Discover the Best Ecommerce Platform for Furniture Stores in 2025

The global furniture ecommerce industry is projected to grow by USD 282.1 billion from 2025 to 2029, exhibiting a compound annual growth rate (CAGR) of 23.4%. This growth is attributed to factors including the shift towards online shopping and technological advancements. Yet selling furniture online presents unique challenges that generic ecommerce solutions often struggle to address. From managing thousands of SKUs with complex variants to handling freight shipping for larger items, furniture retailers need specialized platforms that understand their industry’s complexities.

Whether you’re a direct-to-consumer furniture brand, a traditional retailer expanding into online furniture shopping, or a B2B wholesaler serving dealers and designers, choosing the right ecommerce store can make or break your digital transformation. This comprehensive guide compares the top 10 furniture ecommerce website platforms in 2025, including specialized tools like WizShop by WizCommerce for B2B wholesale operations, alongside established players like Shopify, BigCommerce, and WooCommerce.

What makes a good furniture ecommerce platform?

Furniture ecommerce demands more than standard online selling capabilities. The best platforms for furniture retailers must handle industry-specific challenges while delivering exceptional customer experiences.

A good furniture ecommerce platform goes beyond basic online selling tools. It must support large catalogs, complex shipping, and immersive visualization features while ensuring a smooth user experience. The right ecommerce solution improves customer satisfaction, builds trust, and provides flexibility for both consumers and trade professionals.

• Large catalog management: Furniture retailers often manage 10,000+ SKUs with multiple variants for colors, sizes, materials, and configurations. Your platform needs robust inventory management, bulk import capabilities, and flexible product categorization to handle this complexity without performance issues.
• Custom shipping logic: Unlike standard retail products, furniture involves complex shipping calculations for dimensional weight, freight carriers, white glove delivery, and local delivery zones. Advanced shipping rules and carrier integrations are essential for accurate cost calculations and customer expectations.
• Visual experience support: Customers need to visualize furniture in their space before purchasing. Look for platforms that support 360-degree product views, augmented reality (AR), virtual room planning, and high-resolution image galleries that showcase craftsmanship and details.
• Multi-channel selling: Today’s furniture buyers research across multiple touchpoints. Your platform should integrate with marketplaces like Wayfair and Overstock, social commerce on Instagram and Pinterest, and Google Shopping to capture demand wherever customers browse.
• B2B capabilities: Many furniture businesses serve both consumers and trade professionals. Advanced platforms offer features like custom pricing tiers, quote requests, volume discounts, credit terms, and dealer portals to manage wholesale relationships effectively.

Top 10 ecommerce platforms for furniture in 2025

1. WizShop by WizCommerce

Best for: Furniture wholesalers, manufacturers, and distributors requiring integrated B2B commerce workflows from catalog to payment.

WizShop by WizCommerce stands out as the only platform specifically designed for B2B furniture operations. Built within WizCommerce’s comprehensive B2B suite (including WizOrder for sales automation and WizPay for payment processing), it addresses the unique challenges of wholesale furniture commerce.

Key features:

• Seamless catalog integration: Import and sync product catalogs with real-time inventory visibility across all sales channels
• Advanced dealer pricing: Support for customer-specific pricing, volume discounts, and complex B2B pricing structures
• Bulk order processing: Handle large orders with case pack quantities, mixed SKUs, and custom configurations efficiently
• WizPay integration: Offer flexible payment terms, including Net 30/60/90, credit lines, and automated payment processing, enabling wholesalers to manage large transactions with ease.
• ERP connectivity: Native integrations with leading ERP systems for seamless data flow and order management
• Mobile-ready: Optimized for sales reps and field operations with offline capabilities

Impact: Furniture distributors using WizShop report 40% faster quote-to-order cycles and 25% higher average order values through streamlined B2B workflows and integrated credit terms.

Pricing: Custom pricing based on business size and feature requirements.

2. Shopify

Best for: Direct-to-consumer furniture brands seeking fast setup, extensive app ecosystem, and scalable growth features.

Shopify has become the go-to platform for furniture brands like Arhaus, Brooklinen, and Industry West. Its combination of ease-of-use, powerful apps, and built-in marketing tools makes it ideal for furniture brands focused on direct consumer sales.

Key features:

• AR and 3d support: Native AR capabilities and apps like Threekit for product visualization
• Shopify plus B2B: Wholesale features including custom pricing, quick order forms, and buyer groups
• Advanced shipping: Apps like Shippo and ShipStation for complex furniture shipping scenarios
• Social commerce: Built-in Instagram Shopping, Facebook Shop, and TikTok integrations
• Mobile optimization: Mobile-first design with fast checkout and Shop Pay integration

Impact: Furniture brands on Shopify see average conversion rate improvements of 15-20% with AR implementation and streamlined checkout processes.

