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Atlanta Market Week is one of the largest trade shows in the United States, attracting thousands of retailers and exhibitors from around the world. This event takes place twice a year, in January and July, and is held at the AmericasMart in downtown Atlanta. With over 7 million square feet of exhibit space, this market is a must-attend event for anyone in the retail industry.
Winter 2027 marks the market’s 70th anniversary since the first show in 1957, and the dates for the next two editions are below.
| Market | Showrooms | First Finds temporaries |
| Winter 2027 | Tue, Jan 12 to Sun, Jan 17, 2027 (9 a.m. to 6 p.m.) | Wed, Jan 13 to Sun, Jan 17, 2027 |
| Summer 2027 | Tue, Jul 13 to Sun, Jul 18, 2027 | Wed, Jul 14 to Sat, Jul 17, 2027 |
Source: Atlanta Market dates and hours.
What is Atlanta Market Week, and what will you find there?
The Atlanta Market Week showcases a vast range of products, from fashion and accessories to home decor and furnishings. This event is an opportunity for retailers to discover new trends and products, meet with suppliers and manufacturers, and make purchases for their stores. With more than 6,000 brands across 51 floors of showrooms and temporary exhibits, there is something for everyone at the Atlanta Market Week.
The event is organized by the AmericasMart Atlanta, which is the world’s largest wholesale marketplace. The AmericasMart features three buildings, each with multiple floors of showrooms and exhibits. The market is divided into different categories, such as fashion accessories, home accents, gourmet and tabletop, and more. This makes it easy for attendees to navigate the market and find the products they are interested in.
One of the highlights of the Atlanta Market Week is the temporary exhibits. These exhibits feature emerging brands and new products, providing a glimpse into the latest trends in the retail industry. The temporary exhibits are often housed in the temporary exhibit halls, which are set up specifically for this event. The temporary exhibits now run under the First Finds name and open a day after the permanent showrooms.
The Atlanta Market Week also features a variety of seminars and events. These events are designed to provide attendees with valuable insights into the retail industry, including trends, best practices, and strategies for success. Some of the seminars may cover topics such as visual merchandising, social media marketing, and consumer behavior.
The buyers who will walk into your booth
Buyers at Atlanta Market arrive with open-to-buy budgets and shopping lists, so most visits to your booth are high-intent. You can expect four main buyer types at the show.
- Independent retailers and specialty stores look for fresh lines and reorders of the bestsellers that already work in their stores.
- Interior designers and decorators source pieces for residential and commercial projects and need specs, finishes and availability before they commit.
- Chain stores and large-volume buyers place bigger orders that hinge on pricing tiers, lead times and freight terms.
- Resort, museum and gift shop buyers look for giftable products and souvenirs that fit their destination.
Each buyer type orders differently, which is why your reps need a plan to engage them, write the order and follow up fast.
Why Atlanta Market Week is worth the trip
Atlanta Market Week is a bi-annual event held in Atlanta, Georgia, which attracts retailers and exhibitors from all over the world, providing attendees with a chance to connect with others in the industry. Networking can lead to new business opportunities, collaborations, and partnerships. That face-to-face value is why in-person events still shape the future of B2B trade shows in home furnishing.
The Atlanta Market Week is a must-attend event for anyone in the retail industry. This event provides retailers with the opportunity to discover new products, meet with suppliers and manufacturers, and learn about the latest trends in the industry. The event is well-organized, with clear categories and an abundance of temporary exhibits, making it easy for attendees to find what they are looking for. With the variety of seminars and events, attendees can gain valuable insights into the industry and make connections with others in the field. Whether you are a seasoned retailer or just starting, the Atlanta Market Week is an event you won’t want to miss.
Here are some of the advantages of visiting the Atlanta Market Week:
1. Wide range of products
Atlanta Market Week showcases a wide range of products from various industries such as home décor, furniture, giftware, and fashion accessories. This means that buyers can find everything they need in one place.
2. Networking opportunities
Atlanta Market Week provides an opportunity for buyers and sellers to network and establish business relationships. This is particularly useful for small businesses and startups that are looking to establish themselves in the industry.
3. Exclusive deals and promotions
Many exhibitors at Atlanta Market Week offer exclusive deals and promotions to buyers. This can help buyers save money and increase their profit margins.
