Have you ever felt the frustration of manually creating sales quotes? 

Efficient quoting in B2B sales is crucial for success. 

Enter B2B sales quoting software — a game-changer for businesses looking to streamline their sales processes. This software simplifies the creation of accurate, customized quotes quickly and effectively. 

In this article, we’ll explore what a sales quoting software is, its key features, benefits, and more. We’ll also highlight the top tools to help you enhance your sales operations.

What is B2B Sales Quoting Software?

B2B sales quoting software is a digital tool designed to automate and streamline the creation of sales proposals and quotes. This software simplifies the typically complex quoting process in business-to-business transactions, where accuracy, customization, and speed are critical.

For example, a wholesaler in the fashion and apparel industry can use sales quoting software to quickly generate tailored quotes for boutique retailers and large department stores. The tool can take into account varying pricing models, volume discounts, and customer-specific design and size requirements. This capability is especially valuable when dealing with seasonal collections and fashion trends that require rapid changes to product lines and pricing strategies. 

As a result, it speeds up the sales cycle and enhances the customer experience by providing prompt and precise information, ensuring that buyers can make informed decisions quickly and efficiently.

Industries that benefit most from B2B sales quoting software include manufacturing, technology, wholesale distribution, and any sector where complex pricing structures and product configurations are common. These tools are essential for businesses looking to maintain a competitive edge in markets where fast response times and accuracy are key to winning contracts.

Key Features of B2B Sales Quoting Software

Having established what B2B sales quoting software is, it’s essential to delve into its key features. 

1. Automated Quote Generation

B2B sales quoting software automates the creation of detailed quotes, reducing the time and potential for errors associated with manual processes. This feature allows sales teams to produce accurate and consistent quotes quickly.

Read more: Efficiency at Every Click: B2B Sales Automation for Time Optimization

2. Integration with CRM and ERP Systems

Effective quoting software seamlessly integrates with existing Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems. This integration ensures that all customer data is synchronized and accessible, enhancing the accuracy and relevance of each quote.

3. Customizable Templates

To maintain brand consistency and meet diverse client requirements, quoting software offers customizable templates. These templates allow businesses to tailor their proposals to match the company’s branding and customer-specific needs.

4. Real-time Collaboration Tools

Collaboration tools within the software enable teams to work together in real time, regardless of their physical location. These tools help streamline the approval process and ensure that all involved parties can contribute to and review quotes before they are sent.

5. Data Analytics and Reporting

Advanced data analytics and reporting capabilities allow businesses to track the performance of their quotes, understand customer behavior, and refine their sales strategies. This data is crucial for making informed business decisions and optimizing the sales process.

Top 9 B2B Sales Quoting Software in 2024

With an understanding of the crucial features, the next step is exploring the top tools available in the market. Here are the top 9 B2B sales quoting software solutions that can revolutionize your sales processes, each offering unique advantages to meet various business needs.

1. WizCommerce

WizCommerce revolutionizes the B2B sales process with its quotation maker, a powerful feature designed to streamline and enhance the creation of custom presentations and quotes. It allows businesses to quickly generate tailored sales materials and create e-commerce sites from these presentations.

Key Features:

• Complex Calculations and Template Saving: Utilize the Quotation Maker to perform intricate pricing calculations and save templates, speeding up the creation process for future quotes and ensuring consistency across your documents.
• Conversion to E-Sites: Transform your custom presentations into interactive e-commerce sites, enabling immediate buyer queries and interactions, thus facilitating a direct path from presentation to purchase.
• Custom Product Presentations: Easily select and export specific products to create customized presentations tailored to individual customer needs, enhancing the buyer experience and improving sales potential.
• Professional Studio-Level Presentations: Produce high-quality, professional presentations in minutes, leveraging studio-level design and formatting to impress clients and effectively communicate your value proposition.

2. PandaDoc

PandaDoc facilitates seamless document management and operations by enabling electronic signatures and interactive document features for sales quotes.

Key Features:

• Secure and legally binding digital signatures to expedite approvals and agreements.
• Dynamic quote documents that allow clients to customize selections and options within the document.
• Enables direct payments through quotes, enhancing the speed of closing deals.
• Extensive range of pre-built templates that can be customized to suit any business need.

3. Qwilr

Qwilr turns traditional proposals and quotes into attractive, web-based pages that enhance client engagement with rich media integration.

