Best Sales Prospecting Tools for 2024

In today’s complex manufacturing and wholesale environment, finding and engaging with ideal prospects can feel like searching for a needle in a haystack. But what if there was a technology designed to transform your prospecting efforts from a daunting task to a strategic advantage? Welcome to the world of sales prospecting tools.

Sales prospecting tools guide distributors, manufacturers, and wholesalers’ sales teams toward potential goldmines. These digital tools streamline the process of identifying, qualifying, and engaging with prospects, allowing sales reps to focus on what truly matters: building relationships and closing deals.

By leveraging these tools, sales teams can expect to:

• Boost efficiency: Automate repetitive tasks, saving valuable time.
• Enhance accuracy: Access reliable and up-to-date prospect information.
• Improve targeting: Identify ideal customer profiles with precision.
• Increase productivity: Spend more time on high-value activities.
• Accelerate pipeline growth: Qualify leads faster and more effectively.

Ready to unlock the full potential of your sales team? Let’s dive into the best sales prospecting tools of 2024.

What Is a Sales Prospecting Tool?

A sales prospecting tool is a software application designed to streamline and automate various stages of the sales prospecting process. These tools are essential for modern sales teams looking to increase efficiency, accuracy, and overall productivity.

Key Functionalities of a Sales Prospecting Tool

• Identifying High-Quality Prospects: These tools leverage advanced search filters, data enrichment capabilities, and predictive analytics to pinpoint potential customers that align with a company’s ideal customer profile (ICP).
• Qualifying and Prioritizing Prospects: Sales prospecting tools help assess the potential value of each lead based on factors like budget, authority, need, and timeline (BANT). They also assist in ranking prospects based on their likelihood to convert.
• Finding Accurate Contact Data: Keeping contact information up-to-date is crucial for effective outreach. Sales prospecting tools provide access to verified and accurate contact details, including phone numbers, email addresses, and social media profiles.
• Engaging Prospects: Some tools offer features for initial outreach, such as email templates, sequence automation, and social media integration. This helps sales reps connect with prospects efficiently and personally.

By automating these time-consuming tasks, sales prospecting tools empower sales teams to focus on building relationships and closing deals.

Benefits of Sales Prospecting Tools

Sales prospecting tools offer a multitude of advantages for B2B e-commerce dealers. Let’s explore some key benefits:

• Efficiency Boost:
  • Automated lead identification
  • Streamlined data management
  • Time savings for sales reps
• Improved Prospect and Data Quality:
  • Accurate and up-to-date contact information
  • Lead qualification based on specific criteria
  • Increased chances of conversion
• Scalable Prospecting:
  • Ability to handle large volumes of leads
  • Increased pipeline generation
  • Enhanced sales quota attainment

Let’s check out the top 24 sales prospecting tools of 2024, and explore their key features and their suitability for various purposes.. 

Top 25 Sales Prospecting Tools for 2024

1. HubSpot Sales Lead Software

HubSpot Sales Lead Software integrates various sales functions, making it easier for sales representatives to focus on converting leads into customers.

Key Features

• Personalized Prospecting Workspace: HubSpot provides a dedicated workspace that centralizes all lead management activities, allowing sales reps to access relevant data and tools without distractions.
• Automated Prospect List Building: Users can automatically generate prospect lists and track real-time engagement from potential customers visiting their websites.
• Custom Views and Filtering: The software allows for the creation of custom views to sort and prioritize prospects based on specific criteria, such as visit frequency and company size.
• Automations and Notifications: Sales teams can set up automated alerts for high-priority prospects, ensuring timely engagement.
• Email Sequences: HubSpot enables the creation of automated email sequences to enhance outreach effectiveness, helping sales teams maintain consistent communication with leads.
• Lead Scoring and Management: The platform includes features for scoring leads based on predefined criteria, helping prioritize follow-ups and improve conversion rates.

Price

HubSpot Sales Lead Software offers a free version as part of its Sales Hub, with premium features available in three tiers:

• Starter: $45 per month
• Professional: $450 per month
• Enterprise: $1,200 per month.

Best For

• HubSpot Sales Lead Software is best suited for small to medium-sized businesses looking for an all-in-one sales solution. 

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator provides advanced features that facilitate lead generation and relationship building, making it an essential resource for B2B sales teams.

