Top B2B wholesale marketplaces in 2025

In the fast-paced world of business, wholesale ecommerce has become an essential tool for many businesses to grow and expand their customer base. B2B wholesale marketplaces are the fastest-growing B2B digital sales channel and exceed $350 billion in 2024. 

Thus, B2B wholesale marketplaces offer a great opportunity for wholesalers and retailers to buy and sell goods online, making the process more efficient and cost-effective. In this article, we will explore some of the top wholesale B2B marketplaces available in the market.

What is a B2B wholesale marketplace?

B2B wholesale marketplace (also known as B2B online wholesale markets) is a digital platform where businesses — wholesalers, manufacturers, distributors, and retailers — come together to buy and sell products in bulk.

Think of them like large online shopping malls, but instead of individuals buying single items, these platforms are designed for business-to-business transactions, where companies purchase large quantities of goods, often at wholesale prices. Sellers list their products, and buyers can browse through catalogs, compare options, and place orders — all online.

These B2B online wholesale markets make it easier for businesses to find trusted suppliers, negotiate better deals, and manage everything from orders and payments to shipping and logistics in one place. They help streamline the supply chain and open up access to a wider network of products and vendors worldwide.

Best 7 B2B wholesale marketplaces for businesses

Some popular B2B online wholesale markets include Alibaba, Amazon Business, Global Sources, TradeKey, and DHgate. These B2B marketplaces vary in their specific features and focus, but all aim to provide a seamless and efficient way for businesses to conduct B2B transactions online.

1. Alibaba

Alibaba is the world’s largest B2B wholesale marketplace and is based in China. It is a one-stop shop for B2B businesses to connect with suppliers, manufacturers, and wholesalers from all over the world. With over 10 million active buyers and sellers, Alibaba has become a reliable source for businesses looking to source products in bulk. The platform offers a wide range of products across various categories such as electronics, textiles, machinery, and consumer goods.‍

2. Amazon Business

Amazon Business is a B2B wholesale marketplace that connects businesses with a vast network of suppliers and manufacturers. The platform offers a range of features such as quantity discounts, multi-user accounts, and purchasing approvals, making it easier for businesses to manage their procurement needs. With access to Amazon’s extensive catalog of products and services, businesses can easily find the products they need at competitive prices.

3. Global Sources

Global Sources is a B2B online wholesale market that connects businesses with suppliers and manufacturers in Asia. The platform offers a wide range of products across various categories such as electronics, fashion, and home products. Global Sources provides a range of features such as product information, supplier information, and online sourcing events. The platform also offers a range of services such as quality control, logistics, and finance to help businesses manage their procurement needs.

4. ThomasNet

ThomasNet is a B2B wholesale marketplace that connects businesses with manufacturers and suppliers across North America. The platform specializes in industrial products, machinery, and components, offering access to over 500,000 supplier profiles. ThomasNet provides features such as detailed product specs, CAD models, and certifications, along with tools for supplier comparison and RFIs. It also supports services like prototyping, quality control, and supplier diversity sourcing to help streamline procurement processes.

5. DHgate

DHgate is a B2B online wholesale market in China. With a broad spectrum of products in categories such as electronics, fashion, and home goods, the shop comes with a price tag. Specific product listings, supplier overview pages, and other sourcing tools that facilitate bulk purchases are available on DHgate. It also provides logistics support, optional quality inspections, and financing solutions to streamline cross-border business procurement. The platform is famous among small and medium-sized companies looking for competitive pricing on bulk orders.

6. TradeKey

TradeKey is a B2B online wholesale market founded in 2006, designed to help companies expand their global trade reach. Known for its international focus, the platform supports businesses in exploring new markets and connecting with verified partners for bulk buying and selling. TradeKey also offers tools for lead generation, digital promotions, and buyer inquiries, making it a valuable resource for suppliers looking to grow their visibility across regions. Its multilingual interface and trade support services make it especially popular among exporters and importers in emerging markets. ​

7. Novi

Novi is a values-driven B2B wholesale marketplace for brands prioritizing clean ingredients, transparency, and sustainability. Unlike traditional platforms, Novi verifies every marketing and formulation claim, helping sellers build credibility and trust with like-minded retailers. By joining Novi, businesses can connect with B2B buyers who care about ethical sourcing and eco-conscious practices. While the niche focus may limit market size compared to broader marketplaces, it offers access to a highly targeted and loyal customer base — ideal for brands ready to back their claims with documentation.

Limitations of B2B wholesale marketplaces for wholesalers

While B2B wholesale marketplaces like Alibaba and Amazon Business offer broad reach and access to buyers, they also come with limitations — especially for wholesalers looking to build long-term brand value and control the customer relationship.

