JOOR Vs NuORDER: Find the Right Wholesale Platform

Wholesale selling in the fashion, lifestyle, and consumer goods verticals is no longer about maintaining bulky catalogs and executing handshake deals. It’s about sleek digital showrooms, lightning-fast order cycles, and crafting buyer experiences that actually convert. To help you rewrite the rules in this space, you have two popular tools – JOOR and NuORDER.

Both promise great results and come highly recommended. But dig deeper, and you’ll find differences in how they deliver on those promises. In this guide, we’ll compare NuORDER vs JOOR to help you determine which one aligns best with your business, or whether there’s an even better alternative worth considering.

What is JOOR?

JOOR is a B2B wholesale platform with a strong focus on the fashion industry. It helps fashion brands from across the globe automate their wholesale operations, from connecting with retailers to managing everyday orders via tools like virtual showrooms, real-time reporting, and in-house payment gateways. 

JOOR also offers a Product Sync App dedicated to Shopify users. It connects their client’s wholesale and retail operations by automatically syncing product data from JOOR orders to the client’s Shopify store. This helps in listing products more quickly and keeping workflows aligned.

Key features of JOOR

• JOOR Discover: Let’s you easily find and connect with vetted global retailers. The platform streamlines outreach with detailed profiles, which results in more effective prospecting than traditional methods.

• JOOR Passport: It is a digital trade show tool that lets buyers and sellers connect globally. JOOR partners with several fashion agencies to bring the trade show experience online.

• JOOR Pay: This feature streamlines wholesale transactions by supporting multiple currencies and digital payment methods. It handles settlements, thereby reducing risk for businesses. It also offers flexible payment terms and dedicated support for smooth, reliable processing.

• Virtual showroom: This feature lets brands showcase their collections through customizable templates, high-res visuals, videos, and interactive linesheets. Buyers can browse and place orders anytime, from any device, with features like shoppable lookbooks, digital whiteboards, and shareable links. 

• Linesheet software: This feature offers an interactive, always up-to-date way to present products with features like zoomable images, videos, and dynamic filters. Brands can create and share shoppable catalogs globally, accessible on iPad and offline. 

What is NuORDER?

NuORDER is a B2B commerce platform that aims to bridge the gap between wholesalers and retailers in a digital-first way. It is built for the fashion, lifestyle, and consumer goods industries and focuses on transforming wholesale buying and selling into faster, more collaborative, and globally connected processes. 

NuORDER empowers sales reps with tools and insights designed to help them save time and boost performance. For instance, reps can send tailored buying recommendations directly to buyers’ inboxes and run weekly email campaigns that spotlight bestsellers, available inventory, and new collections. 

Key features of NuORDER

• Website builder: It lets wholesalers create on-brand digital experiences without needing design expertise. You can use drag-and-drop tools to build custom pages, linesheets, and virtual showrooms enriched with video, 3D imagery, and 360° views. 
• Buying recommendations: It helps wholesalers drive smarter sales by delivering tailored product suggestions directly to buyers. These recommendations are powered by order history and bestseller data, enabling more relevant, data-backed pitches. 
• Targeted wholesale promotions: It helps move excess inventory and drive seasonal sales. With flexible controls, wholesalers can set fixed or percentage discounts, apply them to specific products or order sizes, and tailor eligibility to select buyer segments. 
• Order import/export: NuORDER supports easy imports and exports, eliminating the need for manual entry. Sales reps can quickly upload bulk or multi-door orders using standard Excel forms or custom templates, while retailers can export product and order details directly into their preferred POS systems.
• Flexible payment configurations:  NuORDER lets wholesalers build a payment solution customized to their business needs. Teams can set permission controls, create distinct workflows for pre-book and immediate orders, etc. There is also support for full or partial payments, including split orders and net terms. 

JOOR vs NuORDER: Comprehensive feature comparison

Now that you have a fair idea about the different features of the two platforms, let us explore in detail what sets these two apart in various key areas: 

1. JOOR vs NuORDER: Marketplace access and buyer discovery

JOOR

JOOR provides access to a large wholesale marketplace to all its users. It connects over 14,000 brands with more than 650,000 buyers in 150 countries. Through its global retailer directory, wholesalers can search for and connect with new retail partners using relevant filters to narrow down prospects. 