Key Features

• Advanced Search Capabilities: Users can utilize over 45 search filters, including industry, geography, and job title, to pinpoint the most relevant leads. This allows for tailored prospecting based on specific criteria.
• Unlimited Profile Searches: Unlike the free version of LinkedIn, Sales Navigator offers unlimited searches, enabling users to explore a vast pool of potential leads without restrictions.
• Lead Recommendations: The tool provides personalized lead suggestions based on user preferences and past interactions, helping sales teams discover new opportunities.
• InMail Messaging: Users can send direct messages to prospects outside their network via InMail, facilitating communication with decision-makers who may not be directly connected.
• Real-Time Insights and Alerts: Sales Navigator notifies users of significant changes, such as job transitions or company updates, allowing for timely engagement with prospects.
• CRM Integration: The tool can sync with popular CRM systems, enabling seamless tracking of interactions and lead management.

Price

LinkedIn Sales Navigator offers three subscription tiers:

• Core: Starting at approximately $99.99 per month, this plan includes essential features for individual users.
• Advanced: This plan is geared towards teams and includes additional collaboration tools, priced at around $149.99 per month.
• Advanced Plus: Designed for larger organizations, this plan includes advanced CRM integrations and enhanced features, with pricing available upon request.

Best For

• LinkedIn Sales Navigator is best suited for B2B sales teams, particularly those targeting specific industries or roles. 

3. PartnerTap

PartnerTap is an enterprise co-selling platform designed to enhance collaboration between sales teams and their partners. 

Key Features

• Automated Account Mapping: PartnerTap simplifies the identification of mutual opportunities between partners by automating account mapping, allowing sales teams to see where they can collaborate effectively.
• Co-Sell Workflows: The platform facilitates co-selling through automated workflows that connect sales representatives and partners, enabling pre-opportunity discussions that can lead to new deals.
• Real-Time Pipeline Sharing: Users can share and track partner pipelines in real time, allowing for better visibility into ongoing deals and collaboration efforts.
• Data-Driven Insights: PartnerTap provides analytics and insights that help sales teams identify new logo opportunities and expansion potential within existing accounts.
• Ecosystem-Wide View: The software offers a comprehensive view of the partner ecosystem, enabling teams to understand their market landscape and optimize their go-to-market strategies.
• Strong Security Measures: PartnerTap is built with enterprise-grade security, ensuring compliance with standards like GDPR and CCPA, and passing rigorous IT security reviews.

Price

• PartnerTap typically offers customized pricing based on the needs of the enterprise. 

Best For

• PartnerTap is best suited for B2B companies that rely heavily on partnerships for revenue generation. 

4. Apollo

Apollo is an all-in-one sales intelligence and engagement platform designed to streamline the sales process, enhance prospecting, and drive revenue growth.

Key Features

• Extensive Database: Apollo boasts a database of over 275 million contacts and 70 million companies, allowing users to search for leads using advanced filters such as job title, industry, and buying intent.
• Sales Engagement Tools: The platform includes features for creating automated email sequences, phone calls, and LinkedIn outreach, enabling comprehensive engagement strategies.
• AI-Powered Insights: Apollo utilizes AI to optimize outreach efforts, providing recommendations for personalized messaging and automating repetitive tasks.
• CRM Integrations: Apollo offers bidirectional sync with major CRMs like HubSpot and Salesforce, ensuring seamless data management and synchronization.
• Analytics and Reporting: Users can access detailed analytics to evaluate their sales efforts, track performance, and make data-driven decisions to improve outcomes.
• Automation and Workflows: The platform includes pre-built workflows and automation tools, allowing sales teams to streamline their processes and focus on high-value activities.

Price

• Apollo offers several pricing tiers, starting at $49 per month for the basic plan.
• There are also options for a free trial and a free version, making it accessible for various business sizes and budgets.

Best For

• Apollo is best suited for B2B sales teams looking for a comprehensive solution to enhance their prospecting and engagement efforts. 

5. Wiza

Wiza is an innovative sales enablement platform designed to enhance lead generation through LinkedIn. 

Key Features

• LinkedIn Email Finder: Wiza allows users to extract verified B2B contact information, including work and personal emails, and mobile numbers directly from LinkedIn searches.
• Bulk Prospect Lists: Users can create and export prospect lists in bulk from LinkedIn, enabling efficient outreach to target audiences.
• Real-Time Data Validation: The platform ensures high accuracy with a reported 99% email deliverability and 97% job title accuracy, significantly reducing bounce rates.
• Prospect Enrichment: Wiza enriches leads with additional data points such as industry, company size, and funding status, providing deeper insights for tailored outreach.
• CRM Integration: The platform seamlessly syncs enriched prospects with popular CRM systems like Salesforce and HubSpot, enhancing sales automation.
• User-Friendly Interface: Wiza’s design is compatible with LinkedIn Sales Navigator, allowing users to maximize their prospecting capabilities without limitations.

