How are the scores calculated?

Eight dimensions, each weighted by its impact on conversion, scored against your observed site conditions and benchmarked to published research from Baymard Institute, Nielsen Norman Group, Wyzowl and Salsify. Every benchmark in your report is sourced.

My images come from dozens of suppliers. Can you still score my catalog?

Yes, and that's usually where the most useful findings are. Mixed supplier imagery shows up in the Background Consistency and Style dimensions, and the report tells you exactly which categories carry the patchwork.

Does this work for large catalogs?

Yes. We scan a representative sample: your homepage, every major category grid, and PDPs across product types. The findings apply catalog-wide because imagery issues repeat by category, not by SKU.

Free Product Imagery Audit for B2B Catalogs

VisionScan · Free imagery audit

Get your product imagery scored. Free.

VisionScan audits your live website and grades your catalog imagery across the 8 dimensions that drive B2B conversion. You get the scorecard, the findings, and the 3 fixes that matter most.

56%

of shoppers look at the image first, before price or reviews (Baymard, 2024)

89%

say a product video convinced them to buy (Wyzowl, 2024)

Up to 40%

higher conversion from high-quality imagery (Shopify / Spyne, 2024)

What's in the report

Four things, all specific to your site

Your scorecard

A weighted 200-point grade across 8 dimensions, each marked Strength, Solid, Opportunity or Priority.

Page-by-page findings

Every scanned page listed with its URL, its components, and its top finding.

3 priority fixes

The changes that move your grade most, each backed by a sourced benchmark.

Your projected score

What your grade becomes with the top 3 fixes applied.

What VisionScan scores

Each dimension is weighted by its impact on conversion and benchmarked against research from Baymard Institute, Nielsen Norman Group, Wyzowl and Salsify.

Resolution & Sharpness

Crisp, clear, zoom-ready, and high-resolution

Color & Material

True finishes, no glare, distinct materials

Background Consistency

Uniform backdrop, no supplier patchwork

Shot Type Variety

Hero, lifestyle, detail, scale, colorway

Lifestyle & Scale

Product in use, real scale, every SKU

Style & Brand Consistency

One visual language, on-brand lifestyle

Lighting Quality

Crisp, clear, zoom-ready, and high-resolution

Video

Product video, 360° spin, motion

URL in, graded report out

Step 1

Submit your
URL

The form above is the entire lift on your side.

Step 2

We scan 15+ pages

Homepage, category grids and PDPs across your categories, scored against published benchmarks.

Step 3

Report in your inbox

Grade, findings and your 3 priority fixes, within 2 business days.

We were spending $2,000 per product just on 3D rendering for 170 finish variants. WizStudio cut that to under $50 per product — and the quality is better than what we were getting from our render house.

Your grade is one URL away.

15+ pages scanned, 8 dimensions scored, 3 priority fixes - in your inbox within 2 business days.

Frequently Asked Questions

What does it cost?

Nothing. The scan and full report are free for wholesale, distribution and home décor brands.

What do you need from me?

Your website URL and an email to send the report to. We scan publicly available pages only.

Do I need to be a WizCommerce customer?

No. Every finding is actionable with any tool or photographer. WizStudio is the fastest way to close the gaps, not the only way.

What happens after the report?

Your call. If you want the fixes handled, book a demo and we’ll generate a sample from your own catalog on the call.