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The BigCommerce alternative built for wholesale
BigCommerce runs a great storefront. WizCommerce runs your whole wholesale operation.
WizCommerce brings your buyer portal, your rep ordering app, your ERP sync, and your purchase order entry into one AI-powered wholesale order management system built only for B2B. Live in under 30 days.
No credit card · Live in <30 days · Free migration support
500+ wholesale brands live 
G2 rated 4.8 ★ 50+ ERP integrations
our customers
Why wholesale brands look beyond BigCommerce
BigCommerce is built around the storefront. Wholesale also runs through reps, showrooms, and trade shows.
BigCommerce is a strong open SaaS ecommerce platform, and B2B Edition brings real wholesale capability to the storefront: company accounts, buyer roles, price lists, and quoting. The gap shows up outside the storefront. A large share of wholesale revenue still arrives through reps, showrooms, trade shows, emailed purchase orders, and phone calls, and none of that is what an ecommerce platform is designed to run. Teams end up adding a rep app, a quoting tool, middleware for the ERP, and a partner retainer to keep it all connected.
Stage 1 — The Honeymoon
Open SaaS looked like the flexible path to B2B
The logic made sense. Strong APIs, a large app marketplace, no added transaction fees on the platform itself, and a B2B Edition with company accounts, price lists, and quoting. Your D2C store already ran on BigCommerce, so extending it to wholesale looked like the shortest route.
Stage 2 — The Friction Starts
The portal is live, and reps are still selling in spreadsheets
Buyers who self-serve are covered. The rest of the business is not. Reps at market still write orders on paper or in Excel, purchase orders still arrive by email and PDF, and quotes still get built by hand. Each of those workflows sits outside BigCommerce, so the same order gets keyed twice: once by your team, once into the ERP.
Stage 3 — The Breaking Point
Every new wholesale requirement becomes an app, a connector, or a partner ticket
Net terms, rep ordering, offline trade show carts, ERP sync, and catalog imagery all live outside the core platform. In practice that means a higher plan tier, B2B Edition, a set of marketplace apps, integration middleware, and an agency retainer to maintain the joins. Total cost becomes hard to forecast, and routine changes wait in someone else’s queue.
Stage 4 — The Resolution
Brands that moved to WizCommerce run one system for every wholesale channel
WizCommerce is B2B-native end to end: company accounts and net terms in WizShop, rep and trade show ordering in WizOrder, accounts and deals in WizCRM, payments in WizPay, and AI that reads inbound purchase orders, preps reps for calls, and creates catalog imagery. One platform, one vendor, one integration to your ERP.
WizCommerce vs. BigCommerce
What your wholesale business actually needs and who delivers it
These are the outcomes your team, your reps, and your buyers measure you on every single day.
| What your business needs |
|
|
|---|---|---|
| B2B buying features included in the core platform, not a separate edition or tier |
Company accounts, buyer roles, price lists, quotes, and net terms are standard in WizShop for every customer
|
Delivered through B2B Edition, an add-on generally paired with higher plan tiers
|
| A rep ordering app that works offline at trade shows and in showrooms |
WizOrder gives reps a full offline-capable app with barcode scanning, multi-cart, and badge capture
|
No native rep ordering app; field and showroom selling relies on third-party tools
|
| AI that turns inbound email and PDF purchase orders into ERP-ready orders |
Ella reads every inbound purchase order and creates an ERP-ready order in seconds, with no manual entry
|
No native AI order entry; email and PDF purchase orders are keyed in manually or handled by a custom build
|
| An AI copilot that preps reps with account intelligence and product recommendations |
WizPilot surfaces buying history, reorder timing, and complementary product recommendations before every call
|
No native AI sales copilot for rep-led selling
|
| Catalog-ready product imagery without a photoshoot |
WizStudio turns raw product photos into studio-quality lifestyle imagery in under 24 hours
|
Hosts and serves your imagery; creating it stays with your studio, agency, or photographer
|
| ERP integrations built and maintained by the platform |
50+ direct ERP integrations, configured and tested by our team before go-live
|
ERP connectivity is typically delivered through third-party middleware or a partner build
|
| Wholesale CRM in the same system as your catalog and orders |
WizCRM keeps accounts, deals, rep activity, and order history alongside the catalog
|
No native CRM; accounts and pipeline live in a separate system
|
| Subscription that is not tied to your annual online sales volume |
Flat subscription with no transaction fees, no percentage of orders, and no sales-volume tier jumps
|
Published Standard, Plus, and Pro plans carry annual online sales thresholds that move you to a higher tier
|
| Live in under 30 days with the ERP verified before launch |
Median onboarding under 30 days, with ERP integration tested and signed off before your go-live date
|
B2B implementations are usually partner-led, with timelines set by agency and app scope
|
| A support team that specializes in wholesale |
Named Customer Success Manager who works in wholesale every day: net terms, rep structures, and seasonal catalogs
|
24/7 support across plans, with wholesale-specific logic usually owned by your implementation partner
|
Based on G2, Capterra, and live Gong prospect calls · April 2026
The cost of staying on BigCommerce
Staying put has a price tag.