Price

Wiza offers several pricing plans:

• Micro Plan: $30 per user per month, suitable for occasional prospecting and smaller teams.
• Pro Plan: $50 per user per month, designed for growing sales teams.
• Growth Plan: $100 per user per month, aimed at fast-growing teams with higher volume needs.

Additionally, users can benefit from a 20% discount on annual subscriptions and start with 20 free credits upon account creation.

Best For

• Wiza is best suited for B2B sales teams and professionals who rely on LinkedIn for lead generation. 

6. Crunchbase

Crunchbase is a leading platform that provides comprehensive data and insights on companies, investors, and deals. 

Key Features

• Company Profiles: Crunchbase offers detailed profiles on millions of companies, including information on their funding rounds, investors, employees, and news updates.
• Advanced Search: Users can leverage Crunchbase’s powerful search capabilities to find relevant companies based on various criteria such as industry, location, and funding stage.
• Funding Information: The platform provides extensive data on funding rounds, including the amount raised, investors involved, and the company’s valuation.
• Prospecting Tools: Crunchbase offers automated prospecting tools and personalized insights to help sales teams identify qualified leads and streamline their outreach efforts.

Pricing

• Crunchbase offers a freemium pricing model, with a free plan and several paid tiers. 
• The paid plans start at a substantial price point, which may be a consideration for early-stage startups.

Best For

• Sales teams looking to prospect and engage with potential customers.
• Entrepreneurs and investors seeking to research and track companies in their industry.
• Researchers and analysts requiring comprehensive data on businesses and funding trends.

7. CIENCE GO Data

CIENCE GO Data is a robust sales intelligence platform designed to enhance lead generation and prospecting efforts for B2B sales teams. 

Key Features

• Extensive Database: CIENCE GO Data offers access to over 200 million records, providing a vast pool of potential leads across various industries.
• Advanced Search Functionality: The platform allows users to build targeted prospect lists using advanced filters such as job title, industry, company size, and more, facilitating precise audience targeting.
• Verified Contact Information: Users benefit from accurate and verified business emails and direct dial phone numbers, ensuring higher engagement rates with decision-makers.
• Campaign-Verified Data: The platform provides data that has been validated through numerous campaigns, enhancing its reliability and accuracy for sales outreach.
• Ideal Customer Profile (ICP) Configuration: Users can easily configure and identify their Ideal Customer Profiles, streamlining the process of finding suitable prospects.
• Integration Capabilities: CIENCE GO Data integrates seamlessly with various CRM systems and marketing tools, enhancing workflow efficiency and data management.

Price

• While specific pricing details are not mentioned, CIENCE typically offers customized pricing based on the needs of the organization. 
• Interested users are encouraged to contact CIENCE directly for tailored pricing options.

Best For

• CIENCE GO Data is beneficial for sales teams looking for high-quality leads and accurate contact information to improve their outreach strategies.

8. Usergems

UserGems is a comprehensive sales intelligence tool designed to enhance pipeline generation and improve sales outreach by automating the tracking of job changes and relationship intelligence.

Key Features

• Automated Job Change Tracking: UserGems automatically monitors job changes for past customers, prospects, and key contacts, ensuring that sales teams receive timely updates on where these individuals move. This feature allows teams to reach out to leads at the right moment, capitalizing on warm connections.
• CRM Integration: The platform integrates seamlessly with popular CRM systems like Salesforce, HubSpot, and Outreach, automatically populating new contact information and relevant data. This integration streamlines workflows and enhances data accuracy.
• Lead Generation and Prioritization: UserGems identifies and prioritizes key decision-makers in target accounts, allowing sales teams to focus their efforts on the most promising leads.
• Buying Signals Tracking: The tool tracks engagement signals from prospects, such as downloads or sign-ups, enabling timely outreach when leads are most receptive.
• Real-Time Insights and Reporting: Users can access real-time insights and track ROI through a native dashboard that displays key metrics like pipeline generated and opportunities created.
• Support and Implementation: UserGems offers dedicated customer success managers to assist with implementation and provide ongoing support, ensuring users maximize the platform’s benefits.