4. Access to new products
Atlanta Market Week is known for introducing new products and trends to the market. This allows buyers to stay ahead of the competition by offering the latest products to their customers.
5. Education and inspiration
Atlanta Market Week also features educational seminars and workshops that can help buyers and sellers improve their skills and learn about industry trends.
Set goals that tell you whether the show worked
Your booth plan, rep training and follow-up sequence should all work backward from goals you set before the market opens, and a trade show booth tech checklist keeps the setup tied to those goals. Pick the numbers you will judge the show by.
- New accounts: how many retailers you want to open during the week.
- Booth orders: the order volume you want written before buyers leave your booth.
- Show revenue: total revenue from the week plus the follow-up orders it creates.
- Appointments: follow-up calls or showroom visits you want on the calendar.
- Feedback: what buyers think of a new collection or a price change.
Once the goals are set, your booth layout, rep schedule and follow-up emails each have a number to hit.
How should you prepare your sales reps before the show?
Buyers see thousands of products in a single week, so the experience at your booth matters as much as the product on the shelf. Train every rep on five things before the show.
- Qualify buyers quickly. Learn the buyer’s store type, budget and timeline in the first minute, without making the conversation feel like an interview.
- Tell a 30-second brand story. Give buyers a reason to remember your brand after a long day of walking showrooms.
- Sell the value. Lead with margins, bestsellers and show-only deals rather than walking buyers through the full catalog.
- Know the terms cold. Reps should answer questions on minimum order quantities, freight and payment options without calling the office.
- Write orders on a device. Paper forms and verbal promises slow buyers down and create errors once the order reaches your team.
A trade show app for B2B sales with live inventory and ERP sync lets a rep confirm stock and close the order while the buyer is still at the table.
How Can You Attract More Buyers At The Atlanta Market Week?
Following are some strategies you can use to attract more buyers to the Atlanta Market Week 2027:
Pre-Market Advertising
Start promoting your presence at the Atlanta Market Week well in advance through advertising, social media, email marketing, and other channels. Let buyers know what products you will be showcasing, and offer incentives to visit your booth. Printed trade show marketing materials, from booth flyers to catalogs, carry that message onto the show floor.
Eye-catching Booth Design
Design your booth to stand out from the rest, with eye-catching colors, lighting, and signage. Your booth should be inviting and welcoming and should appealingly highlight your products. The strongest trade show booth design ideas put your bestsellers at eye level, where buyers walking the aisle see them first.
Offer Exclusive Deals
Buyers are always looking for the best deals, so consider offering exclusive discounts or promotions for those who visit your booth during the Atlanta Market Week. This can include bundle deals, discounts on bulk orders, or free samples. Well-chosen trade show giveaways give buyers one more reason to stop and write an order at your booth.
Provide Quality Samples
Provide high-quality samples of your products to potential buyers. This will allow them to see and touch the products for themselves and may persuade them to make a purchase.
Network with Other Exhibitors
Attend networking events and connect with other exhibitors at the Atlanta Market Week. This can lead to valuable partnerships and collaborations that can help to boost your business.
Follow up with Potential Buyers
After the Atlanta Market Week, be sure to follow up with potential buyers who showed interest in your products. Send them a personalized email or call to thank them for visiting your booth and offer any additional information they may need. Reusable follow-up email templates let reps send these the same day, and automated follow-up sends them from the notes captured at the booth, so no lead waits for someone to draft an email.
Tools that turn booth visits into orders
Most Atlanta Market sales are won in the follow-up, and the follow-up only works when your booth captured clean data. These five tools make that possible at the booth.
- Barcode scanning and label generation. Reps scan a product’s barcode to add it to an order instead of searching a catalog while the buyer waits, and labels on samples keep SKUs tracked from the booth to fulfillment.
- Lead capture and interest tracking. Capture each buyer’s details and the products they liked, then sort leads as hot, warm or new so your team knows who to call first, a feature the best trade show apps all share.
- A mobile sales app with live inventory. Reps see real-time stock, pricing, freight rules and customer-specific terms, and keep writing orders offline when the show Wi-Fi drops, which is the job trade show inventory management software is built for.
