11 Top B2B Wholesale Marketplaces to Know in 2025

In the fast-paced business environment, wholesale ecommerce has become a key driver for many businesses to grow and expand their customer base. B2B wholesale marketplaces, in particular, are quickly emerging as the fastest-growing digital sales channel, surpassing $350 billion in 2024, and speculated to reach $26.59 trillion by 2030.

Thus, B2B wholesale marketplaces offer a lucrative medium for wholesalers and distributors to buy and sell goods as it eliminates many of the traditional inefficiencies of offline selling, such as manual order processing, limited geographic reach, and high operational costs. 

In this article, we will cover what is a B2B wholesale marketplace, top wholesale B2B marketplaces to check out, key features of a B2B marketplace, how to choose a B2B marketplace (a quick checklist), and much more.

What is a B2B wholesale marketplace?

B2B wholesale marketplace (also known as B2B online wholesale market) is a digital platform where businesses — wholesalers, manufacturers, distributors, and retailers — come together to buy and sell products in bulk.

Think of them like large online shopping malls, but instead of individuals buying single items, these platforms are designed for business-to-business transactions, where companies purchase large quantities of goods, often at wholesale prices. Sellers list their products, and buyers can browse through catalogs, compare options, and place orders. It is all done online.

These B2B online wholesale markets make it easier for businesses to find trusted suppliers, negotiate better deals, and manage everything from orders and payments to shipping and logistics in one place. They help streamline the supply chain and open up access to a wider network of products and vendors worldwide.

If you’re a supplier, manufacturer, or distributor aiming to broaden your reach, a wholesale marketplace offers a smart and scalable way to grow. Listing your products on such a platform connects you with a vast network of potential buyers, significantly increasing your sales opportunities.

Why sell in a B2B wholesale marketplace?

Here are some key benefits you can enjoy while selling your products in a B2B wholesale marketplace: 

Tap into a global network of wholesale buyers

You get access to a large, worldwide customer base actively searching for products at wholesale prices. Whether you’re targeting local retailers or international businesses, a marketplace gives you a direct line to buyers ready to make bulk purchases. This helps you grow beyond your traditional sales channels.

Boost product visibility

These platforms are designed to help buyers easily discover what they need. By listing your inventory, you ensure that your products are front and center for the right audience. This increased exposure boosts chances of leads and conversions. This is unlike traditional methods (like cold outreach, or print catalogs), which rely heavily on timing and manual effort. B2B marketplaces offer 24/7 visibility to a global buyer base actively searching for products.

Simplify the sales process

Wholesale marketplaces streamline the buying and selling experience by centralizing the transaction process. Buyers can easily browse your offerings and place orders within the same platform. This convenience speeds up the sales cycle and reduces the risk of miscommunication or fraud.

Cost-effective customer acquisition

Marketing to wholesalers can be expensive and time-consuming. But with a wholesale marketplace, your products are showcased to a targeted audience without the need for heavy advertising spend. It’s a cost-effective way to promote your offerings, enabling you to allocate more of your budget to operations, product development, or customer service.

Best 11 B2B wholesale marketplaces for businesses

Here are the top B2B wholesale marketplaces in 2025. These B2B marketplaces vary in their specific features and focus, but all aim to provide a seamless and efficient way for businesses to conduct B2B transactions online.

1. Faire

Faire is an online wholesale marketplace that connects over 100,000 wholesalers across the world with retailers. The platform focuses primarily on categories like home décor, fashion, wellness, and food. One unique aspect about Faire is that you can automatically import orders placed on Faire to your POS. This means no need to manually create and upload products, descriptions, and images one by one.

Pros of Faire

• It is easy to set up. 
• The platform offers Buy Now Pay Later options with a 60-day payment term. 
• The platform syncs with Shopify. So if you have an online store in Shopify, you can experience instant syncing of orders, inventory, and catalogs.

Cons of Faire

• Charges a hefty commission on first order (25%). Commission for subsequent orders is 15%. 
• Buyers are constantly encouraged to switch brands which results in higher commissions for Faire.
• Buyers and sellers cannot contact each other directly. They need to rely on Faire’s messaging system which hides their contact information.