Price

• Pricing for UserGems is customized based on the needs of the organization. 

Best For

• UserGems is best suited for B2B sales teams and revenue organizations that focus on relationship management and need to efficiently track job changes within their target accounts. 

9. Leadfeeder

Leadfeeder is a powerful sales intelligence tool designed to help businesses identify and engage potential customers by tracking website visitors. 

Key Features

• Website Visitor Identification: Leadfeeder identifies companies that visit your website, even if they do not fill out a contact form. This feature allows sales teams to gain insights into potential leads and their interests based on their online behavior.
• Real-Time Notifications: Users can set up alerts to be notified when specific companies visit their site or engage with particular content, enabling timely follow-ups.
• Integration with CRM Systems: The platform integrates seamlessly with popular CRM tools like Salesforce and Pipedrive, allowing users to create new deals directly from the Leadfeeder interface.
• Engagement Tracking: Leadfeeder tracks how visitors interact with your website, providing valuable insights into which pages they view and how long they stay, helping sales teams tailor their outreach strategies.
• Customizable Filters: Users can create filters to focus on specific types of companies or behaviors, ensuring that sales efforts are directed towards the most promising leads.
• Data Enrichment: The platform enriches lead data by providing additional context about the companies visiting your site, such as industry, size, and contact information.

Price

• Leadfeeder offers a 14-day free trial, after which paid plans start at $199 per month. 
• This pricing structure makes it accessible for various business sizes, from startups to larger enterprises.

Best For

• Leadfeeder is best suited for sales and marketing teams that want to leverage website visitor data to engage potential customers more effectively.

10. Owler Max by Meltwater

Owler Max by Meltwater provides actionable insights on target accounts, enabling sales professionals to work more efficiently and effectively.

Key Features

• Extensive Database: Owler Max offers unlimited access to over 15 million company profiles, allowing sales teams to monitor key accounts and discover new prospects quickly.
• Seamless CRM Integration: The platform integrates seamlessly with major CRM and collaboration tools like Salesforce, HubSpot, and Slack, delivering data and insights in real-time for personalized outreach.
• Advanced Search Capabilities: Users can filter prospects by revenue, location, company size, status, and more, enabling targeted prospecting efforts.
• Timely Insights: Owler Max provides up-to-date data, insights, and business news on target accounts, helping sales teams stay informed and responsive to key events such as M&A activity, new funding, and leadership changes.
• Personalized Outreach: The platform’s features enable sales teams to create tasks and reminders for personalized outreach, leveraging accurate and timely data to build stronger customer relationships.

Price

• Owler Max offers customized pricing based on the needs of the organization. 

Best For

• Owler Max is best suited for B2B sales teams that need to enhance their prospecting efforts, improve data quality, and build stronger relationships with their customers.

11. Bombora

Bombora is a leading provider of B2B intent data, designed to help sales and marketing teams identify and prioritize potential customers based on their online behavior. 

Key Features

• Intent Data: Bombora collects and analyzes intent data from over 5,000 premium B2B websites, providing insights into what topics and solutions prospects are actively researching.
• Company Surge® Scores: This unique scoring system helps prioritize target accounts based on their level of interest and engagement, allowing sales teams to focus on the most promising leads.
• Seamless Integrations: Bombora integrates easily with leading CRM and marketing automation platforms like Salesforce, HubSpot, and Marketo, facilitating the application of intent data into existing workflows.
• Real-Time Alerts: Users can receive alerts about significant changes or activities related to their target accounts, enabling timely follow-ups.
• Enhanced Prospecting: The platform improves account prioritization and messaging, resulting in higher engagement rates and more effective sales strategies.

Price

• Customized pricing based on the needs of the organization. 

Best For

• Bombora is best suited for B2B sales and marketing teams that want to leverage intent data to identify in-market prospects and improve their outreach strategies.

12. UpLead

UpLead is a B2B sales intelligence and lead generation platform that provides access to a vast database of verified business contacts and company information. 

Key Features

• High Data Accuracy: UpLead boasts a 95% accuracy rate for its contact data, ensuring that users have access to reliable information for their outreach efforts.
• Advanced Search Filters: Users can utilize over 50 customizable filters to tailor their prospect lists, allowing for targeted searches based on criteria such as job title, industry, location, and company size.
• Real-Time Email Verification: The platform provides real-time verification of email addresses, reducing bounce rates and improving engagement with prospects.
• Intent Data: UpLead offers insights into buyer intent, helping sales teams identify prospects who are actively researching solutions relevant to their offerings.
• CRM Integration: The platform integrates seamlessly with major CRM systems, enabling users to sync data and manage leads effectively.
• Chrome Extension: UpLead includes a Chrome extension that allows users to find and verify contacts directly from LinkedIn and other websites.