Pricing: Plans start at $29/month, with Shopify Plus for high-volume businesses at $2,000+/month.

3. BigCommerce

Best for: Established furniture retailers with extensive product catalogs requiring built-in enterprise features and multi-channel selling.

BigCommerce excels for furniture retailers managing large product catalogs with complex variants. Its API-first architecture and built-in features reduce dependency on third-party apps while providing enterprise-grade scalability.

Key features:

• Unlimited products: No limits on SKUs, bandwidth, or file storage across all plans
• Advanced filtering: Robust faceted search and filtering for large furniture catalogs
• Multi-channel selling: Native integrations with Amazon, eBay, Facebook, Google Shopping
• B2B edition: Dedicated B2B features, including customer groups, price lists, and quote management
• Headless commerce: API-first approach for custom front-end experiences

Impact: Furniture retailers report 30% improvement in site search conversions and 25% reduction in support tickets through better product findability.

Pricing: Plans start at $29/month, with Enterprise plans starting at $400/month.

Also read: BigCommerce vs Shopify: The Ultimate Showdown

4. WooCommerce

Best for: Furniture businesses with existing WordPress sites seeking maximum customization and cost control.

WooCommerce’s flexibility makes it popular among furniture retailers who want complete control over their online presence. Its extensive plugin ecosystem addresses specific furniture industry needs while maintaining cost-effectiveness.

Key features:

• Complete customization: Open-source flexibility for unique furniture retail requirements
• Woocommerce bookings: Schedule delivery appointments and showroom visits
• Product add-ons: Handle custom options, fabric choices, and configuration variants
• Advanced shipping: Plugins for dimensional shipping, freight quotes, and local delivery
• B2B plugins: Wholesale pricing, private catalogs, and trade customer management

Impact: Furniture retailers using WooCommerce achieve 50-70% lower total cost of ownership compared to hosted solutions while maintaining complete platform control.

Pricing: Free software (hosting, domain, and premium plugins cost extra).

Related read: WooCommerce vs Shopify: The Ultimate Showdown

5. Adobe Commerce (Magento)

Best for: Enterprise furniture retailers requiring highly customized B2B and B2C experiences with advanced functionality.

Adobe Commerce (formerly Magento) provides unparalleled customization capabilities for furniture retailers with complex business models. Its enterprise features support both B2C and B2B operations from a single platform.

Key features:

• Advanced B2B features: Shared catalogs, company accounts, purchase orders, and approval workflows
• Multi-store management: Manage multiple brands, regions, or customer segments from one installation
• Custom product configuration: Build complex product configurators for custom furniture
• Advanced reporting: Detailed analytics for inventory, sales, and customer behavior
• Scalability: Handles high traffic and large catalogs with proper hosting infrastructure

Impact: Enterprise furniture retailers see 20-30% improvement in B2B sales cycle efficiency and 15% increase in average order values through advanced personalization.

Pricing: Adobe Commerce starts at $22,000/year for the cloud version.

6. Squarespace

Best for: Small furniture boutiques and artisan creators prioritizing beautiful design and simple setup.

Squarespace’s design-focused approach appeals to boutique furniture stores and independent designers. It’s an all-in-one solution that eliminates technical complexity while delivering visually stunning storefronts.

Key features:

• Designer templates: Furniture-specific templates showcasing products beautifully
• Built-in marketing: Email marketing, SEO tools, and social media integration
• Appointment scheduling: Book design consultations and showroom visits
• Inventory management: Basic inventory tracking suitable for smaller catalogs
• Mobile commerce: Responsive design with mobile-optimized checkout

Impact: Boutique furniture stores report 35% higher engagement rates and 20% better mobile conversion compared to generic templates.

Pricing: Commerce plans start at $12/month for basic features, $40/month for advanced commerce.

7. Wix eCommerce

Best for: Furniture entrepreneurs and small businesses needing a user-friendly setup with professional results.

Wix’s drag-and-drop editor makes it accessible for furniture retailers without technical expertise. Its recent ecommerce improvements include better inventory management and payment processing.

Key features:

• Drag-and-drop builder: Create professional furniture stores without coding
• App market: Extensions for shipping, reviews, and inventory management
• Multi-channel selling: Sell on social media, Google, and partner marketplaces
• Wix payments: Built-in payment processing with competitive rates
• SEO optimization: Advanced SEO tools for furniture store visibility

Impact: Small furniture retailers achieve professional-looking stores in days rather than weeks, with 25% better mobile performance than custom builds.

