Skip to content
The OroCommerce alternative for B2B teams that want power without the implementation overhead
B2B King Adds Wholesale to WooCommerce — WizCommerce Was Built for Wholesale
B2B King extends WooCommerce with wholesale pricing and basic B2B features. WizCommerce delivers a purpose-built B2B wholesale platform — no Shopify or WooCommerce dependency, no plugin maintenance overhead, AI-powered automation, offline trade show capability, and real ERP sync. Live in under 30 days.
No credit card · Live in <30 days · Free migration support
500+ wholesale brands live 
G2 rated 4.8 ★ 50+ ERP integrations
our customers
Why wholesale brands move beyond B2B King
B2B King Works — Until You Need AI, Offline Ordering, and Real ERP Depth
B2B King is a solid starting point for adding wholesale to WooCommerce. But as B2B complexity grows, plugin-based workflows and retail-first architecture start creating operational friction. Here’s the pattern we consistently hear from teams that switch.
Stage 1 — EARLY FIT
B2B King extended WooCommerce at low cost — and it worked for simple cases
For WooCommerce merchants adding basic wholesale pricing and buyer tiers without rebuilding their tech stack, B2B King offered an accessible path. Wholesale discounts, basic B2B login gates, and a simple order interface were achievable within the existing WooCommerce environment.
Stage 2 — PLATFORM CEILING
Complex pricing, large catalogs, and rep team needs exposed the plugin's architectural limits
B2B King inherits WooCommerce’s B2C architecture. As pricing, variants, and account complexity grow, the plugin layer creates friction — while ERP depth, offline ordering, and AI remain outside its scope.
Stage 3 — THE STRUCTURAL GAP
Wholesale-first operations need a wholesale-first platform
Brands managing 500+ SKUs with customer-specific pricing, field rep teams, trade show selling, and ERP integration requirements cannot run efficiently on a plugin added to a B2C framework. The operational complexity demands a platform designed for wholesale from the architecture up.
Stage 4 — The Resolution
WizCommerce provides the dedicated platform B2B King cannot replicate
WizOrder’s offline-first architecture means field reps capture full orders anywhere — trade shows, warehouses, remote routes — without internet. All orders sync atomically when connectivity returns.
WizCommerce vs B2B King
What your wholesale business actually needs and who delivers it
This isn’t a feature checklist. These are the outcomes your team, your reps, and your buyers are measuring you on — every single day.
| What your business needs |
|
|
|---|---|---|
| Native real-time ERP sync — no manual reconciliation |
Real-time sync across 50+ ERP systems; pricing, inventory, and orders continuously current
|
No native ERP sync; ERP connectivity requires third-party integration or custom development
|
| Offline trade show ordering without connectivity |
WizOrder is offline-first — full catalog, barcode scan, multi-cart, auto-sync on reconnect
|
No offline ordering capability; WooCommerce connectivity required for all order capture
|
| AI order automation for email and PDF POs (Ella) |
Ella AI processes all inbound PO formats end-to-end — zero manual entry
|
No AI order automation; email and PDF POs require manual processing
|
| AI sales copilot for rep productivity (Kai) |
Kai AI preps reps with account history, buying patterns, and product recommendations before every call
|
No AI sales intelligence tools in the platform
|
| Complex B2B pricing: tiered, customer-specific, quantity-based |
WizShop supports customer-specific pricing tiers, quantity break pricing, MOQ rules, and ERP-synced price lists natively
|
Basic wholesale pricing; complex tiered and customer-specific pricing requires plugin configuration overhead
|
| B2B buyer self-service portal (WizShop) |
WizShop: fully branded buyer portal with per-buyer pricing, catalog visibility, and 24/7 self-service ordering
|
B2B King relies on WooCommerce's storefront for buyer access; no dedicated self-service buyer portal designed for zero-training wholesale ordering
|
| AI product imagery generation (WizStudio) |
Raw product photo to studio-quality lifestyle image in under 24 hours — up to 85% cheaper than photoshoots
|
No AI imagery capability; product photography managed entirely externally
|
| Go live in under 30 days — named CSM from day one |
Median onboarding under 30 days; named CSM from day one; ERP validated before launch
|
WooCommerce plugin setup timeline depends on catalog size and custom configuration requirements
|
DATA SOURCED FROM G2, CAPTERRA, AND PUBLIC PRODUCT DOCUMENTATION
The cost of staying on B2B King
Staying put has a price tag.