Price

UpLead offers a 7-day free trial that includes 5 credits. After the trial, pricing plans are as follows:

• Essentials: $99 per month for 170 credits.
• Plus: $199 per month for 400 credits.
• Professional: Custom pricing available for tailored features and support.

Best For

• UpLead is best suited for organizations that require accurate contact information and advanced prospecting capabilities.

13. HG Insights

HG Insights is a leading provider of market intelligence and sales insights designed to help B2B companies gain a competitive edge. 

Key Features

• Market Intelligence: HG Insights offers tools to understand the size, shape, and structure of markets, allowing businesses to identify their best opportunities and make informed strategic decisions.
• Contextual Intent Data: The platform provides access to buyer intent signals, helping sales teams understand when prospects are actively researching products or services relevant to their offerings.
• Opportunity Generator: This feature helps users identify potential leads and accounts that fit their ideal customer profile, streamlining the prospecting process.
• Sales and Marketing Account Intelligence: HG Insights compiles insightful data that enhances both sales and marketing efforts, improving lead quality and engagement strategies.
• Integration with Salesforce: The HG Insights Salesforce Connector allows users to seamlessly integrate market intelligence data into their existing workflows, enhancing CRM capabilities.

Price

• Specific pricing details for HG Insights are not available. 

Best For

• HG Insights is best suited for B2B companies that need to identify market opportunities, understand buyer intent, and improve their lead generation efforts. 

14. Cognism

Cognism is a leading provider of sales intelligence solutions, offering a range of tools to help B2B sales teams enhance their prospecting efforts and drive revenue growth. 

Key Features

• Extensive database: Cognism provides access to a vast database of verified business contacts, including phone-verified mobile numbers and business emails.
• Advanced search capabilities: Users can leverage over 50 customizable filters to create targeted prospect lists based on criteria such as job title, industry, location, and company size.
• Real-time data verification: The platform ensures high data accuracy, with a reported 98% verification rate for mobile numbers and 95% accuracy for contact data overall.
• Intent data: Cognism offers insights into buyer intent, helping sales teams identify prospects who are actively researching solutions relevant to their offerings.
• CRM integration: The platform seamlessly integrates with major CRM systems like Salesforce and HubSpot, enabling users to sync data and manage leads effectively.

Price

• Cognism offers customized pricing based on the specific needs of the organization. 

Best For

• Cognism is best suited for B2B sales teams and professionals looking for a reliable source of high-quality leads and advanced prospecting capabilities. 

Cognism stands out as a comprehensive sales intelligence platform that empowers sales teams to prospect more effectively and engage with their target audience. 

15. TechTarget’s Priority Engine

TechTarget’s Priority Engine is a SaaS-based purchase intent insight platform designed to provide real-time access to ranked accounts and prospects actively researching enterprise technology purchases. 

Key Features

• Real-Time Purchase Intent Insights: Priority Engine offers direct access to accounts and prospects based on their active research behaviors, allowing teams to focus on in-market buyers.
• Comprehensive Data Integration: The platform integrates with tools like Salesforce, Marketo, and HubSpot, enabling seamless workflows and enhancing the effectiveness of sales and marketing efforts.
• Account and Contact Insights: Users can view detailed insights into account behavior, content preferences, and recent activities at both the account and contact levels.
• Granular Market Segmentation: Priority Engine monitors over 10,000 topics across 300 segments, providing unparalleled granularity on B2B technology research.
• Prospect-Level Intent Data: The platform highlights specific topics of interest for prospects, allowing for personalized outreach and improved engagement.

Price

• Pricing for TechTarget’s Priority Engine is not publicly available. 

Best For

• Priority Engine is best suited for B2B companies that require detailed insights into buyer intent and behavior to improve lead generation.  

16. Demandbase

Demandbase is a leading provider of B2B sales intelligence solutions designed to help sales teams prospect more effectively and engage with in-market accounts. 