2. Alibaba

Alibaba is the world’s largest B2B wholesale platform and is based in China. It is a one-stop shop for B2B businesses to connect with suppliers, manufacturers, and wholesalers from all over the world. With over 47 million active buyers and sellers, Alibaba has become a reliable source for businesses looking to source products in bulk. The platform offers a wide range of products across various categories such as electronics, textiles, machinery, and consumer goods.‍

Pros of Alibaba

• Access to manufacturers offering competitive rates, often cheaper than local suppliers.
• Millions of products across virtually every category.
• Many suppliers offer custom products and packaging.

Cons of Alibaba

• Sea freight and production delays can extend delivery to over a month.
• The prevalence of defective items is quite high when compared to other platforms.
• Suppliers on Alibaba often require bulk purchases, which can be risky for new sellers.

3. Amazon Business

Amazon Business is a B2B wholesale marketplace that connects businesses with a vast network of suppliers and manufacturers. The platform offers a range of features such as tiered discounts, multi-user accounts, and purchase approval workflows, making it easier for businesses to manage their procurement needs. With access to Amazon’s extensive catalog of products and services, businesses can easily find the products they need at competitive prices.

Pros of Amazon Business

• Leverages Amazon’s established reputation and infrastructure, building buyer confidence.
• Offers business pricing, bulk discounts, and automated VAT invoicing.
• Handles storage, shipping, and delivery through FBA.

Cons of Amazon Business

• Referral fees can cut into profit margins.
• Amazon manages most of the shopping experience, giving you limited control. 
• The marketplace is crowded, making it harder to stand out.

4. Global Sources

Hong Kong based, Global Sources is a B2B online wholesale market that connects businesses with suppliers and manufacturers in Asia. The platform offers a wide range of products across various categories such as electronics, fashion, and home products. Global Sources provides a range of features such as product information, supplier information, and online sourcing events. The platform also offers a range of services such as quality control, logistics, and finance to help businesses manage their procurement needs.

Pros of Global Sources

• Offers access to a large network of Asian wholesalers and manufacturers.
• Provides useful sourcing tools, supplier directories, and trade resources for buyers.
• Hosts international trade fairs that connect global buyers with verified suppliers.

Cons of Global Sources

• Product quality needs to be confirmed through third-party inspections or sample testing.
• Suppliers often require high minimum order quantities, limiting flexibility for small buyers.
• Delays are quite common in international shipments. 

5. ThomasNet

ThomasNet is a B2B wholesale marketplace that connects businesses with manufacturers and suppliers across North America. The platform specializes in industrial products, machinery, and components, offering access to over 500,000 supplier profiles. ThomasNet provides features such as detailed product specs and CAD models, along with tools for supplier comparison and RFIs. It also supports services like prototyping, quality control, and supplier diversity sourcing to help streamline procurement processes.

Pros of ThomasNet

• Buyers can easily discover and evaluate suppliers using filters such as geographic location, industry certifications (e.g., ISO 9001), and specific manufacturing capabilities. 
• The platform simplifies product sourcing by offering in-depth product details and enabling direct communication with manufacturers.
• Comes with an in-built RFQ (Request for Quote) System.

Cons of ThomasNet

• WebTrax, ThomasNet’s analytics tool, is not as robust or insightful as the analytical dashboards offered by other tools like Google Analytics. 
• Businesses offering highly specialized products or services might find ThomasNet’s broad directory less tailored to their needs.
• It is quite expensive considering the value it offers. 

6. DHgate

DHgate is one of the top B2B wholesale websites in China. With a broad spectrum of products in categories such as electronics, fashion, and home goods, the shop comes with a price tag. Specific product listings, supplier overview pages, and other sourcing tools that facilitate bulk purchases are available on DHgate. It also provides logistics support, optional quality inspections, and financing solutions to streamline cross-border business procurement. The platform is famous among small and medium-sized companies looking for competitive pricing on bulk orders.

Pros of DHgate

• Offers a wide variety of products across numerous categories for different business needs.
• Supports dropshipping models with flexible fulfillment options and no inventory requirements.
• Enables direct communication with suppliers for negotiations, samples, and customization.

Cons of DHgate

• Support can be slow or inconsistent, especially with dispute resolution.
• Extended shipping times, especially when compared to competitors.
• Quality may vary between suppliers; inspections or samples are often necessary.