Here's what it actually costs you.
The gaps in B2B King compound as the business grows — manual workflows, limited AI, and missing integrations quietly drain team productivity.
$1,500+/month
In plugin subscriptions eliminated by WizCommerce
Every WooCommerce wholesale plugin adds a monthly line item — by the time the stack works, merchants are paying $1,500+ for what WizCommerce includes by default.
4+h /rep/day
Recovered through AI PO automation
Ella automates the inbound PO processing cycle — the daily manual re-entry that B2B King teams perform by hand is eliminated from day one.
<30 days
To full platform value from go-live
WizCommerce customers go from signed contract to live platform in under a month — the fastest implementation timeline in the B2B wholesale category.
B2B King Uses A B2C Storefront For B2B Buyers. WizShop Is Built For Wholesale.
B2B King layers wholesale functionality on top of WooCommerce’s B2C storefront — the same store built for retail customers. There’s no true B2B buyer portal with business account management, shared pricing across multiple buyers, or zero-training self-service ordering. WizShop gives every wholesale buyer their own branded portal with company-level accounts, per-buyer pricing, and full order history — visible the moment they log in, no rep required.
- Per-buyer personalization — custom pricing, approved catalog, and full order history visible at login, synced live from the ERP
- AI Smart Search built in — buyers find products by SKU, attribute, description, or natural language in seconds
- 24/7 self-service ordering — buyers place orders at any hour without rep involvement or delay
B2B King needs WooCommerce in the booth. WizOrder needs nothing but the device.
B2B King is a WooCommerce plugin — which means every order, every catalog browse, every price check requires an active internet connection. At trade shows, in warehouses, and on rural routes where Wi-Fi is unreliable, that means your reps are stuck. WizOrder is built offline-first from the ground up. Full catalog, customer pricing, and order capture work identically with or without signal.
- 100% offline order capture — full catalog, barcode scan, badge capture, multi-cart, auto-sync on reconnect. No Wi-Fi or data plan required
- Atomic ERP sync on reconnect — orders post completely or not at all; partial states never reach the ERP
- Equal iOS and Android performance — same features, same offline capability, same experience on every device
B2B King has no answer for email purchase orders. Ella handles every one automatically.
B2B King is built for buyers who order through the WooCommerce storefront. When a buyer emails a PDF purchase order instead — which most wholesale buyers do — someone on your team has to open it, read it, and key every line item manually into WooCommerce or QuickBooks. Ella AI eliminates that entirely. Forward the email; Ella reads every PO format, extracts all line items, and creates a verified, ERP-ready order in seconds.
- Reads every inbound PO format automatically — PDF, Excel, plain-text email, scanned fax — without per-customer setup
- Matches buyer item codes to your catalog SKUs and applies customer-specific pricing from the ERP
- Saves 4+ hours per rep per day — scales with order volume without adding headcount
B2B King leaves product photography to you. WizStudio eliminates the bottleneck entirely.
B2B King has no AI imagery capability — product photography is managed entirely through external processes, which means traditional photoshoots at $38+ per image with 4–6 week turnarounds. WizStudio transforms raw product photos into studio-quality lifestyle imagery in under 24 hours, so catalogs go live when collections do — not weeks later.
- Raw product photo to studio-quality lifestyle image in under 24 hours
- Up to 85% cost reduction versus traditional photoshoots — WizCommerce customer benchmark
- Batch processing — generate imagery for entire seasonal collections in a single workflow
How a gifts and toys wholesale brand replaced 6 plugins — and grew order size 20%.
- Panda Baker
- Manager, Toynk
"Customers could never see the orders we entered in-house. They only saw what they entered online, and that was very confusing. WizCommerce fixed that entirely."
20%
increase in average order size
4+H
Rep hours saved daily
Zero
Plugin conflicts needed
Ready to make the move?
Every concern you have about switching - answered.
Will existing WooCommerce buyer accounts and order history carry over to WizCommerce?
Yes. WizCommerce’s onboarding team migrates customer accounts, pricing tiers, product catalog, and order history from WooCommerce during the onboarding engagement. The WizShop buyer portal is configured with all existing customer-specific pricing and catalog settings.
