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The Challenge
Disconnected platforms slowed sales and created internal strain
Port Style had been using an order-writing system for seven years. Over time, the platform became stagnant. Updates stopped, issues took longer to resolve, and product filtering was limited. Reps could not easily isolate in-stock items or view expected arrival dates, making it difficult to confidently close sales when availability changed.
If a product was out of stock, the system offered no intelligent alternatives. Sales momentum often stalled because reps lacked immediate comparable options to suggest.
Meanwhile, ecommerce integration issues created additional friction. Product data did not sync reliably, account access sometimes required resets, and abandoned carts were invisible. Orders were delayed, and customer service teams were forced to manage issues manually.
Instead of working as a unified system, rep tools, ecommerce, and the ERP operated independently, increasing operational complexity behind the scenes.
“There wasn’t anything new coming to the platform. It was stagnant, and when issues came up, they took a lot longer to resolve.”
Turning Point
Choosing a deeply integrated platform built for wholesale
Port Style evaluated solutions for nearly a year. Many options required ERP changes, were overly expensive, or lacked the level of customization required for a dual-region structure.
WizCommerce stood out because of its deep integration with their ERP Tecsys. The back-end accounting system was non-negotiable. Any front-end solution had to integrate seamlessly.
The implementation required launching two rep environments and two ecommerce websites, customized for US and Canadian operations. Despite structural differences between regions, the rollout was smooth and collaborative.
Instead of forcing Port Style to adapt to a rigid template, the WizCommerce team worked closely to understand specific needs and configure accordingly.
“It was easy to work with the team because they understood our needs and recognized what had to be done specifically for us.”
Results
AI-driven discovery, higher rep adoption, and operational clarity
With WizCommerce in place, sales reps gained real-time visibility into inventory, order status, and ETAs. When an item was unavailable, AI-powered Suggested Similar Products enabled reps to instantly propose alternatives, keeping conversations moving forward instead of ending in disappointment.
Image-based product search added another layer of flexibility. Reps could upload a photo from a customer and quickly identify comparable items in the catalog, improving responsiveness and discovery.
Abandoned cart visibility created proactive follow-up opportunities. Instead of losing digital intent, reps could reconnect with customers who had added items but not completed purchases.
The platform’s user-friendly design increased rep adoption, including those who had previously relied on manual email orders. Customer service teams also benefited from having everything consolidated under one system, reducing internal back-and-forth.
“When something’s not in stock, the rep can immediately offer an alternative and keep the sale going. That’s a big difference for us.”
“WizCommerce ticks off all the boxes. It’s one platform that brings customers, sales reps, and product availability together in a way that actually works.”