7. TradeKey

TradeKey is a B2B online wholesale market founded in 2006, designed to help companies expand their global trade reach. Known for its international focus, the platform supports businesses in exploring new markets and connecting with verified partners for bulk buying and selling. TradeKey also offers tools for lead generation, digital promotions, and buyer inquiries, making it a valuable resource for suppliers looking to grow their visibility across regions. Its multilingual interface and trade support services make it especially popular among exporters and importers in emerging markets. ​

Pros of TradeKey

• Has a user-friendly interface that simplifies overall usability, including listing and searching of products.
• They have a highly responsive customer support.
• The platform supports multiple languages, including English, Chinese, Japanese, Arabic, Russian, and Spanish, catering to a diverse user base.

Cons of TradeKey

• Premium memberships can be expensive, which may not be feasible for small businesses.
• Ensuring consistent product quality can be difficult, necessitating thorough vetting of suppliers.

8. Novi

Novi is a values-driven B2B wholesale marketplace for brands prioritizing clean ingredients, transparency, and sustainability. Unlike traditional platforms, Novi verifies every marketing and formulation claim, helping sellers build credibility and trust with like-minded retailers. With Novi, businesses can connect with B2B buyers who care about ethical sourcing and eco-conscious practices. While the niche focus may limit market size compared to broader marketplaces, it offers access to a highly targeted and loyal customer base, ideal for brands ready to back their claims with documentation.

Pros of Novi

• Enables businesses to find and partner with others that share similar ethical or sustainability values.
• Offers a system for validating and displaying sustainability credentials through third-party verification.
• Provides detailed, structured data on ingredients and materials, aiding brands in evaluating sustainability and compliance standards.

Cons of Novi

• The niche focus on values-driven commerce may limit exposure compared to general B2B platforms.
• As a relatively new marketplace, it might struggle to earn buyer confidence, especially when it comes to bulk or high-value orders. 
• The platform’s effectiveness relies on the precision of supplier-provided data. Inaccuracies can impact the reliability of sustainability assessments.

9. SaleHoo

SaleHoo connects new and established wholesalers and retailers with reliable suppliers and profitable products. Based in New Zealand, the platform offers a curated directory of over 8,000 pre-vetted suppliers. This ensures that users don’t waste time or money on dealing with unreliable sources. The platform is suitable for both dropshipping and wholesale business models and equips you with research tools, supplier insights, and educational resources. This makes the platform ideal for even small players entering into the wholesale market for the first time. 

Pros of SaleHoo

• The platform offers built-in research tools that make it easy to predict demand. 
• It has a highly responsive customer support team.
• The platform is quite easy to use. 

Cons of SaleHoo

• The platform demands a paid membership from day one to access the platform. 
• There is a very high competition for trending products, making it difficult to stand out as a seller. 
• The platform is geared more toward dropshippers than traditional wholesalers or retailers. 

10. NuORDER

NuORDER by Lightspeed is a global B2B wholesale marketplace with a strong focus on fashion and apparel. The platform claims to connect 7K wholesale brands with 500K buyers through a centralized solution that facilitates product discovery, digital catalog browsing, and order management. One of the unique aspects about the platform is its ability to allow brands to showcase their collections through virtual showrooms.

Pros of NuORDER

• NuORDER integrates with ERP, POS, PLM, and CRM systems (120+ integrations) via API or FTP.
• The platform supports 15+ languages and 100+ currencies. 
• The platform lets you customize your page and make it look and feel exactly like your brand.

Cons of NuORDER

• The product categories are restricted only to fashion and apparel making it unsuitable for those dealing in multiple product categories. 
• The platform has a learning curve, especially if you are new to buying and selling wholesale marketplaces. 
• It offers only limited user permissions which makes it difficult for sellers to control account configurations.

11. Wayfair Professional

It is a B2B platform designed for interior designers, contractors, property managers, offices, educational institutions, etc., looking to purchase furniture and home decor items for themselves or their clients. For buyers, it offers benefits like exclusive commercial pricing, bulk purchasing, “All‑Set Rooms” convenience, and dedicated customer support. For sellers, it offers a marketplace that is known for its quality, along with Wayfair-led customer/marketing services.

Pros of Wayfair Professional

• It offers a variety of tools, ranging from project planning resources to a design assistant. They help in streamlining the buying and selling processes. 
• A dedicated account manager who offers personalized support and guidance is available for every buyer. They can help find products for the buyer’s needs.
• There are no fees to register or maintain a Wayfair Professional account.