Each wholesaler has a customizable B2B profile to showcase their collections and track profile views to see which retailers have shown interest. JOOR also offers tools to manage outreach and follow-ups with retailers through a centralized Prospect Hub. 

NuORDER

NuORDER’s marketplace, on the other hand, helps over 3,000 wholesalers connect with retailers in a structured and manageable way. Brands can set up customizable storefronts to share product information, images, and catalogs, while retailers can browse the marketplace using filters like category or keywords to find relevant partners.

Connection requests are submitted through the platform and reviewed by wholesalers before access is granted to retailers. 

🏆 Winner: JOOR is a clear winner owing to a much larger database of retailers that wholesalers can tap into.

2. JOOR vs NuORDER: Analytics & reporting

JOOR

JOOR’s analytics and reporting tools offer insights into wholesale performance, sales trends, and customer behavior. The platform includes several built-in reports related to order, inventory, style, production, allocation, and budget tracking. 

It provides customizable reporting options where users can adjust and export data to fit their needs. JOOR also generates real-time dashboards in visual formats and allows filtering by date, sales rep, season, or geography. 

NuORDER

In NuORDER, users can access built-in reports on customers, orders, products, and sales to track key metrics like order volume, stock levels, and buyer activity. The platform allows custom report creation with options to include product images and multi-currency data for more tailored insights. 

Built-in dashboards offer a quick view of trends such as top-selling items and booking gaps, with the ability to filter by product, region, or sales rep. For brands using Google Analytics, NuORDER supports integration to help track user engagement and product interest across digital catalogs.

🏆 Winner: NuORDER has a slight edge over JOOR in analytics and reporting, primarily due to the extent of customization possible in reports. 

3. JOOR vs NuORDER: Order management

JOOR

JOOR offers a unified view of all orders, organized by status, such as draft, pending, and approved. This makes it easier to track progress and manage workflows. Real-time editing of orders and approvals within JOOR reduces reliance on manual processes like spreadsheets or emails, speeding up order finalization. 

JOOR also supports cross-device functionality, allowing users to manage orders from both desktop and tablet. 

NuORDER

NuORDER’s order management system offers a similar centralized workspace where wholesalers can create, edit, and manage orders across all buyer accounts. Orders can be sorted by status to streamline reviews and approvals, while features like custom views allow teams to tailor the interface to their workflow. 

With bi-directional data flow between NuORDER and ERP systems, inventory and order data remain synced, providing real-time visibility into pre-book and Available-To-Sell (ATS) stock levels. Buyers also benefit from self-service tools that allow them to edit orders, track shipping and payment statuses, and access past orders for easy reordering, reducing reliance on customer support.

🏆 Winner: There is no clear winner when it comes to order management, as both JOOR and NuORDER offer similar capabilities in order management.

4. JOOR vs NuORDER: Integrations

JOOR

JOOR supports over 100 integrations across ERPs, Point Of Sale (POS) systems, accounting software, and Product Lifecycle Management (PLM) tools. It also offers API integration for real-time syncing of customer, inventory, and style master data. 

This allows you to receive and export orders with improved accuracy. For smaller fashion businesses without ERP systems, JOOR offers Flat File Integration, which allows real-time data import via Excel, TXT, or CSV files.

NuORDER

Like JOOR, NuORDER also offers strong integration capabilities that make it easy to connect your wholesale operations with existing business systems. NuORDER supports over 120 ERP, PLM, and POS systems. 

This ensures a continuous flow of real-time product, inventory, and order data directly into the platform. It also supports API and Flat File integration methods, thereby catering to businesses of all sizes.

🏆 Winner: NuORDER, only because it supports a higher number of integrations with third-party tools. 

5. JOOR vs NuORDER: Security

JOOR

JOOR is supported by a secure framework built on the SOC 2 standard, with regular third-party audits and continuous risk assessments to maintain a strong security posture. It is hosted on a cloud infrastructure with all data encrypted using TLS/SSL protocols. 

Access to sensitive tools within JOOR is controlled using least privilege principles, Single Sign-On (SSO), two-factor authentication (2FA), and stringent password policies. Additionally, JOOR’s platform supports business continuity with automated backups and an incident response plan to ensure minimal disruption.

NuORDER

NuORDER offers a similar secure ecosystem to protect user data and ensure secure access to tools. It offers role-based access control, allowing you to manage user permissions granularly. NuORDER also supports enterprise-grade Single Sign-On (SSO) and Multi-Factor Authentication (MFA) to prevent unauthorized access. 