Here's what it actually costs you.
When rep ordering, quoting, purchase order intake, and catalog imagery all sit outside your ecommerce platform, the overhead compounds: the same order entered twice, partner dependency for routine changes, and no AI handling any of the repetitive work.
8-10h/rep/week
Lost to manual order prep and ERP entry
Across 120+ WizCommerce customer calls, sales reps consistently spend 8 to 10 hours per week on work that does not need a human: looking up account history, re-keying emailed purchase orders, and building quotes from scratch. At five reps, that is a full-time employee worth of selling time every week.
4-6 tools replaced
The hidden cost of a fragmented stack
Most brands switching to WizCommerce were paying for 4 to 6 disconnected tools: a rep ordering app, a B2B portal, a quoting tool, a catalog builder, and ERP middleware, none of which talked to each other. WizCommerce consolidates all of it into one platform and removes the overlap spend along with the daily data-entry work.
<30 days to ROI
WizCommerce customers see returns fast
Between removed manual entry, unified tooling, faster order cycles, and AI-assisted selling, brands consistently see measurable ROI within their first month live on WizCommerce. The switch also unlocks selling capacity your team could not reach before.
BigCommerce processes the orders buyers place. Ella handles the ones they email you.
A large share of wholesale orders never touches a storefront. They arrive as emails, PDFs, scans, and spreadsheets. Ella reads them, matches SKUs and pricing, and creates ERP-ready orders automatically inside the same B2B order management system that handles your portal and rep orders. WizPilot preps your reps for every call with account intelligence and product recommendations, and WizStudio produces catalog-ready imagery in under 24 hours. BigCommerce has no native equivalent for any of the three.
- Processes email, PDF, scanned, and faxed purchase orders automatically
- Catches missing PO numbers, invalid SKUs, and price mismatches before they reach your ERP
- Saves 4+ hours per rep per day — the math works from day one
BigCommerce hosts your product imagery. WizStudio creates it.
Wholesale brands launch 4 to 8 collections a year, and traditional photoshoots take 4 to 6 weeks per collection. WizStudio turns raw product photos into studio-quality lifestyle imagery in under 24 hours, so your line sheets and portal go live the day the collection does.
- Raw product photo to lifestyle-quality campaign image in under 24 hours
- Up to 85% savings per image versus a traditional photoshoot
- Ganz generated 500+ AI images and lowered imagery cost by 85%
Your storefront does not travel to Atlanta Market. WizOrder does.
Trade shows and showrooms are where a large share of wholesale revenue gets written, usually with patchy connectivity and a line of buyers waiting. WizOrder works fully offline: reps scan barcodes, run multiple carts, capture badges, and sync every order the moment they are back on a connection.
- Orders written in offline mode are stored locally until sync is confirmed
- App restarts do not affect written orders; they persist on-device until transmitted
- Full recovery on reconnect, so every order reaches your ERP
BigCommerce gives you a storefront. WizShop gives you a wholesale sales channel.
WizShop is built for the way wholesale buyers actually buy: company accounts with multiple logins, account-level pricing, net terms, minimums, and reorder from history. Your ERP stays in sync in real time, and your marketing team updates collections, featured products, and layouts through the WizCommerce UI without a development ticket.