Key Features:

• Create visually engaging proposals that resemble modern web pages.
• Drag-and-drop elements make personalizing proposals quick and easy.
• Seamlessly connects with CRM systems to ensure information consistency.
• Monitor client interactions and engagements to optimize follow-up strategies.

4. Quotient

Quotient offers straightforward quoting solutions with user-friendly interfaces, enhancing client interaction and follow-ups.

Key Features:

• Streamlines the acceptance process, reducing time to close deals.
• Keeps potential deals active with automated reminders to clients.
• Works with existing sales tools to streamline workflows.
• Allows for high customization of quote presentations to align with brand identity.

5. QuoteWerks

QuoteWerks integrates deeply with CRM and PSA tools, making it a robust solution for creating detailed and comprehensive sales quotes.

Key Features:

• Ensures data consistency and access across sales platforms.
• Provides a range of customization options to meet specific client needs.
• Updates product prices and availability in real-time to ensure accurate quoting.
• Enables sales teams to create and send quotes on-the-go through mobile devices.

6. Nusii

Nusii is designed for creative professionals who need to deliver concise and compelling proposals to their clients efficiently.

Key Features:

• Enhances proposals with videos, images, and interactive elements.
• Analyzes how different templates perform to optimize future proposals.
• Alerts when clients view or comment on proposals, enabling timely follow-ups.
• Organizes and stores past proposals for easy retrieval and reference.

7. Scoro

Scoro goes beyond quoting to provide a comprehensive business management suite, including project tracking and financial management.

Key Features:

• Integrates quoting with task and project management for streamlined operations.
• Connects quotes to billing, ensuring accurate and prompt invoicing.
• Offers insights into team performance and project status.
• Provides visual project timelines that help in planning and resource management.

8. Proposify

Proposify streamlines the proposal process, making it easier to create, send, and track proposals that capture client interest and close deals.

Key Features:

• Incorporates videos, GIFs, and other media directly into proposals for a dynamic presentation.
• Allows clients to adjust quantities or services and see pricing changes in real-time.
• Gathers data on how clients interact with proposals, helping refine strategies.
• Offers extensive customization options to maintain brand consistency across communications.

9. Quoter

Quoter is optimized for speed and efficiency, enabling businesses to send accurate, professionally designed quotes within minutes.

Key Features:

• Generates quotes quickly and sends them online for immediate client access.
• Helps sales teams configure products or services to meet client requirements accurately.
• Maintains data integrity and streamlines workflow by connecting deeply with CRM systems.
• Tailors quoting processes to fit the specific needs and steps of your sales cycle.

Benefits of Using Sales Quoting Software

Recognizing the top solutions allows us to appreciate the significant benefits they bring. Sales quoting software offers numerous advantages. Let’s have a look at them:

1. Increased Efficiency and Productivity

Sales quoting software automates the generation of quotes, drastically reducing the time it takes to create and send proposals to potential clients. 

This automation allows sales teams to handle a higher volume of quotes faster, freeing up time to focus on other critical sales activities.

2. Enhanced Accuracy and Reduced Errors

By standardizing the quote creation process through predefined templates and configurations, these tools minimize the risk of human error. 

Automatic calculations and data pulling from integrated systems (like CRM and ERP) ensure that each quote is precise and consistent with the latest product and pricing information.

3. Improved Customer Experience

Quick and professional responses to quote requests significantly enhance customer satisfaction. Sales quoting software enables sales teams to provide potential clients with prompt, detailed, and visually appealing proposals, tailored to their specific needs and preferences.

4. Streamlined Approval Processes

Many sales quoting solutions include workflow features that automate the approval process. 

These systems can route quotes to the appropriate managers for review and approval, ensuring compliance with pricing guidelines and discount policies, which speeds up the decision-making process and reduces bottlenecks.

5. Better Tracking and Management of Quotes

Sales quoting software often comes with dashboard and reporting capabilities that provide visibility into the status of each quote. 

Sales teams can easily track progress, follow up on pending proposals, and analyze trends over time to continuously improve their quoting strategies. This level of management helps in maintaining control over the sales pipeline and forecasting future sales more accurately.

Implementation and Integration

Understanding the benefits sets the stage for practical application. Implementing and integrating the software into existing systems involves several key steps. 