MFA adds a critical layer of protection by requiring a password along with a time-sensitive, one-time passcode generated via a third-party authentication app. This reduces the risk of data breaches and identity theft, safeguarding sensitive information across the platform.

🏆 Winner: Both JOOR and NuORDER are equally capable of keeping user data safe through a variety of advanced security features. 

6. JOOR vs NuORDER: Support

JOOR

JOOR provides a range of support options to help users navigate the platform and get solutions to any issues that crop up. For instance, its Help Center includes detailed articles for common questions and how-to guidance. 

For more specific assistance, users can reach out via email or use the in-platform chat, which typically responds within 30 seconds. Additionally, JOOR assigns a Client Success Manager to its customers who have subscribed to JOOR Pro and JOOR Enterprise plans to assist with onboarding, training, and ongoing platform use.

NuORDER

Likewise, NuORDER provides access to a global support team via phone, email, and in-app chat. Users can also access a comprehensive Help Center and an in-app tool for quick answers and guidance. For more structured learning, there is NuORDER University, which includes self-paced courses, workshops, and guided training paths. 

New customers are also supported by onboarding specialists and account managers who assist with setup, integrations, and best practices to ensure a smooth transition onto the platform.

🏆 Winner: JOOR, mainly because of the faster response times to queries. 

From this comparison, one thing is evident. Both JOOR and NuORDER come across as evenly matched, each excelling in different areas. However, when it comes to advanced B2B capabilities like multi-cart workflows, custom pricing rules, approval workflows, etc,  they fall short. This is where a robust B2B platform like WizCommerce comes in, offering the kind of depth, flexibility, and automation that today’s wholesale businesses truly need.

Why is WizCommerce a better choice than JOOR and NuORDER?

WizCommerce is an all-encompassing AI-powered B2B commerce platform built specifically for wholesalers, distributors, and manufacturers. Unlike JOOR and NuORDER, which cater well to basic wholesale operations for a few niches, WizCommerce is designed to handle the full spectrum of complex B2B needs for a wide range of verticals.

Also, unlike JOOR and NuORDER, which focus only on solving surface-level operational pain points related to connecting sellers and buyers. WizCommerce addresses the real challenges faced by today’s wholesalers: clunky interfaces, rigid systems, lack of customization, and disconnected sales workflows.

Here are the core capabilities of WizCommerce that truly set it apart from the crowd:

1. Seamless integration capabilities

WizCommerce offers robust integration capabilities that connect your entire tech stack seamlessly. With native connectors for leading ERP systems,  including Microsoft Dynamics 365 Business Central, NetSuite, Sage, SAP Business One/S4HANA, Epicor Prophet 21, and IBM AS400 , WizCommerce ensures real-time syncing of customer data, inventory levels, and live orders. 

Integration also extends to accounting platforms like QuickBooks, Xero, and Zoho Books, inventory tools such as Fishbowl and SOS Inventory, major ecommerce platforms like Shopify, BigCommerce, and Magento, plus CRM (Salesforce, HubSpot, Zoho, Freshworks), payment gateways (Worldpay, Finix, Cybersource, and more), and logistics providers (FedEx, UPS). The best part: if you don’t see a tool listed, WizCommerce’s team will craft a custom integration within 48 hours, making it easy to connect every part of your sales ecosystem.  Check out WizCommerce integration. 

2. Flexible B2B checkouts

Unlike the rigid, one-size-fits-all approach seen in platforms like JOOR and NuORDER, WizCommerce offers a highly flexible checkout supported by a wide range of payment methods, including card-on-file, payment links, credit cards, refund credits, and more. 

You can set up tailored payment terms such as upfront payments, deposits, or custom net terms to suit your buyer relationships. Additionally, the checkout flow accommodates detailed delivery instructions, preferred shipping dates, and multiple billing and shipping addresses, all focusing on offering a hyper-personalized ordering experience for your buyers.

3. Easy order management

While JOOR and NuORDER offer basic order management capabilities, WizCommerce takes it a notch higher by offering a suite of intelligent, user-friendly tools that streamlines the creation and management of orders from the get-go. 

For starters, buyers can effortlessly navigate large, complex catalogs using dynamic filters and intuitive sort options. This ensures they can find what they need, fast. Secondly, your buyers can create wishlists, streamlining reorders and organizing preferred products for faster bulk purchasing decisions.