- AI lifestyle images. Styled product images for catalogs, lookbooks and follow-up emails help buyers picture the product in a room, without the cost of home decor photoshoots.
- Automated email follow-up. Order recaps, wishlist reminders and last-chance offers go out based on what each buyer did at your booth.
How do you know if Atlanta Market paid off?
Booth traffic feels like success, but revenue per buyer tells you whether the show paid off. Track four numbers once the market closes.
- Rep performance: which reps opened the most accounts and wrote the most orders.
- SKU interest: which products drew the most scans and wishlists, and which carried the highest average order value.
- Conversion by buyer type: how retailers, designers and chain buyers moved from booth visit to order.
- Follow-up engagement: which leads opened your emails, viewed your catalog and ordered afterward.
A sales platform with built-in reporting pulls these numbers from the orders and leads your reps captured, so you can plan the next market around what sold.
How WizCommerce helps you sell more at Atlanta Market
Every tactic above brings more buyers to your booth, and the hard part is serving all of them at once without losing an order or a lead. WizCommerce covers the market from prep to follow-up, on one platform built for wholesalers who sell at shows.
Before the show
Create styled room images for your new collection with WizStudio, an AI product photo generator instead of booking a photoshoot, and load show-only pricing and terms so every rep quotes the same deal.
At the booth
Reps write orders in the WizOrder,a sales rep app,even when the show Wi-Fi drops, scan barcodes to add products, and apply each buyer’s price list, terms and freight automatically. Buyers can search by image, color or material to find the right product fast, and WizPay, a B2B payment software lets them pay on net terms or with the payment method they prefer. Every order syncs to NetSuite, SAP, QuickBooks or Fishbowl when the rep reconnects.
After the show
WizCRM keeps every lead and the notes captured at the booth, sorted by priority, and the AI sales copilot suggests upsells and related products from each buyer’s history when your reps follow up. Reporting then shows which reps, SKUs and buyer types drove the show’s revenue. Buyers who met you at the booth can also keep reordering online until the next market, because the same catalog, pricing and ERP sync run your WizShop store, the B2B ecommerce platform for home furnishing and decor brands that sell at markets.
Conclusion: Make Atlanta Market 2027 your most productive show yet
Implementing these strategies will ensure your booth is swarmed with visitors. But how do you attend to multiple buyers all at once? It is a challenging task to manage all the buyers and attend to their inquiries simultaneously. But it is now possible with WizCommerces Trade Fair Assistant. Generate QR codes for all your products and let your visitors scan them to fetch the product details. You can also note buyer requirements digitally. Create a catalog in less than 10 minutes and share it with your buyers instantly! Dealers who currently run market orders through an industry-specific portal often compare it as a uniform market alternative that covers show-floor ordering and the buyer portal in one system.
FAQs
1. Can anyone go to the Atlanta Market?
Atlanta Market is open to the trade only, so you need to work in retail, interior design, hospitality or wholesale for a business that resells the kind of products shown there. Retailers, buyers, interior designers, architects, specifiers and purchasing companies all qualify once they register and verify their trade status.
2. How much does it cost to attend the Atlanta Market?
Admission is free for qualified buyers and media, and each buyer can bring up to two guests for $50 per guest. Manufacturers, independent reps and suppliers who are not on an exhibiting company’s roster pay $50 per approved registration.
3. What do you need to go to market in Atlanta?
You need to register for Atlanta Market before the show and upload proof of your trade status, which can include a license or certification depending on your registration class. Registered attendees get a Scan & Go QR code ahead of the event, and you need a government-issued photo ID to pick up your badge at any registration desk on campus.
4. Is the Atlanta gift show the same as Atlanta Market?
Most people who search for the Atlanta gift show mean Atlanta Market, the gift and home furnishings market held at AmericasMart every January and July. AmericasMart also hosts separate events on their own dates, such as Atlanta Apparel in October and the fall Cash & Carry market in November.
5. How do wholesalers take orders at Atlanta Market?
Many wholesalers now write orders on a tablet or phone at the booth, using a sales rep app that shows live stock, customer pricing and terms, and keeps working offline when the show Wi-Fi drops. WizOrder by WizCommerce adds barcode scanning and syncs every order to your ERP, so the order your rep writes at the booth is the order your warehouse ships.