Key Features

• Real-Time Sales Intelligence: Demandbase offers direct access to accounts and prospects based on their active research behaviors, allowing teams to focus on buyers who are ready to engage.
• Comprehensive Data Integration: The platform seamlessly integrates with popular CRM systems like Salesforce and Microsoft Dynamics 365, enabling users to access B2B data and insights directly within their sales workflows.
• Account and Contact Insights: Demandbase provides detailed insights into account behavior, content preferences, and recent activities at both the account and contact levels, helping sales teams personalize their outreach.
• Prospect Screening and Prioritization: Users can leverage advanced filters to find and screen prospects based on criteria such as industry, company size, and technology usage. The platform also helps prioritize accounts using real-time insights and social connections.
• Account Monitoring: Demandbase allows users to monitor accounts using features like Watchlists, People Lists, and Insights, ensuring that sales teams stay informed about key developments and activities related to their target accounts.

Price

• Pricing for Demandbase is not publicly available. 

Best For

• Demandbase is best suited for organizations that require real-time insights and comprehensive data integration.

17. Vainu

Vainu is a sales intelligence and prospecting platform that focuses on providing B2B data to help companies identify and connect with potential customers. 

Key Features

• Real-Time Company Data: Vainu offers up-to-date information about companies, including firmographics such as size, industry, and revenue, as well as key decision-makers and contact information.
• Sales Triggers and Buying Signals: The platform identifies significant events and changes within companies, such as leadership shifts or mergers, providing actionable insights for timely outreach.
• Advanced Search and Filtering: Users can perform detailed searches and apply various filters to narrow down potential leads based on specific criteria, enhancing targeted prospecting efforts.
• Integration with CRMs: Vainu integrates with popular CRM systems like Salesforce, HubSpot, Pipedrive, and Microsoft Dynamics 365, facilitating smooth workflows and data management.
• Machine Learning Algorithms: The platform employs machine learning to analyze open and public data continuously, ensuring that the database remains current and relevant for users.

Price

• Vainu’s pricing starts at 4,200€ per year, with a one-time onboarding fee starting from 750€. 
• For Nordic users, the pricing is approximately 4,612€ per year plus the onboarding fee.

Best For

• Vainu is best suited for B2B companies that require detailed insights into potential customers and want to leverage real-time data to improve their lead generation

18. Tami

TAMI is a powerful market intelligence and sales lead generation platform that leverages patented technology to help businesses identify and connect with potential customers. 

Key Features

• Extensive Database: TAMI offers access to over 450 million contacts across 71 million companies worldwide, providing users with a vast pool of potential leads.
• Dynamic Pricing Structure: TAMI operates on a flexible pricing model tailored to the unique needs and budgets of organizations, allowing businesses to choose the right package for their requirements.
• Advanced Search Filters: Users can utilize easy-to-use filters to target specific audiences based on various criteria, enhancing the effectiveness of their prospecting efforts.
• Unique Insights: The platform provides exclusive insights powered by patented technology, including eCommerce capabilities, website technologies, cloud technologies, and visitor traffic analytics.
• Lead Enrichment and API Access: TAMI enables users to enrich existing leads and access data through APIs, streamlining the integration of insights into existing workflows.

Price

• TAMI offers a dynamic pricing structure tailored to each organization’s needs. 
• Specific pricing details are not publicly available.

Best For

• TAMI is best suited for B2B sales and marketing teams that require accurate contact data and insights to optimize their outreach strategies.

19. Hunter

Hunter is a widely used sales intelligence and email verification tool designed to help businesses find and verify professional email addresses. 

Key Features

• Email Finder: Hunter allows users to search for email addresses associated with specific professionals or companies, ensuring accurate contact information for outreach.
• Domain Search: This feature enables users to find all email addresses associated with a particular domain, filtered by department, providing a comprehensive view of potential contacts.
• Email Verification: Hunter verifies email addresses in bulk to reduce bounce rates and delivery issues, enhancing the effectiveness of email campaigns.
• Chrome Extension: The platform offers a Chrome extension that allows users to find and verify email addresses directly from LinkedIn and other websites.
• API Access: Hunter provides API access for businesses to integrate email finding and verification capabilities into their own applications and workflows.

Price

• Free Plan: Includes 25 searches and 50 verifications per month, making it accessible for small businesses and individual users.
• Paid Plans: Start at $49/month, offering additional features and higher search limits for growing teams.

Best For

• Hunter is best suited for organizations that require reliable email data to improve outreach strategies and drive engagement.

20. Groove.co (Clari)

Groove (Now acquired by Clari) is a market-leading sales engagement platform designed to enhance the productivity of sales teams by providing real-time insights and automation tools. 