Then, they can view intelligent product suggestions based on their purchase history, past invoices, and even market trends. Powered by WizAI (AI recommendations module of WizCommerce), features like ‘Frequently Purchased Together’, ‘View Similar Items’, and auto-suggested in-stock substitutes help maximize upsells and minimize lost sales.

WizShop offers a one-click reordering option, made possible through saved SKUs, shipping addresses, and payment details. This drastically shortens the buying cycle for the retailers and encourages repeat business. Finally, WizCommerce centralizes the entire order lifecycle for your buyers, allowing them to track and manage orders and invoices in one unified dashboard.

4. AI lifestyle image generation (As a service)

WizStudio is an upcoming AI service that turns simple product images into striking, brand-aligned lifestyle visuals. You no longer need expensive studio setups, advanced design tools, or deal with elaborate AI prompts to create lifestyle images of your products. Just share your product’s raw image along with a creative brief, and we will use WizStudio to generate high-quality, life-like, and market-ready visuals, unlike cookie-cutter stock images commonly used as product images. You can select from the different variants we generate, and also have the option to request further changes to the generated visuals. 

An AI-based image generation feature is not available in either JOOR or NuORDER. This feature will soon be available to all WizCommerce users, making professional-grade content creation faster and easier than ever.

5. Real-time inventory intelligence

WizCommerce enables your buyers to view real-time information about available stock, backorder quantities, and reserved inventory while they’re accessing a product. This transparency enables your retailers to plan their own delivery timelines with their customers and avoid overpromising them. Such a level of transparency often becomes the key to building long-term trust with your retail partners.

6. Powerful analytics

With WizCommerce, you get real-time visibility into critical metrics like total revenue, order volume, quotes, etc, all in one place. The platform’s customizable filters allow you to dive deep into specific data segments, generate detailed reports, and track activity across orders and quotes with ease.

In addition, WizCommerce offers a suite of AI-powered features that deliver intelligent, actionable insights to improve your conversions.  For instance, WizCommerce Lead Scoring System categorizes customers into High, Mid, or Low priority based on purchase history, buying consistency, and five years of historical data. This helps you focus on the most valuable opportunities. 

7. Superior support

WizCommerce also sets itself apart with a support system that goes far beyond the basics. Clients get a dedicated support manager to ensure smooth onboarding and continued success. With 24/7 access via email, chat, and even Slack, help is always just a message away. 

For growing or transitioning businesses, WizCommerce offers hands-on assistance with data cleaning, product digitization, and catalog structuring, making it especially valuable for companies modernizing their operations. This level of comprehensive, always-available support is not available in JOOR or NuORDER. 

Next steps: Choosing the right platform for your B2B growth

JOOR and NuORDER each bring valuable features to the table, no doubt. However, their limitations in advanced B2B capabilities, scalability, and flexibility make them less suitable for wholesalers looking to future-proof their sales systems. That’s where WizCommerce stands out as a more agile, feature-rich alternative that combines the best elements of both platforms while offering far greater customization and AI-powered tools built specifically for today’s B2B commerce needs.

Ready to see how WizCommerce can transform your wholesale operations? Book a demo today and experience the difference yourself.

Frequently asked questions

1. What brands use NuORDER?

NuORDER is popular among fashion, footwear, and apparel brands. It’s commonly used by mid-to-large brands looking to streamline wholesale processes and offer a digital catalog to retail buyers.

2. Who uses JOOR?

JOOR is widely adopted by luxury and premium fashion brands. It is also a popular choice among retailers who prioritize curated buying experiences and digital showroom features.

3. Does NuORDER integrate with Shopify?

Yes, NuORDER offers integration with Shopify to help brands sync product data, inventory, and order information between their B2B and DTC operations. 

4. Is NuORDER worth it?

NuORDER can be a solid choice for brands in fashion and lifestyle categories looking for digital line sheets and basic order management capabilities. But for businesses in other sectors or those needing more advanced B2B functionalities, it may fall short. WizCommerce is a better choice for such businesses. 

5. What is the alternative to NuORDER?

WizCommerce is the best alternative to NuORDER today. It offers broader B2B capabilities like AI-powered selling tools, multi-cart management, flexible checkouts, offline trade show support, and deep ERP integrations. These are ideal for wholesalers and distributors across industries.