Here are some of the key challenges:

• High competition and price wars – Your products appear alongside dozens of competitors, pushing buyers to choose purely on price.
• Lack of brand control – You operate under the marketplace’s branding, not your own, limiting how you showcase your unique value.
• Limited buyer data access – Most marketplaces restrict access to customer insights, making it harder to build lasting relationships or retarget high-intent buyers.
• Commission and listing fees – Many platforms charge hefty fees or commissions on each transaction, cutting into your margins.
• Dependency risk – Relying solely on marketplaces can leave your business vulnerable to policy changes or account suspensions.

That’s why having your own B2B ecommerce platform isn’t just a nice-to-have—it’s a must. While marketplaces can help you find new buyers, only a dedicated B2B ecommerce platform lets you fully own the customer relationship, protect your margins, and build a scalable, brand-driven wholesale business. It’s the difference between renting shelf space and owning the entire store.

Why is WizCommerce the best B2B ecommerce platform for wholesalers?

While B2B marketplaces like Alibaba or Amazon Business are great for discovering new buyers, they come with trade-offs — limited control, fees, and restricted access to customer data. To scale sustainably and build stronger relationships, wholesalers need more than just marketplace listings.

That’s where WizCommerce comes in.

WizCommerce is the all-in-one AI-powered B2B ecommerce platform built specifically for wholesalers, manufacturers, and distributors. It empowers your team to launch a branded digital storefront, equip sales reps, and close deals faster — all from one AI-powered system.

1. Seamless integration capabilities

WizCommerce connects effortlessly with your ERP, CRM, B2B order-taking app and accounting systems—so your data flows in real time across orders, inventory, and customer records. No more siloed systems or manual syncs. Get a truly connected operation that saves time, reduces errors, and gives you full visibility across your B2B sales funnel.

2. Flexible B2B checkouts

Let buyers pay the way they want—with support for purchase orders, net terms, credit cards, or even split payments. WizCommerce offers checkout flexibility that adapts to B2B workflows with its B2B payment solution, enabling frictionless transactions, faster order processing, and fewer abandoned carts, especially for repeat buyers and large accounts.

3. Customer account management

Empower your buyers with self-serve portals that include past orders, invoices, reordering tools, and quote management—all tailored to their business relationship with you. Your sales team stays efficient while customers stay in control, creating a smoother experience and reducing support overhead.

4. AI-powered personalized recommendation

Leverage machine learning to drive upsells and repeat purchases. WizCommerce’s AI-recommendation engine suggests relevant products based on buyer behavior, purchase history, and similar customer segments—boosting AOV and making product discovery intuitive, not overwhelming.

5. Customer approval flows

Control who buys what with advanced approval flows. Whether it’s internal buyer authorization or credit control, WizCommerce supports flexible workflows to ensure every order meets your compliance and business policies before it hits fulfillment.

6. Multiple price lists

Serve every customer segment—from retailers to designers to distributors—with personalized pricing. WizCommerce supports multiple price lists per account, allowing you to scale pricing strategies without complex workarounds or risk of errors.

7. Infinite customization options

From branding to user experience, WizCommerce lets you fully customize your storefront, catalogs, pricing logic, and buyer journeys. No templates or rigid layouts—just a flexible, white-labeled experience tailored to your business and customers.

Case study: How Antique Curiosities modernized their B2B sales with WizCommerce

Antique Curiosities, a premium wall art wholesaler, faced key limitations with their previous system:

• Missing essential B2B workflows like showcasing products without pricing
  
• Sales rep orders and website orders didn’t sync, leading to confusion
  
• No way to manage product customizations or handle complex buyer needs
  

After switching to WizCommerce, they launched a custom storefront, enabled full ERP visibility, and gave reps and buyers the tools they needed.

The impact:

• 10+ hours saved per week through seamless system sync
  
•  20% increase in online revenue within the first quarter
  
•  90% drop in website navigation queries, thanks to AI search and intuitive UX
  

Read the full case study →

Conclusion: Combine reach with ownership for wholesale growth

B2B wholesale marketplaces offer a great way to discover new buyers and expand your reach. Platforms like Alibaba and Amazon Business simplify bulk procurement and connect you with global supply chains.

However, relying solely on marketplaces means giving up control, margins, and brand equity. That’s why leading wholesale businesses are complementing their marketplace strategy with a direct B2B ecommerce platform.

With WizCommerce, you can run your wholesale business on your terms — with the power of AI, full brand control, and the tools to close every deal.