- Buyers search with AI-powered product discovery, place orders at midnight on a Sunday, reorder last season’s bestsellers in two clicks, and check order status without emailing a rep
- For brands that want their online channel to generate revenue on its own, WizShop is the B2B e-commerce platform built for wholesale from day one
How Toynk increased average order size by 20% with WizCommerce and NetSuite
- Panda Baker
- Manager, Toynk
"Customers are buying products they didn't know they needed thanks to Kai complementary product recommendations. It also suggests similar items when something is out of stock, ensuring no sales are missed."
20%
Increase in average order size
4+
Rep hours saved daily
Zero
Plugins needed
Ready to make the move?
Every concern you have about switching - answered.
We use BigCommerce for D2C. Can we keep it and run wholesale on WizCommerce?
Yes. WizCommerce is purpose-built for B2B wholesale and syncs product and inventory data with BigCommerce. Many customers keep BigCommerce for their D2C channel and run wholesale on WizCommerce, with a shared catalog and real-time inventory across both.
What happens to the buyers already using our BigCommerce B2B portal?
We migrate them to WizCommerce before your BigCommerce B2B portal is retired. Company accounts, price lists, and order history come across, and our onboarding team handles every step of the cutover.
Does WizCommerce work with the ERP we already connected to BigCommerce?
Yes. WizCommerce connects directly to your ERP through one of 50+ native integrations, so you can retire the middleware layer your storefront relied on and keep a single sync for pricing, inventory, and orders.
How does the cost compare with what we pay for BigCommerce today?
Worth lining up side by side. We broke down the BigCommerce pricing plans tier by tier, including the annual online sales thresholds that move you up a plan. On top of the plan itself the cost usually stacks: B2B Edition, marketplace apps for quoting and rep ordering, ERP middleware, and an agency retainer to maintain the joins. WizCommerce is one flat subscription covering WizShop, WizOrder, WizCRM, WizPay, Ella, WizPilot, and WizStudio, with no transaction fees, no percentage of order value, and no tier jump when a season goes well. We will map both against your current spend on the demo.
How long does migration take?
Under 30 days for most brands. Week one: ERP integration and catalog migration. Weeks two and three: pricing rules, rep app, and buyer portal. Week four: go-live
We handle every step of the switch. You stay focused on selling.
- Full data migration handled by our team – catalog, orders, pricing, and accounts
- Named Customer Success Manager from day one – not a ticket queue or shared inbox
- ERP integration live and tested before your go-live date, guaranteed
- Live in under 30 days or we extend onboarding at no cost
- Reps, ops, and buyers all trained – included in your subscription
Built for B2B wholesale — across every vertical.
WizCommerce serves wholesalers, distributors, and manufacturers with complex catalogs, seasonal collections, and multi-channel selling. If you sell B2B, we were built for you.
Fashion & Apparel
Footwear & Accessories
Home Decor & Furniture
Lighting
Activewear & Sporting Goods
Consumer Goods
Food & Beverage
Health & Beauty
Frequently Asked Questions
Why do wholesale brands look for a BigCommerce alternative?
Usually because the wholesale work that matters most sits outside the storefront. Rep-led ordering, trade show and showroom selling, emailed and PDF purchase orders, quoting, and catalog imagery each need a separate app, middleware, or a partner build on BigCommerce. WizCommerce covers all of them natively, alongside the B2B buyer portal.
Is WizCommerce a replacement for BigCommerce, or does it work alongside it?
Both models are common. Brands that want one wholesale system move their B2B channel to WizCommerce entirely. Brands with a strong D2C business on BigCommerce keep it for retail and run wholesale on WizCommerce, with catalog and inventory synced between the two.
What can WizCommerce do for wholesale that BigCommerce does not?
Ready to make the switch?
Book 20 minutes. We'll show you with your catalog.
No pitch. No pressure. Just WizCommerce — configured around your products, your ERP, and your team. Bring your catalog and we’ll show you exactly what changes on day one.
- Personalized to your catalog, your ERP, and your trade show calendar
- 20 minutes — no longer unless you want it
- You’ll leave with a migration plan, not a proposal
- No credit card. No commitment. Just a real conversation.