Key Features

• Real-Time Reporting and Insights: Groove offers AI-driven insights and real-time reporting, allowing managers to improve sales productivity and execution.
• Comprehensive Integration with Salesforce: The platform’s native integration with Salesforce eliminates data latency and sync errors, ensuring accurate reporting and streamlined workflows.
• Automated Multi-Step Flows: Users can automate follow-up communications and prospecting efforts through personalized multi-step flows across various channels, including email, SMS, and calls.
• Activity Capture and Analytics: Groove captures detailed activity data, providing comprehensive revenue insights for better forecasting and pipeline management.
• Cross-Team Collaboration: The platform facilitates collaboration among sales teams, enabling them to share best practices and insights to drive performance.

Price

• Specific pricing details for Groove are not publicly available. 

Best For

• Groove is best suited for organizations that require a robust platform to streamline communication, improve data accuracy, and drive sales productivity.

21. Reply.io

Reply.io is an AI-driven sales engagement platform designed to automate and optimize the outreach process for sales teams. 

Key Features

• Multichannel Outreach: Reply.io supports various communication methods, including email, calls, SMS, and WhatsApp, allowing sales teams to reach prospects through their preferred channels.
• AI-Powered Automation: The platform automates follow-ups and responses, ensuring timely communication with prospects while reducing the manual workload for sales representatives.
• B2B Database: Users have access to a comprehensive B2B database, enabling them to find qualified leads and enhance their prospecting efforts.
• Analytics and Reporting: Reply.io provides detailed analytics on outreach campaigns, helping users track performance metrics and optimize their strategies for better results.
• Calendar Integration: The platform integrates with calendar tools like Calendly, simplifying the process of scheduling meetings with prospects and keeping sales schedules organized.

Price

• Pricing for Reply.io is not publicly listed.

Best For

• Reply.io is best suited for B2B sales teams looking for a platform to automate their sales processes, improve lead generation, and optimize communication with prospects.

22. Close

Close is a comprehensive sales CRM and pipeline management platform designed to help businesses streamline their sales processes and close more deals. 

Key Features

• Pipeline Management: Close offers a visual pipeline view that allows users to easily track deals and manage their sales process.
• Calling and SMS: The platform includes built-in calling and SMS features, enabling sales teams to communicate with prospects directly from the CRM.
• Email Sequences: Close’s email sequences feature helps automate outreach and follow-ups, ensuring timely communication with prospects.
• Reporting and Analytics: The platform provides detailed reporting and analytics, allowing users to track key performance indicators and optimize their sales strategies.
• Integrations: Close integrates with a range of third-party tools, including Zapier, Mailchimp, and Xero, enabling users to streamline their workflows and connect their sales data with other business systems.

Price

• Close offers a range of pricing plans, starting at $25 per user per month for the Basic plan. 
• The Professional plan is priced at $65 per user per month, while the Business plan is available for $95 per user per month. 
• The company also offers a custom Enterprise plan for larger organizations.

Best For

• Close is best suited for small to medium-sized businesses looking for a powerful yet easy-to-use sales CRM. 

23. Lead Forensics

Lead Forensics is a leading B2B website visitor identification tool that helps businesses uncover anonymous visitors to their websites. 

Key Features

• Visitor Identification: Lead Forensics identifies anonymous visitors to your website, providing valuable information such as the business name, address, phone number, industry, turnover, and employee numbers.
• Real-Time Alerts: Users can set up triggered alerts for specific visitor activities on their websites, allowing for timely follow-up and engagement.
• CRM Integration: The platform integrates seamlessly with popular CRM systems like Salesforce, Oracle, Sage, and Microsoft Dynamics, enabling users to manage leads effectively.
• Traffic Measurement: Lead Forensics provides insights into the volume of traffic to your website and the sources from which visitors came, helping businesses optimize their marketing efforts.
• Easy Installation: The software can be quickly installed by adding a simple tracking code to your website, making it accessible for businesses of all sizes.

Price

• Pricing can range from approximately $250 to several thousand dollars per month, depending on the volume of website traffic. 

Best For

• Lead Forensics is best suited for B2B companies looking to enhance their lead generation efforts by identifying and engaging with anonymous website visitors. 

24. GetProspect

GetProspect is a powerful email finder and lead generation tool designed to help sales and marketing professionals efficiently identify and contact potential clients. 