Can WizCommerce handle the same custom pricing configurations as B2B King?
Yes — and more natively. WizCommerce’s pricing engine supports customer-specific pricing, quantity-break tiers, MOQ rules, and ERP-synced price lists without plugin configuration or custom development. All pricing is managed through the admin interface and syncs in real time with the connected ERP.
Do I need to keep WooCommerce after migrating to WizCommerce?
No. WizCommerce is a standalone B2B wholesale platform. Brands that also operate a B2C store can maintain their WooCommerce B2C presence alongside WizCommerce for their wholesale channel, or migrate the entire operation to WizCommerce depending on channel structure.
Does WizCommerce include a B2B buyer portal and rep ordering app?
Yes — both are included in every WizCommerce subscription. WizShop is the branded B2B buyer portal for wholesale buyers. WizOrder is the mobile rep ordering app for field and inside sales reps. Both are native platform capabilities, not plugin add-ons.
We handle every step of the switch. You stay focused on selling.
- Full data migration handled by our team – catalog, orders, pricing, and accounts
- Named Customer Success Manager from day one – not a ticket queue or shared inbox
- ERP integration live and tested before your go-live date, guaranteed
- Live in under 30 days or we extend onboarding at no cost
- Reps, ops, and buyers all trained – included in your subscription
Built for B2B wholesale — across every vertical.
WizCommerce serves wholesalers, distributors, and manufacturers with complex catalogs, seasonal collections, and multi-channel selling. If you sell B2B, we were built for you.
Fashion & Apparel
Footwear & Accessories
Home Decor & Furniture
Lighting
Activewear & Sporting Goods
Consumer Goods
Food & Beverage
Health & Beauty
Frequently Asked Questions
Why are WooCommerce wholesale brands moving from B2B King to WizCommerce?
Growing wholesale brands outgrow plugin-based wholesale when catalog complexity, rep team size, and ERP integration requirements exceed what a WooCommerce add-on can handle. B2B King works well as a starting point — but as soon as you need offline trade show ordering, AI-powered PO automation, a true B2B buyer portal, or native ERP sync, the plugin stack hits a ceiling. WizCommerce replaces the entire stack with a purpose-built platform that handles all of it natively, without plugin conflicts or monthly add-on fees averaging $1,500+.
Do I need to keep WooCommerce after migrating to WizCommerce?
No. WizCommerce is a fully standalone B2B wholesale platform — no WooCommerce dependency, no plugin maintenance, no compatibility testing after updates. Brands that also operate a B2C retail store can keep their WooCommerce B2C presence running in parallel while WizCommerce handles the wholesale channel independently. Or you can migrate the entire operation to WizCommerce depending on your channel structure. Either way, your WooCommerce history, buyer accounts, pricing tiers, and catalog data are migrated in full during onboarding.
Will my existing buyer accounts, pricing tiers, and order history carry over?
Does WizCommerce work offline at trade shows — without Wi-Fi?
Yes. WizOrder is built offline-first from the ground up — not offline as an afterthought. Field reps capture full orders in dead-zone trade show venues, hotel ballrooms, and warehouse environments with no connectivity at all. The full catalog, customer-specific pricing, barcode scanning, badge capture, and multi-cart management all work identically offline. Every order syncs atomically when connectivity returns — orders post completely or not at all, so partial states never reach the ERP. B2B King has no offline capability: every transaction requires an active WooCommerce session.
How long does migration from B2B King take — and what does the process look like?
Under 30 days for most brands. The process runs in four stages: Week 1 — ERP integration live and data migration underway (catalog, pricing, accounts, order history). Week 2 — WizShop buyer portal configured and tested with your branding and per-buyer pricing rules. Week 3 — WizOrder rep app deployed and field team trained. Week 4 — soft launch and full go-live. Your named Customer Success Manager owns every step from day one and is accountable to your launch date. If we miss 30 days, we extend onboarding at no additional cost.
Ready to make the switch?
Book 20 minutes. We'll show you with your catalog.
No pitch. No pressure. Just WizCommerce — configured around your products, your ERP, and your team. Bring your catalog and we’ll show you exactly what changes on day one.
- Personalized to your catalog, your ERP, and your trade show calendar
- 20 minutes — no longer unless you want it
- You’ll leave with a migration plan, not a proposal
- No credit card. No commitment. Just a real conversation.