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The 2026 B2B E-Commerce Benchmark Report for Distribution Teams
8 Benchmarks Behind The Best Run Wholesalers
Every wholesaler is spending on a website, an order-writing app, and now AI. Almost none can say whether it’s working. This report benchmarks 8 metrics across 250+ wholesalers so you can see exactly where your digital channel sits — and how far it is from the top.
Order Data
Brands
Insights from the Report
29%
of revived dormant accounts come back through the website, not a rep.
Takeaway
The website is winning back accounts nobody was calling.
64%
of digital orders at $15M+ wholesalers come through the website channel.
Takeaway
As wholesalers grow, the website becomes the primary order channel.
75%
of wholesalers see website AOV come in at less than half of rep AOV.
Takeaway
Buyers use the website for small orders and still call a rep for the big ones.
- Nitesh Chaudhary
- Director of Innovation, Jaipur Living
"Switching to WizCommerce has drastically improved efficiency for us, thanks to seamless ERP integration and AI tools that eliminate manual work, giving our reps more time to sell."
10%
increase in revenue
2-5
hours saved per rep daily
- Luis Ruesga
- CEO, Zuo Modern
"WizCommerce represents the change and the future of technology. It's a platform that keeps getting better, always pushing out new features. It’s helps us save time and increase sales."
40+
hours saved every week
2x
faster Quote & Catalog Generation
30%
increase in revenue
- Michael Novak
- head of marketing & product, PD Home
"Our reps can process orders faster, access real-time data on orders, customers, and inventory, and even keep working when they’re offline. It’s made their jobs easier & helped them close more sales."
25%
decrease in order entry time
30~
day seamless implementation
- Samuel Leiaghat
- CEO, Pom Pom at home
"Achieving NetSuite integration in just 30 days was beyond expectations. Now our reps have full visibility into order, customer, and inventory data, making their jobs much easier."
30~
day Netsuite integration
20%
lift in revenue
4+
rep hours saved weekly
Where is your next wholesale growth opportunity?
Where is your next wholesale growth opportunity?
