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FOOD AND BEVERAGE DISTRIBUTORS, WHOLESALERS AND MANUFACTURERS
The B2B food and beverage ecommerce and sales platform for distributors
WizCommerce is a B2B order management platform that brings B2B ecommerce, route sales, trade shows and AI order entry together in one F&B wholesale platform, applying case and unit pricing, trade promotions and the right branch’s stock across every channel before sending each order straight to your ERP.
our customers
Trusted by 500+ wholesalers
and distributors
Trusted by 500+ wholesalers
and distributors
A wholesale sales platform built for how the food and beverage industry sells
Make repeat ordering simple, whether buyers restock every week or place orders as needed. Give buyers, reps and your order desk the tools to manage a wide range of SKUs and build orders across sales channels, from a few cases to multiple truckloads.
Take restock orders on every route and at every food show
Help food and beverage reps take repeat orders during store visits and meet new buyers at food shows. WizOrder, WizCommerce’s B2B sales rep app, gives reps each customer’s order history, case and unit pricing, current promotions and live branch stock on their tablet.
Build restock orders from past purchases
Pull up your customer’s last order and adjust case or unit quantities based on what they need to restock.
Apply promotions as reps build the order
Apply mix-and-match deals, quantity discounts and bundle promotions as reps add products, so each store gets the offers it qualifies for.
Check stock from the right branch or van
See available inventory from the warehouse that serves each customer, or check what’s loaded on the rep’s van before taking an order.
Take food show orders without Wi-Fi
Scan products at the booth, apply show-only discount codes and take orders offline. Sync orders to your ERP when the connection returns.
B2B ecommerce for the food and beverage industry that lets your customers order around the clock
Give your customers a B2B ordering portal where they can browse your range, check product details, pricing and promotions, and place orders anytime without waiting for a rep visit or calling your order desk.
Make repeat orders easy by the case or unit
Let your customers reorder from past purchases or saved lists with their own case and unit pricing, and keep a separate cart for each location.
Highlight trade promotions to help customers build bigger orders
Highlight deals on product pages, apply promo codes and automatic discounts at checkout, and encourage larger orders with offers such as free shipping above a set value.
Show expiration dates and certifications on every product
Show expiration dates, shelf life, halal and non-GMO certifications, and live stock on product pages, so customers can check the details without calling your team.
Show customers the catalog for their branch
Give each customer access to the products, pricing and promotions available from the warehouse that serves them, so they can order from the right inventory.
A food distributor CRM that helps you grow accounts and spot declining sales
See when customers reduce their orders or stop buying products they used to purchase. WizCRM, a CRM for wholesalers, connects your rep app and B2B portal so your team can track customer activity, follow up on missed sales and monitor performance across accounts, routes and regions.
Spot products your customers have stopped ordering
Review purchasing trends by customer and region to identify products they no longer buy, so your reps know what to discuss on their next visit.
Track every rep against target, week by week
Compare sales with targets by rep, territory and branch, and see how performance measures up against the same period last year.
Help reps prepare for every customer visit
Give reps an AI-generated account summary with order history, customer tenure and credit terms pulled from your ERP, so they arrive ready for the conversation.
Send trade promotions to the right customers
Email offers to relevant customer segments, so your customers can discover deals and plan purchases before their next rep visit.
Turn emailed restaurant, grocery and chain POs into ERP-ready orders
Process customer purchase orders from PDFs, spreadsheets, email text and photos of handwritten lists without entering the details manually. Ella, an AI order and quote automation software, matches products and units of measure to your ERP and prepares orders for your team to review and approve.
Read POs in whatever format the buyer sends
Turn email text, PDFs, spreadsheets and handwritten order sheets into structured orders without retyping each line.
Match buyer item codes and units to your SKUs
Recognize your customer’s item numbers and match them to your SKUs, with the correct unit of measure for case or unit orders.
Process multiple POs in one document
Separate purchase orders within a single document and create an individual order for each PO, assigned to the correct customer account and ship-to location.
Review uncertain details before sending orders to your ERP
Use confidence scores to spot details that need checking, such as missing units or unfamiliar item codes, so your team can resolve them before approving the order.
Advanced workflows for food and beverage trade promotions, case pricing and multi-branch stock
Run every trade promotion from one discount engine
Set up item discounts, bundles, mix-and-match offers, quantity deals, category thresholds and gifts with purchase. Schedule promotions by channel and customer segment, and decide which offer takes priority when two apply to the same item.
