn more: FastForward Trading Company LLC

4. Canto

Focus: Digital asset management (DAM) for food businesses

Why visit:

Canto offers a powerful Digital Asset Management (DAM) solution that enables wholesale businesses to efficiently manage and organize digital content, including product images, videos, and marketing materials. At the Summer Fancy Food Show 2025, Canto will demonstrate how their platform simplifies content management, improves team collaboration, and enhances brand consistency.

Key Features:

• Centralized digital asset Library: Store and manage all your digital assets in one place.
  
• AI-powered visual search: Quickly find and retrieve assets using AI-powered search and tagging.
  
• Collaboration tools: Share and collaborate on assets across teams with real-time feedback and shared workspaces.
  
• Seamless integrations: Integrates with tools like Adobe Creative Suite, Canva, and Hootsuite to streamline workflows.
  
• Auto-tagging & facial recognition: Automate the organization of assets with advanced tagging and recognition features.
  

Why it matters:

For food wholesalers and distributors attending the Summer Fancy Food Show 2025 NYC, Canto provides a centralized hub for managing digital content, ensuring consistency across all marketing materials. This tool is essential for wholesale businesses seeking to optimize marketing efficiency, maintain brand consistency, and swiftly adapt to emerging sales channels and evolving customer needs.

Learn more: Canto

Summing up

The Summer Fancy Food Show 2025 in New York is an excellent opportunity for food and beverage wholesalers and distributors to explore new technologies and supplier networks that can streamline their operations. Whether you’re seeking AI-driven insights, regulatory compliance solutions, or digital asset management, these top booths offer the tools and resources necessary to enhance efficiency, reduce operational costs, and stay ahead of the competition.

Be sure to visit these innovative booths to discover how these solutions can enhance your wholesale operations and drive long-term growth in the rapidly evolving food and beverage industry.