Cons of Wayfair Professional

• Although Wayfair is a popular website, it doesn’t have as much traffic as other big players like Amazon Business or Alibaba.
• It caters to a very niche audience.
• The platform is not suitable for those seeking highly customized or bespoke furniture and decor. The platform primarily offers ready-made options, which might not fully meet the needs of someone looking for one-of-a-kind pieces.

Key features to look for in a B2B marketplace

Here are some key features that you need to watch out for while selecting a B2B wholesale marketplace: 

• RFQ Functionality: This will help potential buyers to kickstart negotiations by submitting a request for a quote. Sellers, on the other hand, can directly respond within the system with a quote that covers costs, delivery timelines, and payment modes.
• Buyer-Seller Communication: The platform should offer a built-in messaging system that allows buyers and sellers to connect directly within the platform. They need not use separate communication tools to discuss terms, clarify queries, or adjust order specifications.
• Personalized Invoicing: Given the complexity of B2B transactions, the platform must offer customizable invoice templates to equip sellers with the ability to tailor billing to each client’s specific needs.
• Multi-Language and Mult-Currency Support: To facilitate cross-border trade, the system must offer multilingual interfaces and multi-currency support. This will ensure that businesses can comfortably navigate the platform and conduct transactions regardless of their country or language.
• Bulk Order Management: The platform must offer features that make wholesale transactions seamless such as bulk discounts, multi cart management, and minimum order quantities.
• Pricing Visibility: The platform should offer options to keep prices hidden on product pages. This is particularly useful while managing custom quotes or while implementing dynamic and competitor-based pricing. 

How to choose a B2B marketplace (a quick checklist)

Here is a quick and handy checklist you can refer to while picking a B2B marketplace for your wholesale needs: 

1. Industry Fit: Does the marketplace specialize in your industry or product category?
2. Verified Sellers/Buyers: Are there quality checks or verification processes to avoid fraud?
3. Ease of Use: Is the platform user-friendly for both buyers and sellers?
4. Communication Tools: Can you easily negotiate or message directly within the platform?
5. RFQ and Quotation Support: Does it support quote requests and price negotiation features?
6. Payment & Transaction Security: Are payments secure and reliable? Does it offer escrow or payment protection?
7. Global Reach:  Does the marketplace support multiple currencies and languages?
8. Analytics & Insights: Are there built-in reports or dashboards to help you track performance and predict demand?
9. Integration Capabilities: Can it connect with your ERP, CRM, or accounting software?
10. Customer Support: Is there reliable support in case of issues or disputes?

Limitations of B2B wholesale marketplaces for wholesalers

While B2B wholesale marketplaces like Alibaba and Amazon Business offer broad reach and access to buyers, they also come with their limitations, especially for wholesalers looking to build long-term brand value and control the customer relationship.

Here are some of the key challenges:

• Commission and listing fees: Many platforms charge hefty fees or commissions on each transaction, cutting into your margins.
• High competition and price wars: Your products appear alongside dozens of competitors, pushing buyers to choose purely on price. This can lead to price wars.
• Lack of brand control: You operate under the marketplace’s branding, not your own, limiting how you showcase your unique value.
• Limited buyer data access: Most marketplaces restrict access to buyer insights, making it harder to build lasting relationships or retarget high-intent buyers.
• Dependency risk: Relying solely on marketplaces can leave your business vulnerable to policy changes or account suspensions.

That’s why having your own B2B ecommerce platform isn’t just a nice-to-have—it’s a must. While marketplaces can help you find new buyers, only a dedicated B2B ecommerce platform lets you fully own the customer relationship, protect your margins, and build a scalable, brand-driven wholesale business. It’s the difference between renting shelf space and owning the entire store.

Why is WizCommerce the best B2B ecommerce platform for wholesalers?

While B2B marketplaces like Faire, Wayfair, Alibaba are great for discovering new buyers, they come with trade-offs — limited control, fees, and restricted access to customer data. To scale sustainably and build stronger relationships, wholesalers need more than just marketplace listings.

That’s where WizCommerce comes in.

Our WizShop is the all-in-one AI-powered B2B ecommerce platform built specifically for wholesalers, manufacturers, and distributors. It empowers your team to launch a branded digital storefront, equip sales reps with better tools, and close deals faster, all from one AI-powered system.

1. Seamless integration capabilities

WizCommerce connects effortlessly with your ERP, CRM, B2B order-taking app and accounting systems—so your data flows in real time across orders, inventory, and customer records. No more siloed systems or manual syncs. Get a truly connected operational flow that saves time, reduces errors, and gives you full visibility across your B2B sales funnel.