WizShop - WizOrder
Price every order by the case, unit and customer account
Apply customer price lists, volume discounts, and case or unit pricing across your website and rep app. Enforce order minimums and apply relevant alcohol taxes before checkout.
WizOrder - WizShop
Sell from the right branch or van stock
Connect each customer to the warehouse that serves them, so their catalog, stock availability and backorders reflect that branch. Let route reps sell from inventory loaded on their van, while your ERP remains the system of record.
WizShop - WizOrder
How it works
Connect WizCommerce to the ERP your food distribution business already runs
Keep product details, customer pricing and branch inventory flowing from your ERP to your website and rep app, while approved orders flow back into your ERP automatically. This two-way integration keeps your sales channels connected without entering the same details twice.
Take the order anywhere
Orders come from route reps, food shows, your B2B portal and emailed POs.
Apply your selling rules
Case and unit pricing, trade promotions and branch stock are applied to every order.
Post it to your ERP
Each approved order lands in your ERP as a sales order, with nothing to retype.
Keep reps, buyers in sync
Stock, prices, promotions and expiration dates reach every rep app and buyer account.
Integrations
Plug your ERP into every channel you sell through
Route, food show, portal and emailed orders all land in the ERP you already run. Open an integration to see what it syncs.
What results do food and beverage distributors see with WizCommerce?
- Agha Ali
- VP of global Operations, turkana food
“Before WizCommerce, it took our reps 20–30 minutes to place an order, but now it’s done in a few clicks.”
3 weeks
to connect SAP and put live stock in front of every rep
3
warehouses, New Jersey, Florida and California, on one platform
- Suzanne Alston
- head of account management, Ziapia
“In some cases it cuts my time in half. I finished my follow-ups before we even left the show, which used to be impossible.”
150+
faster trade-show followups
50%
faster line-sheet and catalog creation
Products
What does the WizCommerce ecommerce platform for B2B food and beverage include?
WizCommerce brings together four products to help your team sell, manage customer relationships and process orders. Explore how each fits into your business, from a food and beverage ecommerce solution for your customers to sales and order management tools for your team.
WizShop
B2B E-Commerce
Give restaurants, grocers and c-stores an ordering portal with their own prices, order lists, promotions and live branch stock.
WizOrder
Sales Rep App
Write weekly restocks on the route and food show orders offline, with case pricing and promotions applied.
WizCRM
CRM for Distributors
Track visits, targets and account trends by rep, route and branch, with AI account summaries before every visit.
Ella
AI Order Entry
Read emailed, PDF and handwritten POs from restaurants, grocers and chains and turn them into ERP-ready orders.
Frequently Asked Questions
What is a B2B food and beverage commerce platform?
A B2B food and beverage commerce platform helps wholesalers and distributors sell to restaurants, grocers, convenience stores and chains through sales reps, an online ordering portal and emailed POs. It supports repeat wholesale orders with customer-specific pricing, case and unit ordering, trade promotions and branch inventory, and connects with your ERP to exchange product data and orders.
What software do food distributors use?
Food distributors use an ERP to manage inventory, purchasing, accounting and fulfillment. They can connect it to a B2B ecommerce portal, sales rep app, CRM and AI order entry software to manage sales and customer orders. WizCommerce brings these sales tools together and integrates with ERPs such as SAP Business One, NetSuite and QuickBooks.
What features should a B2B commerce platform have for food and beverage distribution?
Look for case and unit pricing, customer price lists, volume discounts, trade promotions and inventory visibility by branch. Customers should be able to check product details and shelf life, save order lists and reorder from past purchases. Your reps need mobile ordering with offline access, while your order desk needs tools to process emailed POs. ERP integration should keep product, pricing, inventory and order data connected across these workflows.
How can food distributors keep prices current on perishable goods?
Manage prices in your ERP and sync updates to your B2B portal and sales rep app, so your team doesn’t have to update each channel manually. For products approaching expiration, schedule promotions with clear start and end dates and display relevant shelf-life information to help customers make purchasing decisions.
Where should a food distributor start with AI in sales?
Start with a task that takes up significant time, such as manually entering emailed purchase orders. AI order entry can read PDFs, spreadsheets and email text, match products and units of measure, and prepare orders for your team to review. AI account summaries can also help reps prepare for customer conversations by bringing together purchase history and account details.
How fast can a food distributor launch a B2B ordering portal?
Most wholesalers go live on WizCommerce in 14 to 30 days, depending on how complex the ERP setup is. Turkana Foods connected SAP to WizCommerce in three weeks. Food distributors with many units of measure, price lists and branches should plan time to map those rules before launch.