Pricing: eCommerce plans start at $23/month.

8. Wayfair Partner Program

Best for: Furniture suppliers seeking immediate access to millions of home furnishing shoppers without building their own ecommerce presence.

The Wayfair Partner Network provides furniture manufacturers and suppliers direct access to one of the largest home furnishing marketplaces. While not a traditional ecommerce platform, it offers significant reach and logistics support.

Key features:

• Massive reach: Access to Wayfair’s 32+ million active customers
• Logistics support: Wayfair’s fulfillment network and white-glove delivery
• Marketing tools: Sponsored products, brand stores, and promotional opportunities
• Analytics dashboard: Sales reporting and inventory management tools
• International expansion: Access to Wayfair’s global marketplaces

Impact: Furniture suppliers typically see 200-300% increase in online visibility and 40-50% growth in online sales within the first year.

Pricing: Commission-based model with fees ranging from 8-15% depending on category and volume.

9. Pepperi

Best for: Furniture manufacturers and wholesalers with field sales teams requiring mobile-first B2B commerce solutions.

Pepperi specializes in mobile B2B commerce, making it ideal for furniture companies with sales representatives visiting showrooms, trade shows, and customer locations.

Key features:

• Mobile-first design: Native apps optimized for tablets and smartphones
• Offline capability: Take orders and access catalogs without internet connectivity
• Sales rep tools: Territory management, customer history, and commission tracking
• Visual catalogs: Rich product presentations with images and specifications
• ERP integration: Sync with existing business systems for seamless operations

Impact: Furniture companies report 45% faster order processing and 30% increase in rep productivity through mobile optimization.

Pricing: Quote-based pricing depending on users and features.

10. Lightspeed

Best for: Furniture retailers operating both physical showrooms and online stores requiring unified inventory and customer management.

Lightspeed’s strength lies in its unified commerce approach, making it ideal for furniture retailers who want to seamlessly blend online and offline experiences.

Key features:

• Unified pos: Manage in-store and online inventory from one system
• Omnichannel features: Buy online, pickup in store, endless aisle, unified customer profiles
• Advanced inventory: Track inventory across multiple locations and channels
• Customer management: Unified customer profiles and purchase history
• Reporting: Cross-channel analytics and performance insights

Impact: Furniture retailers achieve 20% improvement in inventory turnover and 15% increase in customer lifetime value through unified commerce capabilities.

Pricing: Ecommerce plans start at $69/month, with retail POS integration available.

How to choose the right furniture ecommerce platform?

Selecting the optimal ecommerce website depends on your business model, target customers, and growth objectives. Here’s how to match your needs with the right solution.

For small D2C furniture brands: Start with user-friendly platforms that offer quick setup and growth flexibility. Shopify provides the best balance of features and ease of use, while Wix offers the most affordable entry point. WooCommerce works well if you already use WordPress and want maximum control for selling furniture products and smaller furniture pieces.

For mid-size furniture retailers: Focus on platforms that can scale with your growth while providing advanced features like AR visualization, customization options, and multi-channel selling. BigCommerce offers excellent built-in features for growing catalogs, while Shopify Plus provides enterprise-grade scalability with extensive app options that improve the buying experience.

For B2B furniture wholesalers: Look for platforms designed specifically for B2B workflows, including quote management, dealer pricing, and credit terms. WizShop by WizCommerce leads this category with purpose-built B2B furniture features that simplify catalog browsing and ordering for dealers and distributors. Adobe Commerce provides extensive customization for complex B2B requirements and can improve overall customer support through integrations.

For example, retailers can browse intuitive product categories and collection rails, making it easier to discover and select the right furniture items.

For omnichannel furniture retailers: Choose platforms that unify online and offline operations. Lightspeed excels for retailers with a physical store presence, while Shopify POS provides strong omnichannel capabilities for online shoppers seeking a seamless shopping experience.

For marketplace-focused sellers: Consider Wayfair’s Partner Program for immediate reach, or choose platforms with strong marketplace integrations like BigCommerce or Shopify for multi-channel selling strategies.

Tips to sell more furniture online

Beyond choosing the right platform, implementing these proven strategies can significantly boost your furniture ecommerce performance.

Use lifestyle photography and 360-degree views: Customers need to envision furniture in their homes. Invest in professional lifestyle photography showing pieces in realistic room settings. Implement 360-degree product views and zoom functionality so customers can examine craftsmanship details. Consider creating room scene galleries where customers can see how pieces work together. WizStudio can generate lifelike AI imagery of your product, ready to be put on your ecommerce website and do your product justice.