2. Flexible B2B checkouts

Let buyers pay the way they want, with support for purchase orders, net terms, credit cards, or even split payments. WizCommerce offers checkout flexibility that adapts to B2B workflows with its B2B payment solution, enabling frictionless transactions, faster order processing, and fewer abandoned carts, especially for repeat buyers and large accounts.

3. Customer account management

Empower your buyers with self-serve portals that include past orders, invoices, reordering tools, and quote management. This allows your sales team to stay efficient while customers stay in control, creating a smoother experience and reducing support overhead.

4. AI-powered personalized recommendation

Leverage machine learning to drive upsells and repeat purchases. WizCommerce’s AI-recommendation engine suggests relevant products based on buyer behavior, purchase history, and similar customer segments. It ultimately improves AOV and makes product discovery intuitive.

5. Customer approval flows

With WizShop, you can control who buys what with advanced approval flows. Whether it’s internal buyer authorization or credit control, WizCommerce supports flexible workflows to ensure every order meets your compliance and business policies before it hits fulfillment.

6. Multiple price lists

One of the biggest advantages is multiple price lists. You can serve every customer segment—from retailers to designers to distributors—with personalized pricing. WizCommerce supports multiple price lists per account, allowing you to scale pricing strategies without complex workarounds or risk of errors. Sales reps can simply select the price list of the vendor they are in touch with during calls to close deals faster.

7. Infinite customization options

From branding to user experience, WizCommerce lets you fully customize your storefront, catalogs, pricing logic, and buyer journeys. No templates or rigid layouts, just a flexible, white-labeled experience tailored to your business and customers.

Case study: How Antique Curiosities modernized their B2B sales with WizCommerce

Antique Curiosities, a premium wall art wholesaler, faced key limitations with their previous system:

• Missing essential B2B workflows like showcasing products without pricing
• Sales rep orders and website orders didn’t sync, leading to confusion
• No way to manage product customizations or handle complex buyer needs

After switching to WizCommerce, they launched a custom storefront, enabled full ERP visibility, and gave reps and buyers the tools they needed to get things done.

The impact:

• 10+ hours saved per week through seamless system sync
•  20% increase in online revenue within the first quarter
•  90% drop in website navigation queries, thanks to AI search and intuitive UX

Read the full case study →

Conclusion: Combine reach with ownership for wholesale growth

B2B wholesale marketplaces offer a great way to discover new buyers and expand your reach. Such platforms simplify bulk procurement and connect you with global supply chains.

However, relying solely on marketplaces means giving up control, margins, and brand equity. That’s why leading wholesale businesses are complementing their marketplace strategy with a direct B2B ecommerce platform.

With WizCommerce, you can use the power of automation and yet run the business on your terms, with full brand control and the right tools to close deals.

Frequently Asked Questions

What is a B2B wholesale platform?

A B2B wholesale platform is an online marketplace where businesses can buy and sell goods in bulk at wholesale prices. It connects wholesalers, manufacturers, and distributors with retailers and other businesses, streamlining the procurement process.

What is the best wholesale marketplace?

The best wholesale marketplace really depends on your specific needs, types of products, and target regions. Each platform highlighted in this guide offers unique strengths. However, it is important to complement your marketplace strategy with a direct B2B ecommerce platform like WizCommerce for maximum benefits. 

What products are sold in B2B?

In B2B, a wide variety of products are sold, including industrial goods, electronics, apparel, machinery, office supplies, raw materials, and consumer goods, typically in bulk for resale or manufacturing purposes.

Which platform is best for B2B?

The best B2B platform depends on your specific needs. WizCommerce stands out with its AI-powered tools, advanced inventory tracking, and seamless ERP integrations tailored for wholesalers. It also offers many capabilities to sales representatives such as multi-cart management, one-click quote-to-order, analytics on high-intent leads, and more to close deals faster.

Is Amazon a B2B marketplace?

Not exactly. Amazon itself is primarily a B2C platform, but Amazon Business is a dedicated B2B arm of Amazon. It allows businesses of all sizes to register for a Business Account and purchase business supplies at bulk-rate discounts.

What are the drawbacks of a B2B wholesale marketplace?

Some of the drawbacks of being fully dependent on a wholesale marketplace is limited control over product quality, high operational costs, and restricted access to customer data for marketing purposes.