Key Features

• B2B Database: Access to a large, always-updated database that includes over 230 million business emails and 26 million enterprise profiles.
• Advanced Search Filters: Users can utilize 17+ advanced search filters, such as job position, location, and technologies, to find the most relevant prospects.
• Email Finder Extension: The Chrome extension allows users to scrape leads from any business website and LinkedIn, making it easy to gather contact information.
• Data Enrichment: GetProspect provides tools to enrich existing lead lists with detailed information, enhancing the quality of prospects.
• Bulk and Single Search Options: Users can perform both bulk searches for multiple prospects and single searches for specific contacts.
• CRM Integration: The platform integrates with popular CRM systems like HubSpot, Zoho, Pipedrive, and Salesforce, as well as over 5,000 other applications via Zapier.

Price

• GetProspect offers a free subscription that includes 50 valid email searches and 200 email verifications per month. 
• Paid plans start at $49 per month, which includes 1,000 valid emails and 2,000 verifications, along with additional features.

Best For

• GetProspect is best suited for B2B sales and marketing teams that require a reliable tool to find and verify email addresses quickly.

Choosing the Right Tools

Choosing the right sales tools is crucial for optimizing the sales process and improving overall efficiency. This involves assessing the sales lifecycle to identify slow or difficult stages and selecting tools that cater to specific needs.

Assessment of Sales Lifecycle

1. Identify Slow and Difficult Stages:
   • Conduct an internal review of existing sales tools and processes to pinpoint inefficiencies. This includes analyzing how each tool is used, its impact on business, and identifying the most inefficient processes that hinder sales performance.
   • Consider questions such as: At what stage of the sales cycle does the tool become most effective?

By understanding the sales lifecycle and identifying bottlenecks, organizations can better target their tool selection to address these pain points.

Choose Tools Based on Specific Needs

1. Align Tools with Business Goals:
   • Clearly define the goals of the sales team, such as improving lead generation, streamlining sales processes, or enhancing customer engagement. This will help in selecting tools that directly support these objectives.
   • Ensure that the chosen tools are scalable and can grow with the business. Look for flexibility in integration with existing systems to maintain data integrity and streamline workflows.
2. Involve the Sales Team in the Selection Process:
   • Engage sales team members in the decision-making process to understand their challenges and requirements. This involvement ensures that the tools selected will genuinely enhance their prospecting efforts and improve productivity.
3. Evaluate Vendor Reliability and Support:
   • Assess the vendor’s track record, customer reviews, and security measures to ensure the tool is reliable. Consider the vendor’s customer support and the software’s scalability to ensure it can adapt to future needs.
4. Focus on Automation and Efficiency:
   • Choose tools that automate routine tasks, allowing sales teams to focus on strategic activities. Tools that offer real-time insights and analytics can significantly enhance decision-making and improve sales outcomes.

Selecting the right sales tools requires a thorough assessment of the sales lifecycle to identify pain points and choose tools that align with specific business needs. 

By involving the sales team in the selection process and focusing on automation and efficiency, manufacturing organizations can enhance their sales processes and drive better results.

Conclusion

In conclusion, choosing the right sales prospecting tools is crucial for optimizing the sales process and improving overall efficiency. By assessing the sales lifecycle to identify pain points and selecting tools that cater to specific needs, manufacturers and wholesalers can enhance their prospecting efforts and drive better results.

Some of the best sales prospecting tools for 2024 include:

• LinkedIn Sales Navigator for sales qualification and engagement
• Seamless.AI for finding accurate contact details
• Seismic for sales content engagement
• Postal.io for gift marketing and direct mail
• Gong.io for recording and analyzing sales meetings

As AI continues to revolutionize the sales prospecting landscape, embracing the right tools and technologies will be key to gaining a competitive edge. Whether you’re looking to automate repetitive tasks, personalize outreach, or gain predictive insights, there’s a sales prospecting tool out there to suit your needs.

However, all sales tools have one or two features lacking. A solution to this problem is to integrate Wizcommerce with your sales prospecting software. Through the integration, sales reps will be able to manage leads and track progress in one place based on prospecting data. On top of that, this integration brings all the business-related data together which means everyone on the team can work with the same information, improving coordination and helping the entire B2B sales process run smoothly. 

If you’re interested in learning more about how WizCommerce can streamline your B2B sales processes, book a demo with our team today. Our AI-powered platform offers order taking, product recommendations, lead prioritization, and more to help you close deals faster.

Don’t miss out on the power of sales prospecting tools in 2024 – schedule your WizCommerce demo now and take your sales game to the next level!