Offer ar room visualization: Augmented reality has become a game-changer for furniture ecommerce. Platforms like Shopify and BigCommerce support AR apps that let customers place furniture in their actual space using smartphone cameras. This technology reduces return rates and increases purchase confidence.

Be transparent with shipping costs and options: Furniture shipping complexity often causes cart abandonment. Display shipping options and estimated costs early in the shopping process. Offer multiple delivery options, including standard shipping, white-glove delivery, and local pickup where available. Consider free shipping thresholds to increase average order values.

Provide flexible payment terms: Furniture represents a significant purchase for most customers. Offer buy-now-pay-later options like Klarna or Affirm for consumers. For B2B customers, provide Net 30/60/90 terms and credit lines to facilitate larger orders and build long-term relationships.

Automate abandoned cart recovery: Cart abandonment rates for furniture can exceed 70% due to high purchase consideration. Implement automated email sequences that address common concerns like shipping costs, delivery timeframes, and product questions. Include customer reviews and detailed product information in follow-up emails.

Create detailed product information: Furniture buyers research extensively before purchasing. Provide comprehensive product descriptions including dimensions, materials, care instructions, and assembly requirements. Include comparison charts for similar products and detailed specification sheets.

Implement customer reviews and user-generated content: Social proof is crucial for furniture purchases. Encourage customers to upload photos of furniture in their homes. Display reviews prominently and respond to customer concerns professionally. Consider creating a customer gallery showcasing real installations.

Optimize for mobile shopping: Mobile furniture shopping continues growing. Ensure your platform provides excellent mobile experiences with fast loading times, easy navigation, and simplified checkout. Mobile users often research on phones but complete purchases on desktop, so maintain consistency across devices.

Conclusion

The furniture ecommerce landscape in 2025 offers diverse platform options for every business model and growth stage. From D2C brands using Shopify’s comprehensive ecosystem to B2B wholesalers leveraging WizShop’s specialized workflows, success depends on matching your platform choice to your specific business requirements.

For direct-to-consumer furniture brands, Shopify and BigCommerce provide the best combination of features, scalability, and third-party integrations. Growing retailers should prioritize platforms that support AR visualization, complex shipping scenarios, and multi-channel selling.

B2B furniture businesses have unique requirements that generic ecommerce platforms struggle to address. WizCommerce stands out as the only platform built specifically for wholesale furniture operations, offering integrated catalog management, dealer pricing, bulk order processing, and flexible payment terms within a unified system.

The future of furniture ecommerce belongs to businesses that embrace technology while maintaining focus on customer experience. Whether through AR visualization, personalized recommendations, or streamlined B2B workflows, the right platform provides the foundation for sustainable growth in an increasingly competitive market.

Ready to transform your furniture business with the right ecommerce platform? Explore how WizShop’s B2B-focused features can streamline your wholesale operations and accelerate growth. Schedule a demo.

Frequently asked questions

1. Which online platform is best for furniture?

The best platform depends on your business model. Shopify is ideal for direct-to-consumer brands, while WizShop by WizCommerce is designed for B2B wholesalers, and BigCommerce suits retailers with large catalogs.

2. Which ecommerce platform is best for selling products?

The best ecommerce platform for selling products depends on your business needs. For furniture, Shopify is excellent for direct-to-consumer sales, WizShop by WizCommerce is best for B2B wholesale, and BigCommerce is strong for large-catalog retail.

3. Which app to use to sell furniture?

For furniture businesses with field sales reps, a mobile-first B2B commerce solution like Pepperi is ideal. For retailers with physical showrooms, an app with unified POS and inventory like Lightspeed is a strong choice.

4. How to sell more furniture online?

To sell more furniture online, use high-quality lifestyle photography, offer AR “view in room” features, be transparent about shipping costs, provide flexible payment options like “buy now, pay later,” and create detailed product descriptions.

5. How to sell furniture online without getting scammed?

To avoid scams, use established ecommerce platforms like Shopify or BigCommerce that offer secure payment processing and fraud protection. For marketplace selling, Wayfair’s Partner Program provides built-in security. Always use platforms with PCI-DSS compliance and avoid direct bank transfers.

6. Can I sell furniture on shopify?

Yes, you can absolutely sell furniture on Shopify. It’s one of the most popular platforms for furniture brands and supports key features like AR visualization, complex shipping, and B2B capabilities through Shopify Plus.

7. How profitable is selling furniture?

Selling furniture online can be highly profitable, with online retailers often achieving 15-25% higher profit margins than traditional stores due to lower overhead costs. B2B furniture sales can be even more profitable due to larger order volumes.