Here, we discuss the steps to implementation, ensuring smooth integration with existing CRM and ERP systems, and the importance of comprehensive training and support.

Steps to Implement the Software

The implementation process for sales quoting software typically involves several key steps:

• Needs Assessment: Identifying specific business needs and how the software can meet them.
• Software Configuration: Tailoring the software to align with the company’s sales processes, product catalog, and pricing strategies.
• Data Migration: Moving existing data into the new system to ensure continuity.
• Testing: Conducting extensive tests to ensure the system functions correctly across all intended use cases.

Integration with Existing Systems

Sales quoting software should integrate smoothly with the company’s existing CRM, ERP, and other operational systems. This integration allows for:

• Data Synchronization: Automatic updates ensure that customer details, product information, and pricing are always current across all systems.
• Streamlined Operations: Enhanced workflow efficiency by minimizing the need for multiple entries of the same data.

Training and Support

Comprehensive training and ongoing support are crucial for the successful adoption of sales quoting software:

• Training Programs: These may include live sessions, webinars, online tutorials, and detailed documentation.
• Ongoing Support: Support options often encompass help desks, user forums, FAQs, and regular updates from the software provider to help users navigate any challenges and ensure they are getting the most out of the software.

Case Studies

Finally, to see these concepts in action, let’s look at some case studies and their significant impact on sales efficiency. 

1. Inmark

Inmark faced significant challenges in managing quotations and product information. Data was scattered across multiple computers and Excel sheets, making the process time-consuming and prone to errors.

Problem:

Creating quotations involved manually consolidating information from different sources, leading to frequent errors and delays. Product images and pricing details were stored in various locations, requiring extensive manual effort to compile and verify.

Solution:

Implementing WizCommerce transformed Inmark’s operations by centralizing product information, images, and pricing in a single database. Quotations can now be generated with a single click, drastically reducing time and errors. Real-time analytics allow tracking customer engagement with catalogs, providing insights into customer interests and behaviors.

Impact:

• Efficiency: Reduced time to generate quotations, allowing the team to focus on strategic tasks.
• Accuracy: Minimized errors with centralized data management.
• Customer Engagement: Enhanced understanding of customer behavior through real-time analytics.

Sushant Sharma, Brand Lead at Inmark, states, “With WizCommerce, generating quotations and catalogs is now instant and error-free. We can track customer engagement in real-time, greatly enhancing our business development efforts.”

Watch the full testimonial here.

2. Zia Pia

Zia Pia, a dynamic player in the food industry, experienced a transformation in their sales process with WizCommerce, particularly during trade shows.

Problem:

Managing customer follow-ups during trade shows was time-consuming, with Suzanne Alston, the account manager, able to follow up with only a few customers per hour. This led to missed opportunities and inefficiencies.

Read more: A Guide on Leveraging WizCommerce for Trade Show Success

Solution:

WizCommerce streamlined the process, allowing Suzanne to follow up with approximately 150 customers before the event concluded. The tool provided real-time capabilities to manage quotations and customer interactions efficiently.

Impact:

• Time Savings: Reduced sales operation time by 50%, enabling faster follow-ups and more efficient customer engagement.
• Increased Productivity: Allowed more time to focus on strategic tasks by automating the proposal process.
• Enhanced Follow-ups: Enabled real-time customer engagement during trade shows, increasing the effectiveness of sales efforts.

Suzanne Alston notes, “WizCommerce significantly speeds up our processes. Sending proposals has never been easier, which helps me perform my job more efficiently and frees up time for more strategic tasks. With WizCommerce, I could finish all my follow-ups before the end of the show, engaging with about 150 customers.”

Watch the full testimonial here.

Conclusion

Efficient sales quoting is essential for maintaining a competitive edge in today’s fast-paced business environment. Implementing a robust B2B sales quoting software not only increases productivity and accuracy but also significantly improves customer satisfaction. For businesses seeking to transform their sales processes, WizCommerce offers an innovative solution.

As the leading AI-powered B2B commerce platform in the US, WizCommerce supports wholesalers, manufacturers, distributors, and importers in overcoming sales challenges. With unique features like a 24/7 B2B online storefront, automated order processing, and advanced tradeshow solutions, WizCommerce ensures your sales team is equipped to succeed. 

Contact us today to see how WizCommerce can revolutionize your sales quoting process.